Instagram is now the focus of many brands and is an ideal place to promote business products or services, find new customers, and increase audience engagement. In order for Instagram activities to be effective, designing specific content plans is crucial.
One type of digital marketing campaign is marketing campaigns on Instagram. In these campaigns, an attempt is made to achieve a specific goal within a certain period of time, so all the content used in such campaigns is in the service of the mentioned goal; A goal that is well defined and can be evaluated.
This goal can be to increase online store sales or brand awareness or….
Introducing new products, reaching new customers, and introducing more and better brands among consumers are some of the goals that the use of the Instagram campaign can achieve.
What is an Instagram marketing campaign?
An Instagram marketing campaign is a marketing campaign that involves posting business content on your Instagram page to achieve marketing. This goal can be broad, such as increasing brand awareness, or it can be specific, such as selling a product.
In both cases, the goal is to produce a ton of interest at a given time. And often, the best way to do that is to share interesting, creative, and absolutely great content.
How to promote your Instagram marketing campaign?
- Set a goal for your Instagram marketing
Before you can have a successful Instagram campaign, you need to be clear about your purpose. Do you want to make your brand famous only or do you want to sell your product?
- Identify your audience
If you are looking for great engagement, it makes sense to create a strategy around the content that your audience is really engaged with. The more you know, the more you can tailor your campaigns to the needs of your audience.
The best way to get to know your audience is to follow them on Instagram. Which posts would you like to see in your account? What posts do they like to publish on their page? How do they use Instagram?
A quick way to learn more about your Instagram audience is to use Instagram’s “suggestion” feature to research your target customer. When you find a customer, click on your suggested tab to find other users like them.
- Consider a plan for your campaign.
You need to have a clear goal and a clear understanding of exactly what you are trying to achieve. But how to do it?
Start by organizing a roadmap: How long will it take to run your Instagram campaign? How many posts do you want to publish? Is the original content or user-generated content being submitted? If the content is original, do you hire a photographer or take a photo yourself? Asking these questions will help you plan your resources in advance.
You should also invest some time in achieving a fun and shareable hashtag, like Coca-Cola #. We recommend doing a little research to find trends in hashtags that are specific to your community. A big hashtag can go a long way!
Once you have your roadmap, it’s time to start thinking about exactly how you want to execute your strategy. Whatever style you decide upon, that look can be further enhanced by the type of shutter hinges used.
- Partner with Influencers
When you create your content for your Instagram marketing campaign, you want to get the most viewers! A great way to promote your Instagram marketing campaign is to work with Influencers.
Typically with flexible Instagram marketing, you can track related Influencers, bloggers, or photographers who are looking for them and reach out to them to see if they are interested in working with your business.
It’s all about finding the right influencer in your business so you can use the Influencer finder tool which can give you the right Influencer according to your goal and achievement!
- Budget for success
Budgets are everyone’s favorite part of a campaign strategy, right? We all have to do them, so let’s do them right. When coming up with a campaign budget, identify the tactics that make the most sense for your goals, and be sure to include those costs.
You know you’ll need to cover promoted posts and Stories, but working with influencers and running contests come with additional costs. Gather your Intel in advance and then build those into your marketing budget.
Types of marketing campaigns on Instagram
Instagram marketing campaigns fall into separate categories depending on the performance and goal they pursue and include unique concepts and activities that are optimized to achieve that goal.
In the continuation of the article, we will introduce you to the most widely used and common of these categories; you can also focus on one or more of these categories, taking into account the needs and goals you are pursuing.
- Brand Awareness Campaign
The main focus is on introducing more companies, products, or services to the audience. These campaigns are mostly used by newly established brands as well as business owners who want to connect with a new group of audiences and in it, you should try to expose everything that exists about your brand and that you find unique, different, and interesting. Visualize your audience.
Instagram is known as a platform where its users are looking for new brands and some of them are following (80% of Instagram users follow at least one company Instagram account), so it is a great choice for a more brand introduction campaign.
Another point is that putting content on Instagram is an activity for users that is worth the cost and time it takes: 75. Instagram users, after seeing interesting content posted by a particular brand, pursue other brand activities (for Visit the brand website).
- Value campaign
Younger customers, who now make up the majority of Instagram users, not only pay attention to the products or services offered by companies, but also to the ethical standards and social responsibilities of their favorite brand.
Launching a value campaign is a great way to introduce the values that your brand supports. You can contract with charities (and other such activities) for this purpose. The campaign to define the company’s aspirations attracts the attention and trust of audiences who have the same value as you and increases the engagement of users who are aware of the social situation and pursue related issues.
Be aware, however, that taking such actions can have a positive effect, but if there is a hint of deception in such campaigns, it will have a devastating effect on your brand.
- Sales and advertising campaigns
Selling products by advertising them on Instagram has become one of the most used methods by various brands. Followers can be encouraged to buy products using discount codes. Given that it is now possible to buy directly from Instagram if you have a good and tempting sale offer, you will not have a difficult task to sell the products ahead.
Holidays and special occasions throughout the year are ideal times to launch a sales campaign. If you want to increase the pre-sale of a particular product or you want to finish the remaining inventory of an older product, you can give a discount code to your followers on Instagram that is valid for a short time; this is one of the ways to quickly sell the desired products.
- Contest campaigns
Numerous contest programs are currently being considered by brands on Instagram, as they have a tremendous impact on increasing user engagement. When running these programs, you can set rules that will work to achieve the company’s goals.
For example, participants can be asked to tag a friend to enter the competition (this will allow them to find more followers); In addition, each participant can be provided with a form to fill out before entering the competition, so you can have more emails (and if you have been trained in email marketing, you can sell more with it).
- Launch a Product campaign
Launching a specific product or service, launching a campaign for this purpose can be a good and efficient idea. This will make the audience look forward to your new product or service with more enthusiasm.
You will have the opportunity to provide more free information about the benefits and qualities of your product or service.
- User Generated Content (UGC) Campaign
In such campaigns, customers and followers are asked to share images of themselves while using specific branded products. A specific hashtag is provided for such campaigns to maintain their coherence.
User-generated content campaigns not only promote your brand more and better (because of the use of hashtags) but also provide you with content that you can use in other channels of communication.
One of the most important issues that motivate users to participate in such campaigns is the possibility of exposing their images to others by brands.
You can use all the types of content and campaigns introduced in combination and increase your followers naturally and correctly with these actions. For example, combining a competitive campaign with a user-generated content campaign can be a good idea.