Top 30 Beauty Influencers: The Power Behind Cosmetic Trends [2024 Update]

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Beauty influencers are the virtual makeover artists who paint a picture of perfection on social media. With just a few swipes of lipstick or a spritz of perfume, they can transform the ordinary into the extraordinary. They’re the social media figures that hold the power to shape how we look, feel, and think about beauty.

As their names indicate, beauty influencers can impact consumers’ purchasing decisions. Therefore, they are ideal people to promote a cosmetic brand. Using influencer marketing platforms, brands can easily collaborate with these influencers and grow their business on social media.

This article delves into the world of top beauty influencers on Instagram and how they can help businesses increase their sales.

Who are Instagram Beauty Influencers?

A beauty influencer is a person who has knowledge and information about the beauty industry and posts invaluable content on social networks or reputable blogs.

 Beauty bloggers generally talk about the quality and durability of cosmetics and share their experiences with the audience in the form of cosmetic reviews or tutorial videos on makeup, hairstyles, or skincare.  Therefore, they can be divided into the following categories based on the main subject they are talking about.

  • Makeup Influencers: This category of beauty influencers belongs to the ones who are makeup artists and review cosmetic products, such as lipsticks, eye shadows, and various creams. 
  • Hair Influencers: This group of influencers usually have great hair to style. Therefore, they usually promote haircare products such as shampoos, hair masks, or hair colors. 
  • Skincare Influencers: These content creators share their favorite tips about having glamorous and healthy skin. Therefore, they usually promote skincare products. 

It is worth mentioning that most of the top beauty influencers have launched their own line of cosmetic products. Now, you may ask how you can find the perfect influencer for your business. 

Let’s see… 

How to find Instagram beauty influencers?

Since the field of beauty on Instagram has lots of fans and followers, the number of beauty influencers is increasing rapidly. The number of people who want to find Instagram influencers to reach out to them has also jumped. They use different ways such as Google, hashtags, influencer databases, influencer marketplaces, etc. to reach out to their desired influencers, collaborate with them, and execute influencer marketing campaigns.

So, if you don’t know where to find the top beauty Instagram influencers, Ainfluencer can help you. Here’s a guide that explains how you can invite Instagram influencers to your campaign on Ainfluencer:

Ainfluencer: The Best Influencer Marketing Platform

Wondering how you can find beauty influencers in the quickest and easiest way? 

Ainfluencer is a 100% free influencer marketplace that can help brands find the perfect TikTok or Instagram influencer for their influencer marketing campaigns. They can join Ainfluencer for free and create as many campaigns as they want. 

This platform also allows brands to find influencers based on categories, location, language, gender, hashtags, and number of followers. Furthermore, they can allocate their budget so that only the influencers in that price range will be listed, making it much easier to find the perfect match.


Ainfluencer Features

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Top Beauty Influencers on Instagram

There are all kinds of beauty bloggers on Instagram that have a following base who trust them. No matter your budget, you can find ideal influencers from nano influencers to celebrities. Now, let’s get to know some of them.  

1. Chiara Ferragn- (@chiaraferragni)

Although she is known as a fashion influencer and designer, Chiara Ferragni promotes beauty brands occasionally. Meanwhile, her 29.7M followers on Instagram are eager to learn what products this gorgeous Italian influencer uses, making her an ideal match for any brand, from fashion to cosmetics. 

Chiara started her fashion blog, The Blonde Salad, in 2009 and has since leveraged it into a global retail business. In 2017, she was ranked first on the Forbes’ Top Fashion Influencers’ list.

2. Noha Nabil – (@nohastyleicon)

This Arab influencer is a beauty blogger originally from Kuwait. Noha Nabil was born in 1983. With 12.6M followers on her Instagram, Noha is a well-known influencer on social media who was named as one of the top 10 most influential Arab women on social media in 2017 by Forbes. Noha is the founder of Noha Nabil Beauty.

