Top 30 Highest Paid Instagram Influencers: The Richest Social Media Stars in 2024

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Did you know that some of the richest people in the world are Instagram influencers? Some are creative content producers and the others are celebrities with luxury and fun lifestyles. No matter what type of content they share, they have something special to brands that make them the highest paid Instagram influencers. 

Since more and more people trust influencers each day, they have become more valuable to brands and businesses. With the rise of influencer marketing platforms, nowadays, finding influencers is much easier than before. That’s why influencers earn more income these days.

Let’s delve into the extraordinary lives and accomplishments of the richest Instagram influencers.

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15 Mega Instagram influencers (Celebrities) who make millions

1. Cristiano Ronaldo (@cristiano)

As a famous Portuguese football player who is also a great model and public figure, Ronaldo is the most-recognized person in the world. He is not only a well-known celebrity but also the richest influencer on Instagram. 

Having the most followed Instagram account, with 614M followers at the moment of writing this article, he earns almost $3.2M per post he shares for brands. Chris Ronaldo is considered the highest paid Instagram influencer.

2. Lionel Messi (@leomessi)

It might be uncommon for you to see the names of the most popular football players on the list of the highest paid social media influencers. People usually think that their income is only from playing football. But that’s not true. 

Being a well-known football player makes someone like Lionel Messi, an icon for most people. They try to be Messi! Act like Messi and do whatever he does. That’s why Messi or Ronaldo are Instagram stars. Messi has 494M followers and earns almost $2.5M per publication. As a sportsman, he can be an iconic figure for promoting sportswear brands.

3. Selena Gomez (@selenagomez)

People have known Selena since she was a teenager. Now she is a young singer and actress who quickly became famous and put her name on the list of top celebrities. Therefore, she is an iconic figure for teens and also one of the celebrities that has the highest engagement rate. 

Selena is one of the unique figures for cosmetic, fashion, and lifestyle brands. She has 429M followers on her Instagram and receives almost $2.5M per paid partnership with brands. That puts her on the list of highest paid Instagram influencers.

4. Kylie Jenner (@kyliejenner)

highest paid instagram influencers

There’s no surprise to see the name of Kardashians on the list of top 10 richest social media influencers! By the way, they are among the most famous families around the world. Although Kylie doesn’t carry the Kardashian’s family, that doesn’t make her less famous than others. 

Kylie has her own beauty brand, called Kylie cosmetics. But having 399M followers on Instagram makes her a perfect figure for some luxury brands. Meanwhile, she earns almost $2.3M per post.

5. Dwayne Johnson (@therock)

Known as ‘The Rock’, Dwayne is a Hollywood actor mostly known for his athletic physique. Therefore, he is a perfect influencer for health and fitness brands. He has 394M followers and receives a minimum of $2.3M per post.

6. Kim Kardashian (@kimkardashian)

We know you were waiting to see this name on the list of the richest influencers in the world. Kim Kardashian is the most famous member of this golden family. Let’s take a quick look at her life and how she got famous.

The Kardashian family became famous after a TV reality show based on their lives. Then, Kim Kardashian and her half-sister Kylie Jenner gained more and more popularity each day until they both became public figures on social media.

Like her sister, Kim Kardashian has her own cosmetic brand, KKW, and also 364M followers on her Instagram. She is one of the richest people on Instagram because she receives almost $2.1M per promotion post.

7. Ariana Grande (@arianagrande)

Ariana Grande is another young American singer and actress that is so popular among teens. She has 380M followers worldwide and is one of the most influential Instagrammers due to her success and popularity at this young age. She is the brand ambassador of a beauty brand called Ultra Beauty and received almost $2M per post.

8. Beyoncé Knowles (@beyonce)

Starting her career as one of the singers of Destiny’s Child band, Beyonce became famous very soon. She started acting in different movies and became one of the most popular singers in the world. 

Beyonce has 319M followers on Instagram, and her promotion posts are primarily for brands such as Adidas. She earns almost $1.8M per publication.

9. Khloe Kardashian (@khloekardashian)

As mentioned earlier, the Kardashian family is among the richest people on Instagram. Khloe is another member of this family who might not be as famous as Kim and Kylie, but she is on the list of the top Instagram earners. 

Khloe is a businesswoman who is a fragrance designer and helps her sister Kylie with her beauty brand. She has 311M followers on Instagram and earns almost $1.8M per post. 

10. Justin Bieber (@justinbieber)

As a Canadian singer, Justin Bieber has always been prominent from the first day he started his career as a singer till now, and he is an icon for his followers.

Justin Bieber has 292M followers, making him an excellent influencer for most brands to introduce their new products globally. Justin is among the highest paid influencers, and earns almost $1.7M per promotion he posts on his Instagram.

