12 Best Influencer Marketing Examples For Brands In 2024

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Since the social media boom, influencer marketing has taken off as one of the most popular forms of advertising. Celebrities and everyday people alike can influence the purchasing decisions of their followers, making it a powerful tool for businesses. So, learning about successful influencer marketing examples helps you to run your own campaign.

In this article, we will discuss some of the best influencer marketing examples that guide you through your influencer marketing campaigns. Therefore, after reading the article, you just need to join an influencer marketing platform and start collaborating with the right influencers.

Ainfluencer is a free influencer marketplace with more than 500,000 influencers on Instagram and TikTok and advanced filtering that can help you start your influencer marketing journey.

What is influencer marketing?

Influencer marketing is a form of marketing that focuses on using key figures known as influencers to promote and sell products or services.

Unlike other forms of online marketing, influencer marketing relies heavily on relationships and personal connections between influencers and their followers. By identifying and leveraging the relationships of key influencers in your industry, you can reach a larger audience than you couldn’t through traditional marketing channels.

Top Influencer marketing examples

Here are 12 successful influencer marketing examples to inspire you to run influencer marketing campaigns on social media for your brand.

1. Dior’s 67 Shades Campaign

The 67 Shades of Dior Campaign is one of the most successful influencer marketing campaigns focusing on micro influencers who will probably be more responsive and drive more engagement.

The campaign goal was to increase awareness, catch the public’s attention for quite the world-famous Dior Forever Foundation, and showcase the variety of shades available.

67 shades of Dior campaign

Regarding campaign execution, they set the posting schedule to one post per day over 67 consecutive days. Yes! 67 influencers wearing 67 shades over 67 days. These Influencers brought a 2.66M audience reach (+33%). The campaign won the best beauty campaign of 2020 for Dior.

This campaign represented the effectiveness of using a diverse range of influencers in attracting a large audience to a new product.

2. Dunkin Donuts

Dunkin’ Donuts’ marketing strategy rallies espresso lovers with the “Sipping is believing” campaign. Their influencer marketing campaigns focus on finding nano influencers who have settled a more intimate relationship with their followers.

Although brand message and hashtag usage remained consistent throughout the posts, this is one of the greatest influencer marketing examples in which influencers were given room to create personalized messages and add creativity to the campaign.

2.1. Dunkin Free Donuts Campaign

Dunkin is one of the most active brands on social media. Another great Influencer marketing campaign example they ran was about purchasing a donut and getting another one for free.

They asked different influencers to create fun and playful content regarding their campaign and post them on social media to attract the eyes to their brand. The campaign was so successful that Dunkin decided to run their campaign annually on National Donut Day on the first Friday of June.

So, giving a few amounts of your products for free can increase your Instagram engagement, improve your reach to more people, and bring you a lot of new customers. Following Dunkins marketing strategy or running giveaways are good start.

3. GoPro

GoPro is among the brands that work with influencers to fuel its content with great Instagram marketing strategies. During the COVID-19 pandemic, GoPro launched the #HomePro challenge for people who were stuck indoors. 

The brand urged people to post their most creative videos to social media for a chance to win one of its Hero8 Black or Max cameras and a five-year subscription to its GoPro Plus service, per an announcement.

To enter, mobile users can download the free GoPro App from the App Store or Google Play. After using the app to shoot a photo or video, entrants should post it to Instagram, TikTok, YouTube, or Facebook with the #HomePro and #GoPro hashtags.

​This campaign is among influencer marketing examples that went viral, and many participated in following the influencer advertising.

4. Guess

@ourfire

Don’t you wish getting ready was this easy? 😂❤️🔥 #inmydenim #sponsored @guess

♬ #inmydenim I’m a Mess – Bebe Rexha

Starting a challenge is a common strategy for influencer marketing campaigns which Guess managed to execute perfectly. To present their new Demi Fit Collection, Guess started a 6-day campaign and encouraged every Gen-Z influencer and normal user to join by using #InMyDenim on their posts.

Guess launched its challenge by working with influencers who posted videos where they transformed from looking disheveled to glamorous. Their “after” transformation featured Guess apparel. Once fans saw these videos, they started making and sharing their own transformation videos, using the #InMyDenim hashtag.

5. Calvin Klein

Calvin Klein entered the world of TikTok for the first time in 2019. They took a more traditional route than the others on this list, creating an official account first and posting their promotional videos from this account. However, they also chose to work with a series of big-name celebrities for their campaigns.

They initially produced 22 videos, using the tag #MyCalvins, where stars such as Shawn Mendes, Kendall Jenner, and A$AP Rocky are briefly interviewed for Calvin Klein.

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Since brands believed having more followers is the most important factor, using celebrities and mega influencers was more common in 2019 and 2020. However, after realizing that engagement rate is more important, they tend more towards micro-influencers.

Therefore, as a small or mid-size brand, it’s a very effective strategy to prioritize engagement rates over follower count and consider wording with micro or nano influencers. Ainfluencer is a great platform to help you with that.

