Finding social media influencers might seem tough, but it doesn’t always have to be!
Knowing how important social media has become in modern marketing and sales, you should be looking for the best ways to promote your business online and get your name out there.
Undoubtedly, influencer marketing is among the winning marketing strategies that you can use to grow your brand on any scale.
However, you won’t be able to develop this collaboration with the top social media influencers unless you carry out an adequate search for influencers first. But with so many platforms and options out there, it can be tough to know where to start.
In this article, you’ll learn the 13 best ways to find influencers for your brand.
But first, let’s see who exactly influencers are.
What Is an Influencer?
A social media influencer is someone who can affect the purchasing decisions of others because of their authority, knowledge, or relationship with the audience.
So, you need to give priority to influencers’ niches and interests while you are searching for influencers. This helps you reach the right audience through their followers.
Influencers can be highly active across one or many social media platforms, including YouTube, Instagram, TikTok, Twitter, Linkedin, etc.
While it is vital to comprehend that influencers have a significant following as a result of their personality, it’s also crucial to recognize the value of this type of online engagement.
What Is Influencer Marketing?
Our efforts to find influencers are supposed to implement an influencer marketing strategy.
Influencer marketing, which refers to a form of marketing in which you collaborate with influencers, is praised as one of the most efficient and effective marketing tactics any brand or business can use to gain many advantages, ranging from increasing brand awareness to creating a brand affiliate marketing program.
If you’re new to influencer marketing, you should begin by creating campaigns with nano and micro influencers. While they generally have small audiences, they are more engaged with them.
So the fact that it’s undeniable how beneficial it could be to use influencer marketing in your marketing mix just makes it more crucial to find influencers in your niche.
How To Find Influencers To Promote Your brand?
1. Use An Influencer Marketplace
One of the great things about influencer marketing is that the market is evolving rapidly. Today, businesses have a variety of influencer finder tools they can use to find influencers and engage with them without facing a real challenge.
Some of them may even be the key to your challenge when attempting to find influencers. Why?
They simplify your search for influencers with their influencers database.
Ainfluencer is one of the influencer finder tools that help you find Instagram influencers more effectively.
Ainfluencer: Find Instagram Influencers
Using one of the best influencer marketplaces is the easiest way to find influencers.
Ideally, you want to use a tool to find influencers packed with lots of useful features to help you find the most relevant influencers to grow your business.
Unlike most of its competing influencer finders that ask for payment upfront, Ainfluencer allows you to have unlimited access to its diverse influencers database.
Additionally, you get to make deals with them and bargain for the best price that’s mutually beneficial to the parties involved.
In other words, there’s no set price on Ainfluencer, allowing businesses and influencers to decide on a figure that’s acceptable to both parties on this website to find influencers.
Moreover, you can create ads on Ainfluencer and let influencers reach out to you or invite targeted influencers.
This means that you can either explore the influencer database to find influencers you want or just create an ad on the marketplace and see who’s interested in working with you.
Let’s watch this video on how to find influencers on Instagram using Ainfluencer.
Key Features Of Ainfluencer
The followings are a number of features that make Ainfluencer stand out as a marketplace to find Instagram influencers.
#1 Free To Use
In contrast to other agencies, anything you do on this platform is 100% FREE with no hidden fees.
Their automated system monitors your campaigns and will freeze funds until you verify the requested content.
The website uses Artificial Intelligence to facilitate influencer discovery for its users.
#4 Influencer Audit
Utilizing the power of AI, Ainfluencer provides you with each influencer’s page authority with the number of followers, average comments and likes, quality score, engagement rate, location, category, etc.
#5 Campaign Manager
The built-in campaign manager allows you to do many things. You can upload your content, schedule posts, and monitor the performance of each of the running campaigns.
The Ainfluencer’s list of features could go on and on; however, we tend not to spoil all the fun and let you explore the rest for yourself.
2. Search Google to find influencers
Your second option is to use Google to find social media influencers who can help you increase brand awareness and reach your target audience.
Searching on Google takes much more time and energy to find the right influencers since you need to manually search for influencers and perform an influencer audit to check out their online activities.
But this is highly essential because you don’t want to end up wasting your money on a fraudulent source or irrelevant influencers to your brand and influencer campaign.
For example, If you are looking for the top fitness influencers, you can type it in the google search bar and check the links.
You can keep scrolling to find a piece of informative content that introduces some viable options for you to find influencers in your industry.
Keep in mind that influencer marketing is a very competitive market. Many agencies are trying to fix their spot at the top of the search results with the help of Google Ads.
So it’s a lot likely you will encounter a whopping number of advertisements among the top search results. This again takes you back to the previous option of using an influencer marketing tool.
3. Look At Your followers and followings List
You can find influencers to work with who are already interested in what you do on your followers’ list. This is also true the other way round, as you may have been interested in what some influencers do, and looking at your followings’ list is helpful too.
4. Do Hashtag Research
One of the most common ways to find influencers to work with is to do hashtag research. The two best platforms for this purpose are Twitter and Instagram since Twitter and IG influencers are famous for their interest in hashtags and following trends.
You can do this by typing in a few phrases into the search bars on each platform. Then just check out the profiles sharing the most popular content.
For example, you can find Instagram influencers in the fashion industry by simply searching #fashioninfluencers. If you want to be more specific and niche-relevant, you can go with hashtags like #plussizeinfluencers.
- Search hashtags by recent, reels, and top on Instagram.
- Search hashtags by people, photos, videos, top, and location on Twitter.
Along with following accounts, you can follow hashtags related to your brand and influencer marketing campaign’s goal, along with following accounts!
By doing so, you can always be noticed what content is being shared in your industry, and who is more active in your target niche, and start collaborating with them.
Note: When considering influencers, you ought to think about the demographics of their followers and be certain that their target audience is a good match for your brand. You should also examine the quality of the content and the level of engagement of their followers.
5. Monitor Your Competitors’ Social Media followers, Mentions, And Tags
Find a good vantage point for observing your competitors’ social media posts.
Do they engage with influencers? If so, what sorts of content do they create?
How do their posts attract engagement?
Checking your competitors’ social media mentions for sponsored posts in which an influencer has endorsed those brands will help you find them.
Twitter, Youtube, Instagram, and Facebook are the best platforms for analyzing your competitors’ content strategy.
6. Start Following Blogs And Bloggers
In order to find social media influencers, one of the best methods is to follow relevant blogs. By following blogs, you can get an idea of who the leader and opinion shapers are in a particular industry. This will allow you to identify which individuals have a significant social media presence and are, therefore, likely to be influencers.
7. Find influencer databases
Another place to look for Instagram influencers is specialty databases you can buy. These databases offer a larger selection of influencers than a list of open hashtags and may also help you manage relationships with influencers and manage campaigns and advertising.
8. Find Influencers Through Your Main Website
Your website should include an opportunity for influencers and brand ambassadors to contact you in case they stumble across your website through one of your other functions.
Adding a link in the footer to your influencer landing page will enable you to share how you’d like to collaborate with influencers and leave some contact details so that potential partners can get in touch.
9. Take a look at podcasts, events, and newsletters in your niche
When it comes to searching for influencers that will collaborate in your upcoming marketing campaign, the internet is your best friend. There are dozens of online resources and platforms that can help you find influencers.
Podcasts, events, and newsletters are a great means to find out about who’s being talked about and who has more influence in your field. Finding featured influencers by performing a little research is much more effective than simply haphazardly promoting your brand.
10. Leverage Google Alerts
You can also use Google Alerts to find influencers linked to your items or company. All you have to enter are your keywords. For example, if your company is in the health and wellness business, you could specify the keyword health influencers to Google Alerts. Every time a health influencer posts on social channels using the keyword health, or a blog is published, you will receive an alert from Google.
You can select the frequency and the language of the text you want to be alerted to, as well as the regions—the more specific your keywords, the better. Otherwise, be prepared to be overwhelmed with alerts that have little relevance. Just enter your email address so Google can send an alert there.
11. Search By Keywords
Searching for the best videos and channels in the area of your interest by using posts’ keywords on Google and many other platforms will help you find influencers that have established themselves.
Refine your search terms to discover even more statistics about the creators whose popularity remains high without having to spend a lot of money.
12. Get the most out of Linkedin
In a world where social media reigns supreme, it’s important to know how to utilize all the tools at your disposal. LinkedIn is a powerful networking site that can be used for more than just keeping up with colleagues. You can also use it to find influencers in your industry.
The opportunity to search for influencers on LinkedIn may seem uncommon. Still, the capability to do refined searches based on industry and title can help you find the right people fast.
13. Use social listening Tools
Social media monitoring and listening platforms such as Hootsuite and Mention are great tools to find influencers for your brand. These tools can also help discover those talking about you and your brand. They might be people who already share your content because they are enthusiastic about your brand or products.
Those who have such familiarity with your products and services will come across as more genuine together with their followers. And also be more competent influencers for your brand’s followers.
Tips On How To find social media influencers
When you start searching for influencers, you should have already set your goals and considered some key factors and criteria in your influencer marketing.
Here are the top tips on how to find influencers for your brand effectively.
1. Define your target audience when partnering with influencers
The target audience can consist of a wide range of consumers depending on your brand’s niche, demographics, reach, etc.
