How To Create An Influencer Media Kit In 2024?
Have you ever heard anything about an influencer media kit? It’s a representation that shows an influencer’s past partnership and performance metrics. But how to write yours and what data do you need to include?
Different sizes of influencers (from micro to mega) need to create their own social media influencer media kit to apply for different collaborations easily. In this article, we will show you how to write it like a pro and collaborate with brands.
What Is An Influencer Media Kit?
Like a CV or resume, an influencer media kit shows your recent activity, statistics, and unique content creation style. It shows your past partnerships with other influencers and brands and different performance metrics. In simple words, a good media kit can convince brands (and other collaborators) that you have the strategy to engage with your online audience.
This media kit for influencers needs to be easy to understand and helps you keep track of your campaigns and performance over time. But that’s not it, you can easily work with different brands by sharing your previous activity.
So, in other words, it’s a resume for influencers to show brands the benefits of working with them.
What should you Include In An Influencer Media Kit?
Now that you know what a media kit influencer is, let’s see what you need to include in it.
Start your influencer media kit by writing a short biography of yourself, your background, and content created on your social media channel. If you attend master classes, appear in magazines, or study a related subject in college, mention your achievements.
2. List of Social Media Platforms
If you have multiple accounts on different platforms, mention them in your media kit influencer sheet. Provide a link to each of your accounts and add the number of your followers.
3. List of Campaigns And Collaborations You Have Joined
The most important part of each media kit influencer sheet is showing the success of your previous brand and product collaborations. Provide information about the brands you have worked with, how much value you delivered to your partner, and the success of your influencer campaigns.
By providing such information, you help brands understand the benefits of working with you to grow their customers, get more leads, post likes, etc.
4. Audience Demographics
To find better collaboration opportunities, you need to provide your demographic metrics, such as age, gender, and audience location. This way, brands with the same mindset and audience persona can find you.
You can write your social media influencer media kit’s average likes, comments, and engagement rate. Details such as growth rate and engagement metrics can show that you have a real and engaged audience.
5. Contact Information
The last thing to make your influencer media kit is the contact information, so brands can easily find you and discuss sponsorships.
How To Create An Influencer Media Kit?
Now that you know what a media kit influencer sheet is, let’s see how you can write yours.
1. Check Some Examples
If it’s your first time writing a media kit, it’s better to check some media kit influencer examples to know how other creators write. You can search on Google and get inspired by their work.
2. Collect Your Data
In the previous section, we talked about what information you need to add to your influencer media kit. So, analyze all of your social media accounts and make sure to calculate your engagement rate.
If some data has recently decreased, or you think it can not represent the reality of your work, you can cut it. Instead, focus on the positive parts and your best collaborations.
3. Use A Template
To make your work easier, you can get help from influencer media kit templates unless you are a pro in Photoshop. Canva is one of the best tools, with many free templates you can try. These templates are customizable, and you can add your information to it.
Pay attention to details such as the color palette and your font, since they can reflect your style and creativity.
How To Find Influencers For Your Brand?
Collaborating with social media influencers in your niche is a perfect opportunity to tap into your target audience and grow your customers. You can try different methods to find influencers in your industry, such as monitoring your competitors, searching on Google, and hashtags searching on social media platforms.
Once you find them, check their follower count and engagement rate to ensure they have active and real followers. Then, you need to find their contact details, read their media kit influencer sheets, and connect with them to ask about the collaboration cost.
This process can take so much time and effort. That’s why we have a better solution that helps you find your best collaboration march in a few minutes.
Ainfluencer – The Best Way To Work With Influencers
Ainfluencer is a free and end-to-end influencer marketing platform that connects brands and influencers across Instagram and TikTok. This marketplace provides every tool you need to run a collaboration and campaign, from searching steps to the payment; you can do them on this platform.
With an AI-powered search engine, you can use more than 20 targeting filters, such as age, gender, niche, location, engagement metrics, budget, etc. You can find potential influencers in a couple of minutes. Then, you can view each creator’s influencer media kit, including engagement rate, work description, collaboration fee, etc.
You can then use the chat feature to contact and talk with the influencer. There are more than 500,000 influencers across Instagram and TikTok, which is increasing. So, if you are ready to find your influencer match to work with, sign up on Ainfluencer for free now.
Having a media kit for influencers is essential for creators to showcase their past collaborations and metrics to potential brands and collaborators. By including key information such as a bio, social media platforms, campaigns, audience demographics, etc, influencers can provide a clear overview of their work and style to potential partners.
After providing an influencer media kit template, here is what you need to include in it:
A short bio about yourself and your work,
List of active social media platforms,
Audience demographics and performance data,
List of your previous works and collaborations,
If you don’t know where to start, search for influencer media kit examples and check how other creators have written their resumes. Then, try using free templates from Canva to write and customize yours.
An influencer media kit is a document that provides information about your work and performance. It includes details such as your audience demographics and your previous collaborations.