Ainfluencer Free influencer Marketplace

Ainfluencer is a free influencer marketing platform that helps you find and collaborate with the perfect influencers for your social media campaigns. There are more than 500,000 influencers ready to collaborate with you.

As a brand, you can filter influencers based on follower count, niche, sex, location, language, budget, etc. Moreover, on Ainfluencer you can directly discuss the terms with influencers and ask for their account engagements.

Ainfluencer

Another positive point about Ainfluencer is its AI assistant which helps you to find the right influencers and its safe payment system. With Ainfluencer’s escrow system, everything is 100% safe and secure. So, what are you waiting for?

Try Ainfluencer for Free

6. Sperry

Sperry, the popular boat shoe brand, worked with over 100 micro-influencers on Instagram to build strong brand awareness. They identified the fans on Instagram who were already sharing high-quality photos of their products. 

In their sock vs. no sock campaign, they asked some influencers to include socks in their outfit and use the #TeamSock in their Instagram posts and asked the rest of the influencers to do the opposite and use #TeamNoSock instead. This campaign was one of the most simple yet effective examples of influencer marketing that any clothing brand can try.

By connecting with these engaged fans, they were able to help with content production for their official Instagram account. They also got authentic content from a wide variety of influencers.

7. Kroger

In mid-2019, TikTok introduced a new feature, Hashtag Challenge Plus. Like your regular hashtag challenges, brands set a challenge to TikTok users to upload videos of themselves using a product in some way.  

With the Hashtag Challenge Plus, however, brands can use a separate tab that features an in-app experience that allows people to buy products from the campaign within TikTok itself.

Retailer, Kroger, was the first brand to create a Hashtag Challenge Plus campaign. They partnered with four TikTok influencers for their influencer campaign: Joey Klaasen, Cosette Rinab, Mia Finney, and Victoria Bachelet, and started a challenge that brought them a huge amount of engagement. 

8. EA Sports

@gilmhercroes

Love this game! Plants vs Zombies: Battle for Neighborville available now for download! 🧟‍♂️🤩 #SponsoredByEA #PvZBfN #letskicksomegrass

♬ original sound – Gil Croes

EA Sports partners with top TikTok stars to reach a growing Gen-Z audience. They are so successful that we can consider most of their campaigns creative influencer marketing examples with positive results. They aim to attach themselves to notable creators who have major influence within the gaming community.

The brand recruited TikTok entertainers Brent Rivera and Gil Croes to promote the video games Apex Legends and Plants vs. Zombies. Each influencer humorously integrated product highlights into their sponsored posts, crafting videos that more closely resembled organic content than advertisements.

9. BMW

BMW enlisted a number of top Instagram influencers to help showcase its #RoadToCoachella campaign at Coachella 2017. The influencers specified BMW automobiles as their means of transportation to the event.

It’s a luxury example of influencer marketing that came out so successful since the influencers were capturing their journey with BMW and sharing it in their own best way with their audience.

Some of the celebrities participating in this campaign were: Alisha Marie, Julie Sariana, Ashley Tisdale, and Nick Bateman.

10. eBay

In 2017, eBay began advertising for their #FillYourCartWithColor campaign. They partnered with influencers to help spread the message. Not only have they now created amazing influencer content, but they’ve also encouraged user-generated content using this branded hashtag. 

This hashtag has been adopted by fashion influencers at large, regardless of whether they are officially sponsored or partnered with eBay. This has greatly extended the reach of the campaign. 

The trick here is that eBay chose a hashtag that had broad usage. It could be used by influencers, people sharing their shopping hauls on social media, fashion bloggers, extreme couponers, and shopping enthusiasts. 

11. HelloFresh

The recipe box delivery service, HelloFresh, is a great influencer marketing example that nailed it with influencer campaigns. HelloFresh regularly works with food influencers on sponsored content.

The hashtag #hellofreshpics has over 273,000 posts on Instagram and increasing daily. Brands use this hashtag to trigger User-generated content(UGC) to encourage their audience to share their own images via social media.

12. Walking dead game

To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers, including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso.

As a macro influencer, Pons brings shareability, a factor that has played into the immense audience reach Next Games has achieved through the sponsored video. It’s one of the best influencer marketing examples on YouTube.

Conclusion

In conclusion, the best influencer marketing examples come from brands that are willing to think outside of the box and experiment with different strategies.

By working with various influencers across different platforms and focusing on unique content, these brands have seen great success in reaching their target audiences. 

So if you’re looking to create an influencer marketing campaign that really resonates with your audience, don’t be afraid to get creative!

What are the types of influencers?

4 types of influencers are Nano influencers (1K–10K followers), Micro-influencers (10K–100K followers), Macro influencers (100K–1M followers), Mega or celebrity influencers (1M+ followers)

How do brands use influencers?

Influencers operate independently, creating their own content and integrating a company’s advertising specifications. The influencer controls the brand’s message, choosing how they would like to portray it. This promotes authenticity and can help reach a specific target audience

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com