No matter how much you think of the greatness of your products and services, success cannot be ensured by that alone. You need to create long-lasting relationships with customers. To accomplish this, you should think of brand advertising strategies.
So, brand marketing plays a leading role in boosting sales and increasing brand awareness. This article will show you successful brand advertisement examples and strategies that will help you create a winning brand advertising plan.
What Is Brand Advertising?
Brand advertising is a form of advertisement which helps organizations to advertise their brand to a larger audience. Branding ads increase brand awareness and customer loyalty.
Instead of promoting a specific service or product, the idea behind branding ads is to promote the entirety of a brand to your audience and to show that you are more than what you sell. The channels you use for your brand advertisement are generally the same as the ones you use for product marketing activities – like on social media.
Brand Advertising Strategies
In order to create a successful brand, advertising must be considered an important part of the equation. There are a few different brand advertising strategies that can be employed to create a buzz and get people talking about your product.
Use the following tips to develop an advertising strategy tailored to your company’s specific needs.
#1 Check Your Competitors
The first step to a successful brand advertisement is to know how your competitors are performing and what strategies they use to sell products.
You can compare your new product and your brand advertising methods to ones that are already on the market, thanks to the competitive analysis provided by this research.
#2 Use customer research to create a buyer persona
To determine demographic trends and customer pain points, a market research team can examine the customer base already served by your business. After that, you may use this information to develop a buyer persona for your target audience.
In order to create and target content that will speak to your ideal buyer, you must first understand who they are. A buyer persona is a research-based representation of who your ideal buyer is, what they care about, and how you can help them. By understanding your buyer persona, you can create targeted content that will resonate with them and help you close more deals.
#3 Start creating advertising content
In order to create advertising content that is effective, there are a few things to keep in mind. First, it is important to know your audience and the type of message that resonates with them.
Additionally, the content must be creative and attention-grabbing in order to capture the reader’s attention. Finally, the call-to-action should be clear and concise in order to encourage the reader to take the desired action.
#4 Choose your marketing channel
Digital marketing teams can start a campaign to attract certain customers on websites and search engines, and then they can send users to a landing page on the company website, which is often an e-commerce page.
#5 Work With Influencers
Influencer marketing is a great way of brand advertising to build brand awareness. Your business can take advantage of an established audience as influencers speak on your behalf. This way, branding ads become much more personalized.
Find Influencers With Ainfluencer
This Instagram influencer marketplace allows you to filter influencers by location, related hashtags, language, gender, and the number of followers. Then, the smart AI engine sorts the most targeted influencers for you.
Check out the following YouTube video to see how Ainfluencer can help you with your brand advertising campaigns.
#6 Personalize Your Marketing Messages
If you want to be successful with your influencer branding ads, influencer marketing is a great way to make your brand relatable and relevant. It’s important that influencers fully engage with the product they’re promoting and their audience.
Brands need to know what consumers want and offer it to them through influencer marketing to boost their customer loyalty. By personalizing your marketing message, we mean to dig into your customer’s minds and discover what they wish and want.
Note: Don’t forget to be upbeat and positive, give customers tips and tricks about how to use the product they buy, reach out to your audience at the right time, and suggest relevant products.
#7 Run, test, and analyze campaigns
Branding marketing campaigns can and should be regularly monitored, and their effectiveness is measured against your goals and industry standards. Testing campaigns is also a terrific idea, so you can see what works and what doesn’t.
#8 Request testimonials and product reviews
When consumers are looking for a new product, they often seek out testimonials and reviews from other people who have used the product. This can be a helpful way to get an idea of what a product is like before purchasing it. So, a testimonial from an existing customer provides social proof of a product’s quality and effectiveness and can be a great branding advertising strategy.
#9 Create organic traffic
Combining content marketing and search engine optimization (SEO) is one of the best strategies to promote your branded ad. This way, customers might find your website through organic reach.
How To Advertise Your Business?
Everyone wants to know how to advertise their business. While everyone can’t have the same approach, some general guidelines should be followed for business advertising. When it comes to newborn brands, small business advertising is even more important. Here are some tips that can help you get started with advertising your business.
- Take advantage of local advertising.
- Use multiple social media platforms.
