Do you intend to gain revenue from your activities on Instagram? Are you the kind of person who can leverage their charisma to influence people and promote services/products? Then your best option is to become an influencer on Instagram.
Becoming an Instagram influencer is neither difficult nor easy. Similar to other jobs, it requires passion and dedication. In addition to these, you need to be familiar with the nuts and bolts of it. Read through this blog post to learn 12 valuable tips on how to become an influencer on Instagram.
What is an influencer?
Now that word-of-mouth recommendations and criticisms spread through social media faster than any time, influencers are more important than ever and everyone wants to know how to become an influencer in the industry they love. Influencers are great social relationship assets to increase brand awareness and help brands achieve marketing objectives. Simply put, they are paid to promote a brand or product.
They have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
What is influencer marketing?
Influencer marketing is the process of using social media celebrities to promote brands and products. This marketing strategy can be extremely successful for small businesses, as influencers have a wide reach on Instagram. Social media personalities are able to connect with their followers through posts, stories, and videos. Influencers use this opportunity to promote brands by placing them in their posts.
How much money influencers make?
The income of the Influencers on Instagram ranges widely based on a variety of factors especially the number of their following. In most cases, social media accounts with the largest followings earn big money compared with those with fewer followers.
Not only are there more people to follow their recommendations, but more viewers make all of their posted content more valuable. An influencer who only recently started their pursuit might earn only a few hundred dollars a month, while top influencers commonly earn millions of dollars each year.
According to Vox, people with between 10,000 and 50,000 followers, known as micro influencers, can earn between $40,000 and $100,000 each year. Top Instagram influencers with millions of followers called macro influencers, on the other hand, can earn tens of thousands of dollars for each individual post, potentially resulting in millions each year.
No Surprise why many are asking how to become an influencer!
Here are some tips that will help you become an influencer.
12 Helpful Tips on How to Become an Influencer on Instagram
Becoming an influencer on Instagram is indeed an intriguing thought that might have crossed your mind so far. But if you want to nail it as an Instagram influencer, you need to know what steps to take to become one. The 12 tips you’ll learn in this article should be enough to help you kickstart your journey as an influencer.
So let’s dive in and see what they are.
1. Sign Up on an Influencer Marketplace
How to become an Influencer on Instagram? The first thing you need to do before deciding to become an influencer is to sign up on an influencer marketplace. But what is an influencer marketplace?
As its name suggests, an influencer marketplace is an influencer marketing platform that links marketers with social media influencers in comparable industries. You can, for example, find a marketplace dedicated solely to Instagram fashion influencers or other platforms. One of the best influencer marketplaces you can trust is Ainfluencer.
How Does Ainfluencer Work?
It doesn’t matter what type of influencer you are, whether you are an influencer at the beginning of your journey with under 10k followers, or an aspiring influencer with over 500k followers, you can join Ainfluencer. You can browse thousands of branded offers in the Ad marketplace and never miss an opportunity to generate more revenue.
But first, you need to download the app and register an account.
When ads are launched, you will get notified of invitations through your Ainfluencer App or via email. You can then accept the offer and communicate directly with brands to fine-tune the Ad campaign elements.
As Instagram influencers, your posts are delivered using an intelligent scheduling system. Input the content, caption, bio links, and publishing/ removal dates. Ainfluencer’s smart Scheduler will guide the entire process. Stop worrying about posting on time or setting reminders to remove content, and always stay on schedule. It’s all handled by the system.
If everything goes the way you want, Ainfluencer will process the payments, and you will get your money through the platform’s safe payment system. Also, if you are a brand looking for influencers in your niche, you can explore thousands of influencers and invite them to work with you.
2. Actively Increase your Account Followers
The next step to becoming an influencer on Instagram is to have a large follower base. In other words, you should grow your followers and get more visibility. And we don’t mean you should get 10k followers on Instagram overnight to succeed as an influencer. To actively increase your account followers, you should use one of these solutions:
2.1- The Best Instagram Growth Services
Many Instagram growth services claim to grow your Instagram account. Using a safe Instagram growth service, you can gain niche-relevant, genuine, and active followers at a reasonable price. Basically, these growth tools help you grow your account followers without violating Instagram rules and limitations.
2.2- Instagram Followers Apps
In addition to the best Instagram growth services, you can rely on an Instagram followers app to get followers interested in a particular industry similar to yours. It is essential to have relevant Instagram followers because as an IG influencer, you need interactive followers who find your content interesting.
2.3- A 1000 Free Instagram Followers Trial
There are free solutions for almost everything; you can also try a 1000 free Instagram followers trial to actively increase your account followers on Instagram.
2.4- Instagram Contest Picker Apps
Another sure way to increase Instagram followers organically is to organize Instagram contests or giveaways. You can set conditions for those who want to participate in your contest or giveaway. For example, you can ask them to mention one of their friends below your Instagram post in the comments.
These friends may find your content interesting by looking at your Instagram profile and may decide to follow you. This is how you can increase your Instagram followers. To choose a winner for your contest or giveaway, you can use Instagram content picker apps.
3. Clean Up your Account of Old Clutter
Instagram influencer jobs are so popular nowadays. If you don’t want to start a new account from scratch for your new career as an influencer, you should change your personal account to a professional account. You may have posts from a long time ago that you no longer want to be there on your Instagram profile. As a result, you should mass delete Instagram posts instead of wasting your time doing it manually.
4. Curate Engaging Content
As an IG influencer, Based on the interests of your followers and the niche you are active in, you should curate engaging content. The content that you share on your Instagram account should be appealing enough for your followers to interact with it. After all, it is the engagement and interaction that matter on Instagram. The more interactions, the higher the chance of appearing on the ‘Explore’ section of IG and getting more visibility.
5. Reach Out to Brands and Businesses
On the way to learning how to become an influencer on Instagram, you should know that reaching out to brands and businesses is essential. You should accept the fact that there are billions of people out there who do not know you. Reaching out to the brands and businesses active in your niche can help you move towards becoming a paid influencer and bring you many more opportunities.
But how should you reach out to them? Instagram DM is an excellent means of communication between you and your followers or between you and brands and businesses. Since there may be many brands that you want to reach out to, you can learn how to mass DM on Instagram to accelerate the process remarkably.
6. Fix Your Account’s Follower to Following Ratio
Understandably, you have followed many accounts in the hope of their follow-backs. However, to make your account look like a worthwhile and credited account, you should decrease the number of the accounts you have followed to a reasonable number.
You no longer need to do it manually and waste your time to get rid of those accounts. Instead, you can use mass unfollow Instagram apps.
7. Keep your content organized
It is also essential to post actively on Instagram and appear on your followers’ feeds regularly. Being always there on your followers’ post feed or story feed increases brand engagement. Plus, they will know that you are spending time and putting effort into running your Instagram account.
If you think posting regularly takes up much of your time, you can automate your Instagram posting. AiSchedul allows you to schedule your posts in advance for a later date and time. You can write the caption of your posts, add multiple relevant hashtags, add links, and then schedule it to be posted later. This way, you can schedule the posts you want to publish in a week or a month, all in one day.
8. Optimize your Account
If you’re serious about becoming an influencer on Instagram, you should really care about the first impressions of your Instagram profile. You should set an eye-catching Instagram profile picture, a username that is easy to remember, a bio description that tells a lot about you in a few words, and links to your promo codes, personal blog, other social media platforms, etc. You can optimize your account quickly if you add this data.
9. Choose your Niche
There may be thoughts around your head about which niche to choose before you even start learning how to become an influencer on Instagram. Indeed, you should keep an eye on trends and people’s tastes. However, following the trends without knowledge and expertise can lead to unfavorable results. So, when searching to become an Instagram influencer, you should consider your expertise and choose your niche first.
10. Leverage Hashtags
Hashtags are essential as SEO keywords are for search engines. They are gateways to your content for whoever searches them. As a result, it is very fate-determining for your posts to contain relevant hashtags. So having the right hashtag strategy on Instagram and using them consistently is another way to boost your account visibility as an influencer.
Aischedul has an excellent feature that allows you to search for multiple hashtags by only entering your primary keyword. It then lists all the hashtags in your caption, and you can either schedule your post for a later time to be shared with your followers or post it right away.
11. Monitor What Goes Around on Instagram
You should always be aware of what is going on on Instagram. You should know about the trends, challenges, and everything that is getting attention. In addition, if you want to work in the beauty or clothing industry, you should know about the new product launches and new collections. In other words, your followers should be fed with fresh content that is going around on Instagram.
12. Hold Instagram Live Sessions
Instagram Live is a great feature that can allow you to directly communicate with your followers. It would be great if you had a plan for your Live sessions to add value to your followers within a specific period. Moreover, share your key opinions on subjects relevant to your niche to better establish your authority.
Learning how to become an influencer on Instagram can show you the road to success. Without knowing how to become an influencer, you may end up leaving Instagram as an unknown influencer. There may be many things you already know about becoming an influencer. However, the tips above can give you a better picture of how to become an influencer.
The number of followers you need in order to call yourself an influencer depends on the niche you are working in. based on different categories, you can consider accounts with 10k to 1M followers and more, influencers. However, in specialist niches, there are nano-influencers with fewer than 1k followers.
As of October 2020, the top 10 influencers on Instagram, as calculated by HypeAuditor, are:
Kylie Jenner, Cristiano Ronaldo, Ariana Grande, Leo Messi, Selena Gomez, Kendall Jenner, Kim Kardashian, Zendaya, Beyonce, Taylor Swift
The money you make as an influencer depends on your industry, how many followers you have, and the terms of your arrangement with the business paying you to promote their product or service.