24 Top Giveaway Examples And Ideas For Brands & Influencers In 2023

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Giveaways have long been a popular marketing strategy, helping businesses and individuals alike to increase their reach, engage with their audience, and build brand awareness. From simple social media contests to more complex campaigns, there are many different ways to run a giveaway.

In this blog, we’ll be exploring some of the top giveaways examples and providing insights and tips to help you plan and run your own successful giveaway. Whether you’re a brand looking to boost sales or an influencer looking to grow your following, this blog is a must-read for anyone looking to use influencer giveaways as a marketing tool.

What is an influencer giveaway?

An influencer giveaway is a promotional campaign in which an influencer, or an individual with a significant following on social media, collaborates with a brand or company to give away a prize to their followers. The purpose of giveaways is to increase brand exposure and engagement, as well as to reward and engage the influencer’s followers.

The influencer typically promotes the giveaway on their social media channels and encourages their followers to participate by performing a specific action, such as liking a post, following a brand’s social media account, or tagging friends in a comment. The winner of the giveaway is then selected randomly or through specified criteria set by the influencer and the brand.

Choosing the right influencer to collaborate with in influencer giveaways is major, and you, as a brand, need to do it carefully. Good influencers can come up with great ideas and encourage their followers to take action. But you may ask yourself how to get influencers to promote your product. This will be easy by finding an influencer who works in your niche or local area.

You can find your targeted influencer easily using Ainfluencer, which is among the top free DIY influencer marketplaces available. Ainfluencer allows you to find influencers through different filters, such as gender, location, category, number of followers, etc.

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You can also invite influencers for collaboration, chat with them, and run influencer marketing campaigns and giveaways on the platform.

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14 giveaway ideas to inspire brands and influencers

Influencer giveaways are a fun and creative way to show appreciation to customers and followers, and they have many different ways. Here are 15 creative ideas for giveaways that can inspire both brands and influencers to generate buzz and drive results.

1. Liking your post

The first and easiest way to run an influencer giveaway is to ask your followers to like your post. Liking a post is a simple way for people to show their support for a brand or influencer. By encouraging followers to like a specific post, brands, and influencers can increase engagement and reach on their content.

In addition, a high number of likes on a post can increase its visibility, leading to getting seen on the Explore page.

2. Putting a comment

Asking followers to leave a comment on a post is simple yet effective. By encouraging followers to leave a comment, you are creating an opportunity for them to share their thoughts and connect with you on a personal level. This type of interaction can foster a sense of community and strengthen relationships between brands and followers. In addition, comments can increase the visibility of your post, leading to greater reach and exposure.

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This is especially true if followers include keywords or hashtags in their comments, as it can help your post get discovered by a wider audience. Overall, asking followers to leave a comment on a post is a straightforward and impactful influencer giveaway example that can drive results for brands and influencers.

3. Tagging another account

Tagging another account is among the popular ways many giveaway companies and influencers ask. When you ask your followers to tag another account in the comment section, you will increase the chance of expanding your reach, attracting new followers, and building relationships with other accounts.

This type of giveaway can be particularly effective if the account you are asking followers to tag is related to your niche or has a large following.

4. Reposting or adding your post to their Story 

A powerful tool for influencer giveaways is to ask followers to repost or add your post to their Stories. This approach allows influencers to leverage the power of their followers and reach new audiences.

When a follower reposts or adds your post to their Story, it expands your reach and helps promote your brand or message to a new set of eyes. This type of giveaway example not only encourages followers to engage with your content but also fosters a sense of community among followers who are excited to share your content with their own followers.

5. Saving your post

Asking followers to save a post is a creative and effective way to increase engagement. A save can serve as an indicator of the quality and value of the content to Instagram. This type of interaction can also increase the visibility of your post, as saved posts will go to the Explore page more easily.

Overall, asking followers to save a post is a creative and impactful influencer giveaway idea that can drive great results for both brands and influencers.

6. Writing a caption for your post

Encouraging people to write a caption for your post is also a creative and engaging way to increase interaction and reach on social media platforms. By encouraging followers to write a caption, you are giving them an opportunity to express their thoughts and show their creativity. This type of interaction can also increase the visibility of your post, and gives a chance to followers who are excited to share their captions with others.

Additionally, according to the Instagram algorithm, the use of keywords or hashtags in a caption can help your post get discovered by a wider audience. 

Do not forget to answer the comments and show that you care about their ideas.

7. Adding your hashtag to their post or Story

Inviting followers to add your hashtag to their posts or Stories is among the best Instagram giveaway examples that can increase reach and exposure. By encouraging followers to use your hashtag, you are creating an opportunity for your content to be discovered by a wider audience.

Using a unique and memorable branded hashtag can also help you track the performance and impact of your giveaway, as well as monitor the conversations and interactions surrounding your brand.

8. Doing your challenge

In any influencer partnership and giveaways, asking the followers to do your designed challenge can also be perfect. This could be a task or activity that aligns with your brand or product and allows followers to engage with you and potentially win a prize. It’s essential to ensure the challenge is both fun and relevant to your audience.

One more way to run an influencer giveaway is to ask your followers to add your link to their bio. By adding the link to their bio, you increase the likelihood of more people visiting your website, which can lead to a higher conversion rate.

10. Downloading the app

Inviting your followers to download your app is a great way to drive app installs and increase your user base when running an influencer giveaway. This action not only helps to promote your app but also allows you to engage directly with your followers. By offering a prize for downloading your app, you increase the motivation for people to take action and install the app on their devices.

