How To Become A Fitness Influencer In 2023

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There’s no doubt that being a fitness and workout influencer is one of the most popular careers on the planet!

In fact, taking nice pictures and getting paid to stay in shape seems like a dream come true, right?

But there is so much more to becoming a fitness influencer, especially on high-demand social media like Instagram.

Whether you’re a fitness professional or at the beginning of your journey to become a fitness influencer, these 13 steps will guide you on how to become a fitness influencer in 2023.

What Is a Fitness Influencer?

Fitness influencers are people who promote healthy living by sharing their own personal experiences and advice with their followers. 

They can be found on social media, blogging, or working with supplement companies. Fitness influencers help to change the way people view fitness and physical activity.

They also use their credibility to influence others, promoting products and services on behalf of brands.

13 Steps to Become a Fitness Influencer that Makes Money 

If you’re looking to make a career out of being an Instagram fitness influencer, here are a few tips you should do.

1. Identify your niche and be the expert

Start by identifying your niche and crafting content that resonates with your audience. 

There are many different fitness influencer niches to choose from, but some popular ones include Yoga, Running, Crossfit, etc.

Of course, there are endless other possibilities, so it’s important to find something that you’re really passionate about and have the potential to do well in.

For example, Tina is a local influencer passionate about Yoga, also teaching yoga to kids and adults.

2. Take advantage of influencer marketing platforms

Influencer marketing platforms are online platforms that connect brands with influencers. By using influencer marketplaces, brands can create content that is relevant to their audience and reach a wider audience with targeted ads.

If you are just starting a fitness Instagram, work with influencer marketplaces that are 100% FREE like Ainfluencer. They help you grow faster and make money as an influencer.

Ainfluencer- Influencer marketing platforms

Once you start on Ainfluencer as an influencer, brands can find you through their search by hashtags, category, location, engagement rate, number of followers, etc.

Select the category that best describes you as an influencer and your content.

Ainfluencer helps you scale even as a nano influencer.

Now, you can work on your success and make sure every little progress you make such as engagement rate, number of followers, etc. will be set out in your profile so brands on Instagram can trust you with their promotions a lot more easily.

explore ads on Ainfluencer app
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Check out this video to see how to collab with brands on Instagram via Ainfluencer:

3. Find your voice as a fitness influencer

If you want to be among the best health and wellness influencers, you need to find your voice. Your voice is that unique thing that makes you different from all the other influencers out there. 

It’s what sets you apart and makes your audience interested in your content. 

In the end, it helps you build your personal image online.

4. Develop a strategy

There are plenty of ways to become a fitness influencer. You can start with social media, then work your way into becoming a blogger or vlogger. You can create your own workout program or recommend one to others. 

Whatever route you choose, it’s important to develop an influencer marketing strategy and stay consistent with it. If you want to be on the list of successful fitness influencers, you need to put in the work and stay focused on your goals. 

5. Find your following

If you want to make money out of your fitness Instagram post ideas, it’s important to build a strong social media presence.

When people know who you are and what you stand for, they’re more likely to follow your work. Building a following is a process that takes time and effort, but it’s something that can be done with dedication and hard work.

6. Build credibility

What makes an influencer credible? 

Credibility is the quality of being believable or trustworthily respectable. When someone is credible, people believe what they say and feel comfortable following their advice. 

Building credibility when becoming a fitness influencer can be a complex process, but there are some key steps you can take to begin building trust with your followers.

  • Share high-quality content
  • Use trustworthy links in your posts
  • Make sure your personal branding is consistent
  • Be responsive
  •  Be open and honest
  • Become a storyteller
  • Collaborate with experts

7. Focus on your Engagement not Your followers

Engage with your followers, and then engage more! 

Doesn’t matter if you are a micro or macro influencer, the best way to develop a strong following on social media is to provide great content regularly and engage with the people consuming it. 

See also  How to Perform an Influencer Audit in 2021

Don’t just post and walk away. Spend time responding to comments, answering direct messages, and asking questions that your followers can act on and respond to.

For example, including a call to action (CTA) in your caption is a sure way to increase your brand engagement. Remember to ask genuine and creative questions.

include CTA in your captions

8. Be consistent with your content

As a workout influencer, it’s important to be consistent with your content. This means creating, engaging and informative posts that will help your followers stick with you. 

