Are you looking to take your business to the next level? Collaborating with other brands can be an excellent way to gain exposure, increase credibility, and reach new audiences. In this blog, you’ll find inspiring examples of successful brand collaborations that can serve as a blueprint for your own business partnerships. From creative joint marketing campaigns to co-branded products and events, you’ll discover how these businesses leveraged the power of collaboration to elevate their brand and create a lasting impact.
So, whether you’re a small business owner or a marketing professional, check out the following brand collaboration examples to discover the potential of brand partnerships and how they can help you achieve your business goals.
What are brand collaborations?
Brand collaboration is a marketing strategy in which two or more brands partner together to promote each other’s products or services. The goal of brand collaborations is to leverage each other’s strengths and reach new audiences. By collaborating, brands can increase brand awareness, expand their customer base, and increase sales.
Brand collaboration can take many forms, such as co-branded products, joint marketing campaigns, shared events, or cross-promotions. For example, a clothing brand and a shoe brand might collaborate to release a limited-edition line of shoes that complement the clothing brand’s latest collection. Or, a beauty brand and a wellness brand might collaborate on a joint marketing campaign to promote healthy lifestyle habits.
Successful brand collaborations rely on identifying complementary brands with similar values and target audiences. Brands usually join marketplaces like Ainfluencer to find ready to collab brands with the same values. You can join this DIY marketplace for FREE and search through thousands of brand campaigns to find your desired one.
Top brand collaboration examples
By checking the famous partnership businesses examples, you can find a diversity of ideas and approaches that can ultimately lead to greater success for the business. Here are some of the best brand collaboration examples to help you elevate your business:
1. Nike x Travis Scott
Nike teamed up with rapper Travis Scott to create a limited edition version of the Air Jordan 1. The shoe features a unique design and branding inspired by Scott’s music and style, including a reversed Swoosh logo, a hidden reverse Swoosh on the shoe’s lateral side, and a Cactus Jack logo on the heel. The shoe was released in 2019 and was very popular among sneakerheads and fans of Travis Scott.
2. Louis Vuitton x Supreme
This collaboration between two iconic brands brought together high-end fashion label Louis Vuitton with the streetwear brand Supreme. The collection featured clothing, accessories, and leather goods that blended Louis Vuitton’s signature monogram print with Supreme’s iconic red and white logo. The collection was released in 2017 and was highly sought-after by fashion enthusiasts.
3. Apple x Hermès
Tech giant Apple partnered with luxury fashion brand Hermès to create a line of high-end smartwatches that are both stylish and functional. The watches feature Hermès leather bands, and exclusive watch faces that are only available on the Hermès edition of the Apple Watch. This brand collaboration example has become a popular choice for consumers who want a smartwatch that combines technology with luxury style.
4. Coca-Cola x Disney
These two iconic brands collaborated to create a limited edition line of Coke bottles featuring Disney characters like Mickey Mouse and Donald Duck. The bottles were sold in themed packs and were popular among collectors and Disney fans. The collaboration was launched in 2018 to celebrate Mickey Mouse’s 90th anniversary.
5. H&M x Balmain
Fast fashion retailer H&M teamed up with high-end fashion label Balmain to create an affordable and stylish collection. The collection included clothing, shoes, and accessories that featured Balmain’s signature embellishments and bold designs. The collaboration was first released in 2015 and was highly successful, with many of the pieces selling out within hours of being released.
6. Adidas x Pharrell Williams
Here is one of the famous partnership businesses. Adidas collaborated with musician and designer Pharrell Williams to create a line of sneakers that feature unique design elements and bold colors. The collection includes the popular Adidas NMD sneaker in a variety of colorful patterns and designs, as well as other sneakers and clothing. The collaboration began in 2014 and has since become one of Adidas’ most successful partnerships.
