The best time to post on Instagram in 2021

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What could best feature both Instagram brands’ and influencers’ content? First, knowing the best time to post on Instagram and then proper visual strategy!

Instagram engagement is the primary factor that leads us this way.

Are you looking for a way to build a strong Instagram audience to maximize the number of likes?

The key is in the hand of the Instagram best time to post for your business

The easiest way to work best for Instagram business accounts is to know when is the best time to post on Instagram in order to increase organic growth.

Every brand needs to learn in detail about the best time to post on Instagram to set up the right content strategy based on a week’s day to generate Instagram engagement and appear on Instagram explore page.

According to the research that Later carried out, the best time to post on Instagram is between 9 am, and 11 am EST.

There are many different factors to determine the right time to post on Instagram for every business based on the target audience location.

This article outlines significant factors that impact getting more eyes on your posts plus the different best time to post based on brands industries and multiple important Instagram factors.

When is the best time to post on Instagram?

People should see your Instagram content to follow your account, and except from the right set of Instagram hashtags, the best time to post can increase your posts’ visibility.

Actually, the best time to post on Instagram has a fixed formula based on the days of a week.

  • best time to post on Instagram on Sunday:10 am –2 pm.

  • best time to post on Instagram on Monday:9 am4 pm.

  • best time to post on Instagram on Tuesday: 5:00 am,9:00 am-6:00 pm.

  • best time to post on Instagram on Wednesday:11 am.

  • best time to post on Instagram on Thursday: 9 am,12 pm, and7 pm EST

  • best time to post on Instagram on Friday: 10 am-11 am

  • best time to post on Instagram on Saturday:11 am,7 pm, and8 pm EST

It is essential to have a list of the best time to post on Instagram, while it is important to boost engagement for brands to find their dedicated best time to post on Instagram.

One of the key factors the Instagram algorithm believes in 2021 is the timeliness that focuses on the latest posts that have been published on the best time to post on the platform.

So, to keep more eyes on your Instagram content, find out the efficiency and content quality, not just content quantity. Best time to post works best to get through online and active users, not publishing too much content and confusing the audience.

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What is the best time to post on Instagram for your brand?

Before selling products, brands should know how to turn their followers into the right content strategy by using an Instagram scheduler for their personal best time to post content.

A great source of discovery for the best time to post is some Instagram marketing tools that let brands plan out their posts with the purpose of increasing their exposure on the platform.

  • Instagram insights:

Instagram insight is an Instagram free tool for business or creators accounts to improve their marketing journey by gaining analytics about their audiences and find out which content has more engagement.

Switching to a creator Instagram account can be more beneficial for Instagram influencers, help them manage all of their Instagram posts, get insights from desktop, monetize their content through Instagram Creator Studio.

Instagram Creator Studio dashboard serves you with valuable audience insights, reveals the online time of your followers.

It works with three important metrics, such as activity, content, and audience. The audience reveals 4 key data types gender, age range, top location, and followers that play a crucial role in identifying your best time to post and better understanding.

You can use Instagram followers charts to find your own account’s pattern best times to post days and times based on your followers’ most active time on Instagram so that you are lucky to unlock the key for your Instagram engagement.

In this way, you can track your Instagram engagement based on two critical factors: discoverability and activity.

Discoverability defines two key metrics: reach and impressions, which means you could successfully execute the best time to post on Instagram.

Reach: this metric represents the number of unique Instagram accounts that have seen any of your posts.

Impression: this insight shows you how many times your posts appeared on users’ screens.

Activity shows your Instagram page’s influence and how your followers could interact with your content includes likes, comments, saved, profile visits, and follows.

Saved: shows the number of unique accounts that saved your post

Follows: the number of unique accounts that saved your post

  • Consider your followers’ location

The wider audience you have from different locations, the better you can make the most of the fixed best time to post on Instagram. If your target audience limits one location, make sure your Instagram posting resonates with your audience’s time zone. Furthermore, consider key metrics about your followers, including age, gender, location, and languages, that help to discover the optimal times for your specific audience’s location.

  • Go with trial and error with manual testing 

Every business on Instagram needs to try to find the best time by trial and error.

Knowing the best time to post on Instagram is the main pattern of making viral your Instagram posts but is not enough to reach the top of Instagram.

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First, it will help if you experiment with different posting times regularly, at least three times a day, to appear fresh and then  keeping track of engagement results interested in discovering followers’ tastes.

Select peak hours based on the best time to post and then make a time table to write down the results. In that way, measure how many likes and comments each post receives, along with the date and time that you posted them.

With this in mind, if you find out that your followers are most active between 6 pm to9 pm, start your manual testing and select the minimum and maximum time in this duration to schedule your Instagram posts every day of the week.

Is it better to post on Instagram at night or in the morning?

Both morning and night are the best time to post on Instagram when people wake up, and after work hours, including 9:00 am to6:00 pm. This is the general golden time that can drive you more engagement. However, you see the maximum engagement rate on-peak hours of each day.

Which factors impact the best time to post on Instagram?

  • Instagram algorithm

The best time to post on Instagram for likes is knowing a few important tips about Instagram algorithm split into three parts:

  1. Interest: Interest means every user has a different Instagram feed based on accounts and content they like to interact with. If a user finds your content amazing and engages with your Instagram account, such as like and comment on, shares, and saves. The algorithm is going to take one step your Instagram posts ahead.
  2. Timeline: More recent posts with optimal posting time prioritize ranking than posts published in the worst time or old days of a week.
  3. Relationship: posts from the most important accounts, such as your friends, family, and favorite accounts you mostly engage with, increase the exposure of their content to show up closer to the top of the feed.

  • Breaks in the workday and day of the week

Notice to work break is a big help to get more out of the best time to post and cause a buzz. People are becoming more social by using Instagram because people often check their mobile phones for messages from their main social media apps during work times and entertainment. So undoubtedly, finding the break times that best match your followers’ timezone manages to organically gain more engagement. Also, you have to

  • Different industries work at different times

According to sprout social researches, there are different times for different industries to get positive marketing feedback.

  • Best times to post on Instagram for consumer goods: Wednesday at3 pm.
  • Best times to post on Instagram for media:Friday at 9 am
  • Best times to post on Instagram for education: Friday at 10 am
  • Best times to post on Instagram for nonprofit: Tuesday from 1–3 pm and Wednesday at 2 pm.
  • Best times to post on Instagram for technology: Wednesday at 6 am, and 9–10 am, and Friday from 7–10 am.
  • Best times to post on Instagram for healthcare: Tuesday at 8 am
  • Best times to post on Instagram for finance: Friday at 11 am
  • Best times to post on Instagram for recreation: Wednesday and Thursday at 1 pm.
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How often should you post on Instagram? 

Posting on Instagram is a crucial way to better interact with your followers and see your Instagram page’s rapid growth. Knowing how often you should post on Instagram is a proven way to cut through the noise and attract more followers but knowing posting consistency is more important than posting frequency.

It is right that there is the best time to post formula for publishing your content on Instagram, but it will not do a miracle for you. As a result, there are no magic formulas for brands to reach out the best marketing results unless they focus on proven posting strategies:

  • Quality and consistency are key to Instagram success

You should not always post at a specific time of the day, and then it would be great to create a plan for the aim of post consistency. As mentioned above, it is It’recommended to post at least once per day, and no more than three times per day, on Instagram.

Minimum number of posts: once a day

Maximum number of posts : 3 times a day

The optimal number of posts: once or twice a day

Tip: Keep away from sharing a bunch of posts in quick succession or disappearing for weeks at a time.

  • Content quality is more important than content quantity

Content quality is everything nowadays; your customers want to understand them, knowing their pain points, interests. It is a brand accomplishment to turn boring stories into interesting ones to create creative content around these topics.

With this strategy, you can win this Instagram competition and notice that the best time to post is not the only thing to reach the top of the Instagram world.

Instagram content types can discover the best time to post

Having a clear content strategy best helps you discover how often and what kind of content you should post on Instagram because no specific rule fits all marketing strategies.

  • Showcase user-generated content
  • Share your achievements with the audience
  • Show behind-the-scenes

To identify how often you should post on Instagram to increase your  Instagram organic growth, try out different tests in different weeks.

For instance:

  • The first week: Post to Instagram 5x in a week
  • The second week: Post to Instagram 3x in a week
  • Third week: Post to Instagram 6x in a week

And then, categorize your Instagram posts plan based on each week’s occasions. If it works, you can find which kinds of content right fit with each day of a week.

In the end, your success on Instagram depends on your Instagram marketing strategies; the optimal time to post on Instagram is one of the biggest parts of it to gain engagement and build brand awareness.

Actually, there is no clear idea about a single best time to post on Instagram. Hopefully, this ultimate guide can help brands promote their content by doing research on their audience and some basic formula that fits their industries.