Influencers and influencer marketing campaigns continue to play a crucial role in the world of digital marketing. As a business owner, you know that Instagram can be a powerful marketing tool.
But with over one billion active users, how do you make sure your brand stands out? The answer is simple: follow and engage with the top Instagram influencers that help you make the most of Instagram influencer marketing. To make this happen, you can use influencer marketing platforms to find the right influencers to collaborate with.
No matter what kind of niche your business operates within, running an influencer marketing campaign with the right individuals supporting your products can be incredibly profitable. Here are the top 30 Australian influencers on Instagram for you to check out.
30 top Australian Influencers on Instagram
If you want to promote your brand for Australians, the following list of Australian influencers can help you grow your business.
1- Zac Perna (@zacperna)
Known for his posts about workouts, nutrition, and his lifestyle, Zac Perna is an Australian fitness influencer and a bodybuilder born on July 5, 1995. Apart from being popular on Instagram, Zac is a famous social media influencer and YouTuber too. Furthermore, this Australian Instagram model has more than 568K followers on his Instagram.
2- Taya Gaukrodger (@tayagaukrodger)
Australian gospel singer and songwriter, Taya Smith, is well-known for being a part of Hillsong United. Prior to starting her singing career, Smith served as a church youth leader.
As one of the well-known Australian influencers, Taya is active on different social media platforms, including TikTok, YouTube, and Instagram where she has 857K followers.
3- Ash Pollard (@ashpollard__)
With 107K followers, Ashley Pollard is one of the Australian Instagram influencers. She usually shares her daily life, especially the stories of her cute girl. However, Ashley is mainly known as an Australian cook, author, television personality, and radio host, and was born in 1986. In 2015, she came to public attention when she appeared on the reality cooking show ‘My Kitchen Rules.’
4- Brooke Lee (@brookeleeofficial)
Born on August 4, 1992, Brooke Nichole Lee is an Australian actress and producer who is best known for Loveland (2022), Mako Mermaids (2013), Occupation (2018), and Shaz and Trace (2014). Brooke Lee is also one of the famous Australian models on Instagram and Australian IG influencers with 126K followers.
5- Elias Black (@myfriendelias)
This Australian male model has 145K followers on his Instagram. Elias Black is a famed Reality Star from Australia who has appeared in the Reality show named ‘Love Island and Byron Baes.’ Furthermore, he is an amateur boxer and a male fitness influencer whose six-packed body has given him the confidence to share modeling photos.
6- Chloe Szep (@chloeszep)
The Australian Instagram model, Chloe Szep usually shares family, wellness, and business content on her Instagram account, where she has 606K followers. Furthermore, she doesn’t limit her activity to Instagram; she uses other social media platforms like YouTube to influence people.
Chloe is one of the well-known Australian influencers on YouTube, where she shares beauty vlogs with her 194K subscribers.
7- Liz Miu (@itslizmiu)
With 222K followers, Liz Miu is one of the well-known Australian bloggers who was born on June 20, 1993. This Australian female influencer is a chef and food blogger that specializes in vegan creations and recipes. Known as a vegan influencer, Liz is the founder of Mylk and Bun, a vegan cinnamon scroll market stall.
8- Natalia Kalinowski (@natkalinowski)
Instagram models are so popular around the world. Natalia Kalinowski is one of the Australian models on Instagram who introduces herself as a lifestyle and fashion influencer. At this time, she has 111K followers on Instagram. However, she also has another Instagram dedicated to her luxury travels.
9- Danny Philippou (@therackaracka)
Mainly known for his YouTube channel, where he makes videos with the help of his twin brother, Danny is an Australian influencer with 497K followers on Instagram. Moreover, he is known as a film director, and produces live-action combat videos for YouTube, where they have more than 6 million subscribers, and gained fame for producing Ronald McDonald-themed videos.
10- Christina (@love.christina.xo)
Having 330K followers on her Instagram, Christina is one of the successful Australian influencers who shares posts and Stories regarding fashion, travel, beauty, health, and photography on her IG account.
11- Sabre Norris (@sabrenorris)
Born on 3 January 2005 in Newcastle, Australia, Sabre Norris is 18 years old as of 2023. She is a professional surfer and skateboarder who is recognized as the first Australian woman to successfully land a 540 flip on a half-pipe. She also made history at the Sydney International Pro by becoming the second-youngest surfer to compete in a World Surf League competition.
Together with her siblings Sockie, Biggy, and Naz, Norris appears on the family channel ‘The Norris Nuts’ on YouTube. Sabre is featured in videos related to surfing, skating, challenges, skits, leisure, and other fun-related themes. She shares the same content on her Instagram account as one of the famous female Australian influencers with her 822K followers.
12- Kim Lianne (@kimlianne)
Kim Lianne is one of the famous Australian influencers with over 1.3 million YouTube subscribers and 485K followers on Instagram. She creates content in the areas of beauty, fashion, and lifestyle. Furthermore, she has served as a host for the Kronehit network of online radio as well.
13- Kristin (@cristina.osipov)
The Australian IG model, Kristin, is considered a lifestyle, fashion, and travel influencer. If you are looking for a macro influencer to collaborate with and end up growing your brand, Kristin can be a good choice with 289K followers on her Instagram.
14- Connor Watson (@connorwatson1)
Watson, an Australian of Indigenous descent, was born in Dubbo, New South Wales, Australia. He moved to Avoca Beach, New South Wales, at the age of five.
Before receiving a scholarship to Knox Grammar School and playing rugby union, he played junior rugby league for the Terrigal Sharks and Kincumber Colts. He is an active micro influencer on Instagram and has gained 69K followers.
15- Trent Blomfield (@trentblomfield)
Instagram photographers make the world more beautiful to their audience. Trent Blomfield is a professional photographer who has made a name for himself by posting his works on Instagram. As one of the Australian influencers, his stunning images have earned him 30K followers.
16- Erin Holland (@erinvholland)
Born on March 21, 1989, Erin Victoria Holland, is an Australian singer, television host, sports presenter, model, dancer, and charity worker. This beautiful Australian Instagram model was crowned Miss World Australia on July 20, 2013. With 562K followers, she is considered one of the most dominant Australian influencers on this platform.
17- James Yates (@yatesy17)
Known as one of the internationally popular Australian male models and fitness influencers on Instagram, James Yates has over 213K followers. Additionally, he’s represented by W Models in London, Supa Models in Sydney, and Heroes Management in New York.
18- Josh Miller (@itsjoshmiller)
With 103K followers, Josh Miller is one of the Australian influencers on Instagram where he shares his everyday life. Furthermore, Josh is a photographer. For this reason, Josh’s photographs and writings have been used by many clients throughout the world.
19- Kentaro Yoshida (@kentaro_yoshida)
Although Kentaro Yoshida was grown and born in Japan, he moved to Australia at the age of 18. After ten years, he is now an illustrator and artist who works out of Manly on Sydney’s Northern Beaches in Australia. Additionally, he enjoys drawing using both traditional and digital methods.
This art influencer is one of the most successful Australian influencers, with 112K followers.
20- Dion Nucifora (@dionnucifora)
The photographer and model, Dion is one of the attractive Australian influencers on Instagram. As an Australian male model, Dion He is also a professional photographer who uses his IG account to share his shots with his 88K followers.
21- Nathan Kriis (@nathankriis)
The well-known Australian Instagram model Nathan Kriis was born on May 24, 1998, in Australia. Star of Instagram and YouTube, has amassed more than 282K subscribers by sharing selfies and other experiences. He also has a channel with his boyfriend, Jack Wade, called ‘Jack and Nathan.’
22- Brodie Pawson (@brodiepawson)
Famous Freerunner Brodie Pawson was born in Australia on August 16, 1994. Along with his identical twin brother Dylan Pawson, this professional parkour athlete took part in the first season of Australian Ninja Warrior. As one of the fitness bloggers in Australia, he has amassed 763K followers.
23- Helen Janneson Bense (@helen_jannesonbense)
Introduces herself as a beach lover, Helen is a famous Australian female influencer who has worked as a medical naturopath and healer for more than 15 years. Her travel, style, and inspirational blog ‘Gypsy Lovin’ Light’ serves as a loving haven for individuals to share, inspire, and be inspired.
She currently resides in Western Australia and shares travel, style, and wellness content with her 707K followers.
24- Elyse Knowles (@elyse.knowles)
Australian Instagram model Elyse Knowles is best known for winning the reality television series, The Block, in 2017. She is the brand ambassador for Myer. Additionally, she is one of the active Australian influencers who has managed to gain 813K followers on Instagram to share her everyday life posts with them.
25- Lauren Curtis (@lozcurtis)
With 1M followers, Lauren Curtis is one of the well-known Australian Instagram influencers. She makes beauty videos ranging from product reviews to makeup tutorials and haircare tips. Additionally, Lauren posts about her daily life and style.
26- Chris Hemsworth (@chrishemsworth)
Australian actor Christopher Hemsworth AM was born on August 11, 1983. Before starting a film career in Hollywood, he gained fame for his role as Kim Hyde in the Australian television series Home and Away (2004–2007). Hemsworth began playing Thor in the Marvel Cinematic Universe (MCU) with the 2011 film of the same name and most recently reprised the role in Thor: Love and Thunder (2022), establishing him as one of the highest-paid actors in the world.
This famous Australian influencer has more than 57M followers on his Instagram.
27- Tammy Hembrow (@tammyhembrow)
The Instagram mom blogger and fitness expert, Tammy Hembrow, is a famous influencer in Australia. She has documented her body during her pregnancy and after to encourage other mothers to achieve their ideal body after giving birth. Furthermore, she is one of the most well-known fitness bloggers in Australia, who has 17M followers on her Instagram account.
28- Kayla Itsines (@kayla_itsines)
Australian personal trainer, author, and entrepreneur Kayla Itsines was born on May 21, 1991. Although she is of Greek descent, she is known as one of the most successful Australian influencers on Instagram. Furthermore, Kayla is the author of the ‘Bikini Body Guides’ line of fitness eBooks, as well as the meal- and exercise-planning software ‘Sweat with Kayla.’ However, she mostly produces fitness-related content on Instagram and has 16M followers.
29- Chloe Morello (@chloemorello)
Australian beauty influencer Chloe Morello, who runs the channel “ChloeMorello,” is a well-known Instagrammer and YouTuber. She began her career by working at her family’s motel and a crematorium, but after getting hooked on social media, she decided to make it her full-time profession.
Meanwhile, she publishes beauty advice and other content linked to beauty on her website and YouTube channel. Due to having 1M followers on Instagram, she has contributed to advertising campaigns for well-known companies as Napoleon Perdis, Vaseline, YSL, Simone Perele, and L’Oreal Paris.
30- Jessica Stein (@tuulavintage)
Australian travel and lifestyle influencer Jessica Stein is a prominent figure on social media with more than 1M followers on Instagram. First, Jessica Stein started out as a fashion and travel blogger in 2010 with her well-known YouTube account @TuulaVintage, despite the fact that she is now a lifestyle blogger. Additionally, Jessica Stein works as a neurotic copy editor at the New York City Newspaper in addition to being a blogger.
31- Emily Skye (@emilyskyefit)
With the tagline “Fitness, Wellness, Beauty,” Emily shows the importance of daily exercise to stay healthy and fresh. As Emily is one of the top female fitness influencers on Instagram with more than 1 million followers, she is the right choice for gym clothing brands to promote their products.
32- Tara Milk Tea (@taramilktea)
Stylish Tara is an Australian Instagram influencer who shares beautiful shots of herself exploring the world and showing off her style. Based in Sydney, Tara is considered a fashion blogger with 1M followers on Instagram.
33- RemDawg (@remymorton)
Let’s add a professional cyclist to the list of Aussi influencers. Remy is a BMX rider from Queensland. His photos on Instagram show how adventurous he is. Meanwhile, adventure is one of the most exciting things for most people. That’s why Remy has 105K followers on his Instagram and more than 5.5K subscribers on his YouTube channel.
34- Micah Gianneli (@micahgianneli)
With 1M followers on Instagram, Micah is one of the most popular Instagram fashion models in Australia. With a stylish and modern look, this Australian female influencer has collaborated with fashion brands such as Luis Vitton.
35- Pia Muehlenbeck (@piamuehlenbeck)
The luxury traveler and lifestyle vlogger, Pia, is one of the popular Aussi influencers who has 2M followers on Instagram. Together with her husband, she has traveled to luxury locations like Bali, Coachella, and Hong Kong.
How to find Australian Instagram influencers?
If you’re looking to tap into the Australian Instagram market, you’ll need to find some local influencers. Here’s how you can find influencers:
1. Use hashtags relevant to your industry and location. For example, if you’re in the fashion industry and based in Sydney, try using hashtags like #sydneyfashion or #australianfashion.
2. Monitor your competitors’ social media followers, mentions, and tags.
3. Use Google to find Australian bloggers who can help you increase brand awareness and reach your target audience.
4. Use an influencer marketplace.
Finding Instagram influencers manually can be tedious and time-consuming; that’s why most people prefer to take advantage of a quality influencer marketplace to accelerate and facilitate this process.
Ainfluencer: The Best Influencer Marketplace
With over 500,000 active influencers, Ainfluencer is one of the marketplaces which helps brands and influencers connect and collaborate for free. Its smart AI-powered search engine lets brands find target influencers. They can easily use a variety of filters such as location, gender, language, number of followers, hashtags, etc.
For example, if you are in the fashion industry and look for Australian influencers in this field, you can change the location to Australia and choose Fashion in Category.
The sign-up in Ainfluencer is free for both brands and influencers. Therefore, they can check out this platform easily and find the best option for collaboration.
The brand side lets the companies create influencer marketing campaigns and invite influencers to participate or search for influencers based on the mentioned filters.
The influencer side also allows Instagram and TikTok influencers to join this marketplace for free and make themselves discoverable to more brands and businesses. This way, they have more chances to make money as an influencer.
Conclusion
In conclusion, if you are looking to grow your brand in Australia, connecting with any of the top Australian Instagram influencers will be a great start. They have all been very successful in building up their personal brands and have a large and engaged audience.
Furthermore, brands and companies are more eager to work with influencers in their region. Therefore, it is essential for all influencers to join marketplaces like Ainfluencer to make themselves discoverable to brands and companies.
Therefore, if you are an influencer, sign up on Ainfluencer for free and check out the campaigns there to see which one is a better option for your business.
FAQs
Below are the name of these actors and their net worth;
1- Nicole Kidman ($250 million)
2- Hugh Jackman ($180 million)
3- Chris Hemsworth ($130 million)
4- Russell Crowe ($120 million)
5- Cate Blanchett ($100 million)
Jessica Sepel and her husband, Dean Steingold, who have an estimated net worth of $426 million, are Australia’s richest influencers.
One of the best methods to connect with Australian influencers is using an influencer marketing platform like Ainfluencer. When you sign up on Ainfluencer, you can search for influencers based on their location. Therefore, you can easily access a list of influencers in Australia or any other location you want.
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