How To Become A Fitness Influencer In 14 Simple Steps (2024 Update)

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Undoubtedly, being a fitness and workout influencer is one of the most popular careers on the planet! In fact, taking nice pictures and getting paid to stay in shape seems like a dream come true, right?

However, becoming a fitness influencer can be challenging when you realize there are already thousands of top-notch fitness influencers on Instagram and other social media platforms. So, should you give up your dream and forget about being a fitness influencer? Of course not.

You can try different methods to become a fitness influencer on TikTok or Instagram. And one of the best options is joining a free influencer marketing platform such as Ainfluencer which helps you to find perfect brands for collaboration and making money through Instagram and TikTok.

If you want to grow your follower count on social media and make a living by becoming a fitness influencer, keep reading.

What Is a Fitness Influencer?

Fitness influencers are people who promote healthy living by sharing their own personal experiences and advice with their followers. They post about their workout routines, diet tips, motivational messages, and training hacks. Since they have a large number of followers (usually more than 10K), they can make real changes in people.

Moreover, many of these influencers collaborate with gym clothing brands which also makes them fitness models on top of being fitness influencers.

14 Steps to Become a Fitness Influencer that Makes Money 

If you’re looking to make a career out of being an Instagram fitness influencer, here are a few tips you should consider.

1. Identify your niche and be the expert

Fitness is a broad subject and there are different areas you can cover. However, covering all niches is not a good strategy to become a fitness model on social media. While you may think posting general content can bring you more followers, this can stretch your posts too thin to actually be beneficial for anyone.

You are just posting a small bit of everything that doesn’t help you to become a well-known name in any niche. Especially when you are at the starting steps of becoming an influencer. So, you should just cover one or two niches. Therefore, whenever people are looking for a specific type of content, your name pops up in their minds.

Some of the popular fitness niches include:

  • Online coaching,
  • Crossfit,
  • Body building,
  • Yoga training,
  • Weight loss,
  • Cardio fitness,
  • Nutrition coaching.

For example, Tina is a local influencer passionate about Yoga, also teaching yoga to kids and adults.

2. Use influencer marketing platforms

Influencer marketing platforms are online platforms that connect brands with influencers. So, as a fitness enthusiast, you can join an influencer marketing platform such as Ainfluencer and start collaborating multiple brands in your terms. Using these platforms are like taking a short cut for becoming an influencer.

To join an influencer marketplace like Ainfluencer, you just neet to have at least 5000 followers on Instagram or TikTok. Then, you can easily sign up on Ainfluencer and become a fitness influencer. You can start collaborating with brands right away.

Ainfluencer- Influencer marketing platforms
Download Ainfluencer's app

3. Select a Social Media

Even though this step may seem simple and banal, you can not act hastily at the beginning of becoming a workout influencer. Your first social media account is like your headquarters which can control and shape your content strategy for your account.

If you like to make short workout videos in under one minute and post frequent gym hacks and tips, Instagram and TikTok should be on top of your list. But, if you prefer to make longer, more in-depth videos, YouTube is a better option.

Many of fitness YouTubers, record their whole workout sessions and encourage their subscribers to work out with them. On the other hand, IG fitness influencers like Gen Selter, one of the best female fitness models on Instagram, record the gist of her training in a reel and post it on her Instagram.

4. Find your voice as a fitness influencer

To make money as a fitness influencer, you must build a reputation. Find out what sets you apart from others. Be creative, and don’t be afraid to try and post new things.

Hundreds of thousands of fitness influencers on Instagram, TikTok, YouTube, etc. and you can join them if you find something new to offer. That will be the voice of you that sets you apart and makes your audience interested in your content. In the end, it helps you build your personal image online.

Read also: Top fitness brands to collaborate with

5. Develop a strategy

There are plenty of ways to become a fitness influencer. You can start with social media, then work your way into becoming a blogger or vlogger. You can create your own workout program or recommend one to others. 

Whatever route you choose, it’s important to develop an influencer marketing strategy and stay consistent with it. If you want to be on the list of successful fitness influencers, you need to put in the work and stay focused on your goals. 

6. Find your following

If you want to make money out of your fitness Instagram post ideas, it’s important to build a strong social media presence.

When people know who you are and what you stand for, they’re more likely to follow your work. Building a following is a process that takes time and effort, but it’s something that can be done with dedication and hard work.

See also  Top 25 Black Fitness Influencers On Instagram [2023 Non-Celebrity]

7. Build credibility

What makes an influencer credible? 

Credibility is the quality of being believable, trustworthy, and respectable. When someone is credible, people believe what they say and feel comfortable following their advice. 

Building credibility when becoming a fitness influencer can be a complex process, but there are some key steps you can take to begin building trust with your followers.

