Planning for your marketing strategy is essential when you want to market your product or service and generate sales. All business advertising types can be classified into two types; push and pull marketing, two of the main marketing methods used to motivate a customer to take the desired actions. But there are lots of differences when you put push vs. pull marketing.
This article will give you a detailed definition of push marketing and pull marketing and go through each one’s strategies, benefits, and examples.
What Is Push Marketing?
Push Marketing, also known as outbound marketing, is a marketing strategy by which a company uses various tactics to persuade its potential buyers to use its products or services. This kind of marketing usually uses forceful and repetitive communication to encourage customers to make a purchase.
It is often used in email marketing, social media campaigns, and stores. Push marketing can be used in order to generate leads, increase brand awareness, or increase sales.
What Is Pull Marketing?
Pull marketing, also known as inbound marketing, is another marketing strategy that focuses on getting customers to come to you rather than you going to them. It’s about increasing loyalty and creating a brand that customers will want to seek out and buy from.
This strategy focuses on making it easy for customers to find and use your product or service. It’s a proactive approach that starts with identifying your target market and creating content that meets their needs. Once you have people’s attention, you can use various marketing channels to stay in front of them and keep them interested in what you have to offer.
Pull marketing can take many forms, but some common methods include content marketing (such as blogs or videos), search engine optimization (SEO), and social media marketing.
Push vs. Pull Marketing Strategies
We introduced the two types of marketing strategies that businesses can use to reach their target audiences; pull and push marketing. Now, let’s see the differences between push vs. pull marketing and see what strategies they use.
Push marketing is a kind of promotional strategy that focuses on pushing the products and services to as many people as possible and can bring you quicker sales. On the other hand, by putting the push vs. pull strategy, you can see that pull marketing tries to pull the customers toward your brand and build a perfect marketplace for them; it’s all about making it easy for customers to find and purchase your products.
Using push to pull strategy depends on the situation your brand is in. For instance, push marketing, usually used for short-term goals, can be a better option when launching a new product. While pull marketing, usually used for long-term goals, is used when you want to create awareness. And, as you need to increase your brand awareness as much as possible, a pull promotion strategy, which 71% of marketers prefer to use, is considered a wider approach.
Which One Is More Effective? Push Marketing or Pull Marketing?
We put push vs. pull marketing and explained their strategies thoroughly. Now it’s time to see which one can be more effective.
Push strategies can be effective in getting customers to take action, but they are often less successful in creating long-term relationships. On the other hand, pull marketing can help you build a loyal customer base that will continue to use your product or service over time. In addition, pull marketing is often more cost-effective than push strategies, making it an excellent option for small business advertising.
So, which is the better strategy? It depends on your business goals and your target audience. If you want to generate a lot of leads and sales quickly, push marketing may be the way to go. But if you’re looking to build relationships with your customers and create long-term brand loyalty, pull marketing is the better choice.
Examples of Push vs. Pull Marketing
We explained the differences between push vs. pull marketing strategies, but if you are still not sure which strategy is the best one for your brand, here are some of the best push and pull marketing examples to help you better understand the situation:
Push Strategy Examples:
- Print ads: You can put flyers and billboards in front of people’s sight, especially in shops and high-traffic areas, and affect people’s decision-making.
- Email marketing: You can use email marketing and send a direct advertising email or a discount code to your targeted customers.
- Broadcasts: TV and radio ads and commercials are also another forms of push marketing in which you can send messages to large groups of people at once.
Pull Strategy Examples:
- Content marketing: By writing blogs and following SEO, you can put your blogs, websites, and products in front of those who are searching for related keywords.
- Social media marketing: Create business social media accounts, such as an Instagram account, and share high-quality content to increase the awareness of your products and generate leads.
You can also take advantage of influencers while doing social media marketing. By working with the right influencers, you can easily promote your brand to your targeted customers. But how can you find influencers?
There are so many ways to find your desired influencers, such as searching on Google, using Instagram hashtags, searching by location, or using influencer marketplaces, which can be the easiest and quickest way.
Ainfluencer is one such marketplace that helps brands find influencers through filters such as gender, location, number of followers, etc., and connect and collaborate with them.
Check out the following video to see how this free, safe, and secure DIY marketplace works:
- Cross promotion: You can also partner with another company in a related industry to reach a new audience and promote your products or services.
In conclusion, pull and push marketing are two different strategies that can be used to market a product or service. Choosing push vs. pull marketing is a debate that has been around for a while, and the best decision usually depends on the product or company’s goals.
Go through this article and evaluate each strategy to better decide which would suit your situation better.
In business, there are two types of marketing: push and pull. Push Marketing is a marketing strategy by which a company uses various tactics to persuade its potential buyers to take action and buy its product. On the other hand, pull marketing is when brands focus on getting customers to come to them rather than they going to customers.
So, what’s the difference between the two? Push marketing is all about convincing customers that they need your product. This can be done through things like advertising and promotions. Pull marketing, on the other hand, is all about making it easy for customers to find and purchase your product. This can be done through things like search engine optimization and social media marketing.
Pull marketing is when you create demand for your product or service through word-of-mouth or by making your product or service easily accessible.
An example of pull marketing is when a company wants to set up a booth at a trade show or wants to distribute samples of its products.
Push marketing is when you try to get people to buy your product or use your service. An example of push marketing is when a company sends mass emails advertising its product.