Having a brand alone is not enough. If you want to attract customers in this crowded market and retain them, you have to introduce your brand in the best possible way and be exposed to people as much as possible. But attracting new customers and keeping them is not always easy.
The reason behind the need for brand awareness is that brands have been competing more intensely in recent years, with many new brands being introduced into the market.
In this blog, you will learn the definition of brand awareness and the best ways to increase brand awareness.
What is brand awareness?
Brand awareness shows how popular, recognizable, and familiar your brand is to other people. It can build up your brand image to make a community around your loyal target audience and promote your products and services.
To increase brand awareness, marketers may use advertising to generate an emotional response from consumers, so they feel compelled to purchase the product.
Why is brand awareness important?
Now that you know brand awareness definition, we should mention that it is the main parameter for generating a high engagement level on Instagram or other platforms.
Brand awareness helps you gain credibility, and credibility will make people choose you over your competitors.
According to studies, 82% of consumers will choose a familiar brand over the others.
So, the more aware you are, the more likely people will buy products or services from your company.
Ways to measure brand awareness
By measuring brand awareness, regularly monitor your brand’s growth to discover its weaknesses and strengths to appear stronger than before.
#1- Social listening
For measuring brand awareness, social listening is highly recommended.
Through social listening, brands can better understand their customers and their needs to create more products that best cater to them. In this way, brands can become more relatable and engaging with their customers.
It also gives brands opportunities to track competitors’ analysis and learn how to attract them too.
#2- Website traffic
Tracking your website’s traffic or your account’s impressions and reach is an easy yet essential way for measuring your brand awareness.
You can use google analytics, Instagram insight part, or similar tools to measure your impressions, see how well your brand is doing, and increase brand awareness.
Top tools to measure brand awareness
As we mentioned before, companies spend millions on marketing campaigns. By measuring brand awareness, they will know if their strategies and campaigns were successful. They can also increase brand awareness by doing so.
We explained the different ways of measuring brand awareness in the previous paragraph. Now keep reading to get to know the top three tools to do so.
#1- Google Analytics
Google Analytics is a web analytics service that gives you basic and detailed data about your audience and helps you as a marketer get to know them. It also enables you to measure your advertising ROI to track social networking sites.
#2- Survey Monkey
It might seem challenging for brands to create a survey to achieve realistic results. Survey Monkey is one of the most useful measuring brand awareness tools that helps your business collect customers’ feedback using a free online survey tool to catch individuals’ voices and reviews.
#3- Sprout Social
Sprout Social is a social media tool for brands and marketers to measure real business impacts and increase brand awareness. Sprout Social provides marketers with engagement analytics to consider their competitors’ functionality to discover their marketing methods’ strengths and weaknesses.
How to increase brand awareness?
As a marketer, you first need to build brand awareness. After that, it would help if you estimated how much brand awareness you have. And at last, you need to look for ways to increase brand awareness.
So read on to learn the best nine ways to do so.
#1- Focus on social media
Social media is an essential marketing tool for any company looking to gain market share and build brand awareness.
A large part of today’s brand awareness strategy is shifting from traditional forms of presence such as television and newspaper to newer platforms like Facebook and Instagram and creating an account on them.
Having a strong online presence on these platforms makes it easier to get noticed than putting in your time and effort to create a website.
Researches show that consumers respond to brands more positively when they maintain a strong presence on social media. This is because people enjoy interacting with brands from the comfort of their homes.
#2- Do influencer marketing
Influencer marketing is the best way to build brand awareness and increase it. This type of marketing takes advantage of an influencer’s large network to promote brands to new audiences.
The truth is that a knowledgeable industry expert can professionally market your brand to attract more followers, gain brand trust, and influence customers’ decision-making.
55% of marketers plan to use Instagram for influencer marketing in 2021, a number that is steadily rising.
By building a strong and trusting relationship with their followers, influencers help brands get discovered. But how can you find and contact the right influencers for your brand?
Ainfluencer is a bustling platform including brands and influencers ready to connect and collaborate.
This video shows you the steps:
#3- Make guest appearances
When it comes to marketing, there are many different ways to reach your target audience. One strategy that is often overlooked is guest appearances, which means using other websites’ traffic and drawing their audiences’ attention to your business.
Guest appearances can help you increase brand awareness and create new opportunities for sales. It also strengthens your relationships with existing customers.
Make sure to choose websites and brands with similar audiences to yours, and choose the relevant subjects to your target audience.
#4- Be authentic
As a business owner, you should know that it’s essential to be authentic to increase brand awareness. Consumers can see through a fake persona, and if they feel like you’re not being genuine, they won’t trust you.
To create a successful brand, you need to be transparent and honest with your customers. They need to feel like they’re getting your authentic personality to trust and buy from you.
#5- Create infographics
Infographics are one of the most effective ways to increase brand awareness.
Brand awareness campaigns create informative and visually appealing infographics to increase traffic to your website and help people learn more about your brand.
Infographics are a great way to share information in an easy-to-digest way, and they can be used to promote your products or services.
For example, you can make an innovative picture by showing all the individual pieces of your product.
#6- Tell stories
As businesses seek to engage customers and increase brand awareness, they turn to storytelling.
People love stories. They entertain by them, learn from them, and remember them. Your customers will feel like they know your brand and be more likely to connect with it by hearing or reading your stories.
Brands can use storytelling to create an emotional connection with customers and keep them coming back for more.
#7- Run advertisements
There are several reasons to run advertisements, but one of the most important ones is to build brand awareness. Advertising can help you create a connection between consumers and brands, resulting in increased loyalty and sales.
To create an effective ad campaign, it is essential to understand what motivates consumers and how they make decisions. Identifying the key messages you want to transfer to consumers is also necessary.
The following brand awareness campaign example shows how small the world can be if they transport things with FedEx.
#8- Host giveaways and contests
You’ve probably seen social media giveaways and contests before. Brands use these promotions to increase brand awareness, engagement, and followers. It can also be a great way to boost your online presence.
In order to run a successful giveaway or contest, you need to come up with a creative idea and give away something precious that will engage your followers and generate excitement.
You can also use an automated giveaway picker website to save time and run contests easily whenever you want.
#9- Use referral programs
Referrals are a great way to increase brand engagement. When customers refer friends or family members, they feel a sense of pride in the product or service they’re using and become more likely to remain loyal customers.
Additionally, referrals can help businesses reach new audiences who may be interested in what they have to offer.
There are several ways businesses can encourage customers to refer their friends. One common method is to offer rewards for referrals, such as discounts or free products.
Uber, the popular transportation app, uses a referral program that rewards each account with a personalized code. Every time a new Uber user signs up with that referral code, both parties get their next Uber trip free.
Regardless of the businesses’ size or industry, it’s essential for them to increase brand awareness.
By doing so, companies can create a name for themselves and become more recognizable to consumers.
There are a number of different ways to increase brand awareness, and the most effective approach depends on your business’s goals and needs, and your target audience.
1. Focus on social media
2. Do influencer marketing
3. Make guest appearances
4. Be authentic
5. Create infographics
6. Tell stories
7. Run advertisements
8. Host giveaways and contests
9. Use referral programs
Brand awareness is the main parameter for generating a high engagement level on Instagram or other platforms. It helps you gain credibility, and credibility will make people choose you over your competitors.
According to studies, 82% of consumers will choose a familiar brand over the others. So, the more aware you are, the more likely people will buy products or services from your company.