Today, influencers have a huge impact on consumer behavior. Buyers have less trust in direct media advertising and are increasingly listening to influencers who share their values. In this article, we are going to talk about the top education influencers you should know in the world of social media.
Let’s get started.
Education Influencers on Twitter
The first platform that we’re going to discuss is Twitter. Most of these educational influencers are teachers who share useful lifehacks on studying. For example, they present some good places to find clipart for students’ projects or share tips on how to write a good paper.
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- Richard ByrneVicki Davis
- Steven W. Anderson
- Tom Whitby
- Jennifer Williams
- Todd Nesloney
- Alice Keeler
- Scott McLeod
- Teach Preschool
- StudentUnderground
- Simon Hunt
- Priya Lakhani OBE
Certainly! Companies understand the significant impact influencers have on their audience, so they use influencer marketing. It’s a way of advertising a product or brand by partnering with popular opinion leaders. Advertisers prefer influencers with a loyal following because they can promote their business effectively. In the industry, this collaboration is known as integrated advertising.
Education Influencers on YouTube
The following list of influencers consists of experts who will educate you in different fields. Some of them tell the audience interesting facts about history, some of them present educative and fun videos about STEM disciplines, and some explain how to write essays and other papers.
But if you watch those videos and still have problems with homework, don’t worry. There is always a way out. You can ask your teacher to help you, turn to a tutor, or simply leave a “write my essay for me” request on the writing service. Just don’t be shy to ask for help when you need it.
- Greg and Mitch
- vlogbrothers
- Vsauce
- CGP Grey
- Be Smart
- Ibz Mo
- Christopher Emdin on TED
- Study With Jess
- ScienceBob
- Karim Abouelnaga on TED
- Megan Forbes
- Trevor Boffone
- Deanna Jump
Education Influencers on Instagram
Now, let us delve into the realm of educational influencers on Instagram and explore the impact they are making in shaping the future of education.
- abcdoes
- a_techers_journey
- louisa.penfold
- drspikecook
- thenerdyteacher
- msdeannajump
- sciencebob
- chrisemdin
- karim_abouelnaga
- dr_boffone
Education Influencers on TikTok
Today, TikTok has become a hub for educational content and knowledge-sharing. Some of these influencers include:
- mrs.carnicle
- mrwilliamsprek
- angelfross
- educatorandrea
- thriving_in_third
- burntoutteachers
- kahlmi
- medexplained2you
- Sabrina.sustainable.life
- fenscrazyfacts
What are the different types of influencers?
Influencers can be classified differently. Here are some common categories based on audience size:
Classification by Audience Size
Influencers can be classified based on their audience size into four main categories:
Mega-Influencers – Over 1 Million Followers
They occupy 5% of the total. Most often, these are celebrities: actors, directors, athletes, musicians, or TV stars.
Macro-Influencers – 10,000-1 million followers
These types of influencers have a large following, typically ranging from hundreds of thousands to millions of followers. There are more macro-influencers than mega-influencers, so in this category, it is easier for a brand to find people who are ready to cooperate.
Micro-Influencers – 10,000-100,000 followers
Micro-influencers have a smaller but highly engaged following, usually ranging from a few thousand to tens of thousands of followers. They are 15% of the total. They are selective in their choice of advertising. At the same time, some of them are happy to promote the brand for free or by barter.
Nano-Influencers – 1,000 to 10,000 followers
They have a small number of followers, typically ranging from a few hundred to a few thousand. Nano-influencers occupy 53% of the total. Many brands mistakenly believe that nano-influencers are not influential enough in the media environment. But, despite the small coverage, their brand advertising can be useful: it is often perceived as a friendly recommendation.
Why Does Business Need Influencers?
Brands can greatly benefit from working with influencers for several reasons:
- Increase brand loyalty. They seem to be saying, “I myself use this, and I won’t advise my subscribers to do bad things.”
- Motivate people to make a purchase. An influencer shows how to solve the problems of subscribers. For example, a mom-influencer can share what books she reads to her kids at bedtime and how it makes her kids love reading. Then, her subscribers are highly likely to buy these books.
- Show the product in action. An influencer acts as a consultant. For example, a beauty blogger might record an instructional video showing how to do certain make-up and use a particular brand of make-up for it.
Conclusion
In this article, we will explore the realm of educational influencers on various social media platforms, delve into different types of influencers, and shed light on the importance of influencers for brands. Educational influencers play a significant role in sharing valuable knowledge and insights. By leveraging their expertise and tips, you can make the most of their expertise to meet your needs. Additionally, if you’re looking for a way to find and collaborate with influencers, we, at Ainfluencer, can help you!
