75+ Skincare Influencers To Market Your Brand [Non-Celebrity]

You are currently viewing 75+ Skincare Influencers To Market Your Brand [Non-Celebrity]

The best skincare influencers to follow in 2023 are those with a knack for creating beautiful, effective content. They should be experts in their fields, passionate about their work, and willing to share their tips and tricks with their followers. 

Whether you’re looking to improve your own beauty routine or want to learn more about specific skincare products, these Instagram influencers are a great resource.

How to find skincare influencers on Instagram 

If you’re looking for authentic and influential Instagram users to follow, there are a few ways to go about it. Try searching for hashtags, google search, or influencer marketing platforms.

Ainfluencer is one of the best and easiest influencer marketplaces to find Instagram influencers in your niche. You can explore and invite influencers based on category, hashtag, engagement rate, number of followers, etc.

Check out this video to see how Ainfluencer works.

Top 76 skincare influencers on Instagram

Here are a few of our favorites to get you started! Whether you’re looking for natural and affordable products, healthy tips, or inspiring stories, these accounts will have your skin looking and feeling its best.

1. Charlotte Palermino

Charlotte also known as the skincare fairy godmother welcomes anyone who is struggling with skincare to her IG family.

The former beauty writer, entrepreneur, and co-founder of @dieuxskin is obsessed with clinical trials and evidence-based research data, and she’ll break it down in the simplest form for you to understand. 

Invite Charlotte to collab

2. Danielle Gray  

The lovely skincare influencer on Instagram, Danielle, is a beauty expert seen on Rachael Ray, Dr.Oz and more. On her account, you can find tons of helpful skincare-related information. She makes skincare easy and fun.

Connect with Danielle

3. Stephanie Zheng 

Stephanie, the founder of Mountlai and Meiapothecary, is a holistic esthetician and content creator based in NYC.

If you want to get updated about the latest methods and products to take care of your skin, Stephanie has one of the best skincare Instagram accounts.

She is among popular skincare and wellness influencers constantly posting about skincare tips, wellness, and her journey as an entrepreneur.

Collaborate with Stephanie

4. Jenny Liu

Jenny is a board-certified dermatologist and among the top skincare influencers on Instagram and YouTube. She uploads great content on how to take care of your skin, hair, and nails.

Chat with Jenny

5. Lisa Richards

Lisa, also known as the skin boss is a skincare local influencer and a master esthetician. She is the owner of skinboss skinspa in Provo where she helps people achieve their best skin since 2002. 

Talk to Lisa

6. Alessa

Alessa is on the list of top Asian beauty and skincare influencers with over 100k followers. She has the most practical skincare Instagram posts where she uploads mostly about skincare, beauty, and sometimes fashion.

Send Alessa invitation

7. Blonde25

Jenni is a makeup and beauty influencer with an intimate relationship with her followers. On her Instagram account, she talks about not just her professional life but also her kids and how she spends her daily life. Jenni reviews makeup and skincare products and gives detailed information to her fans.

Work with Jenni

8. Thebeautyelite

The English girl living in NYC, Amrah is one of the makeup and skincare Instagram influencers with over 250k followers. She Shares her skincare journey and makes makeup easy.

Invite Amrah to collab

9. Jennifer Chiu

Jennifer is another Asian beauty and skincare influencer on our list. She shares daily tips, tricks, and hacks on her social channels to inspire you to start your own skincare routine. 

Connect with Jennifer

10. Olia Majd

Olia is a French-Persian blogger and esthetician based in San Diego. She is among skincare influencers on Instagram who also shares makeup tutorials and her styles with her followers.

Collaborate with Olia

11. Joyce Park

The NYU-trained dermatologist, Joyce is an expert in skin, hair, and nail. She partners with skincare Instagram influencers to make diverse and fun content for her IG family. With over 100k followers on Instagram and TikTok, Joyce can be your go-to person for any type of skin consultation. 

Contact Joyce

12. Kaice Alēa

Kaice is one of the best skincare Instagram accounts and an entrepreneur. She gives detailed reviews on the products she uses and has prepared very well categorized Story highlights with the link of products that have worked well on her skin. 

Chat with Kaice

13. Skincraving

Annie is one of the finest micro skincare influencers based in NYC. Her Instagram posts are focused on beauty and skincare products. She shares the simplest reviews on products guiding you through a better skincare journey.

Invite Annie to collab

14. Camelia Katoozian

With over 600k followers, Camelia is on the list of best skincare influencers on Instagram. She is the founder of Kateliabeauty where products are 100% natural, vegan, and non-toxic.

Contact Camelia

15. Oceana Hegyi

Oceana is a skincare and wellness influencer who is also a fitness model. Her minimal IG layout is full of her daily routines, travel diaries, and honest product reviews. 

Talk to Oceana

16. Jadé Marie

Jadé is a skincare expert and makeup artist with over 10 years of experience. She is one of the best skincare Instagram accounts you can follow. She inspires you with her ASMR, meditations, spirituality, and above all skincare videos.

Jadé is a practicing holistic-medical aesthetician and chakra energy healer based in LA.

17. Shani Darden

Shani is an esthetician, skin expert, and one of the best skincare influencers on our list. She is a mom of two little cuties and the founder of the Shani Darden Skincare brand. Her products are available to shop online and in Sephora stores.

18. Lara Devgan

Dr. Lara Devgan is a certified plastic surgeon and a skincare influencer. She is the founder of drlaradevgan. Her skincare Instagram posts include patients’ skin and body transformations, reviewing brands, and many before/afters. 

19. Victoria Lyn

Victoria is a macro influencer and among the finest skincare and makeup influencers with over 1 million followers. On her IG page, she recreates celebrities’ looks and promotes beauty, skincare, and makeup products.

She uses a range of different products to teach her fans the latest trends and hacks.

20. Arshia Moorjani

Arshia is one of the Indian-American skincare influencers on Instagram who is also interested in beauty and fashion.

What makes her one of the best skincare influencers is the trust and deep sense of loyalty that she has built with her audience.

She shares tips for all types of skin and makeup tips as well.

21. Dirtyboysgetclean

Matt is one of the most popular skincare influencers on the platform.

He shares his skin journey, what he has used, and what works best for him.

22. Emma Hoareau

Emma is another skincare Instagram influencer who shares amazing tips in her Story highlights.

What makes her special is the fact that she explains the details of each product, its ingredients, features, and how she uses them.

23. Anjali Mahto

Dr.Anjali is a consultant dermatologist and one of the best skincare influencers on our list. She is the author of the skincare bible⁣. Her account gives you great knowledge about dermatology, skincare, and aesthetics.

24. Thedallasaesthetician

Savanna is one of those skincare influencers who focuses on the result of her work. On her IG account, she shares the journey and what her patients have been through to reach their ideal skin. She is also the head ambassador at theskinpen.

25. Joanna Czech

Joanna is an esthetician and among the best skincare Instagram influencers.

She is the founder of Joanna Czech Skin Care.

You can tell just how much knowledge and passion she has from her skincare Instagram posts.

26. Renée Chow

Renée Chow is a vlogger and digital content creator from New York. She is more than just a skincare influencer on Instagram. She’s also an incredible skin enthusiast sharing her experiences through her very minimal IG page.

27. Shereene Idriss

Dr. Shereene is a Board Certified Derm at idrissderm. She is also a cosmetic expert in faces, fillers, and lasers.

Shereene owns a community for all skin nerds by the name of pillowtalkderm. 

28. Abigail James

The award-winning facialist and the author of the best-selling book “The Queen of Skin”, Abigail, is one of the best skincare micro influencers to inspire you. She regularly posts content about skin, health, mind, and face massage. Abigail is currently working on her new book “the glow plan”.

29. Ben Neiley

One of the most fun and creative skincare Instagram influencers, Ben Neiley is also active on YouTube and TikTok. Ben has 11.8 million video likes on TikTok, based in NYC, he talks about his favorite products and techniques and his followers are mostly female Americans.

30. Liah Yoo

Liah is a Korean content creator and a skincare influencer living in NYC.

Besides her skincare Instagram posts, where she shares her knowledge and reviews different brands and products, she also uploads pictures and videos of her personal life. 

No wonder why she has a good engagement rate.

31. Sofia Grahn

Sofia is among body and skincare influencers based in Sweden with a high engagement rate. Her IG page is filled with different types of skin textures. She uses her community to talk about body positivity and acne awareness.

32. James Welsh

James is one of the UK-based skincare influencers on our list. He is also a popular reviewer with over 1 million followers on YouTube and Facebook.

He uses his social channels to cover men’s fashion, skincare, and grooming. He has a strong 5.15% engagement rate on Instagram, which is above the 3.19% platform average. He is definitely recommended if you want to increase your brand engagement.

33.  Caroline Robinson

Chicago-based dermatologist, Dr. Caroline Robinson, is the CEO and founder of ToneDermatology. 

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She was named Most Innovative Skin expert by Refinery29 in 2020 and has a very positive sentiment on Instagram where she advocates for equity in skin and healthcare to her followers.

Carolie is taking advantage of other social channels to promote her work such as Pinterest, TikTok, and YouTube.

34. Brownskinderm

Dr. Adeline Kikam, one of the best skincare influencers on Instagram and TikTok will give you practical tips on skincare, beauty, and derm. Following her account helps you not fall for any PR and marketing spin. If you are looking to increase brand awareness, he is your go-to option.

35. Desi Perkins

Desi Perkins has solidified her space as one of the fairest beauty influencers in the industry with over 4 million Instagram followers.

The CEO and founder of Dezi and Deziskin is a former makeup artist who shares makeup tutorials, her sense of fashion, and more importantly, the way she keeps her skin glowing with her own brand products.

36. varijstylez

Tavaris Jefferson is one of the most acceptable beauties and makeup influencers with over 100k followers. With makeup looks that are more like works of art, this amazing makeup artist shares full-on glam, no matter the occasion. If you’re looking for ways to really upgrade your makeup game, follow Tavaris.

37. Victoriagorbenco

The beauty brand influencer on Instagram, Victoria is one of the finest skin and beauty influencers, and also a dermatologist at Viorica cosmetic Moldova.

She mainly shares her makeup looks, daily styles, ad product reviews.

38. Devsday

Devan is another content creator, aesthetician, and beauty and makeup influencer from Dallas.

Sharing her unfiltered beauty reviews and skincare knowledge is what makes her followers fall in love with her.

39. All.things.skin

James Jackets is a facialist, skincare specialist, and GDC dental nurse.

He mostly posts pictures of skincare products giving the best review to guide his followers into buying what works best for them. He has his own home clinic by the name of @principleskin.

40. Melaniegrantskin

Melanie is among the top skincare and beauty influencers from Australia. She is the official skin expert for CHANEL and an entrepreneur. You can get her products at Skincareedit.

41. Michelle Wong

The beauty science, Michelle is a skin influencer with a Ph.D. in chemistry. She does product reviews and discusses and dispels myths in the beauty industry with science in the most fun and easy way. 

42. Caroline Hirons

Caroline is a facialist and expert in the industry. She is such a popular skinfluencer that you can make sure if Caroline likes your product it’ll likely do well.

The founder of Skinrocks and Beautybacked is one of the best skincare influencers. Her in-depth skincare Instagram posts help you make an informed purchase decision. 

43. Whatsonvisface

Vi Lai, also called the SPF mom has a comedic approach to skincare.

She makes complicated routines easy and understandable for her followers.

44. Hyram

One of the best skincare influencers to stalk is Hyram. He creates product reviews, tutorials, and videos where he reacts to the skincare routines of celebrities like Kylie Jenner and Bella Thorne. If you are a fan of affordable skincare, Hyram is the right one to follow.

