Influencer marketing has taken shape into a respectable profession and now is more than just a vague term. It has continued to gain more and more of a following and is now considered a vital part of every business’s marketing budget.
But, many small businesses are new to this field and can find it tricky to find influencers relevant to their niche.
Small businesses that are at the beginning of their journey especially need to work with influencers as it’s a super affordable way to reach thousands of new people.
So, in this article, we’re going to show you how to find local influencers. There are a number of ways to find local influencers, but first, let’s find out who local influencers are.
What is a local Influencer?
A local influencer is just an influencer that is based close to where a business operates. They’re often the perfect person for small businesses to collaborate with because they understand the business’s target audience and can sway locals to use that business.
But the question remains: Where to find local influencers?
How to find local Influencers?
If you are looking to attract local consumers, working with influencers near you is the first step you need to take. There are plenty of ways to find local influencers. Here are 5 ways that can help you find and connect with them:
1. Use influencer marketing platforms
If you want to find local influencers manually, it can be very time-consuming.
Luckily, Influencer marketing platforms are there to simplify this process. influencer finder tools like Ainfluencer help you find influencers to promote your product or services in just a few clicks.
Ainfluencer is 100% FREE. You can explore and find local influencers near you, reach out to them, make offers and invite them to work with your brand easily, or you can have influencers reach out to you with very little effort involved.
To find influencers in your area, filter for location and find micro influencers through our follower-size filter.
Ainfluencer’s advanced search engine also helps you find the most relevant influencers in your niche and negotiate with them using a smart built-in chatbox.
Check out this video to see how to find Instagram influencers.
2. Perform local hashtag search
Hashtag searches on Instagram, Facebook, or any social media platform are a simple but powerful influencer search tool that helps you find relevant local or micro influencers.
You should search for targeted keywords related to your business to see what popular content or influencers are out there.
Among all social media channels, Instagram is the most popular channel for influencer marketing. So, start finding Instagram influencers with specific hashtags related to your business.
When you filter through your influencers, you will see key metrics like their engagement rate, follower size, and a direct link to their profile. Use these to help your decision along.
3. Use Google search
You can also just use Google to find local influencers. For example, if you are looking for fashion bloggers in New York, search “New York fashion bloggers” or “fashion bloggers in New York” and you’ll find a bunch of influencers for free.
You can then compare the names that show up and based on their content, location, audience, engagement rate, etc, decide if they can bring value to your brand or not.
4. Go through your own existing social media followers
Scan your own social media platforms like Instagram, Facebook, or Twitter. It doesn’t matter if you have a strong online presence or not, you might be pleasantly surprised how many local and micro influencers are already following you.
You just might find micro influencers that align with your business goals. If you find local influencers that you’d like to work with, don’t hesitate to reach out.
5. Find Out Who’s Talking About Your Business
Find micro influencers who may have already given your company positive reviews before you start to find local influencers in your area. These people are already proven supporters of your company.
Finding an Instagram influencer that already values your business can help you feel confident that you’ve made the right choice when picking your influencers.
What are the benefits of working with influencers?
Modern influencers have redefined word-of-mouth marketing. Having a trusted source supporting your business can guide people toward your company and sway those on the fence. An influencer with an engaged audience can easily re-direct consumers your way as well as help with:
- Boosting awareness
- Attracting new people
- Growing your social media followers
- Increasing credibility
- Establishing authority
- Stimulating sales and amassing more profits
A key marketing tactic for local businesses is to find local influencers.
With some simple searches, or using Ainfluencer to connect with thousands of potential influencers, you can find influencers for free and start growing your outreach today.
Use specific hashtags and location searches on Instagram. Go through your own Instagram followers, Do relevant Google searches, scan your competitor’s followers or use influencer marketing platforms.
Micro-influencers are social media influencers that tend to have between 10,000 to 100,000 followers. As small influencers, they often cater to specific niches and highly engaged audiences.