3. Sadaf Masaeli – (@sadaf_beauty)

Undoubtedly, Sadaf Masaeli is one of the best beauty influencers. After starting her makeup training career on Instagram, this Iranian makeup artist quickly gained the attention of lots of global brands, such as Huda Beauty and Jeffrey Starhe. In addition, France Forbes and Vogue Magazine named her the second most influential makeup artist. 

Sadaf has 3.9M followers on Instagram. 

4. Victoria Bonya – (@victoriabonya)

With 10.7M followers on Instagram, Victoria Bonya is a Russian model, actress, TV presenter, and social media celebrity. She is passionate about makeup, beauty, fashion, and modeling and posts makeup tutorials on her Instagram account. Victoria is also the founder of Bonya Beauty.

5. Nah Cardoso – (@nahcardoso)

Are you looking for a beauty influencer to promote your brand in Spanish speaking countries? Then, Nah Cardoso can be a perfect option. She is an Instagram and Tik-Tok star from  Brazil. Her 11M followers on Instagram are passionate to learn more about her lifestyle. In fact, Nah also introduces herself as a lifestyle blogger, makeup artist and travel enthusiasm.

6. Camila Coelho – (@camilacoelho)

Starting her blogging journey with makeup tutorials on YouTube, Camila Coelho is a model and one of the biggest beauty influencers on social media platforms. Although she is mostly a fashion blogger on Instagram , she loves to talk about makeup and beauty products she consumes. 

Camila has 10M followers on her Instagram and over 1M subscribers on her YouTube channel. In addition to being a successful beauty blogger, she has founded her own beauty brand, Elaluz.

7. Ticiane Pinheiro – (@ticipinheiro)

Mainly known for her acting career, Ticiane Pinheiro is a Brazilian influencer with 9.4M followers on Instagram. Due to sharing beauty tips and tutorials, she entered the list of top beauty influencers on social media. From hair products to perfumes, she promotes whatever she finds amazing in this niche.

8. Tata Estaniecki Cocielo – (@tata)

When watching Tata’s Instagram, we see her as a mom blogger who shares her family life. But, Tata Estaniecki Cocielo is a Brazilian social media star and among the best Instagram beauty influencers. She has gained over 11M Instagram followers by posting beauty tutorials. Tata is also the founder of Tata shop.

9. Sandra Cires Art – (@sandraciresart)

Introducing herself as a Latina influencer, Sandra Cires was born in Cuba in 1976. She is an artist, a musician, and also a famous beauty blogger on Instagram, YouTube, and Tik-Tok. Apart from being a beauty influencer, Sandra loves traveling and shares beautiful shots of her trips with her 3.5M followers. Therefore, she can place her name on the list of travel influencers too.

10. Karen Sarahi Gonzalez – (@iluvsarahii)

Makeup tutorials are among the most-viewed videos on social media. That shows that makeup artists are among the most popular beauty influencers. 

Karen Sarahi Gonzalez is one of the top makeup influencers that has 7M followers on Instagram. She has worked with E! News Network’s Style Collective, posting articles related to makeup and fashion. She became popular by posting photos with inspirational captions and Reels on Instagram.

11. Narin Amara – (@narins_beauty)

Born in 2000, Narin Amara is a beauty and fashion content creator on YouTube and Instagram. By making easy-to-understand beauty tips, she has attracted people of all ages and gained 11M followers on Instagram.

See also  4 Common Mistakes in Local Influencer Marketing

12. Yasmin – (@beautyybird)

Another top Instagram beauty influencer that should be mentioned is Yasamin Maya. She is a Mexican beauty blogger who posts videos about fashion and makeup on both YouTube and Instagram. She has 1.1M followers on her Instagram and also launched her beauty brand called ‘Birdy Lashes Beauty.’

13. Paula Galindo – (@pautips)

From beauty tips to fashion styles, Paula Galindo is a Colombian social media figure who is known for useful tips and tricks she shares with her followers. She creates lifestyle, beauty, and fashion content on different platforms like Instagram, YouTube, Facebook, and Twitter.

