With the rise of social media and influencer marketing, working with influential figures has become an effective way to reach out to your target audience, increase your brand visibility and ultimately generate more revenue.
Amazon is one of the most popular online shopping platforms, and by partnering with the right influencers, you can help drive sales and achieve your marketing goals.
In this blog, we will be looking at 26 of the most successful Amazon influencers that you can collaborate with to take your business to the next level.
But first, let’s see how we can find them.
How to find Amazon influencers?
Finding the right influencers can be a daunting task, as you need to ensure that they align with your brand’s values and have the necessary reach and engagement to impact your target audience. Here are three of the best ways to find Amazon influencers:
1. Using influencer marketplaces
Using an influencer marketplace like Ainfluencer is one of the great options. It is a DIY marketplace where you can search for influencers based on various criteria such as niches, follower count, engagement rate, and more.
Ainfluencer is specifically focused on Instagram and TikTok influencers. You can find influencers related to your niche and check their accounts to see if they have promoted their Amazon products there.
2. Amazon storefront search
You can use the search function on Amazon to find Amazon influencer storefronts that sell products in your niche. Often, storefronts will have a section for “Featured Influencers” or “Influencer Picks” where you can see which influencers they are working with.
3. Google search
You can also start by doing a general search for “Amazon influencers [your niche]” or “Top Amazon influencers [year]” to find articles or lists that have already identified influencers that may be a good fit for your brand.
There are many other possible ways to find Amazon influencers. Regardless of which method you choose to find them, it’s essential to take the time to research and vet potential influencers thoroughly before partnering with them, as this can help ensure you find the right partner and achieve your marketing goals.
Top Amazon influencers
Amazon has become a go-to destination for shoppers worldwide; it’s no surprise that the platform is home to a plethora of influential content creators known for sharing their product recommendations and expertise. From TikTok stars to lifestyle bloggers and travel influencers, here are some of the most popular Amazon influencers:
1. Ryan Mulvany (@Mr. deals)
As his name suggests, Mr. Deals is focused on highlighting the best deals available on Amazon. He has about 500K followers on TikTok and frequently posts videos showcasing Amazon products with big discounts. He has become a popular go-to source for deal-savvy online shoppers.
2. Lisa Cameron (@Adventures in Familyhood)
Lisa is one of the best Amazon bloggers and influencers who creates tips and activities for families. Her Amazon storefront is full of product recommendations for families, such as board games, books, children’s car seats, etc.
She is active on different social media channels, such as Facebook, Instagram, and Pinterest.
3. Chanel Oldham (@Chanel Oldham)
Chanel is another influencer who focuses on sharing Amazon products with her followers. She is a mom blogger who also covers various topics, from beauty and fashion to business and lifestyle. Her Amazon products are mostly products in the home and lifestyle categories.
4. YviG (@Retail Nomad)
Retail Nomad, also known as YviG, is a fashion influencer who shares fashion and beauty-related recommendations with her audience through her blog and social media channels. She also models different clothing products on Amazon and provides direct links for her followers to make shopping easier.
5. Anca (@Gracefully Glam)
Gracefully Glam, also known as Anca, is an influencer with a focus on beauty and home. She has over 274K followers on Instagram and frequently shares her favorite products with her audience. Many of these products can be found on Amazon, and she often provides links for easy shopping. This lifestyle influencer also shares her daily routines and Reels on her account.
6. Justin Sunseri (@JustinLMFT)
Justin Sunseri, the host of the Polyvagal Podcast, is among the top Amazon influencers. He is a licensed therapist with a large following on Amazon, where he sells books and courses related to marriage, relationships, and personal growth.
Justin is an expert in counseling, public speaking, and coaching. He also regularly posts content on his social media and blog, where he shares motivational and practical advice to help his followers improve their lives.
7. Lori-Lee Elliott (@Lori-Lee Elliott)
Lori-Lee is a lifestyle and tech influencer who has gained followers on Amazon for her online store, where she shares her favorite products and recommendations to help people find their unique style. She is passionate about women’s fashion and regularly posts photos, blog posts, and videos where she shares styling tips, travel recommendations, and overall wellness tips to help her followers feel and look their best.
8. ChattyMoney (@Chatty Money on Amazon)
ChattyMoney is a financial influencer on Amazon who is dedicated to teaching people about money management through her courses, books, and recommendations. She has amassed a large following by sharing her financial journey and advice on personal finance, budgeting, saving, investing, and financial literacy. Her in-depth knowledge of financial planning has made her a trusted influencer to many Amazon shoppers.
9. Jalissa Queen (@Jalissa Queen)
Jalissa is an Instagram photographer and lifestyle blogger who has made her mark on Amazon by curating a collection of her favorite makeup, beauty, and photography products to help people. Her blog, social media, and YouTube are filled with educational content, such as tutorials, reviews, and tips to help people elevate their life.
10. Chelsey White (@Chelsweets)
Chelsey is a baking influencer on Amazon who shares her passion for baking through her online store, YouTube channel, and social media. Her store features her favorite baking tools, equipment, and ingredients, as well as her own cookbook, which features her best recipes. Chelsweets has become an Amazon influencer because she shares her creativity, knowledge, and love for baking with others, inspiring them to explore their own baking skills.
11. Pixie Pocket (@Pixie’s Pocket)
Pixie Pocket is an Amazon influencer with many followers. She provides reviews and recommendations on various herbal products and apothecary tools. Her engaging and informative product reviews on Amazon help her followers learn about herbs and brewing supplies and live healthier.
12. Pierre Nicholson (@Pierre Nicholson’s Luxury Home Selection)
Pierre Nicholson is a home decor influencer. He has lots of followers on Amazon, where he provides product reviews of home office furniture and outdoor living equipment. Check out his Amazon home influencer store.
13. Justin Braun (@Overtime Garage)
Justin Braun is a lifestyle influencer on Amazon and social media platforms like Instagram and YouTube. Justin covers everything from tech tools to vehicles. His product reviews offer a comprehensive overview of the items he promotes, making it easier for his followers to decide whether to purchase them.
14. Mako Ccino (@makoccino)
Mako Ccino has one of the top Amazon influencer pages. She is also a YouTuber with over 2M YouTube subscribers. Her primary focus is on art, where she shares her courses and painting tips. Mako’s product reviews stand out due to her detail-oriented nature and her creativity.
15. Koree Ream (@kickinitwithkoree)
Koree Ream is a mindset and fitness influencer with more than 10K followers on Instagram. Her reviews mainly focus on women’s health and fitness items. Koree’s recommendations are backed up by her personal experiences in exercising and doing fitness.
16. Felicia Day (@Felicia Day)
Felicia Day is a prominent actress, writer, and producer. She is known for her work in the gaming industry, having founded and starred in the web series “The Guild” about a group of gamers. Day has promoted many kid-related products on her Amazon account.
17. Leticia Gardener (@Leticia Gardener)
Leticia Gardener is a blogger and TikToker with more than 2M followers on TikTok. She covers various topics and products on her Amazon account, from fashion and beauty to baby and pet-related products.
18. Brad Kowitz (@UnlimitedRecon)
Brad Kowitz is a social media influencer and YouTuber who is known for his expertise in off-road adventures and photography. He has promoted many photography tools on Amazon.
19. Trisha Hershberger (@Trisha Hershberger)
Trisha Hershberger is a social media and Amazon influencer who is best known for her work in the gaming industry. Her Amazon storefront and other social media accounts are filled with a wide range of topics, such as lifestyle, gaming, and technology.
20. Kristin Johns (@Kristin Johns)
One of the other top Amazon influencers is Kristin Johns. She is a YouTube influencer who specializes in lifestyle content, including fashion, travel, tech, pets, and beauty. She has over 680K Instagram followers and is known for her positive and relatable personality. You can find all kinds of products on this macro influencer’s Amazon storefront.
21. Ashley Marquez (@Teach Create Motivate)
Ashley Marquez has one of the top Amazon influencer profiles. She shares tips, tricks, and motivational posts on her social media accounts.
She has many followers and is known for her honest and detailed reviews. She often recommends teaching-learning products available on Amazon.
22. Jamye Hunter (@Jamye’s “Just Gotta Have Its”)
Jamye Hunter is a lifestyle and wellness influencer who covers topics related to fitness and having a healthy lifestyle. She has gained many followers and is known for her practical and relatable content. She often recommends her favorite products available on Amazon, particularly those related to home organization.
23. TbonesTech (@Shade Review / Tbonestech Store Front)
TbonesTech is a tech and photography influencer who covers topics such as cameras. He has over 70K subscribers on YouTube and is known for his in-depth reviews, unboxing videos, and tutorials. He often recommends tech products available on Amazon.
24. Laura Fuentes (@Laura Fuentes – MOMables)
Laura is another Amazon Instagram influencer. She is a food influencer and author who specializes in healthy, family-friendly recipes. She has about 55K followers on Instagram and is known for her practical and easy-to-make recipes. She often recommends kitchen tools and appliances available on Amazon.
25. Nicole Sposato-Torres (@It’s All In My Head)
Nicole is another influencer on Amazon who also creates content on YouTube and Instagram. She shares mom and parenting product recommendations and is known for her honest and informative reviews. She also recommends beauty and skincare products available on Amazon.
26. Shana J Ray (@Shana J Ray’s Faves)
Shana Ray is another top Amazon influencer and is an ideal choice for promoting fashion, beauty, and wellness products. As her bio says, she recommends products she can’t live without.
In conclusion, while the competition among Amazon influencers is fierce, now is the time to start building relationships and leveraging their expertise. With the right mix of influencers and campaigns created around them, you can look forward to increased sales in 2023.
Check our Amazon influencer list and remember that it takes time and effort to build strong relationships with top Amazon influencers and achieve your marketing goals, so start building those relationships now.
Influencers have the power to create brand awareness. By promoting a brand or product on social media platforms like Instagram, YouTube, or TikTok, they expose it to their followers who may not have known about it before. This creates curiosity among consumers which is often converted into sales.
Amazon has no specific follower requirement for its affiliate program. Instead, it evaluates applicants based on their website or social media platform’s overall quality and relevance to the Amazon products they plan to promote. So while having a large following can certainly help, it’s not the only factor that matters.