Advertising is a fundamental part of boosting any business. It’s around us every day. You can see advertisement samples everywhere; on billboards, on TV, in magazines, on the internet, etc. By having original and fresh advertisement ideas, you can make your ad significant among the others.
Why is advertising important?
Brand advertising is a type of advertising that focuses on promoting a particular brand or product. As channels of communication available to marketers are proliferating, today’s advertising campaigns need to become more and more innovative. They need to come up with creative advertising ideas to communicate with their clients and, in turn, reach the company’s goals.
According to Marketing Charts, online advertising takes the biggest share of media advertisement in the United States, followed by TV commercials.
The data provided by PwC, said that marketers spent about $121 billion on online advertising in 2020 and forecasted that this type of advertising would reach $153.0 billion by 2024.
So, to be successful in this huge market, your ad should be powerful enough to arouse people’s emotions and stay in their minds for a long time. It may directly or indirectly influence their buying decisions. This means that advertisement ideas for business can be a game-changer.
How to create a creative advertisement?
While thinking of producing new advertisement ideas, keep in mind that a good ad must be simultaneously informative and innovative to attract consumers’ attention.
Advertisement samples are everywhere, in all shapes and sizes. But the hard part is to decide where to advertise to reach your intended viewers and catch their attention.
Promoting brands through Instagram influencers is one of the advertisement ideas for business that has become a trend these days.
There are so many influencers actively working in their specific field of interest. When influencers most relevant to your field promote your brand, their followers pay attention and do not scroll away.
Using a quality influencer marketplace like Ainfluencer, the process of making free advertising ideas and finding the top influencers linked to your brand will be easy, and secure. It all starts with creating a free campaign. You can then find influencers in your field, invite them to your campaign, negotiate your terms and make deals with them to promote your brand. Or just create your campaign for free on Ainfluencer and let the influencers reach out to you.
2. Google Ads
Google is everywhere! When people decide what to do, where to go, and what to buy, they always google it. By using Google Ads, your ad will appear when someone is looking for businesses like yours on Google Search and Maps. And if your advertisement idea is catchy enough, they will click on it at once.
One of the good things about Google Ads is its pay-per-click advertisement tool. It means you only pay for what consumers click on.
3. Email marketing
Email marketing is a form of digital marketing that can be a good choice depending on your field.
Although the chances of opening all your emails have dropped in the past ten years, using email campaigns as one of your advertising strategies can still be a viable option.
Sending emails to customers can keep your products and services top of their minds.
Innovative advertisement ideas
Creativity is the key to having successful ideas for advertisement. But it’s not easy to always come up with original ideas, so don’t worry if you run out of new ones.
Here are some suggestions to win the attention of viewers in 2023:
1. Local advertisements
As the name suggests, local advertising targets a local audience. By using location and cultural characteristics in your ad, you can build customer loyalty. Local advertisements are an excellent option for those who want to find small business advertising ideas.
2. Bus stations
Bus stop advertisements can be used in specific areas. They are visible to both pedestrians and those using vehicles and let them know about your product or services.
3. Bus advertising
By advertising on buses, you can show your moving billboards to local commuters, drivers, and pedestrians to promote your business. Bus advertisements can come in a variety of sizes.
4. Street advertisements
Advertising on the streets is divided into different types, such as graffiti or stickers. Street ads can make people pause, think about the message, or even take photos with them.
5. Pop-Culture advertisement
By referring to a popular movie or a famous person, draw audiences’ attention to your product or service.
6. Emotional advertisements
By engaging your viewers emotionally, make them think about your advertisement idea and its message.
7. Funny advertisements
Another way to create an innovative advertisement is to try to be funny and make an inside joke.
8. Use cute animals
Another catchy advertisement idea is to use cute animals in your ad. Adorable creatures delight people and make them feel good about your ad.
9. Using jingles
Although jingles can be annoying when they get stuck in your head, they are one fantastic way to come up with creative commercial ideas.
10. Outside-the-Box advertisements
It will be a clever idea if, say, your billboards are not just a boring rectangles off the highway.
11. Artistic advertisements
By using your artistic side, make people pause, think, and wish to take a picture with your ad.
12. Use the environment in your ads
Be creative and use environmental elements in your advertisements. Try to make something funny or exciting from the things around you.
13. Using recognizable signs
Using recognizable signs in your ad can be an imaginative advertisement idea. Grab the viewers’ eyes and promote your brand to them.
14. Use the product in an unexpected way
Be creative by using your product in a new way in order to attract more viewers. The following advertisement sample will show you how a highlighter was used to create the portrait of Che Guevara.
15. Creating an Instagram grid
Use an Instagram grid to show your ad in a bigger picture. With the increasing usage of social media platforms, this trick will be so useful and practical.
16. Creative business cards
Business cards, especially creative ones, are a brilliant way of presenting your business. Depending on what your business is, you can have so many fresh ideas for making your own business card.
17. Video advertisements
Another creative advertisement idea is to use inspirational videos to convey your message. By making videos, engage people’s emotions, and for their part, they will share your videos.
18. Juxtapose imagery
You can easily attract your viewers’ eyes by putting your product alongside other images or imagery to make a contextual connection between them.
In the following advertisement, you can see the merging of the reader’s face with the book cover.
19. Show, don’t tell
By using the “show, don’t tell” approach, you convey things that words can’t. You must create something to help your audience decide the value of your product or service themselves, without you mentioning it.
In this FedEx advertisement sample, the viewer can see how small the world can be if they transport things with FedEx.
20. Show your benefits
To build brand awareness, show the audience how your product or service makes their life easier. It also helps people know what to expect from your brand. This advertisement sample shows Volkswagen’s park assist option.
21. Highlight the problem
By highlighting the problem, remind the audience of their essential need for your product or service. The following IKEA advertisement is created to highlight the lack of closet space.
22. Attack the enemy
Rather than showing the benefits of your product, show your audience the problem itself. In this ad sample, you can see the replacement of teeth with one of its arch enemies.
23. Show the individual parts of your product
Make an innovative picture by showing all the individual pieces that make up your product.
To have a memorable ad and make your product or service look far better than what it really is, you can use exaggeration.
In this advertisement sample, the person’s shirt has become so white that it blocks the shadow.
25. Do challenges
Use the power of the internet to promote your brand. Engaging with your audience is essential for having a good advertisement on social media. Do a fun challenge with your co-workers, like the Ice Bucket Challenge for ALS awareness.
26. Try Misdirection
By using incredible and totally unexpected graphics, make your ad attractive and eye-catching.
The advertisement below grabs your attention with a girl in a bikini, but it is actually about illiteracy.
27. Let others advertise for you
If you want to enjoy free advertising, be creative in making ads and make everyday things interesting so that people would like to take a picture of them. People sharing their photos on social media would be an excellent advertisement-free experience for you.
28. Create a mural
Try to obtain permission to paint a large mural on the side of a prominent building. Marketing campaigns can benefit greatly from murals.
29. Hold a contest or giveaway
People love free things but remember that a giveaway only works and generates brand engagement if you ask for something in return. Ask people to follow your brand if they haven’t already, mention your handle, or tag a friend in order to enter. Then wait and enjoy the expansion of your audience.
30. Partner with another brand or account
Start a project together, work together for a good cause, or just feature each other in a sponsored post on your social media accounts. They will scratch your back if you scratch theirs.
31. Feature customer testimonials
One of the free advertising ideas is featuring your customers’ testimonials. The opinion of people who already buy your product or use your service matters when it comes to easy advertising and taking your word of mouth marketing to the next level.
Find devoted advocates for your product by distilling customer feedback into a video or graphic featuring customer testimonials.
32. Write a comprehensive ebook
One of the other creative advertising ideas is writing a thorough digital book on a realized trouble spot or famous industry point, then, at that point, make a quality greeting page around the proposition.
33. Jump on trends and holidays
When the internet hands you lemons, make lemonade. One of the creative advertising ideas is to make the most of the memes and trends that are currently popular by keeping an eye out for them. Do the same for events and holidays.
34. Start blogging
One of the free ways of advertising and unique advertisement ideas is sharing relevant content consistently. It significantly affects the order in which your website appears in search results. The higher up the page you are, the more likely customers are to find you.
35. Offer to guest blog
One of the advertisement ideas for businesses is to look for opportunities to write guest posts on blogs or websites related to your field. Using this strategy, you can establish yourself as a thought leader in your field and increase website traffic.
36. Invest in display ads
A display ad is a kind of online advertisement that combines text, images, and a URL that takes a customer to a website where they can learn more about a product or buy it.
For example, Stitch Fix placed a display ad before The New York Times article below.
37. Experiment with 3D designs
One of the most creative commercial ideas is creating 3D advertisements, you can attract users who might not otherwise have noticed. These advertisements can be digital, sculptures, or even extensions of billboards.
38. Sell mystery boxes
Do you have a lot of slow-moving products? Sell them as part of a mystery box. Mystery boxes work because our brain loves a surprise, mystery boxes increase the fear of missing out which translates into making purchases, and help you shift slow-moving products and create space for more popular and profitable inventory.
An online retailer that sells mystery boxes is Zac’s Sweet Shop. In each mystery box, the brand has a way to move slow-moving or soon-to-expire food products, giving customers the opportunity to try a variety of products at a low price.
39. Sell gift cards
Selling themed gift cards improves cash flow. You receive the money upfront rather than having to pay costs right away to make or deliver the product to a consumer.
For instance, Starbucks offers gift cards all year long. However, the shop keeps an eye on the news and develops unique gift card designs based on trending themes. Lyrics from Taylor Swift’s new song appeared on a Starbucks gift card just four days after it was released.
40. Post helpful videos
One of the best advertisment ideas is to post helpful videos. Almost every industry may benefit from video marketing. You can produce the following to make that vital connection with your audience:
- YouTube tutorials and how-to guides
- Demos of products
- Interviewing your employees or industry experts
- Slideshows with captions and pictures
- Behind-the-scenes coverage of what it’s like to work at your business
Add a personal or brand-related message, if relevant. Be transparent. Share the video on your website, YouTube and other video hosting sites, social media platforms, and even emails after concluding with a compelling call to action.
41. Distribute Print Ads
This is one of the creative advertising ideas that helps build relationships, bring in a high engagement rate, have flexibility in the placement, and is cost-effective. So create eye-catching flyers, posters, brochures, or newspaper ads to show your design skills.
42. Utilize Guerrilla Tactics
Guerrilla Advertising concentrates on low-cost marketing efforts that give the maximum results. To entice customers, the campaigns revolve around the element of surprise.
These commercials may be experiential, indoor or outdoor, or even involve an ambush at an event. Below, Yellow Pages used a sculpture to show pedestrians how they can help you find anything.
Remember that advertisements are fundamental to building and presenting your brand to people and gaining a reputation. With fresh advertisement ideas, you can reach your goals and boost sales.
You can freely use Ainfluencer and make the process of creating ads easy for yourself.
Use these advertisement ideas for having a creative ad:
1. Local Advertisement
2. Bus and bus shelter advertising
3. Street advertisements
4. Reference pop cultures
5. Be funny
6. Be artistic
7. Make your audience emotional
A creative idea in advertising refers to choosing an original and interesting idea in your advertisements to capture viewers’ interest and promote your brand. Showing your artistic side, making jingles, and highlighting the problem, are some of the innovative advertisement ideas that would help you.