15+ Top Real Estate influencers to follow in 2023

You are currently viewing 15+ Top Real Estate influencers to follow in 2023

Real estate influencers share valuable insights on their Instagram about the market. At first, it may not seem a little logical to buy a property, house, or apartment through Instagram.

But you should know for real estate agents, Instagram is an excellent place to take realtor’s brand marketing strategies to the next level, sell a property and engage with those who have any questions about buying and selling property and finding potential customers to target based on interests, location, or even competitor accounts.

By following the right influencers in your niche, you can gain access to a continuous supply of market updates, new content ideas, and motivation.

How to find real estate influencers?

Brands want to know how they can find Instagram influencers and reach out to them in order to collaborate without spending a lot of time and energy.

Generally, there are various ways to help them achieve what brands are looking for, such as using Google, hashtags, influencer database, Instagram influencer marketing platforms or marketplaces, etc. 

Ainfluencer is an influencer marketplace that connects brands and influencers. It provides a bustling marketplace of worldwide brands and Instagram influencers

As a brand, you can find and invite thousands of influencers that suit your niche and budget. Then connect with them based on their category, location, hashtags, engagement rate, and more. 


with Ainfluencer you will be able to create Ads, discover influencers, invite, and collaborate, all 100% free to use with no hidden fees. 

If you are an influencer, you have access to plenty of ads, and you will be able to make offers and create revenue. 

Make offers

Check out this video to see how you can connect with different real estate influencers:

See also  13 Top ways to find influencers [January 2023 Update]

Top 16 real estate influencers

If you are interested in real estate, these are the top 16 real estate Instagram influencers you need to be following:

 1. Chad Carroll  

Chad is a “Million Dollar Listing” star. He is among the top realtor Instagram accounts that operate in Miami and New York City. 

He is well-known to have a “full-service real estate approach,” and indeed, that approach has brought him success through the years. And his Instagram feed is full of jaw-dropping houses!

2. Barbara Corcoran

Barbara Corcoran is one of the top real estate influencers on Instagram. She spent 23 years of her life for The Corcoran Group, a New York residential brokerage firm sold in 2011. She is now an investor in ABC’s TV show Shark Tank and co-founded the Barbara Corcoran Venture Partners.

3. Chad Rogers

Chad Rogers, an Instagram real state influencer, is one of the most successful and sought-after market experts in Southern California. For over 21 years, the Malibu local has been the best agent for Hilton & Hyland.

4. Bobby Boyd  

Bobby Boyd is a real estate agent in the affluent Los Angeles real estate market. A recent fashion model for vital designers such as True Religion, Versace, Calvin Klein, and Vogue, Bobby has a keen eye for style, architecture, and design.

5. Cindy Ambuehl

Cindy describes herself as an actress who turned luxury real estate influencer. She was born in Los Angeles, California. Also, appeared in the Wings series.

6. Kelly Killoren Bensimon

Kelly is among renowned real estate IG names, influencers, writers, socialites, founding editor of Elle Accessories, and a model. She was also a full-time cast member of the Bravo TV series.

7. Bryan Casella

Bryan is the leader of Team BC Real Estate, a top Instagram real estate influencer, and an in-demand coach. He’s also the host of the Supreme Being podcast, and a YouTube channel with more than 148,000 subscribers.

 8. Josh Altman

Josh is among the top realtor Instagram accounts. He’s also a real estate investor and television star. He stars on  Million Dollar Listing Los Angeles TV show. 

See also  Top 17 Ecommerce Marketing Strategies in 2023

9. Fredrik Eklund

Fredrik Eklund is a top real estate influencer on Instagram, a TV star, and an entrepreneur. He is another star of Million Dollar Listing New York and also the author of “The Sell: The Secrets of Selling Anything to Anyone.”

10. Ryan Serhant

Ryan Matthew Serhant is one of the top real estate influencers. He’s also an author and television personality. He, as of now, stars on Bravo’s TV arrangement Million Dollar Listing New York and its side project Sell it Like Serhant. 

11. Chrishell Stause

Chrishell Stause is a real estate influencer and American actress. She is known for her role on the Netflix reality show Selling Sunset and previous television roles as Amanda Dillon on All My Children and Jordan Ridgeway on Days of Our Lives.

12. Tom Ferry

Tom, the CEO of Tom Ferry International, is one of the top real estate influencers on Instagram. Till now, he has influenced thousands of real estate professionals and helped increase their wealth.

13. Josh Flagg

Josh Flagg is an Instagram real estate agent who achieved more than two billion dollars in residential real estate sales in the past decade. Josh received the number one volume agent in Los Angeles in 2015 and was chosen as the #2 sales agent in California.

See also  The ultimate guide to measuring the Influencer marketing ROI

14. Dottie Herman

Dottie Herman is one of “America’s Richest Self-Made Women,” according to Forbes Magazine. Herman is the CEO of Douglas Elliman Real Estate in New York City. Douglas Elliman earns over $27 billion in annual sales, with more than 7,000 realtors working under the brand. Dottie is one of the most successful real estate Influencers that you can follow.

15. Mauricio Umansky

Mauricio Umansky is a Founder of the Mauricio Umansky agency and among top realtor Instagram accounts. He set out to create an industry-disrupting brokerage that would redefine the real estate business. 

16. Drew scott

Andrew Alfred Scott is a realtor on Instagram. The home renovation program, which Cineflix Media produces, features Drew as the realtor and Jonathan(his twin brother) as the contractor.


In this article, you got to know some of the top real estate influencers who have made their mark on the industry. From showing off listings and luxury life on Instagram to sharing ideas with their audience, you can get inspired by the content they share on their feed. 

If you are interested in real estate, you can connect to the list above and many more influencers on Ainfluencer.

Who are the real estate influencers?

 Real estate influencers try to increase their career efficiency by expanding their activities on popular social media platforms like Instagram. Fredrik Eklund (@fredrikeklundny), Ryan Serhant (@ryanserhant),  Tom Ferry (@tomferry), Josh Altman (@thejoshaltman), and Barbara Corcoran (@barbaracorcoran) are the top 5 real estate influencers on Instagram.

Who is the highest paid influencer on Instagram?

Cristiano Ronaldo, with over 380 million followers, making  $1.6m per sponsored post, is the highest-paid influencer on Instagram