The Complete Guide to Instagram advertising in 2022

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Instagram advertising is a great way to connect with potential customers and grow your brand awareness. With over one billion active users, Instagram offers a large and diverse audience for businesses to reach. Many elements do their share of marketing on Instagram_the influencers, algorithm and data analysis, sponsored posts, Story ads_ to name a few.

Suppose you have tried advertising on google or other social media platforms, and still you are in two minds about Instagram advertising. In that case, this article will help you realize why you cannot ignore Instagram ads and how you can make the most of them.

Why Advertise on Instagram?

If you are looking for a no-brainer move, you need to create high-quality imagery and learn how to advertise on Instagram. 

According to Mobile Marketing Association, users spend 40% more time interacting with native ads than they do with traditional display ads. This stat shows the importance of investing in new advertising channels like Instagram. 

Instagram advertising is one of the best brand advertising strategies. It can bring you the opportunity to reach thousands of engaged and target users without interfering with their web browsing because Instagram ads are identical to regular posts shared by Instagram users.

There is a close similarity between Instagram ads and regular posts or Stories. Still, the ones you pay to promote are distinctive as for the “sponsored” label, a CTA (Call-To-Action) button, and other e-commerce features. Here are five reasons why you should be using Instagram ads.

#1 – Increase reach and impressions

One thing that Instagram advertising does in your favor is that your content will reach more people. As a result, you will have grown your audience and, most likely, your engagement rate.

#2 – Put yourself under the spotlight

Users spend a lot of time on Instagram, viewing all types of content. So what you want them to do is that they pay attention to you, and that’s what Instagram commercials do for you.

#3 – Ads on Instagram could be informative and fun

Instagram advertising can be done in so many ways. From an astonishing photo with a great caption to a “how-to” video, and guess what? Users find all sorts of entertainment, while most claim that they learned about a new product through these Instagram commercials.

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#4 – Increase your targeting ability

One important thing in online marketing on any platform is to know your target audience. Instagram has compelling features to help you learn more about your audience’s demographics, interests, behaviors, and more.

#5 – Results

The following statistics by Hootsuite prove that Instagram has experienced a huge amount of growth and turned into a significant network for your business.

  • Instagram is the 7th most visited website in the world.
  • Over 1 billion people use Instagram every month.
  • Instagram is the 9th most popular Google query.
  • 500 million accounts use Instagram Stories daily
  •  58% of users say they’re more interested in a brand after seeing it in a Story.
  • Instagram is the 4th-most used social platform.
  •  90% of Instagram users follow at least one business.
  • 14% of U.S. adults have never heard of Instagram

Overall, Instagram is not only successful at the moment, but it has also proved to have a promising future. As Instagram is growing bigger, your business will also grow more with it.

How Much Does It Cost to Advertise on Instagram?

If you’re using Instagram for business and want to advertise on this popular platform, you need to know Instagram ad cost. Like other platforms, Instagram ad cost is influenced by a number of variables including campaign objectives, audience size, budget, and click-through rate.

Depending on the bidding methodology, Instagram advertising costs anywhere from $0.20 to $6.70 on average. Advertisers pay $0.20 to $2 per click for CPC (cost-per-click) and $6.70 per 1000 impressions for CPM, or cost-per-impressions.

Types of Instagram ads

Here are some types of IG ads you can use for your Instagram advertising campaigns:

#1 Video ads

Instagram videos can last up to 60 seconds and can be shot in square or landscape format. Compared to the old 15-second limit, this allows you a lot more room to introduce and advertise your company.

That said, shorter videos can often be more effective, mainly if you include branding in the first few seconds of the ad.

#2 Stories ads

bolt food instagram story ad

They are very effective because they are in a place where people are already engaged. Instagram Stories allow businesses to advertise on Instagram by sharing self-destructing visual content. You can use videos or images to run these types of Instagram commercials.

