12 Ways To Find Micro Influencer For Your Next Campaign

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Usually, when somebody thinks of an influencer, they think of a celebrity with millions of followers. But this doesn’t necessarily encompass all influencers. 

There are influencers out there with smaller audiences who are no less influential. These micro influencers might not be world-renowned, but businesses want to know how to find micro influencers to use them to target specific, engaged audiences and are drastically growing their brand awareness and outreach to the influencer’s audience.

If this sounds like something you are interested in, then read on!

First, let’s see who micro influencers are!

What is a micro influencer?

Micro influencers are small-scale influencers that have attracted a following through their carefully curated content on a certain topic. Their content – usually images or videos – is interesting enough to keep people coming back to them. 

They are typically people who have mastered the art of storytelling and know how to connect with their audience.

Different Types Of Influencers

The type of influencer you choose to work with has an impressive impact on the success of your influencer marketing campaigns. There are four types of influencers based on follower count:  

  • Nano influencers: 1K – 10K followers
  • Micro influencers: 10K – 100K followers
  • Macro influencers: 100K – 1M followers
  • Mega influencers: 1M+ followers
Different types of influencers

Why Are Micro Influencers Important?

In general, knowing how to find micro influencers and collaborating with them are great for both large and small businesses. They can target niche audiences in a much more personalized way than a mega influencer could and are often preferred between the two, even for larger businesses. Benefits of working with micro influencers include:

  • help establish trust, which is essential when increasing brand awareness
  • deliver relatable content and post consistently
  • Have a more engaged audience
  • Easy to get in touch and negotiate with
  • Expert in their niche

How to find micro influencers- 12 best ways

Here is a complete guide on how to find top micro influencers. Remember, even if you’re not actively seeking to work with influencers, always remain on the lookout for potential influencers to collaborate with later.

1. Influencer marketplaces

Don’t have time to find influencers manually on social platforms? Try influencer marketplaces.

Influencer marketplaces are great tools to find micro influencers in your niche. 

Ainfluencer is one of the best influencer marketplaces that helps you find Instagram micro influencers for free. 

As a brand, use Ainfluencer’s advanced search engine to find Instagram influencers that meet your brand’s specific requirements. You can filter for keywords, location, follower size, engagement rate, quality score, and more.

Find-Influencers-on-Ainfluencer

Check out this video to see how to find micro influencers on Instagram with no headache!

Try Ainfluencer for free

2. Search Hashtags

One of the quickest ways you can check to find micro influencers for free is by typing hashtags relating to your brand. 

See also  15 Top Book Influencers To Market Your Book In 2022

You can also search for specific hashtags that are similar to your brand. For example, if you’re looking for a makeup influencer, you could type #makeup into the Instagram search bar, and a range of potential micro influencers on Instagram will appear. 

The best way for you to find micro influencers on TikTok is through the use of hashtags. They make it easier to narrow down the influencer you are looking for. 

What’s more, many TikTok posts have hashtags, making them a highly effective and efficient search tool.

When you operate within a certain niche, you can search for TikTok micro influencers who have used industry-relevant hashtags in one or more of their posts.

3. Check Your Own Followers

Could it be possible that your future influencer has been hiding in plain sight all along?

Influencers often follow brands that they’re interested in with the hope that brands will notice them and reach out. 

Scroll through your own list of followers to see how to find micro influencers that you might want to work with. 

4. Use location to find micro influencers

If you’re trying to attract your local community to your business, try using the location tools to narrow down influencers that are popular in your area coupled with your specific hashtags. 

Then just browse through the options to find the right micro influencer.

For example, if you own a restaurant in Los Angeles, you can search for micro influencers in LA who have posted about food or dining experiences.

5. Search through keywords

Manual keyword research is a real thing when it comes to finding micro influencers!

To begin, Instagram is a great channel, but don’t forget to consider other social media channels.

On YouTube, you can easily find top micro influencers by just logging in and clicking on the “Trending” tab.

You can refine your results by inputting keywords related to your business or industry into the search field. The influencers who demonstrate the highest rate of popularity can be found in your niche, and they can help you reach a wide audience.

To find micro and nano influencers, sort your search results on YouTube using the same keywords you use for search engine optimization. Since the same keywords are employed in your YouTube search as on your website, the influencer and you should find it easy to collaborate.

6. Look for influencers during industry events 

Take note of those who have bestowed the greatest awe or admiration on others through in-person and online events, including webinars and conferences. 

Try to get in touch with them, as they’re likely to be industry influencers you can contact and collaborate with.

Entering speaker lists from industry conferences to find possible collaborators is an excellent way to make sure that you are engaging with people, even among micro influencers in your area, in the field you intend to promote. Another great technique is to reach out to micro influencers in your industry who are already creating the type of content you’re trying to create.

7. Social listening tools

Find micro influencers who are already interested in your products and monitor your brand. They are usually open to collaborating with you on sponsored posts.

Use social networking listening tools, which track how people talk about your company or other relevant topics over social media, blogs, review sites, and more.

You can use tools like Mention to monitor your brand mentions. By doing so, you can rank relevant micro influencers who already present your products and will most likely be a good match for a partnership.

8. Take a look at your prospective influencer’s following list

Micro influencers not only connect with their followers, but they also share a connection with other social media influencers and speak to one another.

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If you’ve identified potential influencers for your brand, go look at their followers as well. You might discover other influencers who share your target market.

9. Start With Your Own Customers

If you already have customers and make money, you can work with your customers who have a good number of following as your brand ambassadors

If your marketing budget can’t stretch to paid tools, you need to become a savvy searcher. 

If you’re having trouble with your marketing budget, you need to learn to work smart using free search tools. Twitter’s Advanced Search option is useful when you wish to scan for tweets that mention particular people or originate from specific locations. It will help you discover specific types of content and the users that have posted them.

11. Join Social Media Groups

Is it possible that the micro influencers you are looking for are in social media groups?

Well, maybe!

You’re likely to run into groups relevant to your target on Facebook and LinkedIn. Join these groups and monitor their recent activities to identify the most worthwhile members. When you find the potential influencer, check out their accounts to identify individuals who are a great fit for your brand.

Google provides a great window into what’s occurring across all social media channels. You can gather the information that will help you narrow down your searches.

The vast range of social media templates available demonstrates how simple it can be the purpose of your search. Google can help guide you to take advantage of this to its full potential.

Top micro influencers to follow in 2022

Here’s a list of 15 top micro influencers to collaborate with.

1. Dan Carter (@dancarter)

One of the best micro influencers examples in photography is Dan Carter, with 33.5K fans on Instagram. Dan is on the micro influencer list of Instagram photographers interested in portraits and landscape photography.

Collaborate with Dan

2. Cris Ordaz (@mymakeupcorner)

Cris Ordaz, with almost 30K Ig followers, is a top micro influencer on Instagram and a beauty influencer with highly engaged fans. She shares everyday makeup, product reviews, and many useful collaboration posts. 

Send Cris invitation

3. Mandy Miller Simmonds (@simplyfoodbymandy)

Mandy is on the list of best food influencers on Instagram. She shares food and drinks recipes along with her lifestyle. If you are looking for easy food recipes, Mandy is your go-to option.

Connect with Mandy

4. Yoshino (@yoshinomia)

Yoshino is among the best female Instagram models, with less than 100K followers. This Instagram micro influencer shares high-quality content and has gotten attention with her professional self-portraits and brand collaborations.

Invite Yoshino to collaborate

5. Tom Bliss (@tomblissy)

Being one of the greatest male fitness influencers, Tom Bliss is a coach, athlete, and ex-pro rugby player. This micro influencer has over 35K loyal flowers on his Ig account.

Chat with Tom

6. Stefan Warecka (@techmagnet_yt)

Stefan loves exploring new technologies and gadgets. This tech influencer has almost 30K followers and is one of the top micro influencers on Instagram in the tech industry.

Talk to Stefan
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7. Bronte Georgina King (@brontekingg)

The nutrition and wellness influencer, Bronte, is the brand ambassador of “fulfil nutrition” and one of the best Instagram micro influencers with 62K fans.

Send Bronte invitation

8. Sierra Holmes (@eclectickurves)

Sierra is a body positive influencer who is active on different social channels. This top micro influencer in her niche has almost 40K followers on both Instagram and TikTok.

Connect with Sierra

9. Asha Burnley (@ashaburnley)

Author of the book “ Eat Amazing” and one of the famous wellness influencers, Asha is a top micro influencer with 23K engaged followers in the health and wellness niche. She is a fitness coach and the owner of “ashaburnleyfitness”. 

Contact Asha

10.  Leah Bowman (@leah_fit_)

Leah is among female fitness influencers on Instagram who is more focused on how to help people deal with gaining weight. This Instagram micro influencer shares her diet alongside her fitness journey.

Collaborate with Leah

11. Jaro (@jaro_london)

The creative makeup artist Jaro is among male makeup influencers on Instagram, with more than 80K fans and 420K followers on TikTok.

Send Jaro invitation

12. Jasmine (@jasminelhicks)

Jasmine is on the micro influencers list on Instagram in the fashion industry, with less than 10K followers. What makes her account special is the rawness of the pictures and videos. People love how natural and friendly she is with her audience.

Contact Jasmine

13. M’Taylor (@taylormariecowhey)

Taylor Marie Cowhey, with more than 14K followers, is a successful fashion influencer. This micro influencer on Instagram shares her photoshoots, brand collaborations, and a lot of style ideas.

Invite Taylor to collaborate

14. Danielle Gray (@stylenbeautydoc)

Danielle is one of the best skincare influencers on our micro influencers list.  

She has been featured on many beauty channels. On her account, you can find practical skincare videos and tips on how to get your skin together easily and with fun!

Connect with Danielle

15. Augusto Bartelle (@augustobartelle)

One of the top Instagram micro influencers and an amazing sportsperson, Augusto Bartello, is a lifestyle influencer with over 50K followers. His content is more focused on skydiving and his passion for heights. 

Contact Augusto

Conclusion

To sum it all up, micro influencers are influencers with 10K-100K followers that deliver specific content to a highly engaged audience. 

They are often the perfect option for businesses due to their higher engagement rates, reliability, and how affordable they are relative to mega influencers. 

Hopefully, you’ve gathered enough information from this post to start finding your own micro influencer.

Find micro influencers now

1- How do you identify micro influencers?

There are common ways to find micro influencers on Instagram, such as using hashtags to find those sharing content related to your niche, exploring your existing audience to find potential micro influencers, partnering with bloggers, using the Instagram Explore tab, taking advantage of influencer marketing platforms, etc.

2- How much do micro influencers make?

An influencer who has only started their job might earn fewer in comparison to top influencers. Micro influencer_people with 10000 and 50000 followers_can earn between $40,000 and $100,000 each year.