Influencer selection is increasingly crucial to the success of a campaign as influencer marketing becomes more widespread on different social media platforms, especially Instagram.
For those brands that work with influencers to take their brand marketing strategies to the next level, checking for fake followers is critical when choosing an Instagram or TikTok influencer to collaborate with.
These influencers need an engaged and enthusiastic following. But what if their followers are fake? It can be hard to tell the difference, but there are a few ways to identify fake Instagram followers.
What are fake followers?
Fake followers are the term given to an account formed for unsolicited purposes and don’t actually participate in social media.
In a nutshell, a fake Instagram account is one that is not truly managed by a single person. Some of these accounts are created in bulk by humans, while others are created in bulk by bots. Some are used to spam comments, likes, etc., while others are left dormant.
Top reasons fake Instagram followers could be a problem
Instagram has become a powerful tool for many people and businesses to express themselves and promote their products or services. With the power of social media, the ability to acquire followers is often tempting, however, having fake Instagram followers can be problematic.
Fake followers not only hurt your credibility but could also impact your bottom line. Here are the top reasons why fake Instagram followers are a problem.
- Fake Instagram followers don’t engage with your account.
- Your engagement is inconsistent compared with genuine accounts.
- They hurt your credibility.
- They may even get you banned from Instagram or get you into trouble.
- IG fake followers bring spam with them.
- You won’t earn money using fake followers.
How to identify fake Instagram followers?
Instagram fake follower check really matters. There are a number of warning signs to look out for when attempting to determine whether or not an account is fake, even though fake Instagram followers might not always display the same warning signs. These signs include:
1- Keep an eye on follower spikes
For the majority of people, it is normal for follower counts to increase gradually. Most fan bases will grow steadily unless someone suddenly attracts a huge following after appearing on a TV show or film. You can be relatively sure that someone is buying followers if their following suddenly increases and then plateaus.
2- They have unusual numbers
When it comes to the number of followers, people followed, and degrees of engagement, genuine accounts frequently follow similar patterns.
For instance, they can have hundreds of followers and likes, but few followings in return. Maybe they don’t post very often, if at all. This doesn’t necessarily mean that they are a bot, but it does suggest that will be of limited value as a follower. They undoubtedly have no impact on anyone.
Genuine influencers will have more followers than accounts they follow – often by a substantial margin.
3- Check out their followers
Instagram fake follower check is a must before reaching out to a potential brand influencer. Here are the red flags that help you decide if an influencer’s followers are fake:
- Followers with no photos or posts: You can usually conclude that followers who haven’t posted or don’t have a profile photo are fake if they follow an influencer. Brands should look out for influencers that have large private account followings and “spammy” usernames.
- Irrelevant and/or spam comments: Look through a few photos and scan the comments. Don’t assume that their followers are active and real if influencers only have tons of comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.
- Following/Followed by “fan-buying” services: One or two fan-buying accounts may be visible if you check through their followers and the people they follow.
- Their username: Numerous numbers or a random letter combination make up their username.
- Number of followers/following: They have few followers, but follow thousands of accounts.
4- Analyze the quality of engagement
Since comments take more time and energy than simply liking or sharing a post, comments are the most valuable form of engagement. Therefore, it’s a good sign if you come across an influencer profile with many comments on each post. However, you should take a moment to browse through these comments and check for their quality.
5- Look at their posts
Influencers with fake Instagram followers and fake account creators lack the time to fill their spam profiles with a ton of interesting, original content.
You’ll typically notice one (or all) of the following four things when scrolling through their posts:
- Primarily promotional posts
- Posts that offer fake deals or discounts
- Posts that don’t match the bio or profile picture
- Posts published in a short period of time apart
In the latter case, their common tactic is to post a few things as soon as they create the account, frequently hours apart, and then never again.
Therefore, it could be a sign that a profile is fake if it makes 5 posts in a short period of time and then stops posting.
6- Examine their follower
Profile picture, bio, and username are all very important fake Instagram account checker factors.
#1 Profile pic: The profile pictures of fake Instagram accounts are typically blank, generic stock photos, or images of objects, not people.
#2 Bio: Fake Instagram users will either not have a bio or have one that is very generic, contains random promotions, or doesn’t match the posts they are making.
#3 Username: If you try to enter a username when creating an Instagram account that is already taken, you’ll get suggestions for the same name with a bunch of numbers added on. Being @jack235456932480234 isn’t exactly appealing to common people, especially since it’s a difficult username to remember.
7- Use an automated tool
Searching through Instagram followers and checking all the above-mentioned factors manually is time-consuming and tedious.
You can use an Instagram fake followers check app to simplify the process of recognizing fake Instagram followers.
Here are two Instagram audit tools that can help you identify fake Instagram followers.
#1 Social Audit Pro
This is unquestionably the best Instagram follower audit tool you need if you’re serious about cleaning your Instagram of fake followers as quickly and effectively as you can.
This fake Instagram account checker examines each of your followers and classifies them into categories of good, dormant, slightly suspect, and very suspicious. Social Audit Pro also gives you more details such as the ratio of businesses, regular users that follow you, the percentage of your male/female followers, etc.
As a fake Instagram account checker, it helps you block or remove all of the suspicious or ghost followers using their follower cleanup tool.
Another IG fake followers checker like the one mentioned above, called FakeCheck, uses your engagement rates to calculate the number of fake followers you have.
In conclusion, it’s important to be aware of the potential for fake Instagram followers. As more and more businesses use Instagram as a marketing platform, it’s even more critical to be able to identify these accounts in order to maintain an authentic presence on the platform. By taking note of user activity, interaction with other accounts, and account details, you can easily identify potentially fake followers so that you can take action if needed.
Your followers could include some fake ones. Even if you’ve never purchased followers, it’s likely that a few bots have followed you. This is largely unavoidable — and many bots are harmless — but you should still report them to Instagram.
1- Look at the number of their followers/followings
2- Analyze their engagement rate.
3- Keep an eye on follower spikes.
4- Examine their comments on the post.
5- Consider the age of their account.