11 Easy Ways to Find Instagram Influencers

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It can be tough to know where to start when you want to find influencers to work with. Fortunately, there are a few ways to find Instagram influencers who are a good fit for your brand.

Instagram influencers will help you reach a larger audience and boost sales.

In this article, we’ll look at 11 effective ways to connect with influencers on Instagram to have successful partnerships.

What is influencer marketing?

Influencer marketing is one of the most effective social media marketing strategies that let brands build brand awareness with the help of influencers who have a massive number of followers. 

So, influencer marketing works for branding and sales growth because social media influencers can increase brand trust through their loyal audience.

93% of marketers agree that Instagram is the best social channel for influencer marketing. Many brands are turning to Instagram influencers to help promote their products and services.

So, investing in influencers on Instagram seems like a good idea! 

But where can you find these influencers?

How to find Instagram influencers

Finding influencers on Instagram has multiple ways, but brands on Instagram want to know how to find the best Instagram influencers most easily and smartly.

Here are the 11 easy ways you can take to find Instagram influencers without spending a penny.

1. Influencer Marketing platforms

Influencer marketing platforms are web-based or mobile applications that connect brands with social media influencers. Brands can use these influencer search tools to find and collaborate with influencers, manage campaigns, and measure the results of their campaigns.

Ainfluencer, a free influencer marketing platform, uses its AI engine to find the most relevant Instagram influencers to your brand. You can explore and discover influencers based on location, engagement rate, quality score, number of followers, category, and more.

Ainfluencer-find Instagram influencers

As a brand, you can access thousands of influencers by creating a free marketplace ad. The ad will then be posted on the marketplace, where many influencers can see it and make offers. 

Watch the video below to see how Ainfluencer can help you with your Instagram influencer marketing.

2. Use Google

I know it may seem obvious, but Google is another simple option worth mentioning to find and reach out to Instagram influencers in your industry. 

For example, you could search for “top fashion bloggers” or “top fashion Instagram influencers.”

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Now, you have a list of some killer Instagram influencers, and all you need to do is to check their Instagram pages and see if they are a good fit.

use google to find Instagram influencers

Hashtags are one of the best influencer search tools and the easiest ways to find Instagram influencers. By searching for a relevant hashtag, you can see all of the posts that have been shared using that hashtag. 

This can give you a good sense of the influencers who are active in that particular topic area. You can also use hashtags to find relevant content to share on your own Instagram account.

use hashtags to find Instagram influencers

When looking for Instagram influencers, it’s important to consider the demographics of their followers and make sure that their audience is a good match for your brand. You should also look at the quality of their content and how engaged their followers are.

On Instagram, along with following accounts, you can follow hashtags too. Follow hashtags related to your niche and you can see what content is being shared in your industry. 

For example, follow “#sustainablefashion” to find Instagram influencers who create content, especially for your niche, and start your partnership with them.  

Follow relevant hashtags to find Instagram influencers

4. Find An Influencer Database

Databases are another place to start; you can find influencers and access them through paid providers that offer a larger database of contacts that help you connect with influencers and manage your relationships and campaigns.

5. Conduct a competitor analysis

In order to make the most of social media for your business, it’s important to understand your competitors’ strategies and what they’re doing on social media.

To be honest, you can find influencers who are the most suitable for your brand by just keeping an eye on your competitors.

Of course, it won’t help you much if you are in a hurry and need to find the right people ASAP.

7. Search through your own followers

To find influencers for your business, it’s important to search through your current followers. By doing this, you can identify people who are already engaged with your brand and may be more likely to listen to your recommendations. 

Additionally, this process can help you figure out which topics or products are most popular with your followers and identify any potential brand ambassador for your business.

8. Search Instagram influencers on the explore page

The Instagram Explore page is a great place to find new and interesting accounts to follow including Instagram influencers. 

The explore page is a curated list of posts chosen by Instagram’s algorithm. It contains posts from people you follow, as well as posts that Instagram thinks you’ll be interested in. 

9. Monitor brand mentions to find top fans

Monitoring brand mentions is an important task for many businesses, as it can help them find influencers interested in you. By keeping track of who is talking about your company online, businesses can identify which individuals and organizations have the ability to sway public opinion.

Additionally, monitoring brand mentions can help you determine what topics are being discussed in relation to your company, allowing them to understand your audience better and craft your messaging accordingly.

10. Take a look at Blogs, Podcasts, Events, and Newsletters in your niche

When it comes to finding influencers for your next marketing campaign, the internet is your best friend. There are so many different platforms and sources of information to search through it can be overwhelming. 

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But don’t worry; blogs, podcasts, events, and newsletters are great sources of information for finding out who is being talked about and who has influence in your industry. By doing a little digging, you can compile a list of potential influencers for your next campaign.

11. Ask your community for recommendations

This is another amazing technique that most people don’t take seriously. Your own followers are the best place for any research. Just share a Story on your Instagram account and ask them if they are already following an influencer in your niche. 

Furthermore, you can connect with them afterward and ask what they like about that influencer most. This can help you decide if the influencer has the type of value you are looking for.

Benefits Of Instagram Influencer Marketing

There are numerous great reasons to decide on an Instagram influencer marketing campaign over other marketing strategies. Here are the very notable benefits:

1. Generating Creative Content

If you need new advertising posts to share on your Instagram business account, you should find influencers with high experience. An experienced influencer not only will place your ads but also create creative content that will be natural-looking. 

After you find influencers who are a good fit, set a task based on your campaign goals and target audience, and create high-quality posts that meet the goals and concepts of your brand. You can also ask them to use the Sponsored post labels to increase your reach. 

2. A Cost-Effective Way Of Instagram Marketing

If you think working with Instagram influencers costs so much and you need a large budget, then you might be wrong. It all depends on how many followers you have and what different types of influencers you want to work with.

Based on the number of followers influencers have, a sponsored post may vary from 0 to 20,000 dollars and even more. The good news is that even smaller influencers cost less, but also they ensure better efficiency. So with an Instagram influencers search, you can find influencers in your niche that you can afford. 

3. Increase Brand Awareness And Reach

As mentioned, finding influencers on Instagram and working with them can greatly expand your reach and bring your content on top. 

Bloggers and influencers already have many followers who trust their opinions. So, if they communicate with your brand and partnership in the right way, you can increase Instagram engagement noticeably. 

4. Build Trusted Relationships With The Audiences

When a celebrity or influencer shares content about your brand on Instagram, it gives a sense of credibility instantly to users. 

Building authority and trust as your long-term Instagram marketing strategy is critical for recognition that ends in increasing revenue. 

Another way to build trust is to host live events, then try to find local influencers in your niche and invite them to attend. This can be a perfect opportunity to build trust by combining offline and online marketing strategies.

5. Boost Products Sales

By finding influencers on Instagram who are on the same page as you, you can open many new opportunities such as sponsored posts, promotional content, live events, etc. These kinds of content work better in digital marketing since most users block traditional ads.

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6. Connect With Numerous Different Audiences Around The World

To grow your business and increase brand awareness, use influencer marketing tools to find and reach out to influencers in different locations.

How To Make Sure You Choose The Right Influencer For Your Business?

By reading these simple ways so far, you know how to find Instagram influencers in your niche. And you might already have a long list of potential influencers to collaborate with. But the main question is:

Which Influencers on Instagram are better investments?

To make sure that you are making the most of your budget, make sure to go through these steps:

1. Analyze Influencers’ Content

The first step to find Instagram influencers is checking the content they share on their Instagram page. Just take a quick look at their posts and Stories. 

Does this influencer share the kind of brand voice that you have? 

Does the influencer have the kind of personality that represents your brand? 

And most importantly, what is the quality of their content?

2. Consider Their Engagement Rate

In the world of Instagram marketing, the number of followers an account has may count as the main metric. However, followers aren’t everything – it’s also important to consider an account’s engagement rate

An account with a high engagement rate is more likely to be seen as influential by potential customers.As mentioned earlier, Influencer marketing platforms like Ainfluencer, filter influencers based on engagement rate, quality score, category, and many more detailed factors to help you make a better decision.

3. Don’t Underestimate Micro Influencers

I have to tell you that numbers can lie to you! There was a time when the number of followers was everything when it came to doing advertisements, but that time is gone.

Micro influencers might have fewer followers, but those people are all niche-specific, and they trust their influencers more than macro influencers. So make sure you consider them carefully as they can generate the most value for your campaigns.


It may seem complicated for many brands to find Instagram influencers. However, with the right tools and resources, it’s no more a daunting task.

Utilize the ways mentioned in this article to find the perfect influencers for your business. Among all these ways, influencer marketing platforms are the fastest, easiest influencer search tools to help you find the most relevant influencers.

Who counts as an influencer?

An influencer is someone who has the ability to influence the behavior or opinions of others, often by virtue of their position or personality. Celebrities, social media stars, and thought leaders are all common examples of influencers.

How do I find niche influencers on Instagram?

Finding niche influencers on Instagram can seem daunting, but with the right tools and a little bit of research, it can be easy to identify the right people to partner with. By searching for relevant hashtags, influencer marketing platforms, google search,