7. Sephora x Pantone
Here are two businesses that are partnerships. Beauty retailer Sephora partnered with color experts Pantone to create a limited edition line of makeup and beauty products inspired by the color of the year. The line includes eyeshadows, lipsticks, and nail polishes in shades that reflect the annual Pantone Color of the Year. This brand collaboration example has become an annual tradition for both companies.
8. Target x Missoni
Discount retailer Target partnered with luxury fashion brand Missoni to create a line of affordable clothing and home goods that feature the brand’s iconic patterns. The collection included cozy blankets, clothing, and accessories in Missoni’s signature zigzag patterns. The collaboration was first released in 2011 and was highly successful, with many stores selling out just in the first hours of the collection’s release.
9. Google x Levi’s
Tech giant Google collaborated with denim brand Levi’s to create a smart jacket that allows wearers to control their smartphone with gestures. The jacket features touch-sensitive fibers that allow for easy and intuitive control of music, calls, and other smartphone functions. The collaboration has become a popular choice for those looking for stylish and functional wearable technology.
10. Goop x CB2
Two other companies that have partnerships are Goop and CB2. Wellness brand Goop partnered with furniture retailer CB2 to create a line of home goods and decor that are both stylish and health-conscious. The collection of this brand collaboration example includes furniture, bedding, and accessories that are made with non-toxic materials and designed to promote wellness and relaxation. This was one of the best business partnership examples and was well-received by consumers looking for stylish and healthy home decor options.
11. Uniqlo x Alexander Wang
Fast fashion retailer Uniqlo teamed up with fashion designer Alexander Wang to create a collection of affordable yet stylish clothing. The collection features high-quality materials and minimalist designs that are versatile and easy to wear. The collaboration began in 2018 and has since become a popular choice for consumers looking for stylish and affordable clothing.
12. IKEA x Sonos
Furniture retailer IKEA partnered with audio tech company Sonos to create a line of speakers that are designed to blend in with IKEA’s furniture. The speakers are affordable and easy to use, making them a popular choice for consumers who are looking for a sleek and modern audio solution. It’s among the brand collaboration examples that began in 2019 and has since become a popular choice for consumers who are looking for stylish and affordable speakers.
13. Fiat x Gucci
Here is one of the other company partnership examples. Italian car manufacturer Fiat teamed up with luxury fashion brand Gucci to create a limited edition line of cars featuring the brand’s signature style and patterns. The Fiat 500 by Gucci was a stylish and exclusive vehicle that was only available for a limited time. The collaboration of these companies in partnership began in 2011 and was highly successful, with the car becoming a collector’s item for fans of both brands.
14. Sephora x Moschino
Let’s see one of the other famous partnership businesses. Beauty retailer Sephora teamed up with fashion brand Moschino to create a line of playful and colorful makeup and beauty products. These companies in partnership featured bold colors and unique packaging that are inspired by pop culture and nostalgia. The collaboration was a great choice for selecting unique and fun makeup.
15. Prada x Adidas
Luxury fashion brand Prada collaborated with sports brand Adidas to create a line of designer sneakers. The shoes feature Prada’s signature style and high-quality craftsmanship, combined with Adidas’ expertise in athletic footwear. The collaboration of these two companies in partnership was among the best brand collaboration examples and a popular choice for people looking for a high-end sneaker option.
16. BMW x Montblanc
German car manufacturer BMW teamed up with luxury writing instrument brand Montblanc to create a line of high-end luggage and accessories. The collection features sleek and stylish designs that are both practical and elegant. The collaboration was first released in 2019 and was chosen a lot by those looking for a high-end travel accessory.
17. Starbucks x Herschel
Coffee chain Starbucks collaborated with backpack brand Herschel to create a line of limited-edition coffee mugs and travel tumblers. The collection features Herschel’s signature canvas material and classic designs combined with Starbucks’ iconic logo and branding. It was among the best brand collaboration examples of 2019.
