Influencer marketing has exploded and gained a firm foothold among major advertising methods. Business advertising through influencers is so effective and the number of young people who purchase or utilize a product or service after hearing about it from an influencer is increasing every day.
That’s why a considerable number of teenagers are vying to be influencers. Additionally, most brands believe their ROI from influencer marketing campaign is comparable to or better than other business advertising types.
Influencers can be a little bit tough to reach out to though. When it comes to partnering up with influencers, several issues usually come up – especially for small businesses. When you land one, you’ll realize how important and viable they are for your business advertising efforts or for increasing brand engagement.
Making small changes in the approach you’re taking to connect the influencers or the type of influencers you’re reaching out to can really ease the whole experience for you. So, in this article, we’ve put together some tips on how to reach out to your favorite influencers and convince them to do your brand advertising.
What is brand advertising?
Brand advertising is a type of advertising strategy that helps establish long-term relationships with customers over time. When a company promotes advertisement for its product and services using different types of brand advertising tactics, the purpose is to capture people’s attention, increase brand awareness, and establish a stable positive brand identity, credibility, and loyalty with the target audience intellectually and emotionally.
The advertising types that you and your company choose should align with your ideal customer profile, be cost-effective, and make sense with your products/services. All advertising types share two mutual goals: to influence consumers and to convert them into customers.
It’s essential to understand your options. So let’s go over the two larger categories of advertising below to promote advertisement campaigns.
- Digital advertising
1.1- Display ads
1.2- Native advertising
1.3- Paid search advertising
1.4- Social media advertising
1.5- Email marketing
2. Traditional advertising
2.1- Print ads
2.3- Outdoor advertising
2.4- Event marketing
Steps Toward Business Advertising with Influencers
Following the steps below will boost your chances of locking down influencers.
#1 Carry out Some Research and Evaluation
We’ve distilled it down to the 3 R’s for you. Try to commit these to memory.
Reach is the total number of people who could come across your content when an influencer promotes it for you. Just think about how much you can increase brand awareness when a mega influencer talks about you.
But bigger is not always better. A small audience can be more successful and easily engaged with.
A relevant influencer puts your business advertising in front of an audience that aligns with your target demographic and can take your brand marketing to the next level. They also share a tone that’s similar to your own brand’s voice.
An awesome example of partnering with relevant influencers can be seen through Loot Crate. This top-rated subscription box service mainly collaborates with well-known gaming and comedy influencers, which resonates with the brand’s laid-back and fun culture.
Loot Crate has been working with YouTubers for a few years now. One of them was a sponsored video in partnership with PewDiePie, a well-known YouTuber with 110 million subscribers.
This refers to an influencer’s ability to generate measurable engagement among a target market. Micro-influencers are an excellent example of leaving strong resonance. As they’re usually narrowly focused on a few topics and only accept products that fit their page standards. They often have a higher engagement rate.
The traction you gain, as well as the responses all, help you move from relevance to the resonance phase. That shows how important choosing a relevant influencer can be. That’s why the partnership between Wolf Gourmet, a kitchen appliance manufacturer, and Natasha of Natasha’s Kitchen, a culinary influencer, worked so well.
#2 Set a Budget, Keep Track of Your ROI
Now that you know what kind of influencers you’ll use, it’s time to lay the second foundation of your business advertising strategy through influencers. Set a budget before you get too far in. If this is your first influencer marketing campaign, we recommend starting with a small budget.
If you have the money and time, consider setting up a formal ambassador program. For instance, The Wings Team, Red Bull’s brand ambassadors, film their extreme and energetic skydiving, slacklining, vertical mountain biking, and other activities to portray the brand’s high-energy atmosphere, which increases awareness of the drink; how cool it is, and then drives sales.
Hiring an influencer marketing platform that provides data and matches you with relevant influencers is also an excellent option. If your brand needs a larger pool of influencers., Ainfluencer is a fast, smart, and cost-effective option that makes it possible for both brands and influencers to collaborate.
Before starting your social influencer marketing campaign, consider your expected ROI. Compare influencer marketing with other marketing methods. Do some A/B testing to see how well it works for yourself.
Ainfluencer- The best influencer marketing platform
Ainfluencer is a top-tier platform for brands and influencers to partner up and make deals. The platform lets brands create a free marketplace Ad and start their Instagram influencer marketing campaign to make the most of their business advertising campaign.
Your ad is where you can upload sample creatives, captions, and details for the influencer’s proposed Instagram post. Following the creation of the ad, the AI matching algorithm suggests influencers to help marketers find the most relevant influencers for their campaigns.
The search results can be narrowed even further using the filters provided by Ainfluencer. The platform’s AI-driven search engine, filters, and over 20 metrics are all features that can aid you in finding the right influencer.
Now it’s time to click the invite button and send emails and notifications to influencers.
#3 Make Your Partnership Mutually Beneficial
It’s now time to be clear about your partnership. You should think about how you’ll compensate the influencer as part of your influencer strategy. Try to resolve it in a mutually beneficial way. If your brand is the only one who benefits, you won’t be able to persuade anyone to collaborate with you in your next business advertising campaign, and if they do, they probably aren’t a very good influencer – making your business advertising a waste of time and money. Here are some different ways that you can compensate influencers:
This is generally the preferred method.
Product discount or giveaway
This kind of unpaid compensation works by giving your influencer one of your products so that they can create a post about it on their social media. Instead, you may offer them a monthly/annual discount on your services in exchange for their endorsement of your brand.This works especially well for small business advertising.
If you work with an influencer that keeps coming back to you and always leads to higher sales, set them up with a fair commission on any transaction they generate. You can keep this business advertising arrangement up and running for as long as you’re working with the influencer.
#4 Build a Relationship with an Influencer Before You Make Your Ask
As you probably can guess, influencers are often swamped with direct messages from their followers and businesses. So, one method to stand out from the crowd and persuade an influencer to collaborate with you is to do them a favor. You can share their content to your story, leave comments on their social media posts and YouTube videos, endorse their skills on LinkedIn, spot and report a (significant) error on their blog, or even reply to their DMs. These stages make people notice who you are, which makes a big difference once you’ve built a relationship with them.
Keep in mind that networking takes time and does not happen overnight. It requires a constant presence so that when you show up in an influencer’s mailbox, your name will ring a bell. Don’t get disappointed if you didn’t get a response or couldn’t partner up with your desired influencer. Keep building up your networks and try to contact various different-sized influencers until you have better success reaching out to relevant influencers.
#5 Be Personable
When it’s time to make your pitch, personalizing it will help land that influencer. Nobody wants to read a generic, uninteresting pitch.
The possibilities for personalization are limitless. You can talk about how one of their posts inspired you, how you agree with some of their point of views, how long you’ve been following them, or how much fun it is to watch their stories unfold, or even offer to write them a guest post for their blog.
#6 Make a Clear Ask
Influencers’ busy schedules make it difficult for them to follow up with vague or uninteresting messages. So, don’t spam them or send something that you yourself wouldn’t like to read. We’ve put together a list of things you can do to make the process go as smoothly as possible.
Here are some business advertising ideas to help you make a clear ask from influencers you’d like to collaborate with.
- Be relatable and don’t beat around the bushes.
- Make polite suggestions to their content and how you could collaborate together.
- At the end of your pitch email, include a call-to-action for them.
- Keep the function and face of your social media, app, and website solid so that people trust your reputation.
- Send short, to-the-point emails that contain intelligent, non-basic questions that are easy to find on Google.
- Explain the benefits of your project to their audience.
#7 Send the Products You’d Want Influencers to Show
If you want your brand’s shirt worn in an influencer’s video, or your book to appear on a shelf behind their back, you have to take the risk and send it to them for free. The tactic is referred to as product seeding. This is a sophisticated business advertising move that puts you ahead of your competitors with larger budgets applying for the same influencers. It’s especially recommended as advertising for small businesses looking to pitch high-level influencers.
This guide will help you get started with building your influencer marketing strategy to promote advertisements.
As you learn the ropes of influencer marketing, you’ll be able to explore and partner with the right influencers. You should also take advantage of influencer marketing agencies like Ainfluener to make the most of your next business advertising campaign.
Here are some small business ads ideas to help small business owners look beyond the traditional forms of business advertising.
1- Paid search marketing
2- Social media advertising
3- Local listings
4- Referral promotion
6- Email marketing
Let’s dive into how you can create an influencer marketing strategy for your business:
1. Develop goals for your influencer marketing strategy
2. Develop and learn about your buyer personas.
3. Set your budget and choose your influencer type.
4. Identify the right influencer for your company.
5. Plug chosen influencers into your campaign.
6. Pay your influencer
7. Measure your campaign result