TikTok is one of the world’s fastest-growing social media platforms with millions of users. The app allows users to create and share short videos with others. These videos can be about anything, and as a result, the app has become a platform for some of the world’s most famous and influential people.
As a brand, you can invite TikTok influencers in your niche to promote and increase your brand awareness. These influencers can help you create successful videos, share your content online, and attract new followers.
In this article, we list the top 30 TikTok influencers you need to know in 2023.
Top 30 TikTok influencers you should follow now
Here is the list of the most popular and biggest TikTok influencers you should follow in 2023:
1. Burak Özdemir (@cznburak)
Czn farkıyla Patlıcan Kebabı sever misiniz?❤️🙈♬ orijinal ses – cznburak
The macro influencer, Burak, is a Turkish chef and restaurateur with around 58M followers on TikTok. He’s the owner of Hatay Civilizations Table, a chain of restaurants with four branches, including one in Dubai.
The amazing cooking videos of him making huge and unique Turkish and Arabic dishes made him on the list of top TikTok influencers in the food industry not only in Turkey but around the world.
Top social media stars and celebrities have visited his restaurants, including Cristiano Ronaldo, Mohamed Salah, MMA fighter Khabib Nurmagomedov, and the next TikToker on our list Khaby Lame.
2. Khabane Lame (@khaby.lame)
@khaby.lame The dream of every child, Finally I met him! A Legend, a great player a wonderful person! I have no words guys 🥺 look at my face.🥺 thanks @psg WHO’S YOUR FAVORITE PLAYER? #messi #lionelmessi #learnfromkhaby #learnontiktok @tiktok ♬ suono originale – Khabane lame
Khabane Lame or simply Khaby with over 130M followers is a Senegalese TikTok influencer based in Italy.
He first joined TikTok after losing his job during the Covid-19 lockdown. Khaby made short comedy videos about stupid or complicated videos pretending to be life hacks. His signature facial expression got viral and he could win hearts without saying a single word.
Khaby worked with well-known brands and starred in many successful campaigns like Pepsi Co’s Starlight, a “space-flavored” cola inspired by the renewed interest in space travel.
3. Charli D’amelio (@charlidamelio)
@charlidamelio tattoo day @avani @arrington171 @user836629909 ♬ Borderline – Tame Impala
The most-followed and one of the biggest TikTok influencers, Charli has 141M engaged followers. If you are wondering how she managed to climb her way to be on the list of top TikTok influencers, it’s through her viral dance videos.
She is also known for collaborating with brands including Prada, Hollister, Morphe makeup and beauty products, Hulu, Dunkin Donuts, etc.
Charli, who stars on Hulu’s The D’Amelio Show with mom Heidi, dad Marc, and sister Dixie, told that she still sees her parents every single day unless for the days she is traveling around.
4. Bella Poarch (@bellapoarch)
@bellapoarch Lo que yo quiero, una-una gata🇧🇷💕 @anitta #houseofanitta ♬ Gata (feat. Chencho Corleone) – Anitta
Bella is active on different social media platforms, but her biggest following is on TikTok, where she has around 90 million followers. She is among the most famous TikTok influencers on our list.
She served in the US Navy before she started creating content on social media. She mostly posts her dance videos, TikTok challenges, and her lifestyle.
Now, she’s into a different kind of uniform aka cosplay, but it’s the video in which she lip-syncs “M to the B” by Millie B that’s received the most likes.
5. Addison Rae (@addisonre)
@addisonre Summer straight up with a twist 🍋 Love pairing my girly dresses with a fun boot! All @americaneagle #AEpartner #AEjeans ♬ Summer day (middle) – TimTaj
Addison is best known for her dance videos. Only a few months after joining TikTok she could get her first million followers.
She’s showing no signs of slowing down and kicked off 2022 on a high note. With over 87 million followers, she is one of the most popular and biggest TikTok influencers out there.
In January 2022, she was named the Global Brand Ambassador for Vital Proteins and minted her first NFTs. Her NFTs collection which featured 7,777 unique pieces sold out immediately.
6. Zach King (@zachking)
@zachking Why the Golden Gate Bridge is #RED ♬ original sound – Zach King
Zach is an illusionist and a top TikTok star based in Los Angeles, he’s bringing wonder into your world in 15 or 30 seconds at a time.
