Not every business has yet fully realized how beneficial it is to find nano influencers for their brand. The fair number of followers for nano influencers ranges between 1K and 10K. In fact, nano influencers are more consistent and have a closer relationship with their loyal audience in comparison to mega and macro influencers.
When you opt to find influencers to increase your brand awareness, there are important criteria to ponder over in your influencer search, including:
- Engagement rate
- Content quality
- Audience quality
Accordingly, nano influencers can be a good match for the goals you set to start influencer marketing campaigns.
Do you wonder how to find nano influencers? This article will help you learn how to find nano influencers and have a list of the top 10 nano influencers to put their social skills to good use.
How To Find Nano Influencers?
Like other types of influencers, you can pick different ways to find influencers to promote your brand. Here are the most effective approaches, tried and tested by a host of marketers who successfully run their influencer marketing campaigns to help you find nano influencers.
1. Free Influencer Finder Tool
The best and most cost-effective way to see how to find nano influencers is using a reliable influencer marketplace.
To discover which influencer finder tool works best to find Instagram influencers, you should consider where you will set up your influencer marketing campaign.
Instagram is the first channel to see an increase in brands’ influencer marketing, followed by TikTok and YouTube in the runners-up place.
So, it will come as no surprise if you decide to stand out in the IG competition and find Instagram influencers for your campaign.
To do that, Ainfluencer is one of the top influencer marketplaces that not only provides the most advanced search filter to find Instagram influencers in your niche for free but also helps you in the following aspects of building your campaign.
- Set the right goals for your Instagram influencer marketing campaign.
- Create purposeful ads.
- Be visible to other IG influencers so you can get offers too.
- Secure the payments and create a formal contract.
- Get insights into the influencers’ profiles.
- Check your campaign’s success.
- Use the in-app chatbox to negotiate your terms and requirements.
On Ainfluencer, you can select your category, hashtags, keywords, location, language, gender, and also the number of followers.
To find nano influencers, all you need to do is set the number of followers and click on the search button. You will get thousands of results that are categorized based on their engagement rate, Q-Score, or estimated price. The following video shows you how to attract 1000s of Influencers to your Business.
Searching for hashtags related to your work can help you see how to find nano influencers. The point to keep in mind while finding Instagram influencers is that you should not just pay attention to the number of followers. The results of the statistics show that nano Influencers can get better results.
Therefore, focus only on the quality of people’s work, and in this regard, do not be afraid to work with nano influencers with a much smaller number of followers. This will allow you to achieve even higher results and is very cost-effective.
You may think that hiring an influencer through a search engine like Google is useless, but it is not. Google can help you hire this person or at least show you what enables you to do that. Just know what phrase to look for. In every field related to the Internet, Google has provided excellent services.
4. Directly In Social
You can use social media to find the influencer you are looking for. Influencers usually share complete information about themselves in their profiles, making it easier for us to identify them.
Examine their page and pay attention to their engagement rate, comments, previous campaigns (with your competitors), and even how they interact with their audience.
5. Ask Your Friends
You can ask your friends or colleagues. Ask them what influencers they have recently followed on social media that can help you promote your brand.
Reading blogs is another way to help you figure out how to find nano influencers. Check both the author and the blog source, and remember the blog’s names. Probably the blogger introduces one of these people in a part of his article and examines their working way. Perhaps he has mentioned them in his writing.
Top 10 nano influencers
1- Klau Coronel (@klau.coronel_mom.life)
Klau is a Latina Cuban mom blogger living in Canada who uses her influence on her Instagram to share her journey as a first-time mom to Oliver with her audience.
On this nano influencer’s account, you can find out about her pregnancy journey, motivation, family life, day-in-the-life mommy routines, lifestyle videos, and much more!
2- Bianca Tomoiaga (@bodyby_bianca)
Bianca is a health and fitness influencer. She has a degree in exercise science and will soon graduate as a physical therapist. Bianca shares, as a nano influencer, shares her daily workouts, tips, and physical therapy advice on her Instagram account with her followers.
3- Sophia J (@sophiaj.co)
Sophia is a lifestyle influencer looking forward to teaching her followers what she’s learned over the last decade and continues to learn about everyday life, beauty, and self-care.
4- Sarah Samantha (@sarah_samantha)
Sarah is a model who is passionate about fashion. This Canadian fashion influencer is also a singer and songwriter. Her Instagram account is filled with her stunning looks and styles.
5- Monique Victoria (@glowedbymo)
Monique is a Toronto-bassed beauty influencer. She is also a successful entrepreneur. Her Instagram feed is full of her makeup videos and images. She covers cooking and travel content in her Stories and Story highlights.
6- Tiana (@passportofmemories)
Tiana is a travel influencer and a photographer. If you are looking for a solo traveler, sunset chaser, and mountain lover, take a look at this nano influencer’s feed.
7- Christine (@xtinepaige)
Christine is a Vancouver-based food influencer. This nano influencer shares home cook recipes and honest reviews as a self-proclaimed food critic on her Instagram account.
8- Linda Woolven (@lindawoolven)
Linda is an artist from Toronto who holds a degree in fine arts. Her love of texture and color, as well as the movement she gives her paintings through the use of light, layers, and strokes, define her style. In order to create moody, emotional pieces that connect with her audience, Linda uses a palette knife and brush.
This art influencer is also a published poet, writer, and cookbook author.
9- Truevined (@truevined)
Truevined is a music influencer with over 8K followers on his IG account. He is a creative singer, rapper, producer, and musician that you can follow to get inspired or even collaborate with.
10- Megan May (@meganmtl)
If you are looking for a nano influencer who is balancing tech, business, lifestyle, and mom life, Megan’s Instagram account is all you need.
Why Should Businesses Find Nano Influencers And Work With Them?
If you are still in two minds about whether or not to collaborate with nano influencers, let’s see why exactly other brands recommend them.
1. Nano Influencers Have A Harmonious Relationship With Their Followers
One of the top rules for successful trading is to have a close relationship with your target audience, and in the case of online marketing, who is better than a nano influencer to serve the purpose?
Their number of followers facilitates one-on-one sustainability communication. It is of great importance to answer questions asked by followers, like or reply to their comments, and show that you care about every one of them.
While all this might sound a bit far-fetched for other types of influencers, these non-celebrities are very much loyal to their audience, which also results in mutual trust from their followers, and, eventually, a high engagement with your business.
2. Nano Influencers Are Reliable And Competitive
Nano influencers working on a level that you might be the first one to acknowledge its importance, and the nano influencer you pick to work with might be officially hired by a company for the first time, which gives you the opportunity to have their central focus placed on your brand.
If being the center of attention does not sound enough, you might be intrigued by the notion that they will spare no efforts to promote your brand and take your ads to another level.
Sometimes you could feel the need to give them some advice on how to promote your business, but keep in mind not to restrict their way of communication with their followers and trust the authenticity they have. After all, that is why you chose to work with them in the first place.
3. Nano Influencers Acquire A Modest Budget Of Yours
Is it effective to find nano influencers? Yes, you would know better by now that they play a significant role in online marketing, but are they also cost-effective? Once again, the answer is “YES.”
4. Grow And Expand With Nano Influencers
Not only do nano influencers help you grow, but they are very good choices if you wish to personalize your campaign better, in particular, if you are limited on time and budget.
Overall, there are many benefits to working with nano influencers:
- Close communication with the audience
- High engagement rate
- People trust Nano-influencers
- Budget-friendly event businesses
- Superiority over competitors
- Large statistical community
How To Work With Nano Influencers
In your collaboration with nano influencers, you should consider some tips to make your influencer marketing more effective.
1. Instead Of Rules, Consider Strategies
It is right to have a vivid guideline for your brand collaboration when you are trying to find nano influencers.
Instead of putting many rules limiting your actions, try to focus on crucial strategies such as your product promotion, discount codes, or links you want the influencer to include.
2. Determine Marketing Goals In The Contract
You need to set specific expectations and marketing goals with your fit nano influencer. Consider the accurate scheduling content, work time, and expertise when writing an influencer contract to assure they are convenient with the timing and content type you require.
When To Work With Nano Influencers?
Of course, nano influencers are great when you try to reach new loyal audiences, increase your brand engagement and define your brand image. Generally, nano influencers work in the following areas best.
1. When Brands Are New To The Online Market
When you start as a new brand or business on social media, especially on Instagram, the most common approach which is highly valuable to your business is working with nano influencers.
They would prefer to collaborate with brands they are keen on and more relevant to their niche. So, marketers should get help from them while opening their new online market to position their products in more audience eyes.
If you are in your business’s infancy and hesitate about an efficient marketing decision, it is a low-risk strategy to come up with the right influencers.
2. When They Want To Offer Free Products For A Specific Niche
It is a great way to promote your brand identity by asking nano influencers to test out your new products or services. Using this way helps you to better position your products for genuine advertising.
Moreover, they are most open to accepting free samples for product recommendations.
And when they are satisfied with the product’s quality, they can easier convince potential customers to make purchase decisions.
3. Local Businesses Usually Work With Local Nano Influencers
If you have established your local online business recently, why not think of a nano influencers partnership?
It is thoughtful of a local business to make most local influencers promote their brand authenticity. This strategy has a significant impact on growing your business rapidly. Therefore, instead of wasting time finding the right local influencers in your vicinity, join Ainfluencer to create a free marketplace ad and search to find thousands of different Instagram influencers from anywhere you want.
The Benefits Of Nano Influencers Collaboration
Influencer marketing is the best marketing method you can use to experience many benefits. Here are the important benefits of collaborating with nano influencers to better figure out this approach’s logic.
1. Nano Influencers Can Easily Make Brands High Engagement
Increasing the engagement rate on Instagram is a big challenge. The latest influencer marketing results show that nano influencers could drive more engagement which is a big achievement for gaining new reach.
Keeping followers engaged can be difficult, but as they are more approachable, they can better generate engagement. Due to their authenticity and personality, nano influencers are more successful in making the audience’s engagement quality increase sales from your brand.
2. Nano Influencers Are More Affordable And Time-Saving
The first and best advantage of collaborating with these influencers is that they are more cost-effective in leveraging your influencer marketing strategy.
In general, they are the best choice for startups and small businesses because they mostly aim to build up their presence on the online market with a limited budget. If you are looking for productive content types affordable, nano influencers can serve you with high-quality content to improve your customers’ journey.
Once you find nano influencers, you can better capture the market and personalize your marketing campaigns. Also, you significantly reduce the risk of your campaign failing. When you separate your audience based on key features and personalize your campaigns based on information about them, your campaign is much more likely to succeed.
First, you need to define your goals, strategy, and the type of influencers you wish to work with. Then, to look for influencers, you can join top influencer marketing hubs, search in Google, look for content creators in blogs and scan your followings and followers list.
Influencer marketing hubs are growing very popular with brands and influencers. So, the first way to find IG influencers could be joining one of them. Also, you can search through your followers’ list and tagged posts.
The average cost of an Instagram post varies based on the type of influencer you work with. For example, nano influencers can charge you $10 to $100. This is while the estimated price for micro influencers can go over $100 and you may spend thousands of dollars when working with mega influencers.