20 Top Real Estate Influencers to Follow in 2024

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Real estate influencers share valuable insights on their Instagram about the market. At first, it may not seem logical to buy a property, house, or apartment through Instagram. But you should know for real estate agents, Instagram is an excellent place to take realtor’s brand marketing strategies to the next level.

Whether you want to sell a property or engage with those who have any questions about buying and selling properties and finding potential customers, you can use influencer marketing platforms to find top influencers in your area and promote your business through them.

By following the right influencers in your niche, you can gain access to a continuous supply of market updates, new content ideas, and motivation.

How to find real estate influencers?

Brands want to know how they can find Instagram influencers and reach out to them in order to collaborate without spending a lot of time and energy.

Generally, there are various ways to help them achieve what brands are looking for, such as using Google, hashtags, influencer database, Instagram influencer marketing platforms or marketplaces, etc. 

Ainfluencer is an influencer marketplace that connects brands and influencers. It provides a bustling marketplace of worldwide brands and Instagram influencers. As a brand, you can find thousands of Instagram influencers based on their category, location, hashtags, language, and number of followers. Now, you will have a list of influencers who suit your niche, and can invite those who are the most proper for your campaigns.


with Ainfluencer you will be able to create Ads, discover influencers, invite, and collaborate, all 100% free to use with no hidden fees. 

Ainfluencer also has great opportunities for influencers. If you are an influencer, by joining Ainfluencer, you have access to plenty of ads, and you will be able to make offers and create revenue. 

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If you are an influencer, you have access to plenty of ads, and you will be able to make offers and create revenue. 

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Check out this video to see how you can connect with different real estate influencers:

Top 20 real estate influencers

If you are interested in real estate, these are the top 16 real estate influencers on Instagram you need to be following:

 1. Chad Carroll  

Being one of the ‘Million Dollar Listing’ stars has made Chad one of the most popular real estate influencers on Instagram. He is well-known to have a ‘full-service real estate approach,’ and indeed, that approach has brought him success through the years. 

With 495K followers, he is among the top realtor Instagram accounts that operate in Miami and New York City. And his Instagram account is full of jaw-dropping houses!

2. Barbara Corcoran

With 23 years of experience in this field, Barbara Corcoran is one of the top real estate influencers on Instagram. She was the owner of a New York residential brokerage firm called the ‘Corcoran Group’. However, she sold it in 2011, and started a new career on TV.

She is now an investor in ABC’s TV show ‘Shark Tank’ and co-founded the ‘Barbara Corcoran Venture Partners.’ Barbara has 1M followers on Instagram who trust her real-estate experience or would like to know more about her TV shows.

3. Chad Rogers

The Instagram real estate influencer, Chad Rogers is one of the most successful and sought-after market experts in Southern California. He has 170K followers on his Instagram account, where he usually offers luxury houses for sale. For over 21 years, the Malibu local has been the best agent for Hilton & Hyland.

However, the world of real estate is not the only thing that Chad follows. He is an animal lover, the cute pictures of his dog prove that. Additionally, Chad is a fitness fanatic, which is evident in his six-packed body.  

4. Bobby Boyd  

Apart from being a real estate agent in the affluent Los Angeles real estate market, Bobby Boyd is a recent fashion model with 121K followers on Instagram. He has collaborated with vital designers such as True Religion, Versace, Calvin Klein, and Vogue, Bobby has a keen eye for style, architecture, and design.

5. Cindy Ambuehl

Cindy describes herself as an actress who turned luxury real estate influencer. She was born in Los Angeles, California. Also, appeared in the Wings series.

On her Instagram account, which has 46K followers, she shares not only posts about beautiful homes, but also about her daily life, which is mostly combined with traveling.

6. Kelly Killoren Bensimon

Meet the sexy realtor influencer, Kelly, who is among renowned real estate IG names. Despite being an influencer, Kelly is a writer, founding editor of Elle Accessories, and a model. That doesn’t end here because she was also a full-time cast member of the Bravo TV series. Kelly has 1M Instagram followers.

7. Bryan Casella

Bryan is the leader of Team BC Real Estate, a top Instagram real estate influencer, and an in-demand coach who has 43.8K followers on Instagram. Additionally, he’s also the host of the Supreme Being podcast, and a YouTube channel with more than 148,000 subscribers.

 8. Josh Altman

It seems that real estate influencers have a lot of time to do different jobs. Josh is among the top realtor Instagram accounts, who is an author, speaker, real estate investor, and a television star. He stars on  Million Dollar Listing Los Angeles TV show, and has 810K followers on his Instagram. 

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9. Fredrik Eklund

Most of the influencers on this list are stars of the ‘Million Dollar Listing’ TV show. Fredrik Eklund is also one of them who is not only a top real estate influencer on Instagram with 1.4M followers, but also a TV star, and an entrepreneur. Furthermore, Fredrik is an author who wrote ‘The Sell: The Secrets of Selling Anything to Anyone.’

10. Ryan Serhant

With almost 2M followers on Instagram, Ryan Matthew Serhant is one of the top real estate influencers. He’s also an author and television personality who stars on Bravo’s TV arrangement ‘Million Dollar Listing New York’ and its side project ‘Sell it Like Serhant.’

11. Chrishell Stause

You may think that actresses and Instagram models can’t be great real estate influencers. But Chrishell Stause shows it’s wrong. She is a real estate influencer and American actress with 3.8M followers on her Instagram account. Concurrently, she is known for her role on the Netflix reality show ‘Selling Sunset’ and previous television roles as Amanda Dillon on ‘All My Children’, and Jordan Ridgeway on ‘Days of Our Lives.’

12. Tom Ferry

Tom, the CEO of Tom Ferry International, is one of the top real estate influencers on Instagram with 255K followers. Till now, he has influenced thousands of real estate professionals and helped increase their wealth.

13. Josh Flagg

With 737K followers, Josh Flagg is an Instagram real estate agent who achieved more than two billion dollars in residential real estate sales in the past decade. Besides, Josh received the number one volume agent in Los Angeles in 2015 and was chosen as the #2 sales agent in California.

14. Dottie Herman

According to Forbes Magazine, Dottie Herman is one of ‘America’s Richest Self-Made Women.’ As the CEO of Douglas Elliman Real Estate in New York City, Dottie is one of the most successful real estate Influencers that you can follow. Although she only has 50K followers on Instagram now, her company earns over $27 billion in annual sales, with more than 7,000 realtors working with the brand.

15. Mauricio Umansky

The Founder of the ‘Mauricio Umansky agency’, Mauricio Umansky, is among top realtor Instagram accounts with 693K followers. He set out to create an industry-disrupting brokerage that would redefine the real estate business. 

16. Drew scott

We haven’t forgotten the Scott Brothers, the twins who are the hosts of one of the greatest renovation TV programs. Andrew Alfred Scott (known as Drew) and his twin brother, Jonathan Scott are mostly known because of the facelift they do to old houses. The program, produced on Cineflix media, features Drew as the realtor and Jonathan (his twin brother) as the contractor.

Both of them are among the top realtor influencers on Instagram. Drew has 2.5M, and Andrew has 2.7M followers on Instagram.

17. Julia Wang

As the number one real estate agent in Texas, Julia has made a name for herself on Instagram. She has gained 344K followers by sharing fun and creative videos that showcase her luxury homes. She also has a great sense of style.

18. Sharelle Rosado 

Here comes one of Miami’s top real estate influencers. Since Sharello is the CEO of a real estate agency called Allure Realty, she is well known among real estate agents. But on her Instagram account, where she has collected 454K followers, she shows a different side of herself. She shares modeling photos and promotes clothing brands.

19. Luis Iglesias

Surf the world of luxury apartments and houses on Luis Iglesias Instagram account. Luis introduces himself as a luxury real estate specialist who can sell anything by sharing wonderful photos of them on social media. Furthermore, Luis love travelling. But, he is mostly considered a luxury traveler. 

20. Demetres Giannitsos

Until now, almost all the real estate influencers we introduced were in the US. So, let’s meet a Canadian one. Demetres is a Canadian realtor influencer whose clients are mainly located in Toronto. He buys and sells great apartment houses in Toronto. Moreover, he is a mentor in this field. 

Aside from being a real estate influencer, he’s very fun. His girlfriend’s name is Ika Wong. They have a youtube channel in which they prank each other and share videos about love issues too.


In this article, you got to know some of the top real estate influencers who have made their mark on the industry. From showing off listings and luxury life on Instagram to sharing ideas with their audience, you can get inspired by the content they share on their feed. 

Whether you are a real estate influencer or a business who looks for this group of influencers to promote your estate, you can benefit from joining Ainfluencer

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1-Who Are the Real Estate Influencers? 

 Real estate influencers try to increase their career efficiency by expanding their activities on popular social media platforms like Instagram. Fredrik Eklund (@fredrikeklundny), Ryan Serhant (@ryanserhant),  Tom Ferry (@tomferry), Josh Altman (@thejoshaltman), and Barbara Corcoran (@barbaracorcoran) are the top 5 real estate influencers on Instagram.

2- Who Is the Highest Paid Influencer on Instagram? 

Cristiano Ronaldo, with over 380 million followers, making  $1.6m per sponsored post, is the highest-paid influencer on Instagram

3- How to Use Influencer Marketing in Real Estate?

In general, real estate Instagram influencers show the houses that other people want to sell. They sometimes buy the houses and sell them with their agencies. But, in some cases, they are known for other reasons and have followers who are interested in their lifestyle. So, by checking out their profile, you can find out what else you can promote by collaborating with them.  

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com