18. Dunkin’ Donuts x Saucony
One of the other great brand collaboration examples is the one in which the Coffee chain Dunkin’ Donuts partnered with the sneaker brand Saucony to create a line of donut-themed sneakers. The shoes feature colorful designs and are inspired by some of Dunkin’ Donuts’ most popular donut flavors.
19. Rimowa x Off-White
Luxury luggage brand Rimowa collaborated with streetwear label Off-White to create a line of high-end suitcases and travel accessories. The collection features Off-White’s signature diagonal stripes and is designed for the modern traveler who values style and functionality. The collaboration was launched in October 2018.
20. Tiffany & Co. x Dover Street Market
Luxury jewelry brand Tiffany & Co. partnered with high-end fashion retailer Dover Street Market to create a unique pop-up shop experience. The collaboration featured a curated selection of Tiffany & Co. jewelry and accessories, as well as special events and installations.
21. Adidas x Beyoncé
Singer Beyoncé teamed up with Adidas to launch her own line of athletic wear called Ivy Park. The collection features bold designs and is designed to promote inclusivity and empowerment. The collaboration was first released in 2019 and has since become a popular choice for consumers looking for stylish and functional athletic wear.
22. Estée Lauder x Victoria Beckham
Beauty brand Estée Lauder partnered with fashion designer Victoria Beckham to create a line of makeup and beauty products that reflect Beckham’s signature style. The collection features bold and neutral shades, as well as sleek and elegant packaging. The collaboration was launched in 2016 and was among the most successful brand collaboration examples.
23. LEGO x IKEA
Danish toy company LEGO teamed up with furniture retailer IKEA to create a line of storage solutions that are designed to make organization fun and playful. The collaboration features colorful and stackable storage boxes that can be used to store toys, books, and other household items.
24. The North Face x Gucci
One of the other famous partnership businesses was when Luxury fashion brand Gucci teamed up with outdoor apparel company The North Face to create a collection of high-end outdoor wear. The collection features a mix of Gucci’s bold prints and The North Face’s functional design, making it a popular choice for consumers who want to look stylish while also staying warm and protected.
25. Converse x Comme des Garçons
Athletic shoe brand Converse partnered with high-end fashion label Comme des Garçons to create a line of unique and edgy sneakers. The collaboration features a mix of Converse’s classic design and Comme des Garçons’ avant-garde style, making it a popular choice for those with a bold and distinctive sneaker style.
In conclusion, brand collaborations can be an effective strategy for businesses to reach new audiences, increase brand awareness, and drive sales. By partnering with complementary brands, businesses can create unique and engaging campaigns that resonate with their target audience. The key to successful brand collaborations is to ensure that both brands share similar values and goals and that the collaboration provides mutual benefits. The brand collaboration examples discussed in this blog highlight the power of brand partnership and provide inspiration for businesses looking to elevate their marketing efforts. With careful planning and execution, brand collaborations can help businesses achieve their marketing objectives and drive growth.
To create a successful brand collaboration, it is important to follow these steps:
-Define your objectives: Identify your goals and what you want to achieve through the collaboration.
-Choose the right partner: Select a brand that shares your values, complements your products/services, and has a similar target audience.
-Develop a clear strategy: Plan the collaboration, including the campaign message, marketing channels, and the roles and responsibilities of each partner.
-Communicate effectively: Maintain open communication with your partner throughout the collaboration, and ensure that you are aligned on the campaign objectives and message.
-Measure and evaluate: Monitor the performance of the campaign and analyze the results to identify areas for improvement.
One example of a successful brand collaboration is the partnership between Adidas and Parley for the Oceans. Adidas and Parley for the Oceans collaborated to create a line of shoes and apparel made from recycled ocean plastic. This collaboration aligned with both brands’ values of sustainability and environmental awareness. It also helped Adidas reach a new audience of consumers who are passionate about protecting the oceans. The collaboration was successful in terms of both brand exposure and sales, and it demonstrated the power of brand collaborations to make a positive impact while driving business growth.