Brand engagement marketing is such an important concept for every business to know.
Brand engagement is the way your customers interact with your business. How they shop for your company, how they talk about your company, and commonly, how they interact with you on social media. Developing your brand engagement is essential to getting your name known and talked about. And an influencer marketing platform can be a big help.
So, this article will show you how to build and increase brand engagement to boost sales as well as awesome brand engagement examples to help you get ideas for your own business.
Therefore, if you are looking for a quick way to create a positive brand engagement rate on social media, influencers can help you a lot. And an influencer marketplace like Ainfluencer can easily connect you to the right influencer.
What is brand engagement?
Increased brand engagement is one of the most desired marketing outcomes a brand could have. It’s more than just brand awareness and shows how committed your customers are to your brand through their behaviors. Building a strong level of engagement is related to your customer’s emotional connection to your business and it provides several significant advantages, such as boosting sales, increasing customer loyalty, and more.
How to increase brand engagement?
Brand engagement is essential for small and large businesses to increase their customer base.
Here are some ways to boost your engagement marketing:
#1 Run contests
Running social media contests and giveaways is one of the best ways to boost your engagement rate in marketing. If you are selling a product or offering a service, you can set that as the prize of the giveaway and you can also provide discount codes for anyone who has participated. Making interactive promotions is a serious way to get your client engagement up.
#2 Work with your industry influencer
Another effective way to build and increase customer engagement is by working with social media influencers. Influencer marketing is one of the top trends in digital marketing that helps you get more exposure, leads, sales, and so much more. An easy way to find local influencers, connect and collaborate with them is by using an influencer marketplace.
Ainfluencer is a free influencer marketing hub that helps you find local influencers in your niche to contact. You can sign up on Ainfluencer for free and create your first marketplace ad to introduce your business. Influencers can view this ad and if they are interested, contact you. Or you can send the campaign directly to your favorite influencers.
You can view and filter through thousands of influencers with Ainfluencer. View their profile to see more details like their engagement rates or follower size and if you are interested in working with them, you can simply send them invitations.
#3 Offer discount codes and giveaways
Use customer engagement marketing tactics with your audience and offer discounts through certain coupon codes to increase your engagement in marketing. This fosters excitement and encourages them to engage with your brand to win rewards.
#4 Personalize Interactions
Brand engagement is all about making personalized experiences with the customers. Use customer data to personalize communications and recommendations. People are more likely to engage with brands that understand and cater to their individual preferences.
Top brand engagement examples
Studying successful brand engagement examples is a great way to see brand engagement in action. Hopefully, these brand engagement examples help you come up with your own creative ideas.
One of the most iconic brand engagement examples belongs to Netflix. Netflix’s focus on personalization and user experience has led to increased usage and is one of many brand engagement examples that focuses on delivering content unique to every user.
So, you will be presented with related shows on your Netflix homepage, which can keep you interested in watching TV and probably lead to skipping hanging out with friends!
Another one of the best brand engagement examples that businesses can learn from belongs to IKEA. This brand has expertly adapted to online life as the company makes it super simple to interact with designs online. You can change colors, see its approximate size, and more on IKEA’s website.
IKEA use video chat and augmented reality technologies to offer their audience the best online purchase experience. That helps customers with their home designs to see which planning suits them. Also, IKEA’s AR app shows the company’s online catalog to allow users to envisage how new furniture will fit into their homes.
The next brand in our customer engagement examples belongs to Sephora. Sephora’s client engagement strategy is based on getting customer feedback and using it to make themselves better. This is one of the best ways to make your audience feel heard and build trust for your brand.
Another one of our brand engagement examples on this list is Spotify which carefully curates music for everyone based on their listening habits. When users open up the app, it presents them with customized mixes where each of the playlists has the tagline “Made for [your name]”. This personalization has been an effective engagement marketing strategy for Spotify.
Customer engagement marketing is what Uber does best and our list would be incomplete without this customer engagement example. Uber focuses on solving their consumer’s transportation issues in a cheap way and places a high emphasis on their customer service department.
6. Whole Foods
Increasing customer engagement on social media is one of the top marketing trends in the last decade. Whole Foods’ automated Facebook chatbot sends customized recipes based on user questions. This helps Whole Foods create a positive, caring relationship with their consumers 24/7.
Fender, one of the world’s best guitar manufacturers, has a great customer engagement model to follow too. They offer a series of affordable guitars based on player experience so that guitar players don’t have to break the bank to buy their first Fender.
In February 2020, Starbucks UK partnered with Mermaid to support transgender and gender-diverse youth with their #Whatsyourname engagement marketing campaign.
This campaign positioned Starbucks as a caring business that supports the trans community which can be regarded as one of the best brand engagement examples.
During October 2019’s national pizza month, Digiorno offered free pizzas to users who tweeted #Deliverydigiorno which significantly drove up their client engagement on social media.
As we mentioned above, offering discounts and giveaways are among the best practices for increasing brand engagement and Digiorno executed it perfectly.
10. Hello BC
COVID hit the tourism industry hard in 2020. So, Hello BC ran a customer engagement campaign that emphasized that the beauty of British Columbia was waiting for tourists after the pandemic – the hashtag they used was #ExploreBCLater.
How Do You measure brand engagement?
After explaining different examples of brand engagement, let’s explain how can you measure how much your customers are engaged with you.
Measuring brand engagement helps you understand how effectively you are connecting with their target market and how well your brand is resonating with customers. There are several ways to measure brand engagement, and here are some common metrics and methods:
1- Social Media Metrics
Social media platforms provide valuable insights into brand engagement. