Thousands of companies in different niches, from Health and Wellness to Design, all around the world, from New Zealand to the Caribbean, are continuously striving to retain and capture newer audiences.
The one thing that all of these companies have in common, is that they’re trying to stand out among the rest. But when everybody is trying to do that, ad campaigns become less unique.
So, how can a business stand out? What are some brand advertising examples that can help you do this?
If you want your business to stand out, check out the methods of brand advertising below that have been incredibly successful.
Maybe you’ll find the inspiration you need from them.
What is Brand Advertising?
Brand advertising is a long-term marketing strategy that helps companies build brand awareness, customer loyalty, and strong, long-term relationships with customers. Call to actions aren’t normally the center of brand advertising campaigns. Instead, they place a greater emphasis on impressions and reach.
Ainfluencer is one influencer marketing platform that allows marketers to easily connect with professional influencers. Brands can use Ainfluencer to find the most relevant people for their campaign and target audience.
They provide brands with real-time metrics on how their campaign is going and will only pay the influencer once your deal is done.
And what makes Ainfluencer different from similar platforms is that it provides all the following features for free.
Then, use Ainfluencer’s filters to explore and invite your own, specific influencers.
What are Brand Advertising Examples?
To build a unique and memorable brand image, companies create brand ads. These advertisements normally focus on engaging with customers on both emotional and intellectual levels.
And that’s exactly what these brand advertising examples do.
So, without further ado, let’s check out 20 of the best brand advertising examples of large, small, and medium-sized businesses.
Large-sized businesses advertising examples
Small, medium, and large-sized businesses are the most common classifications for businesses.
However, it varies depending on the criteria used to classify the business. It could, for example, be dependent on the number of employees and revenue. It could also be determined by the amount of production, total assets, and capital.
The following are brand advertising examples of large-sized businesses:
1- Google: Year in Search Campaign
In 2001, Google released its first end-of-year list, the Year-End Google Zeitgeist, which is a written report of the public’s most popular Google searches over the previous 12 months.
Since 2009, Year in Search has been accompanied by a 3-minute film that highlights the year’s most memorable moments and showcases the emotion behind the searches and trends of the year.
2- Apple: Get a Mac
Although the message was simple, it was also effective. It genuinely attracted a large amount of people and had the desired impact for Apple. “Get a Mac” was an Apple ad campaign that began on May 2, 2006, and ran for four years. This is a brand advertising example that included a series of commercials where a wiser, cooler, and kind guy portraying Mac talks with a slow, dull, arrogant, cranky, and nerdier guy representing PC. Each commercial is a conversation between the two with Mac always appearing like the more capable of the two.
The advertisement attempted to persuade viewers that Apple was the superior product in a fun and concise way. To get a sense of how well the campaign worked for Apple, consider that sales climbed by 39%, with 1.6 million Macs sold by the end of 2006, making it one of the most successful brand advertising examples of all time.
3- Coke: Share a Coke
This brand advertising example highlights the iconic status of Coca-Cola in branding and marketing. #ShareACoke is a perfect advertisement example of brand engagement and how far branded hashtags and personalization can go. Coca-Cola launched this campaign first in Australia in 2011, which prompted users to share their own content with the Share a Coke hashtag on social media.
The ad campaign revolved around customers’ love of personalization. The brand personalized the wrapping around each Coca-Cola bottle with one of the 150 most popular names in the country. Customers were encouraged to look for a bottle with their name in the store or share the coke they got from the vending machine with their friend whose name was printed on the bottle.
They could even order custom bottles on Coke’s website to request things like nicknames and college logos.
It was a brilliant way to personalize Coke that got people excited about their product.
4- Nike: Just Do It
Nike has been saying “Just Do It” for 30 years now and nobody really remembers that their products once catered almost exclusively to marathon runners. And they weren’t even the market leader in that field – Reebok was way ahead.
Nike established this slogan in 1988 during a meeting with the advertising agency Wieden & Kennedy. Professional and amateur athletes spoke about their achievements and the emotions they experienced while exercising as part of the campaign. One of the campaign’s earliest television advertisements featured a video of Walt Stack, an 80-year-old marathoner who explains how he runs 17 miles every morning.
Stories like Walt’s generated an emotional response from viewers, prompting people to wonder, “If he can do it, why can’t I?”
Over 15 million Instagram posts now include the hashtag #JustDoIt, with a sizable portion of these being content created by everyday people. This tagline encapsulates an inspiring feeling which is perfectly suited to this sportswear company’s personality.
5- Volkswagen: Think Small
In 1960, a legendary advertising group at Doyle Dane & Bernbach (DDB) created the best advertising campaign of the twentieth century, according to Ad Age.
The “Think Small” campaign focused on being modest, honest and a bit self-deprecating.
It talked about how cool larger vehicles are and how the Volkswagen won’t even go over 72mph, but then it swung right around and hit its reader with a range of benefits like fewer repairs and lower gas consumption.
It also decided to refer to the car as a “VW” to appease its American audience.
6- Starbucks: #WhatsYourName
Starbucks debuted its now-iconic “What’s Your Name?” campaign in February 2020.
The campaign’s goal was to represent the transgender community and motivate them to find their voice by using their preferred name rather than their given name. This ad campaign sets the scene where new members of the transgender community are putting their new identities, for the first time, on a Starbucks drink.
Giving your name to a barista may seem unimportant for other people, but for the transgender community, it can be the moment where they cement their new identity.
Medium-sized businesses advertising examples
Medium-sized businesses are the backbone of the economy and they are essential to innovation and growth. Here are some medium-sized business advertising examples:
1- Burger King: Moldy Whopper
Burger King released a time-lapse video of their trademark burger rotting with mold over 34 days to prove that it was rolling out preservative-free Whoppers. The idea for this advertisement was targeted at their long-time competitor, McDonald’s, and the perception that their hamburgers have too many preservatives.
Since the only McDonald’s restaurant in Iceland closed in 2009, a McDonald’s hamburger and fries have stayed on display. For almost a decade, the burger and fries have remained perfectly preserved and mold-free, with no signs of decay. The moldy Whopper campaign was a risky but comical brand advertising example but it worked.
2- Dove: Real Beauty
Dove, an American personal care brand, created the revolutionary brand advertising campaign for real beauty 17 years ago to inspire women and young girls with the confidence to be comfortable and satisfied with themselves.
Dove had an FBI sketch artist draw women based on how they described themselves and then from how a stranger described the same women.
And the drawings were totally different. At the end of the commercial, Dove revealed an eye-opening statistic: only 2% of women around the world believe that they are beautiful.
3- Red Bull: Stratos
The Red Bull Stratos campaign is undeniably one of the coolest brand advertising examples out there, fitting the brand’s energetic personality. Felix Baumgartner, an Austrian skydiver, and base jumper made plans for a stratospheric freefall supposed to test human limits and break the sound barrier while in freefall.
Seven years later, on October 14, 2012, Baumgartner launched himself into the stratosphere in a helium balloon over New Mexico, United States, and executed a freefall jump that sent him hurtling towards Earth at supersonic speeds before safely landing. By just backing this historic stunt, Red Bull etched their brand name into the pages of history.
4- Volvo: Trucks Live Test
Volvo’s Grand Prix-winning is one of the fantastic brand advertising examples. Volvo’s live test footage included Bulls, Hamsters, and a hard-hatted technician buried up to his neck in the dirt with a Volvo truck driving toward him to prove the 300-millimeter ground clearance on its trucks.
Then there was Jean-Claude Van Damme’s epic splits commercial which received more than 100 million YouTube views, 8 million shares, and hundreds of parody films starring Chris Hemsworth, Chuck Norris, and a cartoon Jack Nicholson, which added another 50 million views to the campaign.
The outcome was a massive internet fan base that increased thousands of times over, resulting in a $170 million media value.
5- John Lewis: Monty the Penguin
Monty The Penguin, a CGI animated penguin, is among the most memorable campaigns of the last decade and shows the heartwarming tale of an unlikely friendship between a boy and his toy penguin.
The campaign was so successful that it resulted in 1.8 million YouTube views on the first day of its release and a record-breaking sales week of £175 million, all while attracting attention from Microsoft and Google.
6- KFC: “FCK”
The FCK campaign arose from a public relations catastrophe and became one of the most famous apologies in advertising history. In 2018, KFC, the American fast-food restaurant chain, changed its logistics supplier and then had a nationwide chicken shortage due to processing issues.
In response, the company hired the famed agency Mother and came up with the FCK campaign – a play on the similarly spelled swear word.
This funny ad performed so well that it helped KFC regain public trust, even after a pretty sticky situation.
7- Marlboro: The Marlboro Man
Back in the ’90s, Marlboro, the well-known cigarette brand, was believed to be a feminine cigarette due to its manufacturing of filtered cigarettes. Men avoided it and as a result, it had less than a 1% market share.
So, how did they handle it? They came up with the Marlboro man. A man who embodied manliness, adventure, and independence. Marlboro cigarettes were then connected with machismo. In their classic ads, all guys who smoked Marlboro were hardworking and, in some ways, superior to those who did not.
