10 Brand Ambassadors for All Business Categories

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The amount of businesses that are using brand ambassadors is bound to reach a new peak in 2022.

The traditional ways of advertising online are giving way to modern approaches that focus on authenticity and relatability – which is funny considering that traditional methods of online advertising really aren’t that old.

Anyway, this has opened up the perfect opportunity for brand ambassador programs to become a major tool in every business’ toolbox. Having an influencer promote your company on a long-term basis gives a clear voice that can represent your company and its values.

But, finding the perfect ambassador can be tough. So, as well as giving awesome examples about who you can work with based on your company’s niche, we’ll also try to answer the following questions:

  • Who is a brand ambassador? 
  • Are Instagram ambassadors legit? 
  • What are the different types of brand ambassadors?
  • What strategies make a successful brand ambassador program?

Let’s dive right in!

What Is a Brand Ambassador?

A brand ambassador can refer to a wide group of people representing your brand, product, service, or event.

They can be loyal customers or professional influencers with an attentive audience. If they represent your brand for you in a promotional way, then they are a brand ambassador.

Brand Ambassadors Vs. Influencers

Here’s a common question.

What’s the difference between influencers and ambassadors?

Although they are similar and often used interchangeably, there are slight differences. At one time influencers used to just include celebrities. Now using micro or macro-influencers with less than 1M followers are popular ways with brands and businesses to promote their products.

While both represent and sell your brand by building up a relationship with their followers, collaborating with each can be different.

An influencer:

  • Offers one or two posts during a campaign 
  • May not continue working with your brand more than once
  • Is likely to represent multiple brands at the same time

On the other hand, an ambassador:

  • Offers multiple posts during a campaign
  • Often collaborates with your brand for a long time and runs multiple campaigns  
  • Doesn’t usually represent other brands

So an influencer can be a brand ambassador but that does not necessarily mean that it is one. You can consider influencers as the precursor to a brand ambassador.

If you’re looking for an influencer, you can use a reliable influencer marketing hub to find one for short-term or long-term collaborations.

Ainfluencer is one such influencer marketing agency.

All you need to do is sign up on Ainfluencer and you’ll have access to thousands of influencers ready to help you grow.

Are Instagram Ambassadors Legit?

Your brand’s engagement on Instagram can be up to 10 times higher than Facebook, and even more than other social media platforms. So, we are going to focus mainly on Instagram. But this raises an important question – are Instagram ambassadors legit?

And the answer is yes! Instagram ambassadors are legit. But, not every influencer is a good brand ambassador.

To better understand whether or not an Instagram ambassador is right for you, you should consider the different types of ambassadors. This will help us see if the brand ambassador we are looking for fits into one of these categories.

What Are the Different Types of Brand Ambassadors?

There are 10 main types of brand ambassadors to consider. Every single type of these business ambassadors serves an important promotional purpose.

However, you should remember that an ambassador campaign has specific goals such as increasing your specific brand’s engagement rate, boosting your sales, and more.

Here are the 10 main types of brand ambassadors for all business categories.

Different Types of Brand Ambassadors

Instagram Ambassadors

An Instagram ambassador could be a brand ambassador who has experience with your brand or an influencer that doesn’t but still shares content about your brand with their audience. Generally, Instagram ambassadors are categorized based on the number of their followers.

1. Nano-influencers

Their followers might range from 1K to 10K, but they usually have a high engagement rate. Choosing them based on your location, language, and niche can help you to effectively target your audience.

Here awesome nano-influencers that you can connect with on Ainfluencer:

Preston Arsement

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 9.5K
  • Engagement rate: 27.91%
  • Average likes per post: 28K


  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 2.8K
  • Engagement rate: 19.87%
  • Average likes per post: 1.4K


  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 10K
  • Engagement rate: 11.87%
  • Average likes per post: 1K

2. Micro-influencers

Our second category of Instagram ambassadors has followers ranging between 10K to 100K. Micro-influencers can be more promising than nano-influencers as they have more followers, but the higher you go, the less engaged the audience usually gets. That said, micro-influencers are usually a good balance between engagement and follower-size.

Here are some awesome micro-influencers that you can connect with on Ainfluencer.

Aditi Mayer

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 60K
  • Engagement rate: 20.57%
  • Average likes per post: 3K

Dylare Raske

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 13.8K
  • Engagement rate: 23.45%
  • Average likes per post: 1.3K


  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 74.6K
  • Engagement rate: 17.25%
  • Average likes per post: 13.5K

3. Macro-influencers

Macro-influencers command a larger audience of about 100K to 1M followers.

Here are some of the top Instagram ambassadors on Ainfluencer for this category.

Randy Wong

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 190K
  • Engagement rate: 36.76%
  • Average likes per post: 82K

Mrs. Alisa Maria

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 123.4K
  • Engagement rate: 34.47%
  • Average likes per post: 36K

Victor Boyce

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 776.9K
  • Engagement rate: 11.48%
  • Average likes per post: 88.6K

4. Mega-influencers

And lastly, there are mega-influencers with more than a million followers. You will usually need a bigger budget for these influencers but they have the potential to promote your business to a much larger audience.

These are some great mega-influencers on Ainfluencer.


  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 2.3M
  • Engagement rate: 18.71%
  • Average likes per post: 367K

Barbie Ferreira

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 3M
  • Engagement rate: 18.25%
  • Average likes per post: 529.3K

Tyler Jøseph

  • Instagram profile:
  • Language: English
  • Locations: The US
  • The number of followers: 5.4M
  • Engagement rate: 19.33%
  • Average likes per post: 1.1M

Affiliate Marketers

Affiliate marketers are another kind of brand ambassador. They tend to be bloggers or other influencers that promote your brand in return for a commission on sales. 

If you’re trying to negotiate deals with an affiliate marketer, you can use the in-app discussion feature on Ainfluencer to close a secure deal in just a few clicks. All you need to do is sign up on Ainfluencer, invite an influencer and set your terms.

The Niche Authority

Niche authority ambassadors are experts that agree to be a part of your brand ambassador program. Niche authorities are usually experts in a certain field – like when a dentist recommends a certain kind of toothpaste.

Requirements-driven Ambassadors

Another type of brand ambassador is called a requirements-driven ambassador.

We invite a requirements-driven business ambassador to an ambassador program by giving them our free products or service and letting them create UGC (User-Generated Content). As a result, they can share a video or an image of these free products, or our products will be reviewed by these brand ambassadors.

Needless to say, it is another powerful way to build up trust with our audience. Your promotion can’t get any more authentic than this!

Peer Advocates

Peer advocates are existing customers who reached out to your brand because of their enthusiasm for your business or service.

They usually have access to an untapped audience and are able to develop a closer relationship with your customers (their peers).

Take student or college ambassadors as an example. They can promote our brand among other students effectively as they share the same challenges, interests, and age.

The Experiential Ambassadors

Their strength is in one-on-one conversations and by representing your brand at events.

The Employee-ambassador

Sometimes businesses accidentally turn a blind eye to people who already work on their team that may have a large following. Sometimes, these employees have the potential to be your brand ambassador. I mean, they already know what your message and values are.

So, why not invite them to your brand ambassador program?

How to get brand ambassadors on Instagram?

There are many ways to search for brand ambassadors these days, whether on Instagram, Google, or through articles and blog posts.

But the best way to look for Instagram ambassadors is to join influencer marketing hubs like Ainfluencer that make it easy to connect with your ideal influencer in just a matter of clicks.

Ainfluencer – Instagram influencer marketing agency

Let’s get to know more about Ainfluencer to see how you can discover and contact the best ambassadors and influencers for your campaign.

The first step is to sign up.

Sign up on Ainfluencer

Once you create a profile on Ainfluencer as a brand, you can switch tabs to take the following actions.

Create Ads

You can write a title and description for your ad, set a date to publish it, decide how long it is going to remain on the influencer’s page, and explain your goals for the campaign.

create ads on Ainfluencer

Find Influencers

This is probably the most useful feature on Ainfluencer that connects you with the right brand ambassadors using a very specific search filter that categorizes influencers based on keywords, hashtags, influencer niche, location, language, gender, and number of followers.

We can also access insights into your potential Instagram ambassador’s profile, such as their engagement rate, number of followers and their estimated price.

Find the right Instagram ambassadors on Ainfluencer

Get Offers

Use the Offers tab to have in-app conversations about your terms. Lock that deal down here.

get offers from Instagram ambassadors on Ainfluencer

Set Up Everything on the Scheduler

Set your ads and campaigns on the scheduler and manage everything on your calendar – all in one convenient location.

Check out this video for more information on exploring and inviting targeted influencers in Ainfluencer.

In that case, maybe the real question here is not “Why Should I Use Ainfluencer?” but rather, “Why Didn’t I Use Ainfluencer Sooner?”.

How do you structure a brand ambassador program?

By now, you know that representing your business with a brand ambassador is a good tool to include in your marketing toolbox.

So, check out these strategies for creating a killer brand ambassador program.

1. Identify what type of brand ambassador we are looking for

Ask yourself who the most suitable brand ambassador is. Do this even before you create your ambassador program. 

Then, consider the list that we made above… What kind of brand ambassador are you looking for?

2. Find and contact the potential brand ambassadors

The best way to get in touch with an Instagram ambassador is to join the Ainfluencer marketing hub where thousands of brands and influencers are connected on the Ainfluencer platform. 

Check it out.

3. Identify your goals and expectations

It is important to use your goals as a benchmark. As you progress, check to see if you’re on track to meeting your goals.

Your goals could vary. Some common goals for brands are to:

  • Raise brand awareness and reach a wider range of audiences
  • Express brand messages and values 
  • Increase engagement rate
  • Get more traffic
  • Boost sales

Let your influencer know your goals. That way, they can help you reach them.

4. Motivate and reward brand ambassadors

Naturally, your brand ambassador is going to want to get paid. Give them a reward that leads to good work – pay them fairly.

The better the reward, the harder your influencer will work.

5. Set up the ambassador program

Now, just put this all together in one deal and wait for the returns! Make sure you discuss in detail what it is that you want from your influencer. Don’t leave any room for error in your communication.


Brand ambassadors can be categorized in a bunch of different ways. Finding the right ambassador for you can seriously help your business’ marketing efforts.

Get started on Ainfluencer today to start finding your ideal ambassador.

Do brand ambassadors get paid?

How ambassadors get paid depends on the deal you strike. 
Generally ambassadors prefer cash as a payment.The average salary for a brand ambassador in the US is estimated to be $18.61 per month. 
But you can also trade products or use some other reward instead of paying your influencer cash.

How do you become a brand ambassador?

Build your social media and attract a following. Keep your content niche, consistent and specific. Then, consider reaching out to businesses directly or on an app like Ainfluencer.

What are the best ambassador programs?

Brand ambassador programs are growing in tremendous popularity. Many large businesses use celebrities and influencers to help give life to their brand. Here are some popular examples out there right now.
1. Red Bull 
2. Gymshark
3. Maker’s Mark
4. Yelp
5. Coca Cola
6. Pura Vida