Instagram Insights: Every Metric You Need To Know

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Since its creation in 2010, Instagram has become one of the most popular social media platforms. With over 1 billion monthly active users, Instagram offers businesses a unique opportunity to reach a large audience. 

Influencers are using this platform to build online communities, engage with people, and do online marketing. On that account, Instagram has provided some analytics through “Instagram Insights to help influencers understand whether they’re doing their content creation and Instagram strategies right.

In this guide, we will discuss every metric you need to know to learn more about your account’s followers and performance. We will tell you how to find your Instagram account’s insights on both Android and iOS.

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View Instagram insights on Android and iOS

Before starting to check your account’s insights, keep in mind that it’s only available on creator or business accounts Instagram. You’ll be able to see Instagram insights since you converted to a business or creator account. 

To view your account’s insights, you need to go to your profile and tap the “Insights” button:

Instagram insights

Or, if you don’t have this button on your profile, you can go to Menu in the upper right corner and tap on the “Get Insights” button.

Get insights button

In the Insights section, you will see information about your account’s performance and followers. By tapping on each metric in the Insights section, you can get more details. For example, by going to the audience column, you can find out who your followers are:

Account’s followers’ insight

Or go to the activity column to reach the data about the interactions on your account:

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Accounts engaged insight

Aside from your overall account and followers’ insights, you can freely view insights for each of your posts, Stories, videos, reels, and Live videos on both Android and iOS mobile apps. It gives you a chance to see how each one performed and how your audience engaged with them.

View insight

You just need to tap “View Insights” under each post, video, or reel to see the following information:

Post’s insights

For Stories and IG Live videos, you need to swipe it up and see the Instagram insights:

Stories insights

How to Share Instagram insights with brands as an influencer?

After the collaboration of brands and influencers on Ainfluencer, brands may want to see the insights of the posts or Stories they have published on the influencer’s account.

In that case, as an influencer, you need to get the screenshots of that post or Story’s insights and send them to the brand through the Ainfluencer app.


By having a clear idea about your Instagram insights, you can better analyze user engagement and understand what content is resonating with your audience, and consequently, you can create more effective marketing campaigns that produce better results.

Maryam Shirvani

Maryam is a content writer at Ainfluencer. Through writing, she tries to provide you with the right solutions and the information you're looking for.