Top Fitness Brands: 16 Best Choices In 2024

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If you plan on starting to work out for your health, you definitely need high-quality sportswear. Many top fitness brands offer a wide range of apparel items you can check and try. But what’s the story behind these brands, and which ones are worth your money?

In this article, we will introduce you to some of the biggest fitness brands that are popular among people around the world. You have probably seen their online campaigns and heard about them from female and male fitness influencers

As a fitness influencer, you might seek collaboration opportunities to monetize your social media account. To start earning money, you can check this list and contact known fitness brands on Ainfluencer. 

How To Get Sponsored By Fitness Brands?

For those who are passionate about fitness and love a particular fitness brand, you may be wondering how you can become a sponsored athlete or influencer for that brand.

Having a massive social media following can increase your chances of getting sponsored by gym clothing brands, but it’s not the only way. Don’t get discouraged if you don’t have tens of thousands of followers. It’s important to remember that brands also seek engagement, authenticity, and a strong connection with their audience.

If you have a smaller but highly engaged following that aligns with a brand’s values and message, you may still have a chance to work with them. So, if you’re an aspiring influencer looking for a reliable way to connect with fitness brands and potentially secure sponsorship deals, Ainfluencer is a platform you should consider.

Ainfluencer – The Best Way To Work With Top Fitness Brands

Ainfluencer is a free and end-to-end influencer marketing platform that connects social media influencers across Instagram and TikTok to brands. As an influencer, you can create your profile on Ainfluencer for free and receive many collaboration opportunities.

Ainfluencer homepage
Ainfluencer Influencer Marketing Platform

With its user-friendly interface and extensive database of brands, it’s no wonder that so many influencers have succeeded on this platform. If you are ready to earn money online, you can join the community of more than 500,000 creators on Ainfluencer for free now. 

Top Fitness Brands Looking For Influencers

As the fitness industry continues to grow, many fitness clothing brands are looking for influencers to promote their products and services. If you’re a fitness influencer looking to land a sponsorship deal, here are some of the top fitness brands that are actively seeking partnerships with influencers.

1. Gymshark

The first famous brand that almost everyone has heard of is Gymshark. Founded in 2012 by a group of university students, the brand has quickly gained a reputation for its high-quality, stylish, and functional workout gear. 

Gymshark has a significant presence on social media, particularly on Instagram, with over 5 million followers. As one of the top fitness brands, Gymshark frequently collaborates with fitness influencers to create content promoting its products.

gym shark outfits
Gymshark Fitness Outfits

As an influencer looking to partner with Gymshark, having a strong fitness-focused social media presence is important. The brand is looking for individuals who share its values of hard work, dedication, and passion for fitness. Influencers can apply to join Gymshark’s official athlete program by filling out an application on the brand’s website.

2. Reebok

One of the most well-known top fitness brands that produce a wide range of athletic footwear, apparel, and accessories is Reebok. Reebok strongly focuses on community and aims to empower individuals to live a healthy and active lifestyle. The brand frequently collaborates with fitness influencers to promote its products and spread its message.

Reebok Homepage
Reebok Fitness Brand

To become an influencer for Reebok, individuals must have a strong social media presence and a passion for fitness. The brand is looking for individuals who embody its values of creativity, authenticity, and inclusivity. To work with Reebok, you need to have a social media channel about fitness.

 Interested influencers can check its website, where they will access exclusive discounts, early access to product releases, and opportunities for collaboration. They can also apply to join Reebok’s official affiliate program.

Also Read: 70 Best Instagram Fitness And Workout Influencers

3. Under Armour

If you are a fan of fitness clothing brands, you have definitely heard the name Under Armour. Under Armour is one of the top fitness brands that produces a wide range of products for athletes and fitness enthusiasts and was founded in 1996. 

This brand has a strong focus on innovation and aims to create products that improve athletic performance. They frequently collaborate with fitness influencers to promote their products and share their message.

Under Armour Homepage
Under Armour Gym Apparel Brand

Under Armour typically works with influencers who have a following of at least 10,000 on social media platforms such as Instagram, YouTube, and TikTok. If you are an interested influencer, make sure to check Under Armour’s official affiliate program.

4. Lululemon

A famous yoga-inspired fitness brand that has become known for its high-quality activewear and accessories is Lululemon. Lululemon is one of the top fitness brands that has a strong focus on community and aims to inspire everyone to live a healthy and active lifestyle.

 To promote its products and share its message, it collaborates with fitness influencers around the world.

lululemon homepage
Lululemon Fitness Brand

If you are interested, you can contact their team through their website or influencer marketing channels.

5. Fabletics

The famous actress Kate Hudson established the Fabletics fitness apparel brand in 2013. The brand has gained a loyal following for its stylish and affordable workout clothes, and as one of the top fitness brands, it focuses on inclusivity and sustainability. 

See also  Unleashing the Power of AInfluencer: Redefining the Future of Marketing in 2023!

Fabletics offers a subscription service that delivers personalized outfits to customers each month based on their styles and preferences.

Fabletics Homepage
Fabletics Gym Clothes

With a strong focus on customer engagement and community building, Fabletics is ideal for influencers looking to build their personal brand and connect with like-minded individuals in the fitness community.

6. Fitbit

The next one on our list of top fitness brands is Fitbit. This brand is leading in the fitness wearable technology industry. Some of their products are fitness trackers, smartwatches, and other wearable devices to help users track their fitness and health goals.

Fitbit Homepage
Fitbit Wearable Technology Brand

Fitbit has a strong presence on social media platforms such as Instagram and Twitter, where they share user-generated content, tips and tricks, and inspirational stories.

They collaborate with influencers to promote their products through social media, blog posts, and other online channels. 

7. On Running

The Swiss-based running shoe company On Running, has quickly gained a reputation for its innovative designs and high-performance products. Their shoes are designed to provide a smooth and comfortable running experience, focusing on lightweight construction and superior cushioning.

OnRunning Homepage
On Running Fitness Brand

On Running has a unique brand identity, focusing on performance and innovation. Influencers passionate about running and fitness can benefit from partnering with On Running to grow their audience and get sponsored by this brand.

8. Peloton

Thanks to their innovative at-home workout equipment and digital fitness classes, Peloton has quickly become one of the most popular fitness brands. Peloton has a diverse range of products, including their signature Peloton Bike, Peloton Tread, and Peloton App, which offers thousands of live and on-demand classes in various workout styles.

Peloton Homepage
Peloton Fitness Equipment Brand

This fitness brand works with different types of influencers (micro, macro, mega) to showcase their products and classes to a wider audience. They’re particularly interested in influencers who can create engaging content that inspires and motivates people to live a healthier, more active lifestyle.

9. Myprotein

The next brand is a leading provider of high-quality sports nutrition products, including protein powders, supplements, and workout snacks. 

Myprotein has a wide range of products designed to meet the needs of athletes and fitness enthusiasts at every level. 

Myprotein Homepage
Myprotein Sports Nutrition Products

10. Puma

Founded in 1948, Puma has become a fitness industry leader focusing on innovation and sustainability. This German multinational corporation designs and manufactures athletic and casual footwear, apparel, and accessories. Puma has a diverse product line, ranging from running shoes to training gear and accessories.

Puma Homepage
Puma Fitness Brand

As an influencer, working with Puma can provide a great opportunity to reach a wider audience and establish yourself in the fitness community.

11. Nike 

When it comes to top fitness brands, the first name that comes to mind is Nike. This American athletic apparel was founded in 1964 by Bill Bowerman and currently has over 80,000 employees. Nike has sponsored many top athletes in different sports in its advertisements and Michael Jordan is the star of this brand. 


12. Alo Yoga

If you love yoga for controlling your anxiety or keeping your body in shape, Alo Yoga offers the best outfits you can try. Alo Yoga was founded in 2007 by two friends, Danny Harris and Marco DeGeorge. As one of the top fitness brands, you can see famous faces (Kendall Jenner, Hailey Bieber, and Bella Hadid) using their sportswear items. 

Alo Yoga
Alo Yoga

13. Adidas

Another old company with millions of fans all over the world is Adidas. Adidas is a German athletic apparel and footwear brand founded by Adolf Dassler in 1924. As one of the famous fitness brands, it has over 25,000 employees and 2,000 stores in different countries. This company has collaborated with celebrities such as Beyoncé, Jonah Hill, Karlie Kloss, and Ninja for marketing. 


14. Outdoor Voices

If you are looking for minimal but high-quality sportswear, you need to check out O.V. Outdoor Voices is an American athletic apparel company founded in 2013 by Tyler Haney. O.V. is one of the top fitness brands and provides best-in-class product quality that is safe for the environment. Their items are available for both genders and offer a wide range of products. 

Outdoor Voices
Outdoor Voices

15. Vuori

Even though their items are a bit pricey, their quality is worth it. Vuori is one of the biggest fitness brands, valued at $4B in 2023. Joe Kudla founded Vuori in 2014 to show inspiration from the coastal California lifestyle. This brand currently has 35 stores in the US markets. 


16. Girlfriend Collective

If you check plus-size fitness influencers on Instagram and other platforms, you can see many of them wearing items from Girlfriend Collective. Ellie and Quang Dinh founded one of the most popular fitness brands in 2016 and designed apparel items for sizes XXS to 6XL. Girlfriend Collective items are made with recycled materials, like old plastic water bottles, so you don’t need to be worried about the environment. 

Girlfriend Collective
Girlfriend Collective


Working with fitness brands as an influencer can be a great opportunity to increase your visibility, gain exposure to new audiences, and earn extra income. In this article, we introduced you to the top 16 fitness brands that are looking to work with potential influencers.

Remember, after reaching 5k followers, there are always opportunities to work with brands and make your mark on the fitness industry. So, go ahead and take the first step: start reaching out to brands on Ainfluencer and take your influencer game to the next level.


What Is The Best Workout Brand?

If you are looking for top fitness brands to enhance your wardrobe, here are the best names to check:
Nike and Adidas: You can find the most high-quality footwear items. 
Lululemon and Alo Yoga: The best brands for buying yoga tops. 
Fabletics: Popular for comfortable gym shorts
My Protein: If you are looking for the best nutrition powders, My Protein is what you need to check. 

What Is The Most Successful Fitness Brand?

You have probably heard of the biggest fitness brands with millions of fans globally. Here are the most popular names:
Under Armour
Alo Yoga

Are Fitness Brands Expensive?

Fitness equipment and clothing brands offer a range of products at different price points, from budget-friendly options to high-end premium products.

Can Fitness Brands Help Me Achieve My Fitness Goals?

Fitness brands can provide products and services to help you achieve your fitness goals, but ultimately, success depends on individual effort and consistency.


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