Social media is a competitive world. Influencer marketing can help brands of all sizes stay on top and achieve their marketing goals. The key is knowing how to connect with influencers who will resonate with your target audience and niche.
According to recent stats, businesses are making $5.20 for every $1 spent on influencer marketing. Considering this, businesses on any scale are smart to reach out to influencers.
Viral content plays a crucial role in promoting your business and generating leads. This means that finding influencers for your brand is absolutely essential.
In this article, we’ll explain how to reach out to bloggers and influencers to promote your brand.
How to get influencers to promote your product
The main benefit of influencers is that they expose your brand to a wider audience. This exposure not only increases brand awareness but can help generate leads and boost sales. The first step is finding an influencer to work with.
How to find influencers for your brand
When it comes to reaching out to influencers, the first step is to put together a list of influencers. At this level, it would be best if you know who your target audience is and your niche to find the right influencer for a successful campaign.
Tip: Make sure you’ve got a solid marketing plan in place before starting this step.
Here are a few ways to find influencers:
- Search engines
One of the easiest ways to find influencers is through searching the web. You can search keywords such as content marketing experts, best Instagram influencers, top 10 influencers on social media, etc. to find lists of influencers.
Stryde is a good place to find influencers. Another good search option is Forbes, as they provide Top Industry Experts.
Databases are another place to start, but they often require payment to access the information you need.
- Social media platforms
Social media is one of the best places to conduct an influencer search. It takes time, but you can find Instagram influencers free with the use of relevant hashtags. There are many different types of influencers out there that can drive the sales of a product or service. Consider accessibility, cost and relevance in your search.
For instance, if you want to run a marketing campaign for an Instagram clothing brand, you can search by hashtags such as #clothingbrand, #brandambassador, or #fashionista to find influencers in that niche.
- Influencer marketing platforms
Influencer marketing platforms are marketplaces which include different tools to find and collaborate with different types of influencers.
Hyper, Fourstarzz, Buzzsumo Tribe, and TapInfluence allow you to connect with influencer lists you want to target based on your niche and marketing goals.
These platforms are an effective way of not only finding but also reaching out to influencers.
Start with a free trial, try out each tool, and move forward with the platform that works best for you.
- Customized results based on various metrics (audience age, groups, location, number of followers, engagement, etc.)
- Browsing influencers by hashtag and keyword
- Instant data and costs
- Reach and engagement evaluation
How to connect with influencers?
There is the same journey that small businesses should obey to reach out to influencers. It is noticeable that to check out their background and extract the below tips from their social media accounts:
- Number of followers
- Total engagements state
- Audience engagement in a number of likes and comments (relevant comments vs. not relevant comments)
After you provided a shortlist of influencers and added them into a spreadsheet. It would help if you listed targeted influencers with the below data:
- Websites and brands
- Content and articles
- Email address
- Having influencers conduct product reviews
Well, after that, to have a successful reach out to every influencer, you need to know some beneficial advice on how to connect with influencers to promote your brand.
So, try to engage with them on multiple social platforms to get their attention. Then focus on an interactive relationship with great tips and tactics to know how to work with influences.
You should share huge opportunities and make them valuable to attract their attention and satisfaction.
- Creating sponsored content and showcase brand mentions
At the first step to look genuine, engage with them in several ways, comment your ideas on their content like their posts monitor their activities. Also, use an excellent tactic to share an influencer post that resonated with your niche and help them to reach out to your brand.
Moreover, influencer shoutout has always been a valuable point to promote a business influencer; in this way, you admire their productivity and will get noticed. In that case, you can even create sponsored posts for them to influence them directly.
And if you still have the hesitation in how to reach influencers on different social media channels?
I suggest that hiring an influencer with the right email template is the best next step of following. How to approach is the thing, we are here:
- Compose your email short and direct (only a couple of sentences).
- The subject line should reflect intimacy like “Collaboration offer, ” a new partnership this year.”
- You will get a positive feedback if you do not keep on one particular email template. Try to know the influencer persona better by proper research.
- Offer your products or services for free or with a big discount.
- It would be best if you keep on following up influencers several times by email at different intervals to getting their attention.
To sum up, reaching out to influencers needs consistency and follow-up to plus some proper research and influencer marketing tools to be specified, which influencer best fits your needs. Try out to build a long-term interaction in the process of finding a list of influencers.