14. Huda Kattan – (@huda)

In the field of beauty and makeup, Huda is one of the most popular figures. Huda Kattan, better known as the founder of cosmetics company Huda Beauty, was ranked the top beauty influencer on Instagram in 2021. Now, she has 3.8M followers on her personal Instagram account and her brand, Huda Beauty, is one of the top accounts on this platform, which has 54M followers.

15. Kylie Kristen Jenner – (@Kyliejenner)

Jenner Instagram post

Known as one of the most followed accounts on Instagram, Kylie Kristen Jenner, is an American media model and businesswoman, with 398M followers on her Instagram. As the founder of Kylie Cosmetics, Kylie skin, and Kylie baby, she was named the most influential celebrity in the fashion industry, by New York Post, in 2018.

16. James Charles Dickinson – (@jamescharles)

As a male makeup influencer, James Charles Dickinson is one of the great American beauty influencers and a top makeup artist, with 21M followers on Instagram. In 2016, he became the first male ambassador for CoverGirl. 

17. Becky G – (@iambeckyg)

The pop princess Becky G is a well-known actress and singer who started rapping at the age of 11. She created Tresluce Beauty, which is a cosmetic brand that offers high-performance, vegan-friendly, and cruelty-free products that are infused with Latinx sourced ingredients and art. 

Becky is so popular on social media and now has 37.8M followers on her Instagram account. Additionally, she is one of the top Instagram cosmetic influencers and the shining face of cosmetics brand CoverGirl.

18. Nikkie – (@nikkietutorials)

As indicated by her Instagram handle, you can learn a lot from Nikkie’s account. Nikkie de Jager is a Dutch makeup artist who typically shares makeup tutorials on her Instagram account. Her tips and tricks have attracted 19M followers to her account.

Nikkis is also an active influencer on other social media platforms, especially YouTube, where she has reached 14.4M subscribers. She is the founder of Nimya and was named the first-ever global artistry advisor by Marc Jacobs in 2019.

19. Gigi Hadid – (@gigihadid)

Jelena Noura Hadid is a young American fashion model who has walked for many high fashion brands over her career. Furthermore, she has gained 35 appearances on international Vogue magazine covers over only four years of her professional career.

This Instagram sensation, with 79M followers, is not only a model, but also one of the most renowned makeup models on the platform. 

20. Manny Gutierrez – (@mannymua733)

These days, male beauty influencers get as much attention as females, because the beauty industry doesn’t belong to just one gender. Manny Gutierrez, known as Manny Mua, started his influencer career on Instagram. He is one of the most followed male bloggers, with 4M followers on his Instagram. 

In addition, he was the only man mentioned in People’s Most Beautiful list in 2017. Manny is the first male ambassador for Maybelline and also the founder of Lunar beauty.

21. Katy DeGroot – (@Katy)

With 2.2M followers, Katy DeGroot, also known as Lustrelux, is an American Instagram and YouTube beauty influencer. She became famous for her makeup tutorials and tricks, makeup tips, and product reviews.

21. Gabriel Zamora – (@gabrielzamora)

Another male beauty blogger on the list is Gabriel Zamora; a famous American figure born in 1993. He is best-known for uploading makeup tutorials, beauty tips, product reviews, and vlogs.

22. Thuy Le – (@xthuyle)

People love Thuy Le, because she tests different products and teaches her followers how to choose the best one for their skin and style. Thuy Le is an English makeup artist who became a popular blogger on Instagram by sharing her makeup techniques. She is also one of the Mac Cosmetics makeup artists and has 2M followers on her Instagram.

24. Kiitan Akinniranye – (@kiitana)

The gorgeous and stylish Kiitan Akinniranye is a black makeup model and an LA-based influencer, with 753K followers. Born in Nigeria, she inspires her followers to pursue their dreams fearlessly by sharing many aspects of her life, from fashion to beauty and travel.

25- Geena Hunt – (@makeupbygeenahunt)

Are you looking for a red-hair influencer who is popular in the beauty industry? Geena Hunt can be an ideal person. She is a beauty influencer who shares light makeup tips. Due to her lovely hair color, she can be considered a hair influencer, too. Meanwhile, Geena has 410K followers on Instagram and is also an active influencer on other social media platforms. 

26- Nicole da Costa – (@thebeautyflush)

Let’s meet a micro influencer who is a creative makeup artist. Nicole is a content creator with 28.7K followers on Instagram. Her makeup ideas are distinctive compared to other makeup artists, and that’s what makes her unique in this field.

27- Lala Nur Fitriani – (@ohlala.keriting)

For people who want to know how to care for their curly hair, Lala is the best beauty influencer. Since she has an excellent hairstyle, she usually tests different hair products, such as shampoos, hair creams, and sprays. Occasionally, she offers the best products to her 102K followers.

28- Sophie – (@sophie_fournet)

Being a mom to two kids didn’t stop Sophie from her dream of becoming a beauty blogger. This French blogger is a micro influencer who has 15K followers who love to follow her lifestyle and products she uses. 

29- Karen Yeung – (@iamkareno) 

Most of the beauty influencers share makeup tutorials. Nevertheless, that is not what beauty means. Your skin deserves the best care possible. Remember, it’s not just about how you look with makeup but also the attention you give to your skincare routine. 

Karen is a skincare influencer who shares makeup tips occasionally. She is originally from Hong Kong but is considered an American influencer on Instagram, where she amassed 527K followers.

30- Leal Alexander – (@curlygallal)

Curly hair is something that most people love to have, but styling and caring for this type of hair seems difficult. In fact, Leal is here to help her followers style and care for their hair, especially if they want a wonderful curly hairstyle. She is known for her natural black hair and the products she uses to keep it healthy. Leal has 40K followers on Instagram.  

Which Beauty Influencer Is Right for Your Brand?

Choosing a beauty influencer for your brand can be a challenging task. Here are some factors to consider:

1-Check Their Audience 

People follow an influencer for a reason. They may want to know about makeup tips but don’t want to dye their hair. Therefore, if you sell hair dye, it is not a good idea to choose a makeup influencer. Instead, a hair influencer might be a better option. 

Apart from relevancy, the demographic and location of the influencer might be important to a business too. Sometimes, finding a local influencer works better for a beauty brand who doesn’t sell its product abroad.

Pro Tip: Joining Ainfluencer can help you find influencers based on their location, making it easier for you to find influencers that are close to you. 

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2- Asset Their Engagement Rate 

It’s essential to choose a beauty influencer with a good engagement rate because it shows that their followers are not only interested in their topics but also they trust them. Therefore, having a good engagement rate is even more important than having a large number of followers. 

3- Check Their Previous Collaborations

Some influencers keep their collaborations in a separate highlight. Check their posts and highlights to see who they have collaborated with and how creative they were in content creation. 

4- Consider Their Authenticity

You should choose a beauty influencer who is authentic and transparent with their audience. Authenticity means that the influencer is honest, genuine, and consistent with their content, opinions, and collaborations.


Collaborating with beauty influencers is an effective way to reach a wider audience and establish credibility in the beauty industry. By partnering with influencers who align with your brand values and aesthetics, you can produce compelling content that connects with your audience. This collaboration can help increase brand awareness, drive sales, and build long-term relationships with your target audience.

Grow your online presence by creating your first influencer marketing campaign on Ainfluencer.

Join Ainfluencer Now


1-Who Is the Most Popular Beauty Influencer?

Huda Kattan is the most popular beauty influencer. She has got 49.3m followers on Instagram and 4.15m followers on YouTube. She is the founder of the Huda Beauty cosmetics company.

2-What Is the Most-Followed Makeup Brand on Instagram? 

Kylie Cosmetics, an American cosmetics company founded by Kylie Jenner, was ranked first as the most popular beauty brand on Instagram in 2021, with more than 25 million followers.

3- How Much Do Beauty Influencers Make?

Depending on the number of followers and their engagement rate, beauty influencers can earn from $500 to $500K per post. They can make money in different ways, such as sponsored posts, affiliate marketing, merchandise sales, or book deals.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: