30 Top Highest Paid Instagram Influencers In 2023

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Did you know that some of the richest people in the world are Instagram influencers? Since more and more people trust influencers each day, they have become more valuable to brands and businesses. Brands believe influencer marketing impacts their sales and brand awareness more than any other marketing method. That’s why influencers earn more income these days. Here is the list of the top 30 richest influencers on Instagram.

How to find the best influencer to promote your brand?

Without a doubt, you should think about influencer marketing because this world belongs to social media, and people trust influencers more than brands! That’s the truth. Thus, you should draw people’s attention using the voice of influencers they trust. And then Ainfluencer, as an Instagram influencer marketplace, can help you grow your market through influencers.

You only need to sign up on Ainfluencer, which is free, and search for the influencer you want based on hashtags, category, or even their countries. After finding suitable influencers for your campaign, invite them to cooperate with you. You can also make an ad about your brand and set campaign goals to clarify what you want from influencers. And that’s all free! Grow your market with a few clicks.

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15 richest influencers on Instagram (Celebrities)

1. Cristiano Ronaldo (@cristiano)

As a famous Portuguese football player who is also a great model and public figure, Ronaldo is the most-recognized person in the world. He is not only a well-known celebrity but also the richest influencer on Instagram. He has 482M followers at the moment of writing this article and earns almost $1.6M per post he shares for brands. Chris Ronaldo is considered the highest paid celebrity on Instagram.

2. Lionel Messi (@leomessi)

It might be uncommon for you to see the names of the most popular football players on the list of the wealthiest people. People usually think that their income is only from playing football. But that’s not true. Being a well-known football player makes someone like Lionel Messi, an icon for most people. They try to be Messi! Act like Messi and do whatever he does. That’s why Messi or Ronaldo are Instagram stars. Messi has 361M followers and earns almost $1M per publication. As a sportsman, he can be an iconic figure for promoting sportswear.

3. Selena Gomez (@selenagomez)

Selena is a young singer and actress who started her career as a teenager. Therefore, she is an iconic figure for teens. She is one of the celebrities that has the highest engagement rate. That put her on the list of top Instagram earners because she earns almost $700K per post she promotes. She mainly collaborates with clothing and accessory brands.

4. Dwayne Johnson (@therock)

Dwayne is a Hollywood actor mostly known for his character as “The Rock.” He has played many roles, and due to his athletic physique, he is a perfect influencer for health and fitness brands. He has 338M followers and receives a minimum of $650K per post.

5. Kim Kardashian (@kimkardashian)

The Kardashian family became famous after a TV reality show based on their lives. Then, Kim Kardashian and her half-sister Kylie Jenner gained more and more popularity each day until they both became public figures on social media. Kim Kardashian has her own cosmetic brand, KKW. She is one of the richest people on Instagram because she receives almost $620K per promotion post.

6. Ariana Grande (@arianagrande)

Ariana Grande is another young American singer and actress that is so popular among teens. She has 331M followers worldwide and is one of the most influential Instagrammers due to her success and popularity at this young age. She is the brand ambassador of a beauty brand called Ultra Beauty and received almost $620K per post.

7. Beyoncé Knowles (@beyonce)

Starting her career as one of the singers of Destiny’s Child band, Beyonce became famous very soon. She started acting in different movies and became one of the most popular singers in the world. Beyonce has 275M followers on Instagram, and her promotion posts are primarily for brands such as Adidas. She earns almost $600K per publication.

8. Niki Minaj (@nickiminaj)

Niki Minaj, who calls herself Barbie on Instagram, is a singer, rapper, and songwriter. With 202M followers, Niki Minaj earns 600K for every social post she shares, which makes her one of the richest influencers on Instagram.

9. Khloe Kardashian (@khloekardashian)

As mentioned earlier, the Kardashian family is among the richest people on Instagram. Khloe is another member of this family who might not be as famous as Kim and Kylie, but she is on the list of the top Instagram earners. Khloe is a businesswoman who is a fragrance designer that helps her sister Kylie with her beauty brand. She earns almost $500K per post. 

10. Justin Bieber (@justinbieber)

As a Canadian singer, Justin Bieber has always been prominent from the first day he started his career as a singer till now, and he is an icon for his followers. Justin Bieber has 258M followers, making him an excellent influencer for most brands to introduce their new products globally. Justin is among the highest paid influencers who reach almost $470K per promotion he posts on his Instagram.

11. Kendall Jenner (@kendalljenner)

It seems all the members of the Kardashian family are on the list of the richest influencers on Instagram. Kendall Jenner is the youngest sister of this family; she is a well-known model who was not on the list of richest people on Instagram until 2018. Still, after that, she gained much attention on social media. Now, with 257M followers and earning $470K per promotion, she is one of the highest paid Instagram models.

12. Taylor Swift (@taylorswift)

Social media is in the hands of young artists. We mentioned Ariana Grande, Selena Gomez, and Justin Bieber, but don’t forget Taylor Swift, a young cute American singer who became a successful singer of all time by receiving many awards, such as Grammy, Emmy, Country Music Association, and Billboard Music Awards. She is definitely a person that can influence young girls because she is so successful in her career. With 224M followers, Taylor earns almost $420K per publication.

13. Jennifer Lopez (@jlo)

The list of the richest people on Instagram will not be complete without the name of Jennifer Lopez, known as JLO, a dancer, singer, and actress who is always on top of the news. JLO definitely knows how to get more popular each day. Like other celebrities on the list, Jennifer Lopez has her own brand. But that doesn’t mean she doesn’t cooperate with different brands to promote their businesses. She has 222M followers on Instagram and mainly works with fashion brands, such as Guess or DolceGabana. She earns almost $415K for each post she dedicates to other brands.

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14. Neymar da Silva Santos (@neymarjr)

It seems that football players and models are more popular than others on social media platforms, such as Instagram. We named three football players on the list of 30 richest influencers on Instagram. This time, we will go to Brazil, the country of sun and sand. Neymar is a famous athlete who plays for Brazil’s national football team and is the model of most sports brands, including Nike. Neymar has 179M followers and reaches $400K per post he publishes for famous brands.

15. Katy Perry (@katyperry)

Katy Perry is also a pop star with a unique character. The way she dresses and does makeup make her so popular. That’s why she became an excellent icon for marketing clothes and shoes. She also has her own shoe collection that carries her brand name, the Katy Perry collection. She has 172M followers and earns $350K per post.

15 richest influencers on Instagram (Non-Celebs)

1. Virat Kohli (@virat.kohli)

Virat is a cricket player from India. As a well-known athlete worldwide, Virat has many followers globally. In 2018, he received the highest sporting honor in India, called Rajiv Gandhi Khel Ratna. This even made him more popular, which led him to gain 215M followers on Instagram. He is the icon of some clothing and sporting brands worldwide and earns almost $390K per post.

2. Eleonora Pons (@lelepons)

Eleonora was a popular model on the Vine platform. But this platform couldn’t stay as popular as Instagram. Therefore, Eleonora started an Instagram account and now has 49.6M followers. Eleonora is a Mexican model who has appeared in different music videos. She earns $144K per post.

3. Huda Kattan (@hudabeauty)

Huda is one of the most popular beauty influencers on Instagram who lives in Dubai. She started her account as a makeup artist who gives tips and tricks about having better makeup. She reached more fame until she announced her own cosmetic brand, Huda Beauty. Huda has 51M followers and gains almost $91K per post-publication.

4. Sommer Ray (@sommerray)

Sommer is an American model mostly known because of her vlog channel and YouTube videos. She also has an online clothing shop. Sommer has 26M followers and earns $86K per promotion post.

5. Zach King (@zachking)

Zach is a well-known character on the Internet because of the tutorials he creates for Final Cut Pro, which is editing software. Before he found his way to Instagram, he was a famous Youtuber. After gaining fame on YouTube, he became more popular on Instagram too. However, on Instagram, he is primarily a creative video maker. He also uses this platform to promote brands. With 24.4M followers, Zach earns $82K for each promotion post.

6. Logan Paul (@loganpaul)

Logan is a Swedish vlogger who has appeared as a guest on the popular Law & Order TV series. However, only a few may recognize him as the actor of this series because before being on TV, he had a vlog on the Vine platform with 19M followers. On Instagram, with 24M followers, Logan is still famous and known as a great fighter. The value of each post-publication of Logan is $65K.

7. Jake Paul (@jakepaul)

The Paul family has two members on the list of the top paid Instagram influencers. Jake is the younger brother of Logan. He had a role in the Disney Channel series called Bizaardvark. But acting is not his career right now. Jake is more like a social media character than an actor. He has 20.8M followers and gains $49K per post.

8. Joanna Gaines (@joannagaines)

If you think a mom can’t become a successful and wealthy businesswoman, you should see Joanna Gaines. She and her husband have a renovating company to turn out-of-date homes into modern and up-to-date places. Although their company, called Gaines, has many followers, Joanna receives more attention on Instagram. She has 13.6M followers and earns $45K for each promotion she posts.

9. Nash Grier (@nashgrier)

Nash is a video creator with 12.6M followers. He’s also a full-time dad who dedicates some of his posts to his daughter, who is three years old. He also has a YouTube channel that has so many subscribers too. On Instagram, he is primarily a lifestyle blogger. He earns $41K for each advertising post.

10. Araya A. Hargate (@chomismaterialgirl)

You may think that all the top paid Instagram influencers are from the US. But you can also see some famous Instagram models that are from Thailand. Araya was the winner of the beauty pageant in 1998. As a top-rated model, she is the center of attention for most clothing and fashion brands. She was the tenth highest paid Instagram model in 2019. With 11.1M followers, Araya earns $35K for each post she publishes for brands.

11. Addison Rae (@addisonraee)

Addison is a kid influencer on Instagram. With 39.7M followers, Addison is a sexy model on Instagram who attracts clothing and fashion brands to collaborate with her to promote their products. As one of the youngest influencers on the list, Addison receives $25K for every promotion post she creates on Instagram.

12. James Charles (@jamescharles)

James is a male makeup and fashion blogger known for his unique style and character. He has 22.6M followers on Instagram and is one of the highest paid influencers on Instagram. 

13. Chiara Ferrangi (@chiaraferragni)

Chiara is one of the top Italian Instagram influencers, a model that mainly promotes luxurious products. She was first known because of her blog, The Blond Salad, which she created in 2009. After her blog gained more visitors, she created an account on Instagram and became even more popular than before. Chiara has 27.9M followers and is now one of the richest Instagram stars. 

14. Felix Kjellberg (@pewdiepie)

Felix is known chiefly as a top YouTuber with a channel that has over 98M subscribers, which is the third most subscribed channel on this platform. But popularity on YouTube wasn’t enough for him. Now he has 21.7M followers on Instagram and earns $70K per post he creates for brands.

15. Michelle Lewin (@michelle_lewin)

Michelle is a female fitness blogger who doesn’t stop training even when she is pregnant. Therefore, she is an iconic character for moms and pregnant women. She is not only a model but also a lifestyle influencer who influences people with her fitness videos. With 15M followers, Michelle is a macro influencer that earns X per post.


We have football players, actors, models, content creators, and more people with unique talents in the list of the highest paid Instagram influencers. Being a social media icon is not easy. Every character on the list has tried hard to stay in this position and become an influential person. However, this hard road leads to a better result too. The more effective a person is, the higher income they may have.

1- Who is the highest paid Instagram influencer in the world?

At the moment of writing this article, Christian Ronaldo is the highest paid Instagram influencer in the world. 

2- Who is the highest paid Instagram influencer in the UK?

Brooklyn Beckham, the oldest son of the Beckham family, is now the highest paid Instagram influencer in the UK. 

3- Who is the highest paid Instagram influencer in the US?

Kylie Jenner is the richest Instagram influencer in the US in 2022. 

4- Who is the highest paid Instagram influencer in Europe?

Christian Ronaldo, the Portuguese football player and model, is the wealthiest Instagram influencer in Europe.  

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com