- Work with influencers.
- Optimize your website and focus on SEO.
What Is Local Advertising?
Local advertising is an affordable way to reach your target audience in the geographic area where you operate. In this type of business advertising, businesses typically advertise their products and services locally by displaying ads, such as billboards or newspaper advertisements, within the local marketplace.
Instagram is one of the most popular social media platforms to help local advertising and make the most of your ad campaigns. That’s why advertising on Instagram is becoming more and more popular among business owners.
Let’s take a look at brand advertising examples and some cool brand advertisement ideas that have helped brands to establish themselves.
Brand Advertising Examples
Here are some advertisement examples:
1. Coca Cola
The “Share a Coke” campaign from Coca-Cola is an example of the ad campaign that increased brand engagement considerably. This campaign began in Australia in 2021 when the company personalized each bottle with the 150 most common names in the country.
After that, the U.S. followed suit by printing first names on the bottles and cans in Coca-Cola’s iconic font. Now, you can even order customized bottles on their website and add nicknames and logos to them.
This is a perfect example of branding and advertising by engaging an audience. The result of the campaign was brilliant; people who otherwise didn’t drink Coke started buying bottles just to see their name on a Coke product.
In 2014, Always launched a campaign to battle the stigmas of women in historically male-dominated industries. Since then, #LikeAGirl has gone from a simple phrase to a robust and empowering movement. The company targets the gender gap in society to raise awareness. Through these brand advertisements always explains that girls are just as capable as boys. After seven years, the #likeagirl hashtag is still popular on Instagram.
Adidas is one of the most recognizable shoe manufacturing companies around with well-known, creative brand advertisement ideas. This brand has successfully added 5.8 billion USD since 2015, growing at an average rate of 17.6% per year.
One of its ideas that helped Adidas gain its audience’s trust was to take its viewers on a tour of the Adidas factory, showing them the process of making shoes thereby making themselves appear open and honest.
In the 1950s, Doyle Dane Bernbach (DDB) and Volkswagen created a series of ads to answer one question: How can we get people to see the value in buying a Volkswagen?
At that time, cars were fashion statements and built to be stylish. But these Volkswagen brand advertisements started emphasizing the exact opposite. When other’s wanted to be the biggest, the coolest, the fastest, VW focused on being humble and honest.
Their ads didn’t try to make VW anything they weren’t and their audiences respected it.
Nivea is a German personal care brand that began its production of lotions in 1911. It also has a very fitting branding advertising strategy in this example. Notice how it used its tin and lotion to recreate the moon. Also notice that the lotion is also specifically for nighttime. This is one of those instances where simplicity can be so engaging.
Our list wouldn’t be very good if we didn’t include Nike in our brand advertising examples. Nike has a bunch of different ways of advertising their company ranging from fighting gender stereotypes to playing like the greatest athletes in the world just by wearing Nike products. But in this example above, Nike is emphasizing just how customizable and personalized their products can be.
They take every opportunity to tell a story about the products and the idea behind it. Giving your customers the background of your business helps you build trust and increase your brand awareness.
In February 2020, Starbucks unveiled its now-iconic “What’s Your Name?” campaign.
The campaign aimed to reflect the transgender population and inspire people to use their preferred name rather than their given name in order to find their voice. In this advertising effort, new members of the transgender community are putting their new identities on a Starbucks drink for the first time.
Giving your name to a barista might not seem significant to others, but for members of the transgender community, it could be the moment they firmly establish their new identity.
Brand advertising creates a strong bond between customers and your brand. In this article, we showed you how to run successful brand ads, took a look at brand advertising examples, and introduced you to the best ad marketplace for finding influencers, Ainfluencer. You can sign up to this platform for free and easily collaborate with your niche influencers to increase your social media outreach.
Here are some businesses that have created famous brand advertising examples that helped increase their awareness:
A brand advertising strategy is a long-term plan to increase your brand’s awareness, attract new consumers, and boost loyalty.
Brand advertising is a strategy that develops brand awareness, customer loyalty and helps establish and grow a relationship between a brand and consumers. The idea behind brand advertising is to promote a brand’s values and personality to increase their audience. If you want to grow your business, you need to consider brand advertising.