Influencers, and also influencer marketing, have been all the rage for quite a while.
You often see these titles making headlines on social media.
A couple of years ago, back in 2017, for example, you’d be baffled if you heard someone mention “influencer marketing.”
But, things have changed a lot since then.
Influencer marketing, a once basic idea, is no longer a vague term randomly used around by everyone.
Throughout its growth during the past few years, it has attracted a great deal of attention.
Today, a wide range of influencers work across various social media platforms, and an increased number of marketers run different campaigns with them.
Despite all the success, it’s still tricky for most people to find the right local influencers.
That’s why we decided to write this blog post to let you know of some shortcuts you can take for finding them.
What Is an Influencer?
An influencer is someone who influences other people (especially their fans) by sharing messages on their social media profiles.
We know what’s on your mind right now.
You’re thinking of super famous people with an enormous following count, and in fact, they also are regarded as influencers.
But the number of followers isn’t the only factor when it comes to recognizing an influencer.
For example, anyone with a following as small as 1k could be a Nano-influencer.
Working with these individuals is an excellent opportunity for a business, brand, or even an ordinary person to get their message shared.
What are the benefits of working with influencers?
Collaborating with influencers, or influencer marketing as professionals call it is an effective form of word-to-mouth marketing.
Understanding the logic behind it is as simple as putting two by two together.
Just consider your purchasing history a second.
Weren’t you usually inclined to buy something based on a trusted person’s recommendation?
Influencer marketing is an effective method you can leverage to gain undeniable advantages that include:
- Boosting awareness
- Attracting new people
- Growing your social media followers
- Increasing credibility
- Establishing authority
- Stimulating sales and amassing more profits
How could anyone possibly ignore these benefits?
Now that you’re all informed on the definition of influencer marketing and the advantages it has, you’re wondering how to find them.
How can I find influencers for free?
Finding the right influencer relevant to your purposes can be a bit of a challenge.
The best, cost-efficient way we suggest is to discover influencers on influencer marketing marketplaces.
Such platforms as the one Ainfluencer has created allow you to post an ad offer based on your preferences and let influencers reach out to you.
Or you can browse through thousands of available influencers on the marketplace and connect to the ones relevant to your demands.
The best feature of Ainfluencer is that you set the price and bargain for better deals.
The platform also provides you with other details like following count, niche, engagement rate, etc.
Sign up is completely FREE. Your first ad offer is also FREE OF CHARGE.
Once you’re signed in, click on the menu icon at the top-left of your screen and select ‘Find influencers.’
On the screen’s right side, there are filters you can set to search for the exact results.
Influencer marketing platforms help you obtain more accurate results in a more time-efficient manner.
How do I find Instagram influencers in my area?
Aside from doing influencer marketing yourself, there are other ways for you to find the influencers you’re looking for.
When we’re talking about influencer marketing, Instagram is still king.
Linqia reports that in 2020, 97% of marketers and agency professionals viewed Instagram as the dominant platform for influencer marketing.
It is even more popular than it was in 2020.
The platform’s hashtags allow you to do research for finding relevant influencers in your area.
Search for a specific hashtag and browse through the results to discover popular posts. Then reach out to the account owners to find out if they’re influencers.
For example, assume you want to find fashion bloggers living in Miami.
Just type in ‘miamifashionbloggers’ in the search box and look for those accounts that might be posting content similar to what you want.
Another way to find influencers on Instagram is to use keyword search.
Instagram introduced the feature around the end of 2020.
You can use this function to search for keywords instead of only searching with hashtags.
For example, your purpose is to find Miami fashion models.
All you have to do is to put ‘Miami fashion models’ in the Instagram search box, and results will start surfacing.
Go through the content displayed to discover who’s putting out the popular stuff.
The last alternative we have for you is to use Google, our weapon of last resort.
We know nobody has told you this before (just kidding).
Doing some research on Google is always a good place to start.
There’s no explanation needed for how to find influencers using Google.
However, you can use these phrases as examples to narrow down your search results:
- find Instagram influencers by location
- how to find influencers in your area
- local influencers near me
- Instagram influencers near me
Collaborating with influencers for various purposes is undeniably beneficial in many ways.
It doesn’t matter if you’re a brand, business, or just an ordinary person looking for self-promotion; influencer marketing must be a part of your strategy.
Although it may seem more straightforward to google it up and find the right local influencers, it’s even better to use more efficient alternatives like influencers marketplaces.
Unfortunately, there are lots of other aspects that we couldn’t discuss for the sake of sticking to the main point.
However, we have separate articles with regards to other details of influencer marketing. Feel free to check them out:
Please leave us a comment below and share your experience of working with influencers. We’d be thrilled to hear it.