Instagram has developed features that could appear on its Stories. For example, highlights play a library’s role to make a collection of time-sensitive contents, classified in a row of stored Stories between your bio and photo grid.

On top of that, not only are they an excellent choice for limited-time promotions, but Story links also guide new followers through the varied sorts of information they have missed, such as store locations, top-selling products, community posts, past events, recipe ideas, and featured products.

#3 Photo ads

These are the simplest to make in terms of visual assets because only one image is required. There are a few things to consider when using an Instagram photo ad to advertise on Instagram. First, you need to create a visually appealing ad with a clear call to action. Your ad should also be relevant to your target audience.

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#4 Carousel ads

These can include anywhere from 2 to 10 videos and/or photos that users can swipe through.

#5 Collection ads

Collection advertisements work similarly to video ads. They appear as a video on a user’s feed. They are, however, made up of still photos that play like a video slideshow. Audio and text can be added to your Instagram collection advertising.

Instagram Collection ads offer a compelling e-commerce feature – Users can buy directly from the ad. When users click on the ad, they’re directed to an Instagram Instant Experience Storefront.

#6 IGTV ads

instagram-IGTV

Image source

Instagram TV, also known as IGTV, has been around for some time. It is growing more significant with a more creative use for creators and businesses. It allows you to get closer to your audience and be discovered by more new people. So, it can help you so much in the process of Instagram advertising.

#7 Instagram Explore ads

Explore is the Instagram screen where users discover new content and accounts. More than half of Instagram users access Explore every month.

Instagram Explore ads do not appear in the Explore grid or the topic channels. Instead, the ads appear after someone clicks on a photo or video from Explore.

Pro tip: In addition to the Instagram advertising types mentioned above, you can also take advantage of influencer marketing to advertise on Instagram and take your brand engagement to the next level.

Influencer marketing is a sort of social media marketing that relies on endorsements and product mentions from influencers who have a large social following and are regarded as experts in their niche.

Brands need to explore and find qualified influencers to run successful influencer marketing campaigns. Needless to say that finding them is not as easy as you may assume. There are influencer marketing platforms like Ainfluencer to facilitate and accelerate brands and influencers collaborations.

Ainfluencer

Ainfluencer_top quality influencer marketing agency_plays a dual role in helping brands to market social media and run influencer marketing campaigns and a smart agency for influencers to meet and make deals with desirable brands.

With Ainfluencer, brands can create a free marketplace ad which is then posted to a marketplace where thousands of qualified influencers can see and make offers. Also, using Ainfluencer’s AI engine allows brands to explore and invite one or more influencers to collaborate on their advertising using various filters such as location, hashtags, categories, language, gender, and so on.

Influencers can also use Ainfluencer to explore brands’ ads and make offers for collaboration on their ads.

How to advertise on Instagram

In the past, Instagram advertising was only possible for businesses with a large following. However, in March of 2016, Instagram announced that they were opening up their advertising platform to all businesses, regardless of their follower count. This change has made Instagram a powerful marketing tool for those who use Instagram for business.

If you’re thinking about how to advertise on Instagram, here are a few tips to help you get started:

  1. Create an ad campaign with Facebook Ad Manager.
  2. Choose your objectives.
  3. Select your target audience.
  4. Choose Instagram as the place where your ads will be shown.
  5. Set up your budget and schedule.
  6. Select the most appropriate format for your ad.
  7. Publish the ad.
  8. Keep an eye on all the metrics and track the performance.
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What Type of Instagram Advertising Suits Your Business Best?

Every Ad format mentioned earlier has its own supported objectives and CTA buttons you can choose from. To provide you with a more in-depth insight into the “ins” and “outs” of their use, you can take a look at the following list.

Stories ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsApply Now
Brand awarenessBook Now
Catalog salesBook Test Drive
ConversionsContact us
EngagementCheck Availability
Lead generationDonate
Link clicksDownload
MessagesGet Directions
Post engagementSee Menu
ReachWatch More
Store trafficSubscribe
TrafficRequest Time
Video ViewsPreregister

Photo ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsContact us
Brand awarenessApply Now
Catalog salesBook Test Drive
ConversionsCheck Availability
EngagementWatch More
Lead generationGet Directions
Link clicksGet Offer
MessagesOpen Link
Post engagementPreregister
ReachSend Message
Store trafficShop Now
TrafficOrder Now
Video ViewsInstall Now

Video ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsApply Now
Brand awarenessBook Now
Catalog salesBook Test Drive
ConversionsContact us
EngagementCheck Availability
Lead generationDonate
Link clicksGet Directions
MessagesPreregister
Post engagementGet Offer
ReachSubscribe
Store trafficWatch More
TrafficSend Message
Video ViewsSee Menu

Carousel ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsPreregister
Brand awarenessApply Now
Catalog salesBook Now
ConversionsLearn More
EngagementSign Up
Lead generationRequest Time
Link clicksWatch More
MessagesSubscribe
Post engagementOrder Now
ReachGet Showtimes
Store trafficUse App
TrafficDonate
Video ViewsCheck Availability

Collection ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsApply Now
Brand awarenessBook Now
Catalog salesContact us
ConversionsCheck Availability
EngagementDonate
Lead generationDownload
Link clicksInstall Now
MessagesGet Offer
Post engagementSend Message
ReachOrder Now
Store trafficShop Now
TrafficWatch More
Video ViewsSubscribe

Instagram Explore ads

Objectives Supported
Not supported
Call-to-action buttonsSupported
Not supported
App installsApply Now
Brand awarenessBook Now
Catalog salesContact us
ConversionsCheck Availability
EngagementDonate
Lead generationGet Directions
Link clicksGet Offer
MessagesLearn More
Post engagementPreregister
ReachSubscribe
Store trafficWatch More
TrafficSign Up
Video ViewsShop Now

IGTV ads

Objectives Supported
Not supported
App installs
Brand awareness
Catalog sales
Conversions
Engagement
Lead generation
Link clicks
Messages
Post engagement
Reach
Store traffic
Traffic
Video Views

Best Practices That Will Transform Your Instagram Ads

You might have learned the technical skill to create an ad on Instagram, but what is the use of spending, say, $100 on an advertisement without necessarily getting the right results? The following tips will probably prevent you from learning some details the hard way.

#1 – Know your audience

Use your data analysis to target your audience more precisely. Track the number of people who saw your ads. Find out who are the people viewing your posts and learn everything about them, such as their demographics, to reach more people by focusing on them.

#2 – Improve your Instagram performance with effective data analysis

Measure your content habits and see how your strategies (hashtag strategies, number of likes per post, etc.) work. 

#3 – Increase your engagement rate

Sometimes keeping an eye on the engagement of your ad is even more important than other metrics.

Because by advertising on Instagram, you are more likely to create a conversation, get comments, and questions directly related to your product.

Conclusion 

If you have not looked into Instagram ads yet, it’ll be worth checking it out for your business.

In many cases, Instagram advertising has a fantastic ROI (return on investment) that may even save your business. Another fantastic thing about Instagram advertising is that, because of their variety in Advertising formats, they have much room for different strategies.

1- How do you advertise on Instagram?

Log into your Facebook account, go to your ads manager, and create a new campaign to begin designing your first Instagram ad.
1. Create an ad campaign with Facebook Ad Manager.
2. Choose your objectives.
3. Select your target audience.
4. Choose Instagram as the place where your ads will be shown.
5. Set up your budget and schedule.
6. Select the most appropriate format for your ad.
7. Publish the ad.
8. Keep an eye on all the metrics and track the performance.

2- Which Instagram ads are most effective?

Because it’s easy to communicate your message to people who are on the go and may be scrolling through Instagram rapidly, image or carousel ads are often the most successful and effective types of IG ads.