With more than 68M followers, he’s one of the most famous TikTok influencers, but just before his popularity on TikTok, he had won a number of awards, including the Hewlett-Packard commercial contest and YouTube’s NextUp Creators Contest. His most impressive award, though, is probably winning Mr. Beast’s The Creator Games 3.
7. Dixi (@dixiedamelio)
Dixie D’Amelio, Charli D’Amelio’s older sister, with over 37 million followers, is among famous TikTok influencers. These two sisters regularly post content together on each other’s accounts and this has boosted their overall TikTok presence. She also stars with her sister in a Snapchat series titled “Charli vs. Dixie” and the Hulu reality-TV series “The D’Amelio Show.”
8. Abby Roberts (@abbyroberts)
it be like that♬ Miami, My Amy – Keith Whitley
If you’ve ever used TikTok, then the chances are that you’ve seen Abby’s makeup videos. This British makeup influencer is one of the most famous TikTok influencers.
Abby is known for her dramatic makeup looks, everchanging hair color, and famous brand collaborations. Her videos regularly get over one million views, often showing her creating some of the app’s most popular makeup trends.
9. Josh Richards (@joshrichards)
@joshrichards Just a couple of dancing pros @Mia ♬ drowning aboogie – zoe🧏🏽♀️
Josh Richards remains one of the highest-paid and top TikTok stars. He became popular due to his singing, dance, and lip-sync videos and later moved from a TikToker to an industry leader.
Richards also started, co-founded a talent management company named Talent X, and joined Triller as its Chief Strategy Officer.
This famous TikTok influencer has his own energy drink business called Ani Energy and is also active on YouTube. He has partnered with many brands like HouseParty and Reebok.
10. Kris HC (@kallmekris)
Idk how people do these. I’ll stick to the skits♬ About Damn Time – Lizzo
Kris is successful on both YouTube and TikTok. Before she became famous, she was a hairdresser in Vancouver laid off due to the Covid pandemic. But now with 44M followers, she is among the biggest TikTok influencers and a testament to how fast you can become a TikTok influencer if you know how!
She creates comedy sketches mostly involving her other family members.
11. Avani Gregg (@avani)
@avani 🥰😘😎🥸🥳🤓 @LARRAY @charlidamelio @Markell Washington ♬ use this sound if trishavsp is the best editor – 𝐭𝐫𝐢𝐬𝐡𝐚𝐯𝐬𝐩
Another top TikTok star, Avani, became famous due to her TikTok video where she transformed into a Harley Quinn-style clown. Since then people called her the “clown girl” and started following her make-up videos.
She also joined Hype House in 2019, together with Charli D’Amelio. She went on to star in Chicken Girls, published a memoir, and hosted a Facebook Watch talk show addressing Gen-Z issues.
She has sponsorship deals with brands like NYX Cosmetics and her own line of influencer merchandise.
12. Will Smith (@willsmith)
Thanx for gettin’ me cute Fawn @dolcegabbana @cartier!!♬ TikTokLooks – Данила
The famous and everyone’s favorite actor, Will Smith is active on TikTok recording comic videos of himself, and many of those include rare animals.
Being as popular as he is, it wasn’t hard for him to grow his audience on TikTok. Currently, over 70 million followers are following him on social media and he is definitely a top TikTok star getting all attention.
13. Kimberly Loaiza (@kimberly.loaiza)
Me encantó el nuevo Cumple el Reto Kim 😅 ¿y a ustedes?♬ sonido original – 🔥ROLITAS🔥
The Mexican top TikTok influencer, Kimberly, was famous before the TikTok wave happened. In 2016, she recorded a yoga-challenge video of herself and her then-boyfriend and posted it on YouTube. The video went viral, and Kimberly became famous almost overnight. She mostly creates TikTok challenges and promotes famous brands. If you are looking for a yoga influencer, fashion-enthusiast, and beauty lover to promote your brand, she might be the TikTok influencer you want.
14. Loren Gray (@lorengray)
@lorengray @bondisands is what falling in love feels like 🤍 dark self tanning foam is never streaky and never orange, you can always count on it #bondisands #lookatmybronze #bondisandspartner ♬ LOOK AT MY BRONZE by bondisands – Bondi Sands
Loren joined the platform long before TikTok became popular. With more than 54 million followers, she is among the biggest TikTok influencers.
She creates lip-syncing video challenges, writes songs, and also sings and makes videos. Her TikTok videos receive more than 5 million views, which is still a satisfying engagement rate, considering that she has 54.4 million followers.
15. Spencer X (@spencerx)
Beatbox challenge!! Me vs Cactus 🗣🎶🌵♬ original sound – Spencer X
Spenser is one of the biggest TikTok influencers who got famous for his beatboxing videos, covers, and original songs. He became so famous on TikTok that in 2020, the founders of TikTok announced their welcoming into the prestigious TikTok Creator’s Fund, a place where top-rated TikTok influencers can earn even more money.
16. Dominik (@domelipa)
CDMX✔️ A qué ciudad voy?😜♬ Numero 1 – Oscu & Nobeat
One of the best Mexican TikTok influencers on our list is Dominik or as her followers know her Domelipa. With 53M fans, she is a famous TikTok influencer who grew her TikTok following by sharing lip-syncing, dance videos, or challenges.
But, what makes her different from the rest of the TikTok influencers is the fact that she started her own business and promoted it on TikTok. Dominik has her merge store where she mainly sells clothes for the gym and running, and she has her line of cellphone cases.
17. Jason Derulo (@jasonderulo)
@jasonderulo Big vibes @Rema ♬ Calm Down – Rema
Jason Derulo is another celebrity and famous singer you can spot on our list. We all know Jason Derulo from his joyful songs and even more exciting music videos.
He said he had decided to join TikTok because he could be more himself and have fun making videos.
We can’t deny that he is also using the platform as another income stream and building a career as a top TikTok star with more than 50 million followers.
18. The Rock (@therock)
@therock My name is Dwayne, but they call me…#ThatsNotMyName #WhatsMyMuthaFckinName ♬ That’s Not My Name – The Ting Tings
Another celebrity on our list is Dwayne Johnson, famous as The Rock, whose name suits him perfectly. He is one of the most followed TikTok influencers and among the highest-paid Instagram fitness influencers. Everyone loves his inspiring fitness-related content.
Most of us know him from popular acting roles, always portraying the protagonist in a movie. But, before he took over Hollywood, The Rock was a wrestler for WWE.
He’s now considered one of the best male fitness influencers.
19. Michael Le (Justmaiko)
@justmaiko Do you believe in magic? Check out my @invisalign treatment journey and see if its right for you (link in bio). #InvisalignPartner ♬ original sound – Michael Le
Michael known as JustMaiko on social media, is an American dancer, choreographer, and a top TikTok star with 52M fans.
His hilarious public performances on escalators went viral and people loved Michael’s mix of comedy and dance. The US dancer grabbed a spot in TikTok’s top 10 and is making huge money.
20. Brent Rivera (@brentrivera)
This is too accurate 😂♬ original sound – Brent Rivera
The famous American YouTuber Brent decided to move his videos to TikTok formats, and it’s doing wonders for him. With more than 43 million fans, he is on the list of top TikTok influencers in the comedy category.
If you are looking for entertainment, Brent is your go-to guy. He was ranked 10th
in the worldwide listing of the ten most popular TikTok influencers in 2021.
21. Jojo Siwa (@itsjojosiwa)
@itsjojosiwa Reply to @hayleighdemo21 ♬ Ponytail – Badanamu
Joelle Joanie or better known as JoJo Siwa is an American dancer, singer, TikToker, and a very popular YouTube personality. She is known for appearing for two seasons on Dance Moms along with her mother, Jessalynn Siwa, and for her singles “Boomerang” and “Kid in a Candy Store.”
Not so long after JoJo joined TikTok, she got around 42 million followers. You can say that she is one of the top TikTok influencers who grew so fast due to her popularity and what she had achieved on YouTube.
22. Sara Camposarcone (@saracampz)
@saracampz What do we think bc I’m obsessed😭💗 #fyp #grwm #maximalism #maximalist #diy #beaniebabies #vintage #fitcheck #fashiontiktok #thrifted #margiela #tutu #styleinspo #crochet #floral #springoutfit #recreation #moschino #runway ♬ original sound – Sara Camposarcone
The queen of sustainable maximalist fashion, Sara is a micro influencer on TikTok with 400K followers, but she is among the most famous TikTok influencers in her niche.
Sara creates some unique outfits through layering and emerging designer pieces she’s collected over the past years. Follow her to get inspired and reimagine fashion pairings you’d never considered before.
23. Dr. Adam Goodcoff (@seethemedlife)
@seethemedlife Do you know someone who does the second thing wrong? #medical #doctor ♬ original sound – Dr. Adam Goodcoff
Dr. Goodcoff is an Emergency Medicine Resident and one of the biggest TikTok ER medicine influencers. He is active across social media. He has his own YouTube channel, The Med Life, where he uploads weekly videos about residency, study tips, and medical education content. His Instagram features a glimpse into his life along with medical education and motivational posts.
His strategy may be different on all these platforms, but it is clear that he has this one mission to educate and motivate others.
If you are a brand that needs healthcare influencer marketing, make sure to follow Dr. Goodcoff and collaborate with him.
24. Meg Boggs (@meg.boggs)
@meg.boggs #ad found the perfect wreath wearing my holiday uniform aka #athleta 🥰🎄#tistheseason #holidayvibes #salutationstash ♬ Refreshing and cute bossa nova food YouTube(873394) – RYOpianoforte
The mother, author, and of course the incredible athlete on TikTok, Meg is on the list of successful and top TikTok influencers in fitness. Using her platform to help break the stigma around body shaming in the fitness world, Meg is reminding us all that fitness is for everybody. She is one of the most influential body positive influencers on social media.
25. The.littlebeast (@the.littlebeast)
@the.littlebeast If you aren’t stretching post workout with your partners what are you doing @KARINAELLE @amyluong96 ♬ Baby – Spe3d_up_songs
Ru is an international Elite Powerlifter with 2.3 million followers. Her amazing workout and lift videos made her one of the top TikTok influencers in the fitness industry and among well-known female fitness influencers.
Ru shares her content with the “#LoveBigLiveBig” hashtag and
aims to break the stigma that muscles are only meant to be “manly.”
26. Newt (@newt)
@newt #duet with @dangerusswilson Try out Russell Wilson’s new sub, the Dangerwich in the @Subway app. It’s fire. #SubwayVault #subwaypartner ♬ original sound – Russell Wilson
One of the most famous TikTok influencers in the food industry is Newton or Newt. He cooks a wide variety of cuisines, especially Asian ones, and makes fun recipe videos that are easy to follow and relaxing to watch. He always keeps his videos entertaining with jokes to have a close relationship with his followers that will lead to a great account engagement.
27. Poppy O’Toole (@poppycooks)
@poppycooks Delicious lunch recipe alert! This @philadelphia_uki Nduja Egg wrap is 😍 #DeliciouslySimple ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
Poppy is a Michelin-trained chef with 2.2 million followers. Her followers also call her the “potato queen” since she makes many delicious dishes with potatoes that are easy to make at home. Follow this top TikTok star for her mouth-watering recipes.
28. Huda Kattan (@hudabeauty)
@hudabeauty Who’s tried this? Make your makeup not move IB; @Aysha @Sayri #hudabeauty #foryou #xyzbca #makeuphacks #hudabeautyeasybake @hudabeauty ♬ original sound – Huda Beauty
The founder of Huda Beauty & Wishful with over 8M followers is for sure one of the biggest TikTok influencers in the beauty industry.
This popular beauty and skincare influencer doesn’t just promote her products. She also shares other creators’ content related to beauty or reviews and remakes the challenges.
29. Hyram Yarbo (@hyram)
I gave up after two hours at the event lolll♬ original sound – Hyram
Hyram is no normal skincare influencer. He posts entertaining and helpful videos but not in a common way most influencers do.
He creates content about everything from drunk skincare routines to the importance of reapplying sunscreen.
Hyram is also popular on YouTube and with more than 6M followers on TikTok, he is on the list of top TikTok skincare influencers.
30. Mari Maria (@marimariamakeup)
This Brazilian beauty influencer is famous for her transformation tutorials. She has 20.8 million followers and is one of the finest TikTok beauty influencers.
If you are looking to collaborate with a beauty influencer who is active on most social platforms with high engagement, Mari is your go-to influencer.
The 30 TikTok influencers mentioned in this blog are a diverse and creative group. They have all found success on the app by using their unique talents and voices to entertain their followers. If you’re looking to get into TikTok, or just want to see what all the fuss is about, these are the influencers you should keep an eye on.
The most-followed and popular influencer on the platform is Charli D’Amelio, with over 141 million followers.
According to Forbes, a TikToker can earn between $100,0000 and $250,000 for a branded video, with superstars earning as much as $500,000 per post.