  • Share high-quality content,
  • Use trustworthy links in your posts,
  • Make sure your personal branding is consistent,
  • Be responsive,
  •  Be open and honest,
  • Become a storyteller,
  • Collaborate with experts,

8. Focus on your Engagement not Your followers

Whether you are a micro or macro influencer, the best way to develop a strong following on social media is to provide great content regularly and engage with the people consuming it. 

Don’t just post and walk away. Spend time responding to comments, answering direct messages, and asking questions that your followers can act on and respond to.

For example, including a call to action (CTA) in your caption is a sure way to increase your brand engagement. Remember to ask genuine and creative questions.

include CTA in your captions

9. Be consistent with your content

As a workout influencer, it’s important to be consistent with your content. This means creating, engaging and informative posts that will help your followers stick with you. 

Make sure to include images, videos, and other assets that will capture and keep the attention of your audience. Be sure to regularly update your content strategy so that your followers never lose interest.

Additionally, make sure to use the right hashtags and engage with your followers on Instagram.

10. Stay active in the community

Like many people, you probably think of being a “fitness influencer” as something that only involves posting pictures of yourself working out on social media. However, there are a lot of other ways to be involved in the fitness community and be a valuable asset to those looking to improve their physical condition. 

Attend fitness events, meetups, and trade shows to network and makes connections with people in the industry, find influencers related to your niche, and connect with them.

11. Observe your progress and track results

Like any type of influencer, it is important to be able to track your results and see where you need to improve. This can be done by taking notes on things that work well for you, as well as things that need improvement. By doing this, you will be able to continue to grow as a nano influencer.

12. Pitch to sponsors and advertisers

Reaching out to brands for sponsorship, and advertising opportunities can be a great way to get your name out there and make some extra money. 

Sponsors and advertisers will often give influencers special treatment, such as higher placement in their ads or discounts on their products, in exchange for positive publicity. 

As fitness influencers, it’s also important to be selective about the pitches you accept, as not all offers are worth taking.

13. Be creative and think outside the box

In an extremely competitive niche with thousands of health and wellness influencers, you’ll have to establish yourself as a fitness expert.

Creativity is one of the many skills that can help you become a successful fitness influencer. In order to be creative, you have to think outside the box.

That’s why it’s important to be open to new opinions and willing to experiment with innovative fitness Instagram post ideas. If you can come up with new ways to market your products or services, you’ll be in a better position to become a fitness influencer in your field.

14. Keep growing 

If you don’t know how to grow your fitness Instagram, here are 5 easy tips: 

  • Start by following popular fitness influencers. Not only will this increase the visibility of your posts, but it will also encourage other users and influencers to follow you back. 
  • Add photos of yourself working out or doing other fitness-related activities. 
  • Post motivational messages or quotes about staying fit. 
  • Use hashtags to help promote your posts. By including relevant hashtags in your posts, you can help search for and find your content more easily. 
fitness hashtags

And last but not least, don’t forget to have patience! It takes time and effort to build a following and trust, and if you want to become a fitness influencer, you need to have the patience to stick with it.

Be patient when you are trying to promote your content and be patient when you are waiting for feedback! Be patient with yourself, and don’t quit.

How much money do fitness influencers make?

You might be curious about how much money influencers make in the fitness industry. For many people, going to the gym is a daily routine. But for fitness influencers, it’s their full-time job. 

They post their workout routines on social media, endorse products, and even compete in bodybuilding and figure competitions.

Fitness influencers typically make a lot of money from their work. New research from Compare the Market has revealed just how much the highest-earning fitness influencers could be earning from Instagram alone.

With over 313 million Instagram followers and an engagement rate of 0.32%, Dwayne ‘The Rock’ Johnson makes around $1,058,730 per post, making him the richest influencer by far! 

A former professional wrestler, The Rock also has his own clothing collection with Under Armour and has recently signed up as a global partner of the Ultimate Fighting Championship, firmly cementing his position as number one.

In response to the rising costs of fitness influencers, marketers are turning toward working with micro influencers.


Knowing how to become a fitness influencer is not as difficult as it may seem. By following the simple solutions mentioned in this article, you can begin to make a name for yourself in the fitness industry.

Remember to always stay motivated and keep pushing yourself to be the best that you can be. And most importantly, have fun with it! So if you are looking for a new challenge in your life, or you simply want to help others achieve their fitness goals, becoming a fitness influencer may be the perfect career for you.

Give Ainfluencer a try

1- How do you become a fitness influencer?

1. Choose your niche as a fitness influencer
2. Develop a strategy
3. Find your voice
4. Be creative
5. Use influencer marketing platforms
6. Build credibility
7. Reach out to sponsors and advertisers
8. Track results for improvement

2- What does a fitness influencer do?

They help people reach their fitness goals by promoting healthy living and showing them how to maintain their physical activity. Fitness influencers often have a large social media following and are paid to promote certain products or services.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: