What is brand advertising? + Strategies and Examples

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Marketing is so important for a growing organization, and without it, a brand can’t survive in this modern-day market, let alone grow. Brand advertising plays a leading role in boosting sales and increasing brand awareness. So, this article will show you successful brand ads and strategies that will help you create a winning marketing plan. Also, we’ll show you successful brand advertising examples to get ideas for your brand advertisement.

What is brand advertising?

Brand advertising is a strategy that develops brand awareness, customer loyalty and helps to establish a relationship between a brand and consumers. Instead of promoting a specific service or product, the idea behind brand advertising is to promote the entirety of a brand to your audience and to show that you are more than what you sell. The channels you use for your brand advertisement are generally the same as the ones you use for product marketing activities – like on social media. Using these different channels to reach a broad audience gets the best results. 

Brand advertising strategies

Brand advertising strategies are a long-term way to increase your brand’s awareness, attract new consumers, and boost loyalty. They’re something you should be thinking about at the beginning of your business because every interaction you have reflects your brand, but it’s also something that you can’t focus on until you’ve set yourself up.

For inspiration on how to succeed yourself, here are some awesome branding and advertising strategies and then advertisement examples that were wildly successful. 

#1 Check your competitors

The first step to a successful brand advertisement is to know how your competitors are performing and what strategies they use. If you already know your top competitors, you can check their social media profiles, see how they write captions, which hashtags they use, and consider some cool advertisement ideas from their work. But if you don’t know them, you can check social media hashtags related to your business to find top accounts. 

#2 Work with influencers

Influencer marketing is a great way to build trust with new clients. Your business can take advantage of an established audience as influencers speak on your behalf. This way, brand advertising becomes much more personalized.

You can use an influencer marketing platform to create your campaigns and find niche Influencers. Check out how to make personalized Instagram brand advertisements with Ainfluencer.

Find influencers with Ainfluencer

If you don’t know where to start working with micro and nano-influencers, you can use the Ainfluencer marketplace to search through and contact thousands of Instagrammers in your niche.

All you need to do as a brand is signup and create a free marketplace ad. Then, start looking for great influencers. 

This influencer marketplace allows you to filter influencers by location, related hashtags, language, gender, and the number of followers. Then, the smart AI engine sorts the most targeted influencers for you.

Find and assess influencers on Ainfluencer

Check out the following YouTube video to see how you can grow your business with Ainfluencer.

#3 Personalize your marketing messages

If you want to be successful with your influencer branding commercials, influencer marketing is a great way to make your brand relatable and relevant. It’s important that influencers fully engage with the product they’re promoting and their audience.

Brands need to know what consumers want and offer it to them through influencer marketing to boost their customer loyalty. By personalizing your marketing message, we mean to dig into your customer’s mind and discover what they wish and want.

Here are five strategies for branding and advertising: 

  • Be upbeat and positive
  • Give customers tips and tricks about how to use the product they buy
  • Reach out to your audience at the right time (ex. Not at midnight)
  • Suggest relevant products

How to advertise your business?

How to advertise your business

Everyone wants to know how to advertise their business. While everyone can’t have the same approach, some general guidelines should be followed for business advertising. When it comes to newborn brands, small business advertising is even more important. Here are some tips that can help you get started with advertising your business.

  • Take advantage of local advertising.
  • Use multiple social media platforms
  • Work with influencers
  • Optimize your website and focus on SEO

What is local advertising?

Local advertising is an affordable way to reach your target audience in the geographic area where you operate. In this type of business advertising, businesses typically advertise their products and services locally by displaying ads, such as billboards or newspaper advertisements, within the local marketplace.

Instagram is one of the most popular social media platforms that can help local advertising and make the most of your ad campaigns. That’s why Advertising on Instagram is becoming more and more popular among business owners.

Let’s take a look at branding commercials and some cool advertisement ideas that have helped brands to establish themselves.

Brand advertising examples

For awesome brand advertisements, it’s a great idea to look at successful brand advertising examples and ads run by other brands. This will allow you to come up with new and cool advertisement ideas

Here are some examples of advertisements:

1. Coca Cola

coca cola brand advertising

The “Share a Coke” campaign from Coca-Cola is one of the best examples of advertisements that increased brand engagement considerably. This campaign began in Australia in 2021 when the company personalized each bottle with the 150 most common names in the country.  

After that, the U.S. followed suit by printing first names on the bottles and cans in Coca-Cola’s iconic font. Now, you can even order customized bottles on their website and add nicknames and logos onto them.

This is a perfect example of branding and advertising by engaging an audience. The result of the campaign was brilliant; people who otherwise didn’t drink Coke started buying bottles just to see their name on a Coke product. 

2. Always 

always brand advertising

In 2014, Always launched a campaign to battle stigmas of women in historically male-dominated industries. Since then, #LikeAGirl has gone from a simple phrase to a robust and empowering movement. The company targets the gender gap in society to raise awareness. Through these branding commercials, Always explains that girls are just as capable as boys. After seven years, the #likeagirl hashtag is still popular on Instagram. 

3. Adidas

adidas brand advertising

Adidas is one of the most recognizable shoe manufacturing companies around with well-known, creative brand advertisement ideas. This brand has successfully added 5.8 billion USD since 2015, growing at an average rate of 17.6% per year. 

One of its ideas that helped Adidas gain its audience’s trust was to take its viewers on a tour of the Adidas factory, showing them the process of making shoes thereby making themselves appear open and honest. 

4. Volkswagen

volkswagen brand advertising

In the 1950s, Doyle Dane Bernbach (DDB) and Volkswagen created a series of ads to answer one question: How can we get people to see the value in buying a Volkswagen?

At that time, cars were fashion statements and built to be stylish. But these Volkswagen brand advertisements started emphasizing the exact opposite. When other’s wanted to be the biggest, the coolest, the fastest, VW focused on being humble and honest. 

Their ads didn’t try to make VW anything they weren’t and their audiences respected it. 

5. Nivea

nivea brand advertising

Nivea is a German personal care brand that began its production of lotions in 1911. It also has a very fitting branding advertising strategy in this example. Notice how it used its tin and lotion to recreate the moon. Also notice that the lotion is also specifically for nighttime. This is one of those instances where simplicity can be so engaging. 

6. Nike

nike brand advertisement

Our list wouldn’t be very good if we didn’t include Nike in our brand advertising examples. Nike has a bunch of different ways of advertising their company ranging from fighting gender stereotypes to playing like the greatest athletes in the world just by wearing Nike products. But in this example above, Nike is emphasizing just how customizable and personalized their products can be. 

They take every opportunity to tell a story about the products and the idea behind it. Giving your customers the background of your business helps you build trust and increase your brand awareness.

Conclusion

Brand advertising creates a strong bond between customers and your brand. In this article, we showed you how to run successful brand ads, took a look at brand advertising examples, and introduced you to the best ad marketplace for finding influencers, Ainfluencer. You can sign up to this platform for free and easily collaborate with your niche influencers to increase your social media outreach.

1- What is brand advertising example?

Here are some businesses that have created famous brand advertising examples that helped increase their awareness:
#1 Coca-cola
#2 Always
#3 Adidas
#4 Volkswagen
#5 Nike 
#6 Nivea

2- What is brand advertising strategy?

A brand advertising strategy is a long-term plan to increase your brand’s awareness, attract new consumers, and boost loyalty.

3- Why do brands advertise?

Brand advertising is a strategy that develops brand awareness, customer loyalty and helps establish and grow a relationship between a brand and consumers. The idea behind brand advertising is to promote a brand’s values and personality to increase their audience. If you want to grow your business, you need to consider brand advertising.