45. Vasudha Rai

If you’re looking for an Indian beauty brand ambassador that you’ll love, you should follow Vasudha Rai’s Instagram page. Look out for tutorials like how to make a face paste, how to use a Kansa wand, or how to use a gua sha tool as well as reviews peppered with personal anecdotes and stories. 

46. Joanna Vargas

Joanna Vargas is a celebrity esthetician and skincare Instagram influencer with over 100k followers. She is the founder of Joannavargas and author of “Glow from Within” where she teaches readers how to create the best routine for their skin type.

47. Skincarestandard

Rachael is a skincare and bold lip enthusiast based in San Francisco.

She is among the top beauty influencers. Her secret to beautiful skin rests on developing and maintaining a good skincare routine.

48. Sincerely Oghosa

Oghosa is a UK beauty influencer with a growing community on Instagram and Youtube. Her colorful Instagram page is filled with style, beauty, and skincare content.

49. Sharmtoaster

Shamili posts a variety of skincare routines that she recommends to her fans. what sets her apart from all the other skincare influencers on Instagram is how dedicated she is to giving detailed and useful information like the guides section she has prepared on her account.

50. Hikari Murakami

Hikari is a Japanese American beauty and makeup influencer living in southern California who shares easy beauty tips, motherhood anecdotes, and delicious Japanese recipes. She makes skincare and makeup effortless and inspires followers to embrace their natural beauty. 

51. Amy Serrano

Amy with her bold makeup looks worked as a wardrobe stylist alongside celebrities like Katy Perry, Nicki Minaj, and Fenty queen Rihanna. She picked up amazing hair and makeup tips and is not afraid to share everything she knows with her followers. 

52. hemisfemme

Her Instagram account is the ultimate skincare guide for all-natural beauty enthusiasts. This Instagram and TikTok skincare influencer is helping her fans to reach the skin they wish for.

53. Katie Jane Hughes

Most of her posts are dedicated to makeup and skincare, which makes her one of the best skincare influencers out there for different lines of beauty and skincare products.

She works with many beauty partners and retailers and creates amazing makeup looks.

54. Exoticarabian

The micro beauty and skincare influencer, Fatima with over 30k followers lives in Toronto Canada. Besides makeup and beauty, she shares her workout routine, street styles, and her lifestyle in general.

Invite Fatima to collab

55. Heyaprill

Mississippi-based, results-driven skincare routine queen, April is a skincare influencer with over 15k followers. She also has a lifestyle blog where she posts about beauty, skincare, and travel. This expands her reach beyond Instagram and gives her audience a wide variety of content.

Connect with April

56. Strawberry_shalyn

If you are looking for the best skincare Instagram accounts for unfiltered reviews, Shalyn is your go-to option. 

Her IG content is focused on beauty, cosmetics, and personal care. 

Collaborate with Shaylin

57. Melissa Christine

Melissa is a beauty and style inspiration living in LA. With over 20k followers, her page is all about sharing conscious beauty and her pictures with her family and her little kids.

Contact Melissa

58. Makeup_By_Ilse

Ilse Galeno is a content creator and an enthusiastic makeup artist with 1.7 million followers on Likee and over 30k followers on Instagram.

Her Instagram page is filled with amazing makeup looks and beauty product reviews. 

Chat with Ilse

59. Leché Hope

Leché is one of the best skincare Instagram influencers if you are looking for local influencers based in Toronto. 

She is interested in wellness, fashion, and self-care, and encourages her followers to love and accept their bodies and who they are.

Connect with Leché

60. Viancey Peraza

Viancey is a Latina skincare and fashion enthusiast with more than 15k followers on Instagram. She gives helpful tips on beauty, skincare, and lifestyle.

Send Viancey invitation

61. Skinbymervat_shs

The founder of Skinhealthspatoledo, Mervet is one of the best micro skincare Instagram influencers.

Her Instagram posts and Stories are a great source for any type of skin you have.

Connect with Mervat

62. Thatbaileygal

Lyndsey is a makeup and fashion influencer with more than 10k followers on Instagram. 

She mostly uploads content about beauty, fashion, and detailed information about the makeup and skincare products she uses.

Talk to Lyndsey

63. Thejbeauty

Jaclyn is a beauty and skincare influencer on Instagram with over 10k followers based in Toronto.

Her Instagram account is your go-to cruelty-free destination.

Invite Jaclyn to collab

64. Erin Yvette

Erin is a lifestyle creator and skincare influencer with over 15k followers. She is also active on other social channels like YouTube and TikTok reviewing the luxury skincare brands.

Collaborate with Erin

65. Theskinfairy_

Theskinfairy, also the director of Skinfairyclinic with many advanced skin therapists is based in Mount Hawthorn.

She runs amazing masterclasses where she shares practical tips for different skin types.

Contact Skinfairy

66. Shamara Bondaroff

Shamara is one of the skincare Instagram influencers sharing content on beauty, cosmetics, and personal care. She has been featured in Vogue, Elle, Harper’s Bazaar, etc.

Connect with Shamara

67. skincaresharex

Tara is among the best nano skincare influencers on Instagram and TikTok.

She uploads posts and Stories about skincare and things that make her happy in general.

Chat with Odisseya

68. Glowy_skincarex

Caitlin is a qualified beauty therapist and one of the nano skincare Instagram influencers on our list with over 2k followers. Guiding you to reach a Glowing skin is her goal.

Collaborate with Caitlin

69. Morgan Gallon

Morgan is a beauty industry certified with more than 13k followers. 

Her skincare Instagram posts are filled with beauty recommendations and collection reviews.

Send Morgan invitation

70. Skinoreal

With Skinoreal, skincare is piece of cake. She is an aesthetician and cosmetologist with over 30k engaged followers.

Guiding you towards a healthy skin and helpful skin consultation is what she does through her Instagram page.

Invite Skinoreal to collab

71. Britney Foley

Britney is a makeup artist and skincare blogger with more than 45k fans on Instagram and 100k followers on TikTok. She is also the founder of thecreasepiece.

Contact Britney

72. Jasbeautydiary

Jas is a makeup enthusiast and a skincare influencer with over 180k followers on TikTok and 20k followers on Instagram. 

Her Story highlights will perfectly help you with makeup, beauty, health, and skincare guides.

Chat with Jas

73. Smilingfaced

Another nano influencer on our list is Jaya. She is so dedicated to giving honest reviews about skincare products hoping that her opinion will give her followers a better idea than what is written on the back of the product box.   

Talk to Jaya

74. Sophie Bevington

Sophie is a beauty and skincare influencer from South wales. This nano influencer focuses on product reviews on both Instagram and TikTok.

Collaborate with Sophie

75. Sabrina Bradley

Sabrina is an esthetician with over 50k followers who inspires you to be your best. 

She is the owner of SkinbySabrina and strongly believes that healthy skin is the best makeup you can wear.

Contact Sabrina

76. Eliskincarejourney

Elisabeth is another nano skincare influencer from Copenhagen, Denmark.

Her lifestyle and skincare Instagram posts are what make you want to stalk her.

Invite Elisabeth to collab


Thanks to skincare influencers on Instagram that have been educating and entertaining consumers about the newest, coolest, and wackiest products and trends, skincare content on the Gen Z and millennial-dominated social media network is at its peak. 

By following these influencers, you can learn about the latest skincare trends and products. Additionally, these influencers can help you find the best skincare products for your individual needs. So, be sure to follow them in 2023!

 1- Who is the best beauty influencer?

There is no single answer to this question as the best beauty influencer varies from person to person. However, some of the most popular and influential beauty bloggers and YouTubers include Tati Westbrook, Michelle Phan, and Bethany Mota.

2- Who is a skincare influencer?

Skincare influencers are people who have a large online following and share advice about skincare products and procedures on social media. They can be people who work in the beauty industry, or simply individuals with a large online following who are passionate about skincare.


Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com