Undoubtedly, influencer marketing is among the winning marketing strategies that you can use to grow your brand or business on any scale. Yet, the real issue for you is definitely how to find influencers in your industry.
This article will precisely answer that question and help you find the best influencers and engage them in your campaigns.
Influencer marketing is praised as one of the most efficient and effective marketing tactics any brand or business can use to gain many advantages, ranging from increasing brand awareness to creating a brand affiliate program.
And according to just one influencer marketing agency the Return on Investment (ROI) of influencer marketing is estimated to be 280%!
So it’s undeniable how beneficial it could be to use influencer marketing in your marketing mix.
In general, there are two ways to find influencers in your industry:
- Use an influencer marketplace like Ainfluencer
- Search on Google
Without much ado, let’s get into the details of how you can find influencers in your industry and reap the benefits of influencer marketing for your business.
Best Ways to Find Influencers in Your Industry
As we just mentioned, you have two ways to find influencers who can best represent your brand.
But before we discuss each way, you should know that most influencer marketing campaigns and collaborations happen on Instagram.
The platform continues to dominate the influencer marketing sphere. A survey suggests well over 85% of marketers tend to use it for their influencer marketing activities.
With this in mind, let’s introduce an excellent platform to find the right influencers in your niche.
How to Find Influencers in Your Industry Using Ainfluencer
Using the best influencer marketing platform is the easiest way to reach out to influencers.
Ideally, you want to use a platform packed with lots of useful features to help you choose the influencers who help you grow your business.
Considering everything, our suggestion to you is Ainfluencer, a leading global influencer marketing, and marketplace agency.
Unlike most of its competitors that ask for payment upfront, Ainfluencer allows you to have unlimited access to their diverse database of influencers.
Additionally, you get to make deals with them and bargain for the best price that’s mutually beneficial to the parties involved.
In other words, there’s no set price on Ainfluencer, allowing businesses and influencers to decide on a figure that’s acceptable to both parties.
Moreover, the platform allows you to create ads and let influencers reach out to you or invite targeted influencers.
This means that you can either explore their database to find the influencers you want or just create an ad on the marketplace and see who’s interested in working with you.
Key features of Ainfluencer
Free to Use
In contrast to other agencies, anything you do on this platform is 100% FREE with no hidden fees.
Their automated system monitors your campaigns and will freeze funds until you verify the requested content.
The website uses Artificial Intelligence to facilitate influencer discovery for its users.
Utilizing the power of AI, Ainfluencer provides you with an influencer’s account metrics such as engagement rate, avg. comments and likes, likes to followers ratio, and comments to followers ratio.
The built-in campaign manager allows you to do many things. You can upload your content, schedule posts, and monitor the performance of each of the running campaigns.
Ainfluencer’s list of features could go on and on; however, we tend not to spoil all the fun and let you explore the rest for yourself.
How to Find Influencers in Your Industry Using Google Search
Your second option is to use Google to find and contact influencers.
Start with typing in some phrases like “influencers in [location]” or “influencers around me [location]” and wait for Google to surface the results.
Keep in mind that influencer marketing is a very competitive market. Many agencies are trying to fix their spot at the top of the search results with the help of Google Ads.
So it’s a lot likely you encounter a whopping number of advertisements among the top search results. This again takes you back to the previous option of using an influencer marketing tool.
But you can keep scrolling to find a piece of informative content that introduces some viable options for you to find influencers in your industry.
However, this will take much of your time since you have to dig through the whole results one by one, and that’s if you’re lucky enough to come across an article that includes the information you want.
Moreover, you need to manually perform an influencer audit. Because you have to make sure the account or blog you find is authentic and actually owned by a real influencer.
This is highly essential because you don’t want to end up wasting your money on a fraudulent source. But, it’ll also require you to dedicate a large portion of your time to do it.
Therefore it’s best to not burden yourself and look for influencers in your industry by using an influencer marketing platform.
How to Find Influencers Who Want to Share and Link to Your Content
There’s an alternative to using influencer marketing networks or searching on Google. You can monitor your competitors on social media to find out who’s working with them.
You probably prefer to go through a unique process to find the influencers you’re looking for. However, reaching out to influencers who collaborate with your rivals could also be a viable option.
Because your competitors have already gone through the researching process and presumably chosen the best influencers.
However, keep this method only as an alternative and just to get some better ideas.
You can find these influencers in three ways:
1. Monitor your competitors’ social media mentions
Checking your competitors’ social media mentions for sponsored posts in which an influencer has endorsed those brands will help you find them.
Twitter, Youtube, Instagram, and Facebook are the best platforms for analyzing your competitors’ content strategy.
2. Keep a close eye on your competitors content
Carefully analyzing your competitors’ social media content or even their blogs is another excellent way to determine whether they’re working with influencers.
3. Do hashtag research
One of the most common ways to find social influencers is to do hashtag researches. The two best platforms for this purpose are Twitter and Instagram.
You can do this by typing in a few phrases into the search bars on each platform. Then just check out the profiles sharing the most popular content.
Knowing how to find influencers in your industry is critical to your business’s influencer marketing strategy.
This is even more important for small businesses trying to find local influencers in their niche to benefit from working with them.
Overall, it’s best to use an influencer marketing platform like Ainfluencer for finding and working with niche-relevant influencers since it’s the most cost-efficient way.
Remember, you can also check your competitors’ social media accounts or blogs to determine what influencers they’re working with.
If you know any other ways, leave a comment below and let us know.