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11. Writing about their experience

When running an influencer giveaway, you can also ask your followers to write about their experience with your brand or product. In this way, you can gather customer feedback and create user-generated content. This action not only helps to promote your brand but also provides valuable insights into how people are using and engaging with it.

12. Running trivia

Running trivia is a fun and engaging way to run a giveaway. By asking your followers to participate in trivia related to your brand or product, you can promote yourself and increase the engagement rate of your content. An influencer can do the same about your brand and get more interactions from his/ her followers.

Offering a prize for correctly answering the trivia questions can serve as an additional incentive for people to participate.

13. Celebrating a follower milestone

Celebrating a follower milestone on social media by running an influencer giveaway is a great way to show your followers that you care about them and encourage more people to follow your account. It serves as an incentive for people to support you in reaching the milestone and can create excitement and engagement around your account.

14. Celebrating an event

Celebrating an event, such as a birthday, anniversary, or seasonal holiday, is a fantastic opportunity to host a giveaway contest as a form of celebration and recognition. This type of giveaway, which can be held by you or in the form of an influencer partnership, can be a powerful marketing tool that helps to increase brand awareness and engagement with your target audience and boost your sales and revenue.

Top 10 brand/ influencer giveaway examples

Let’s go through 10 popular brands and influencer giveaways that have been executed successfully in the past. These giveaways will provide you with insight into the different types of promotions that are commonly used by brands and influencers to engage with their audience and create buzz.

1. Huda Beauty

Huda Kattan, a makeup artist and beauty influencer, ran a giveaway to celebrate the launch of her new Huda Beauty Life Liner.

2. Photo contest

Etxtraveler is the Texas Forest Trail region’s official Instagram account that supports ETX. It ran a photo contest and gave away over $3,000 in cash and prizes.

3. Blendjet

Blendjet, Kiehls, and Paige_onpurpose teamed up to give away some wellness-packed essentials, and they were so successful.

4. Joceline Raad

Jocelina is a mom blogger who ran an influencer giveaway by collaborating with Homedics, a relaxation holiday gift shop.

5. Alyssa Fagien

Travel and food influencer Alyssa Fagin has partnered with so many brands and run numerous influencer giveaways. Her collaboration with “honeysucklegelato” is among the most successful ones.

6. Tilly

Tilly, a retailer that sells clothing, footwear, and accessories, ran a giveaway campaign in collaboration with Adidas, the sportswear brand.

7. Birchbox

Birchbox is a health and beauty brand that ran a giveaway while launching a new line in their shop. The brand invited its followers to select one of the products for their exclusive set.

8. Kravebeauty

Kravebrand, the skincare brand, generated more than 6500 likes and gained many followers by collaborating with ZitSticka

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9. Girlfriend

Girlfriend is a sustainable activewear brand that focuses on creating clothing that is environmentally friendly and socially responsible. The brand partnered with Tartecosmetics, Lspace, Bala, and Lovesuja and ran a great influencer giveaway.

10. Loungefly

Rosalie Chiang partnered with Loungefly and ran an excellent giveaway that earned over 14K likes.


In conclusion, giveaways are a powerful tool for brands and influencers looking to boost their online presence and reach new audiences. With a little creativity and attention to detail, you can create giveaways that are not only engaging and entertaining but also align with your brand values and resonate with your target audience.

We have brought various influencer giveaway examples and ideas, so go ahead, pick an idea that excites you, and run with it! With the right strategy and execution, you can expect increased engagement, brand awareness, and a positive impact on your bottom line.


1. How do you do a brand giveaway?

Running a brand giveaway can be a simple and effective way to promote your business and engage with your audience. The first step is to determine your goals and target audience. This will help you choose the right type of giveaway and determine the best platform to host it on. Once you have a clear idea of what you want to achieve, you can create a plan and set your rules, including the start and end dates, eligibility criteria, and how winners will be selected. It’s important to make sure your giveaway aligns with your brand values and appeals to your target audience. You can use social media, email, or even your website to promote the giveaway and encourage participation. Don’t forget to measure the success of your giveaway and use the insights you gain to inform future promotions.

2. How do influencers get sent free stuff?

Influencers often receive free products or services from companies as part of a sponsorship or collaboration agreement. Companies send these items to influencers in the hope that they will promote the product to their followers on social media platforms such as Instagram, YouTube, or TikTok. This type of advertising is known as influencer marketing and is a way for companies to reach a large audience through trusted and influential individuals.

3. How much do influencers charge for giveaways?

The amount that influencers charge for giveaways can vary greatly depending on a number of factors, such as their following, engagement rate, niche, and the type of giveaway they are hosting. Some influencers may not charge anything for a giveaway, while others may charge a fee that can range from a few hundred dollars to several thousand dollars. The fee typically covers the cost of the giveaway prize and the influencer’s time and effort to promote the giveaway to their followers.

How does the Gleam giveaway platform work?

Gleam is a giveaway platform that allows individuals and businesses to create and run giveaways to engage with their audience and grow their online presence. The platform provides a simple and effective way to set up and manage giveaways, providing a range of customizable options to suit your specific needs.
To use Gleam, you simply need to create an account and choose the type of giveaway you want to run. This can include anything from a simple email sign-up giveaway to a more complex competition that involves social media sharing or other actions.
Once you have created your giveaway, you can set the rules and criteria for entry, including the duration of the competition, the number of entries allowed, and any specific requirements such as following your social media accounts or sharing a post.