A reliable ad marketplace that connects brands and influencers should form the core of your Instagram marketing strategy. Once you have created your brand’s message and identity, you deserve the best channel to introduce it to a wide range of audiences.
You should collaborate with an influencer that fits your style of Instagram marketing. The good news is that Ainfluencer’s ad marketplace makes it easy to find the right influencer for your needs.
To start on Ainfluencer as a brand, you should create your ad first. After all, there will be no promotion if there is no ad.
Ainfluencer is the easiest way for brands to engage in influencer marketing, and it all starts with creating a free Marketplace ad.
How does Ainfluencer work?
The Ainfluencer ad marketplace is a free service that provides you with relevant and easy-to-navigate features that help you create your ads, explore thousands of high-quality influencers, and let you contact them to close the deal.
You can start developing your Instagram marketing strategy by learning how to create ads on the Ainfluencer marketplace. Ainfluencer continues to help you as an assistant but you have control over the whole process.
Create ads on the Ainfluencer marketplace
As mentioned earlier, to get your strategy development off on the right foot, you should create ads on the Ainfluencer marketplace. The following is a step-by-step guide to it.
- To begin with, sign up for free on Ainfluencer. It will take no longer than a few seconds to enter your name and email, create a password, and select to register as a brand.
- Then, you will see five tabs on your Ainfluencer account. Select “Ads” and click on “Create a New Ad”.
- Moving on – you should write a detailed title and description for your ad. Select whether it will be published on Instagram as a feed or story. You can also see how your ad will look on a mobile screen.
- Now, you are ready to upload your content – image or video – and finalize creating your ad with 3 other important considerations.
- Ad publication date: Decide if you have any limitations on when influencers can post, or set a date range for when you want the content to be published.
- Time Span: Choose one of the options – negotiate, permanent, or set a specific date – to indicate how long your ad will remain on the influencers’ page.
- Bio ad: If you want to add a link in the influencer’s bio, select this box.
After that, click on “Create Ad”.
- Last but not least, you will see that your ad needs to be approved by the admin. In the meantime, you can search through our list of influencers to find the right influencer for your Instagram strategy program. You can either filter with hashtags or use other filters for a more refined result.
Watch this video on how to start creating ads with Ainfluencer.
Explore and invite targeted, relevant Instagram influencers
Now that you’ve created your ad, it’s time to invite influencers to collaborate with. You can manually search, or let the Ainfluencer search engine find appropriate influencers for you.
Chat with Influencers Using Ainfluencer’s Built-In Chat Feature
Once an influencer makes an offer on your ad, use Ainfluencer’s built-in chat feature to connect, negotiate and collaborate. View your offer details, make a counter-offer, set publishing dates, and make a deal. It’s safe, secure, and easy!
Manage payments and verify the Post
Ainfluencer’s automated AI system monitors your campaign to ensure that your post is published according to your deal with the influencer. Ainfluencer will only release your payment to the influencer after verifying that the post has been successfully published.
Track your performance from beginning to end
Get real-time analytics on posts, including likes, comments, clicks (if applicable), and more.
Tips to create perfect ads on the Ainfluencer Ad Marketplace
Here are a few expert tips for creating high-performing and effective ads on the Ad Marketplace to attract the right influencers.
1. Set your goal
Setting a goal for your influencer marketing campaign is the first step before creating an ad. Your goal will guide your marketing strategy and purpose, and help you attract the right influencer for the job. Here are a few things to think about:
- Do you want to promote a product/service?
- Make a limited-time offer?
- Increase brand awareness?
2. Look your best
Choose high-quality and compelling images for your ad to attract attention. Influencers can post ads to Instagram in two formats: feed or story posts. Keep these formats in mind when selecting images. Eye-catching visuals will help attract attention to your ad and make the most of your influencer marketing efforts. Here are a few tips:
- Convey your brand message through your image
- Pick a high-quality image
- Evoke a feeling to your audience that leaves an impression
3. Add CTAs and headlines
Make sure your ad includes CTAs and a solid headline. This will help draw eyes, guide audience interactions, and ensure that you get higher-quality leads.
4. Be clear in your descriptions
Be clear in your descriptions. Craft a caption that explains what your business does, what you’re offering, and what you want people to do. Your description should reflect your ad objective and convey your brand’s voice to the influencer.
- Use simple language
- Stand out– be inspirational, funny, or informative
- Know your audience
- Follow your brand’s voice
- Consider length
- Write eye-catching words at the beginning of the caption
- Pose a question
5. Set a publish date
You can include a specific date and time in your ad and specify how long your post should remain on the influencer’s Instagram page. This lets influencers know what to expect and reduces the back and forth needed to reach a deal.
Ainfluencer offers a state-of-the-art approach to discover and contact influencers who best suit your marketing strategy. The first step involves creating an ad on the Ainfluencer marketplace.
Create your ad within a couple of easy steps and use AI-powered filters to search for influencers, close the deal, and voila! You have just experienced an influencer marketing strategy at its best.