When you plan to find influencers to promote your product or service, you should make sure to pick influencers who share the same type of target audience as yours.
2. Consider What Your Influencer’s Personality Trait Is Like
You may not have thought about it, but a brand has a personality too. You can call it ‘brand image”, “brand voice,” or your “marketing standards.”
Many marketing professionals advise that if you are trying to find influencers to promote your product, they should be people who match the type of personality your brand requires.
To do this, think of your brand message and how you wish to convey it to increase brand awareness. Then, you will know if you have picked the right influencer for your brand.
3. Set Your Goals
Do not focus on how to find influencers, if you don’t know what you want them to help you achieve.
Before you begin an influencer marketing campaign, you should determine what outcomes you hope to produce. Your objectives may include:
- Brand awareness
- Brand engagement
- Audience building
- Lead generation
- Brand identity
- Customer loyalty
- Link building
4. Pay attention to engagement, not numbers
The key is indeed engagement rather than the audience size of the influencers you want to learn more about. Consequently, you’re more inclined to look for their number of shares, retweets, and comments than the number of followers they have.
5. Search For Influencers Who Can Work In The Type Of Collaboration You Are Looking For
You already know the different types of influencers and the importance of your goals. So, remember to take these factors into account when you search for influencers and work out the right strategy and collaboration for your influencer marketing.
Here are some examples of collaboration between you and influencers.
- Video product review
- Post mentions
- Coupon or promo code
- Bio link ad and more.
Other major factors in your collaboration that affect your influencers’ search include:
- The influencer’s follower count and engagement rate
- Niche and category
- Quality of content
- Demographics and target audience
Influencers are categorized by their followers’ count, and knowing their categories is vital when you try to find influencers who suit your budget and strategy best.
Let’s take a look at the different types of influencers.
#1 Nano Influencers
Nano influencers with 1K to 10K followers are considered to have the smallest yet very loyal audiences. If you run a local business and wish to grow through influencer marketing, nano influencers will only acquire a modest budget. At the same time, they are pretty competitive, reliable, and have a harmonious relationship with followers who easily care and engage.
Remember that it’s important for local businesses to find local influencers, and nano influencers are one of their alternatives to pick.
#2 Micro Influencers
Micro influencers with up to 100K followers are a good choice for both small businesses and mid-sized companies. Their audiences are not too large for micro influencers to lose touch with them, and they can still forge a strong relationship with their audience.
In addition, they are also more niche and targeted than nano influencers, making them more accessible in an influencer search.
#3 Macro Influencers
For brands like Amazon that focus on brand awareness above all, macro influencers with over 100K to 1M followers are most appropriate.
#4 Mega Influencers
Although the number of their followers might seem intriguing, only try to find influencers at this size if you have a large budget and want to draw people’s attention to your brand globally.
According to a Marketing Charts survey, mega IG influencers raised brands’ engagement rate by only 1.2%, while macro and micro influencers boost up to 2.1% and 3.7%, respectively.
Clearly, mega influencers have over 1M followers. These types of social media influencers may include traditional celebrities or public figures, as well.
New strategies, approaches, and measures have been developed in the world of online marketing, spawning all-new terms and definitions. You should already know a lot about social media influencers, but “KOLs” are less well-known.
KOLs (Key Opinion Leaders) have parallel professions, such as journalists, entrepreneurs, or writers who may accept to promote your brand or share a promotional link to your website if you build up a relationship with them successfully.
Now, if you are asking whether to collaborate with KOLs or influencers, you should know that the answer lies within your marketing strategy and preference.
Knowing how to find influencers in your industry is critical to your business’s influencer marketing strategy.
This is even more important for small businesses trying to find local influencers in their niche to benefit from working with them.
Overall, it’s best to use an influencer marketing platform like Ainfluencer for finding and working with niche-relevant influencers since it’s the most cost-efficient way.
Remember, you can also check your competitors’ social media accounts or blogs to determine what influencers they’re working with.
Basically, there are 4 steps to getting influencers to promote your brand.
1. Set your goals and expectations for your influencer marketing program.
2. Find the right influencer.
3. Negotiate your terms and requirements before you agree to a contract.
4. Close the deal and initiate your influencer marketing.
Use an influencer marketplace
Search on Google
Look at your followings and followers list
Check your competitors’ followers
Scan competitors’ mentions & tags
Generate relevant hashtags
Search by keywords
Start following blogs and bloggers
Find influencers through your main website
You can use a variety of approaches to finding influencers, such as using influencer marketplaces, searching on Google, monitoring your competitors, or using hashtags to find posts published by influencers. After finding influencers, it’s also important to check activities and gain a deeper insight into their profile.