It was all done in the persona of a cowboy, riding through America’s wild landscape. The brand advertising example was so successful that Marlboro’s market share increased from less than 1% to the fourth best-selling brand in less than a year.
Small-sized businesses advertising examples
Small-sized businesses are a huge part of the economy, and they are often overlooked. However, there are many successful small businesses out there that can give larger businesses a run for their money. Here are some brand advertising campaigns from small-sized businesses:
1- Always: #LikeaGirl
Using your brand to confront stereotypes and stigmas can be a powerful way to gain support for your business. Always, an American menstrual hygiene product manufacturer, launched a campaign with an inspirational commercial that aired during the 2015 Super Bowl.
The campaign was created to highlight society’s gender disparities and the stigma associated with playing sports “like a girl,” implying playing like a boy is better. The advertisement’s message was clear: girls are just as capable as boys, and the term “like a girl” should not be used to degrade anyone. The message made this ad campaign one of the tear-jerking brand advertising examples of all time.
2- Anheuser-Busch: Whassup
It’s difficult to recall the last time a commercial changed how we speak with one another. Wassup, wazzup, whassup, or however you say it refers to a series of commercials that began in late 1999 and lasted until 2002. “Watchin’ the game, havin’ a Bud,” a commercial for Anheuser-Busch Budweiser beer, featured four buddies. The commercial crossed all cultural borders to become one of the most well-known and remembered brand advertising examples of all time.
3- Old Spice: The Man Your Man Could Smell Like
Body wash for guys was revolutionized by Old Spice.
This campaign, “The Man Your Man Could Smell Like,” was inspired by a significant insight: in 60% of cases, women make purchasing decisions for hygiene products, even for male family members.
The commercial targeted female viewers to promote the benefits of using Old Spice products for their men. Wieden and Kennedy created the TV commercial “The Man Your Man Could Smell Like,” which debuted in February 2010 and has since received over 60 million views.
4- Wendy’s: Where’s the Beef?
A memorable slogan is the essence of this successful campaign. Wendy’s chain of hamburger restaurants made a bold move by pointing out the lack of beef in competitors’ burgers (Big Mac and Whopper). And they used a cute set of old ladies to say so. The “Where’s the Beef?” campaign debuted in 1984 and ran until 1985.
5- Absolut Vodka: The Absolut Bottle
This campaign ran nonstop for 25 years and had over 1500 versions, making it one of the longest continuous brand advertising examples on this list. The print ad campaign example focused on the Absolut bottle’s recognizability and artfulness.
Absolut showcased the human side of its brand and opened the door to a consumer brand relationship by linking the vodka bottle shape to events like Christmas, locations like Oslo and Manhattan, and sporting events like the World Cup. Absolut had increased its US sales from a modest 10,000 cases in 1980 to 4.5 million cases by the time the campaign ended in the mid-2000s.
6- California Milk Processor Board: Got Milk?
In 1993, the executive director of the California Milk Processor Board, Jeff Manning, hired an advertising agency to help revive milk’s reputation in California and across the country.
They determined that television commercials should emphasize the consequences of not having milk.
During a brainstorming session, they wrote down a tagline: “got milk.” and then placed a question mark at the end.
The Got Milk campaign, and its slogan, became as well-known as Nike’s declaration that athletes should “Just Do It” over the next two decades and resulted in a 7% rise in milk sales in California in just a year.
7- Morrisons: Suppporting local foodmakers
According to one of the UK’s largest supermarket chains, shopping with a major retailer shouldn’t mean consumers miss out on wonderful products made locally.
As a result, Morrisons created the Local Foodmakers Campaign to assist local communities by providing items from producers who cater to local food preferences and manufacture their goods within a short distance of Morrisons stores. Furthermore, they host Local Foodmakers events, which invite local food producers to showcase their products at a community venue.
In conclusion, it’s evident that brands are stepping up their advertising game with clever and innovative campaigns. This is great news for consumers, as they are now being exposed to more creative and memorable advertisements. So the next time you’re watching TV, browsing the internet, or walking down the street, be sure to keep an eye out for some of these awesome brand advertising examples. And who knows, you might just find yourself being inspired to create your own clever ad campaign!
Companies use brand advertising to help them get long-term positive recognition. This form of advertising aims to establish connections and build strong relationships with customers.
1. Nike: Just Do It.
2. Coke: Share a Coke
3. Always: #LikeaGirl (2015)
4. Apple: Get a Mac (2006)
5. Old Spice: The Man Your Man Could Smell Like (2010)