11. Kendall Jenner (@kendalljenner)

It seems all the members of the Kardashian family are on the list of the richest influencers on Instagram. Kendall Jenner is the youngest sister of this family; she is a well-known model who was not on the list of richest people on Instagram until 2018.

Still, after that, she gained much attention on social media. Now, with 294M followers and earning $1.7M per promotion, she is one of the highest paid Instagram models.

12. Taylor Swift (@taylorswift)

Social media is in the hands of young artists. We mentioned Ariana Grande, Selena Gomez, and Justin Bieber, but don’t forget Taylor Swift, a young cute American singer who became a successful singer of all time by receiving many awards, such as Grammy, Emmy, Country Music Association, and Billboard Music Awards. 

Becoming Time magazine’s 2023 Person of the Year is only one of the reasons that Taylor Swift’s name had stirred social media. Therefore, she is definitely a person that can influence young girls because she is so successful in her career. With 278M followers, Taylor earns almost $1.6M per publication.

13. Jennifer Lopez (@jlo)

The list of the richest people on Instagram will not be complete without the name of Jennifer Lopez, known as JLO, a dancer, singer, and actress who is always on top of the news. JLO definitely knows how to get more popular each day. 

See also  Most Followed Hockey Influencers on Social Media in 2024

Like other celebrities on the list, Jennifer Lopez has her own brand. But that doesn’t mean she doesn’t collaborate with different brands to promote their businesses. She has 253M followers on Instagram and mainly works with fashion brands, such as Guess or DolceGabana. She earns almost $1.4M for each post she dedicates to other brands.

14. Niki Minaj (@nickiminaj)

Calling herself Barbie on Instagram, Niki Minaj is a singer, rapper, and songwriter, with 229M followers. She earns $1.3M for every post she shares, which makes her one of the richest Instagram influencers.

15. Neymar da Silva Santos (@neymarjr)

It seems that football players and models are more popular than others on social media platforms, such as Instagram. We named three football players on the list of 30 richest influencers on Instagram. This time, we will go to Brazil, the country of sun and sand. 

Neymar is a famous athlete who plays for Brazil’s national football team and is the model of most sports brands, including Nike. Neymar has 217M followers and reaches $1.2M per post he publishes for famous brands.

16. Katy Perry (@katyperry)

The pop star who is noticed for her unique character and style, Katy Perry is another celebrity on the list of highest paid Instagram influencers. The way she dresses and does makeup make her so popular. That’s why she became an excellent icon for marketing clothes and shoes. 

She also has her own shoe collection that carries her brand name, the Katy Perry collection. She has 206M followers and earns $1.2M per post.

15 Highest-Paid Instagram Influencers (Non Celebrity)

1. Virat Kohli (@virat.kohli)

Virat is a cricket player from India. As a well-known athlete worldwide, Virat has many followers globally. In 2018, he received the highest sporting honor in India, called Rajiv Gandhi Khel Ratna. This even made him more popular, which led him to gain 265M followers on Instagram. 

He is one of the top Indian influencers who is the icon of some clothing and sporting brands worldwide and earns almost $1.3M per post.

2. Eleonora Pons (@lelepons)

The famous Mexican model and dancer, Eleonora started modeling on the Vine platform. But this platform couldn’t stay as popular as Instagram. Therefore, Eleonora created an Instagram account and now has 53.8M followers. Eleonora has appeared in different music videos, and earns $180K per post.

3. Huda Kattan (@hudabeauty)

Huda is one of the most popular beauty influencers on Instagram who lives in Dubai. She started her account as a makeup artist who gives tips and tricks about having better makeup. She reached more fame until she announced her own cosmetic brand, Huda Beauty. Huda has 54M followers and gains almost $158K per post-publication.

4. Sommer Ray (@sommerray)

The American model, Sommer is mostly known because of her vlog channel and YouTube videos. Apart from being a model, Sommer has founded a beauty brand called ImaraisBeauy. She has 25M followers and earns $86K per promotion post.

5. Zach King (@zachking)

You can never get enough of creativity on Zach’s Instagram. He started his online presence by sharing tutorials about Final Cut Pro, the editing software. Before he found his way to Instagram, he was a famous Youtuber. 

After gaining fame on YouTube, he became more popular on Instagram too. However, on Instagram, he is primarily a creative video maker. He also uses this platform to promote brands. With 28.5M followers, Zach earns $82.5K for each promotion post.

6. Logan Paul (@loganpaul)

Logan is a Swedish vlogger who has appeared as a guest on the popular Law & Order TV series. However, only a few may recognize him as the actor of this series because before being on TV, he had a vlog on the Vine platform with 19M followers.

Having 27M followers on Instagram, Logan is still famous and known as a great fighter. The value of each post-publication of Logan is $65K.

7. Jake Paul (@jakepaul)

The Paul family has two members on the list of the highest-paid Instagram influencers non celebrity. Jake is the younger brother of Logan. He had a role in the Disney Channel series called ‘Bizaardvark.’ 

But acting is not his career right now. Jake is more like a social media character than an actor. He has 25.5M followers and gains $49K per post.

8. Joanna Gaines (@joannagaines)

If you think a mom can’t become a successful and wealthy businesswoman, you should see Joanna Gaines. She and her husband have a renovating company to turn out-of-date homes into modern and up-to-date places.

Although their company, called Gaines, has many followers, Joanna receives more attention on Instagram. She has 13.5M followers and earns $45K for each promotion she posts.

9. Nash Grier (@nashgrier)

Calling himself a full-time dad, Nash is a video creator with 13.8M followers. However, now he is mostly a dad influencer or lifestyle blogger because he dedicates most of his posts to his daughter, who is still a 4-year kid. 

Nash also has a YouTube channel that has so many subscribers too. But he is more active on Instagram, and earns $41K for each advertising post.

10. Araya A. Hargate (@chomismaterialgirl)

You may think that all the top paid Instagram influencers are from the US. But you can also see some famous Instagram models that are from Thailand.

Araya was the winner of the beauty pageant in 1998. As a top-rated model, she is the center of attention for most clothing and fashion brands. She was the tenth highest paid Instagram model in 2019. With 11.4M followers, Araya earns $35K for each post she publishes for brands.

11. Addison Rae (@addisonraee)

With 36.7M followers, Addison is a sexy model on Instagram who attracts clothing and fashion brands to collaborate with her to promote their products. As one of the youngest influencers on the list, Addison receives $25K for every promotion post she creates on Instagram.

12. James Charles (@jamescharles)

James is a male makeup influencer and fashion blogger known for his unique style and character. He has 20.9M followers on Instagram and is one of the highest paid influencers on Instagram. 

13. Chiara Ferrangi (@chiaraferragni)

As one of the top Italian Instagram influencers, Chiara is a model that mainly promotes luxurious products. She was first known because of her blog, ‘The Blond Salad,’ which she created in 2009. 

After her blog gained more visitors, she created an Instagram account and became even more popular than before. Chiara has 29.7M followers and is now one of the richest Instagram influencers. 

14. Felix Kjellberg (@pewdiepie)

For people who love gaming, especially Minecraft, Felix is a known character. He is one of the top gaming YouTubers with a channel that has over 111M subscribers, which is the third most subscribed channel on this platform. 

But popularity on YouTube wasn’t enough for him. Now he has 21.4M followers on Instagram and earns $70K per post he creates for brands. However, he is not a gamer on Instagram anymore, he usually shares photos and videos of his family and daily life.

15. Michelle Lewin (@michelle_lewin)

Known as one of the top female fitness influencers, who didn’t stop training even when she was pregnant, Michelle is an iconic character for moms and pregnant women. She is not only a model but also a lifestyle influencer who influences people with her fitness videos. 

With 16.2M followers, Michelle is a macro influencer and now is one of the highest-paid Instagram influencers non celebrity.


We have football players, actors, models, content creators, and more people with unique talents in the list of the highest paid Instagram influencers. Being a social media icon is not easy. Every character on the list has tried hard to stay in this position and become an influential person. However, this hard road leads to a better result too. The more effective a person is, the higher income they may have.

Do you want to become a rich influencer? Apart from sharing innovative and valuable content on social media, you can join Ainfluencer for free to make your account more discoverable to brands for collaboration. Don’t waste time, make more money on Instagram!

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1- Who Is the Highest Paid Instagram Influencer in the World?

At the moment of writing this article, Christian Ronaldo is the highest paid Instagram influencer in the world. 

2- Who Is the Highest Paid Instagram Influencer in the UK?

Brooklyn Beckham, the oldest son of the Beckham family, is now the highest paid Instagram influencer in the UK. 

3- Who Is the Highest Paid Instagram Influencer in the US?

Kylie Jenner is the richest Instagram influencer in the US. Meanwhile, being a member of Kardashian family is enough for staying on the list of richest people every year

4- Who Is the Highest Paid Instagram Influencer in Europe?

Christian Ronaldo, the Portuguese football player and model, is the wealthiest Instagram influencer in Europe.  

5- Who Is the Richest Social Media Influencer?

Apart from the celebrities, like Ronaldo and Kylie Jenner, who are definitely rich people on social media, Jimmy Donaldson is a non-celebrity who is named as the richest social media influencer in 2023. He gained most of his fame from YouTube, where he is known as MrBeast and has 217M subscribers. As Forbes mentions, he earns $82M for each post he shares on this platform.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: