Have you ever taken a look at the crazy prices people pay for a sponsored post on Instagram and thought “Wow, I could never get a sponsorship for Instagram posts like that with my small account?”. Well, the good news is that getting an Instagram sponsorship for a small account is totally possible.
If you’ve carved lots of time into your Instagram page, now’s your time to shine. Even with small followings, influencers are getting sponsors on Instagram to pay them hundreds per post.
As a micro-influencer (10,000 to 50,000 followers), you can earn a few thousand dollars with every post. Influencers with up to 1 million followers, can earn as much as $10,000 per post.
It’s no surprise that Instagram is the platform of choice for so many brands with its audience of over 800 million monthly users. With so many brands using Instagram to promote their products, you definitely have the opportunity to get a sponsorship on Instagram. But if you want to stand out on such a competitive platform, you need a strategy.
Here’s what you need to know to get an Instagram sponsorship for small influencer accounts. Let’s get started!
What is a sponsored Instagram post?
Sponsored Instagram posts are content that’s published by an influencer on their own account in exchange for payment. This payment can be anything valuable like a free product or money. Instagram’s popularity allows influencers to take advantage of these influencer sponsorships programs.
In general, there are two main types of Instagram sponsorships. In one, as we said above, a brand sponsors an Instagram user (influencer) to create content that features the brand in some way. In the other, A brand makes a post and pays Instagram to reach a specific audience.
How Do You Get Sponsored on Instagram with only 1000 Followers?
Once you reach 1000-plus followers, you can start looking for sponsorships on Instagram.
It is possible to get an Instagram sponsorship for small accounts and gain more exposure in your niche market by making excellent content. This article will introduce ways to help you get a sponsorship on Instagram and earn some money in the process.
Now, brands look for micro-influencers within the exact niche that fits their brand. And, because they spend less to reach the right audience in target demographics, micro-influencers offer a low-risk, high-reward situation for any business.
How to Get Sponsored on Instagram?
Here, we are going to show you everything that you need to do to make the most of Instagram sponsorships for small accounts. These tips and tricks will help guide you even if you currently have zero followers. Keep reading to get started.
1. Define Your Brand
A key to the best engagement is defining your niche. Aside from the type of content you share, branding has a lot to do with your overall aesthetic (the style of your posts, what your messaging is, your Insta theme, etc.)
Another key is developing a solid reputation. A good influencer’s posts are those which are recognizable and unique to the users while scrolling through their feed.
Additionally, creating a website with a similar aesthetic and message is a great way to connect your Instagram brand with an online presence. Simply put, the more you unify your social media accounts, the stronger your social media presence is.
2. Know Your Audience
A crucial step to make the most of Instagram sponsorships for small accounts is getting to know your audience – which shows brands that you have a good relationship with your audience.
Collecting information about your audience helps bring something extra to the table when you build your partnership with a brand. Brands want to know who they can reach if they work with you.
3. Use Instagram Sponsorship Apps
Are you familiar with Instagram sponsorship apps?
By using specific apps for sponsorship on Instagram, you can reach out to brands to sponsor your next Instagram post. Businesses have a lot to achieve from influencer marketing. They need you as much as you need them.
There are countless Instagram sponsorship apps out there that help brands and influencers collaborate. But Ainfluencer is the best influencer marketing app to easily organize your Instagram sponsorship for your small account.
Ainfluencer is an influencer marketing platform that helps brands get in touch with influencers for free. To find, connect, and work with Instagram influencers via Ainfluencer, follow these steps:
2- Create and post a marketplace ad
Note: With Ainfluencer, you can access and filter thousands of influencers by location, language, gender, niche, etc. You can also view each influencer’s profile to see their content’s quality, engagement rate, etc.
There are also thousands of influencers on the marketplace looking for qualified brands to collaborate with. So, brands not only have the chance to invite their preferred influencers, but they can also receive multiple offers from influencers that are interested in their brand.
With Ainfluencer, brands can make the most of their influencer marketing program to engage new audiences and find new, loyal customers.
4. Post Regularly
One of the major ways to increase your chances of getting an Instagram sponsorship for your small account is working on a consistent posting schedule. To increase followers, it is absolutely essential to post at least once a day. Instagram’s algorithm prefers fresh and new content and so it rewards people who post often. You also want to stay fresh in your audiences’ minds which posting frequently helps to do.
5. Use Hashtag
Hashtags make it possible for you to find and discover specific content. So, they are essential for increasing the number of your followers. You can use up to 30 hashtags per post, but ideally, you should use nine hashtags to improve engagement and increase your discoverability. Because, if your content is more discoverable, more brands will want to work with you.
Hashtags should be as relevant to the content as possible. It would help if you also made sure that the hashtags you use are not corrupted or banned.
6. Tag Brands in Your Posts
Start with smaller brands that you think you could work with and tag them in your sponsored post’s caption on Instagram. Try to engage with your audience by promoting and responding to comments like ‘Where can I get one of these?’ Or “How much is this?” When brands see that you are using their product to engage with your audience, they can be confident that they’ve found the right business partner.
When you feel ready, get in touch with your favourite brands to pitch your idea. Or even monitor how other influencers tag and interact with brands in their own sponsored posts on Instagram.
7. Make an Attractive Bio
Your bio is your chance to help attract brands for future paid sponsorships. Add an email or website so that they can contact you directly or use it as an opportunity to showcase more about you.
Consider adding a portfolio to your website so that brands can look at your previous work and see your skillset. With every sponsorship, you can add more to this page so that your experience shines through.
8. Be Real and Authentic
Instagram sponsorship programs tend to attract people who are authentic and real. Always make sure to stay true to your followers and post content that represents your brand identity if you want to take your influencer sponsorship to the next level.
9. Attract Paid Sponsorships
Accessing brands and working with them is simple. By following our steps, you may not have to wait very long for brands to find you.
Look for brands that show a clear interest in developing their Instagram presence through their own account or other influencers. Remember, it is okay to start with small brands. Working with smaller brands helps you to create your portfolio.
You can contact brands in different ways:
- Create a list of brands that may be willing to work with you and email them. In your message, clearly state who you are, what you do, and all your related skills. Explain why you are suitable for their brand and add data such as your number of followers and your average engagement rate.
- You could consider sending a DM directly to a brand via Instagram. It certainly has more to do with what you are competing for, but if a brand receives hundreds of DMs every day, your DM may be lost.
- You can use the Ainfluencer app. All you need to do is to sign up on Ainfluencer, complete your profile, and then negotiate your price with hundreds of brands.
10. Know Your Worth
Make sure you know how much to charge an interested brand. The industry standard is $10 per 1,000 followers, but this can vary depending on the number of likes you get per post and your engagement rate.
Now, you have a good idea about how to make money with an Instagram sponsorship. If you follow these tips for Instagram sponsorship programs, we are sure that you will do incredibly well as an influencer.