Make sure to include images, videos, and other assets that will capture and keep the attention of your audience. Be sure to regularly update your content strategy so that your followers never lose interest.

Additionally, make sure to use the right hashtags and engage with your followers on Instagram.

9. Stay active in the community

Like many people, you probably think of being a “fitness influencer” as something that only involves posting pictures of yourself working out on social media. However, there are a lot of other ways to be involved in the fitness community and be a valuable asset to those looking to improve their physical condition. 

Attend fitness events, meetups, and trade shows to network and makes connections with people in the industry, find influencers related to your niche, and connect with them.

10. Observe your progress and track results

Like any type of influencer, it is important to be able to track your results and see where you need to improve. This can be done by taking notes on things that work well for you, as well as things that need improvement. By doing this, you will be able to continue to grow as a nano influencer.

11. Pitch to sponsors and advertisers

Reaching out to brands for sponsorship, and advertising opportunities can be a great way to get your name out there and make some extra money. 

Sponsors and advertisers will often give influencers special treatment, such as higher placement in their ads or discounts on their products, in exchange for positive publicity. 

As fitness influencers, it’s also important to be selective about the pitches you accept, as not all offers are worth taking.

12. Be creative and think outside the box

In an extremely competitive niche with thousands of health and wellness influencers, you’ll have to establish yourself as a fitness expert.

Creativity is one of the many skills that can help you become a successful fitness influencer. In order to be creative, you have to think outside the box.

That’s why it’s important to be open to new opinions and willing to experiment with innovative fitness Instagram post ideas. If you can come up with new ways to market your products or services, you’ll be in a better position to become a fitness influencer in your field.

13. Keep growing 

If you don’t know how to grow your fitness Instagram, here are 5 easy tips: 

  • Start by following popular fitness influencers. Not only will this increase the visibility of your posts, but it will also encourage other users and influencers to follow you back. 
  • Add photos of yourself working out or doing other fitness-related activities. 
  • Post motivational messages or quotes about staying fit. 
  • Use hashtags to help promote your posts. By including relevant hashtags in your posts, you can help search for and find your content more easily. 
fitness hashtags

Don’t forget to have patience!

It takes time and effort to build a following and trust, and if you want to become a fitness influencer, you need to have the patience to stick with it. 

Be patient when you are trying to promote your content and be patient when you are waiting for the feedback! Be patient with yourself, and don’t quit.

How much money do fitness influencers make?

You might be curious about how much money influencers make in the fitness industry.

For many people, going to the gym is a daily routine. But for fitness influencers, it’s their full-time job. 

They post their workout routines on social media, endorse products, and even compete in bodybuilding and figure competitions.

Fitness influencers typically make a lot of money from their work. New research from compare the market has revealed just how much the highest-earning fitness influencers could be earning from Instagram alone.

With over 313 million Instagram followers and an engagement rate of 0.32%, Dwayne ‘The Rock’ Johnson makes around $1,058,730 per post, making him the richest fitfluencer by far! 

A former professional wrestler, The Rock also has his own clothing collection with Under Armour and has recently signed up as a global partner of the Ultimate Fighting Championship, firmly cementing his position as number one.

In response to the rising costs of fitness influencers, marketers are turning toward working with micro influencers.


Knowing how to become a fitness influencer is not as difficult as it may seem. By following the simple solutions mentioned in this article, you can begin to make a name for yourself in the fitness industry.

Remember to always stay motivated and keep pushing yourself to be the best that you can be. And most importantly, have fun with it!

So if you are looking for a new challenge in your life, or you simply want to help others achieve their fitness goals, becoming a fitness influencer may be the perfect career for you.

Give Ainfluencer a try

1- How do you become a fitness influencer?

1. Choose your niche as a fitness influencer
2. Develop a strategy
3. Find your voice
4. Be creative
5. Use influencer marketing platforms
6. Build credibility
7. Reach out to sponsors and advertisers
8. Track results for improvement

2- What does a fitness influencer do?

They help people reach their fitness goals by promoting healthy living and showing them how to maintain their physical activity. Fitness influencers often have a large social media following and are paid to promote certain products or services.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: