The Best Time To Post On Instagram [2024 Update] 

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The best time to post on Instagram

Are you trying to maximize your reach on Instagram? Posting at the right time can be just as important as the content you post. Knowing when is the best time to post on Instagram can help you get the most out of your Instagram marketing efforts and increase engagement with your audience. 

Understanding when to post on Instagram is especially important when you want to run influencer marketing campaigns. This way you can ensure your content reaches the maximum number of people and generates high engagement. 

In this article, we’ll discuss some tips for finding the best time to post on Instagram for your business or personal account.

Let’s dive right in!

What are the Best Times to Post on Instagram?

With over 1.2 billion monthly active users and more than 500 million daily stories, Instagram is a very competitive platform. So, it’s getting harder each day to stand out from the crowd on this social media. Therefore, if you don’t optimize your posting strategy and don’t find the best time to post on Instagram, you will lose your chance of being seen by your target audience. 

You should note that the best times to post on Instagram vary day by day and even by industry. Furthermore, apart from what research says about when to post on this platform, you should check out your Instagram account’s insights to discover the best time based on your own audience. 

Studies have shown that the best days to post on Instagram are:

  • Wednesday, 
  • Thursday, 
  • Friday.

However, it doesn’t mean you should totally forget about other days. But your posts may receive more views these days. Therefore, you will have a higher chance for your content to go viral if you post at these times. So, always incorporate these timings into your viral marketing strategy. 

Apart from the best day to post on Instagram, there is a general rule for the best time of the day to post on Instagram. The best time of day is typically between 11 am and 1 pm EST. This time frame allows maximum exposure as users scroll through their feeds during lunch or after work hours. 

It’s important to note that this may vary depending on your target audience, as different age groups have different peak activity times. However, these general guidelines will help you get started with scheduling content for optimal reach and engagement.

By the way, let’s go for details. 

Best time to post on Instagram
Best time to post on Instagram

Best Times to Post on Instagram On Monday

First of all, it’s important to make sure you’re posting at the “Instagram best time to post” of the day for maximum engagement. On Mondays, the best time to post on Instagram is 11 AM, 12 PM, and 1 PM. Research shows that users are most active and engaged with content creators around these hours. The truth is that most social media analysts believe that the overall best time to post on Instagram is 12 PM on Mondays.

In addition to the peak hours on Monday, posts made around 6 pm also tend to have above-average engagement. Since everyone is typically winding down from their work day and settling in for the evening, they are more likely to be scrolling through their feed. 

Note: It might be a good idea to test out different times if you’re trying to maximize your reach potential on Instagram. Try experimenting with different times throughout the week and adjust accordingly based on your analysis of user engagement data.

Best Times to Post on Instagram On Tuesday

Generally, Tuesday morning is the best time to post on Instagram. If you want to boost your visibility on this day, share your golden post in the morning, but there are still other times you can get views. Therefore, share several posts on this day to get more followers. 

Pro tip: Don’t forget to add hashtags to your posts because you will miss a high potential of views if you share your content without hashtags. Accordingly, your content should have a hashtag strategy to increase your visibility. 

Here are some tips on the best times to post on Instagram on Tuesday for maximum visibility:

The first tip is to post between 7 AM-11 AM in order to maximize engagement. This time frame sees a high level of user activity, which means your content will have more chance of being seen and liked by followers. 

Another great time is between 2 PM-3 PM as it’s when most people take breaks at work or school, so they’re likely to be online scrolling through their feeds. Don’t forget about 6 PM-7 PM either—this is peak dinner time when many people take out their phones for distraction during meal prep or cleaning up.

Best Times to Post on Instagram On Wednesday 

Studies show that Wednesday is one of the best days to post on Instagram. Usually, the posts published on Wednesdays receive the highest engagement rates compared to any other day of the week. 

Now, you might think you can get a high view any time on this day. Yet, there is still a golden moment on the best day of the week to post on Instagram. On Wednesdays, it’s 11 AM.

But if you missed the best time to post on Instagram on Wednesday, you still have chance to get high views after 11 AM up to 2 PM. to At this period, you can get 18% more interactions than average.

Additionally, 8-9 PM EST is also the peak posting time for Wednesday engagements. To further maximize engagement levels, try adding relevant hashtags in your caption or tagging relevant accounts in your post!

Best Times to Post on Instagram On Thursday

Generally speaking, Thursday mornings between 9 AM and 11 AM EST are the best times to post on Instagram on Thursday, as this is when users are most active online. Additionally, Thursdays at 7 PM EST also tend to be prime times for viewership as many people check their feeds after work or during dinner.

Best Times to Post on Instagram On Friday

Now, it’s time to discover the best times to post on Instagram on Friday. Since it’s the end of the workweek, people would like to plan for weekends or take a break from work. So they usually check their social media for fun or to find out plans for the weekend. 

Therefore, Fridays are a great day of the week to reach out to customers and followers on Instagram. To maximize your reach and engagement with your audience, it helps to know when people are most likely to be scrolling through their feeds. 

Studies have consistently shown that, as one of the best days to post on Instagram, Fridays tend to be one of the highest-traffic days for Instagram users. Posting between 12 PM – 1 PM EST is ideal as this is when more people view posts due to lunch breaks or returning home from work.

Best Times to Post on Instagram On Saturday

Let’s see how Instagram users act on weekends. Is it a good idea to post on Saturdays and Sundays? 

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In general, Saturday is a great day of the week when it comes to posting content on Instagram, as it can help you reach more followers. Since it’s the first day of the weekend and people are off from work, they mostly tend to sleep more in the morning and then plan for the weekend. 

According to research, the best time to post on Instagram on Saturdays is between 10 AM and 11 AM. This peak time helps ensure that your content will be seen by your target audience while they’re engaging with other content they find interesting. Additionally, this timeslot gives you the chance to reach more potential followers who might be scrolling through their feeds at this particular hour. 

For those who want their posts to remain visible throughout the day, resharing or reposting your content at around 4 PM is also recommended as it gives your post another opportunity for maximum visibility. 

Best Times to Post on Instagram On Sunday

Well, it’s the end of the weekend, and people try to enjoy the most from this day. So, if you want to share a post on this day, try to make it more fun rather than formal. So what’s the best time to post on Instagram on Sunday? 

There are some controversies about this day, some believe that Sundays are perfect for sharing posts, and some analysts believe that it’s not a good idea to share anything at all on this day. The truth is, it all depends on your industry. We will get to this in the next part. 

By the way, if you want to post on Instagram on this day, research suggests that the best time to post on Instagram on Sunday is between 10 AM-11 AM and 2 PM-3 PM. This is usually when the highest number of users are online looking at posts and engaging with content. If your target audience is younger, such as millennials or Gen Zers, consider posting in the evening around 8 PM-9 PM since this is often when they tune into social media after a long day of activities.

How to Find the Best Time to Post on Instagram For Your Business?

Finding the best time to post on Instagram for your business can be a daunting task. Knowing when your followers are most likely to engage can make a significant difference in the success of your posts. Luckily, there are some easy steps you can take to identify the optimal timing for your content. Here are some tips to discover when to post on Instagram: 

best time to post on Instagram
  1. Know your audience. Their age can tell you a lot about their routine activities and habits. So it will be much easier to figure out when they are online. 
  2. Identify the geographical locations they come from. People from different countries may act differently on social media. Therefore, you should find out when is the best time to post on Instagram based on their location. 
  3. Check out the data given on Insight. It can tell you when your audience is more active and what type of content they like the most. 
  4. Pay attention to peak times when usually more people are online, like during lunchtime or after work hours in their respective time zones.

Once you have identified likely peak times, use them as a starting point for experimentation with different posting schedules and compare the results side-by-side to determine which days and times perform best for your brand.

However, you should not forget that the best time to post on Instagram is not the same for all industries. So, we gathered some information about different industries that are available on social media. It may help you schedule your content based on your category. 

The Best Time to Post on Instagram for Each Industry 

  • Consumer Goods- Social media users usually make buying decisions on Thursdays at 2 PM. On the other hand, Sundays are not a good day to post on Instagram for this industry. 
  • Restaurants- It seems most users engage with the food industry during the weekday, especially the three first days, Monday, Tuesday, and Wednesday. If you want to get the most views, post on Monday at 2 PM. 
  • Schools and Education– If your target audience is school or university students, they will likely check their Instagram after class. For example, you may not get high views in the early morning. Instead, you can get more engagement during weekdays at 11 AM or 4 PM.  
  • Travel and Tourism– People love checking out beautiful photos from different places. That’s why the travel industry is so popular on Instagram. You should note that people usually plan their trips at least one week earlier. So, if there is any special holiday, the previous week is your golden time to post on Instagram. Generally, the best time to post on Instagram for travel companies is Tuesdays at 10 AM.  
  • Media and News– People check out News every day. But they are more into reading News on Mondays and Wednesdays at 11 AM or Thursdays at 10 AM. On the other hand, weekends are not usually great for sharing specific News. 
  • Hospitality– Like the travel industry, hospitality businesses should also share their certain content in the first half of the week because people usually check out this type of content on Tuesdays at 10 AM and Wednesdays from 11 AM to 1 PM.
best time to post on Instagram based on industries

Pro Tip:

Knowing when to post on Instagram or other social media is not the only thing that can leverage your business on those platforms. Besides keeping the mentioned tips in mind, it is recommended to collaborate with influencers to get more views, followers, and increase engagement rate. 

Talking about increasing followers, likes, and comments, worth mentioning that you can improve your online presence by joining influencer marketing platforms like Ainfluencer

What Does Ainfluencer Do? 

Ainfluencer is a 100% DIY and free marketplace that connects brands and influencers. Brands can sign up on Ainfluencer for free , create different campaigns, and search for influencers based on category, language, location, gender, or number of followers. 

As can be seen, you don’t need to pay a cent, all the process of finding and negotiating with influencers is free.

The same happens on the influencers’ side. They can join Ainfluencer for free, download the app, and see the available campaigns. Then, they can participate in campaigns that seem suitable for their account. 

So, creating an influencer marketing campaign and finding an influencer for collaboration is easier than you think. 

Check out how you can benefit from this free platform. 

Grow Your Business Now 


All in all, timing your posts on Instagram is essential for getting the most engagement. Knowing when your followers are most likely to be on the app and understanding when is the best time to post on Instagram will help you reach more people and get more likes, comments, and shares. Experimenting with different times of day can also be beneficial in finding out which works best for you.


1- When Is the Best Day to Post on Instagram?

Research has shown that the most active time on Instagram is between 10 am and 3 pm EST on Monday, Wednesday, Thursday, and Friday. This peak activity begins at 9 am EST on Sunday mornings, so if you want to go for maximum visibility then Sundays are a great option too. If you’re targeting international users then consider posting outside those times as different countries have their own peak hours of activity throughout the day.

2- How Do You Check Peak Time on Instagram?

You can get lots of information about your audience by checking Instagram insights. It can tell you a lot about your followers, from their location, age, and times they are more engaged with your content. Checking each post’s insight can give you an overview of how to improve your business on this social media. 

3- Does Posting Time Matter on Instagram?

It definitely matters because you want your target audience to see your content. If you post at the times they are not online, you will miss your chance to reach your marketing goals. 

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: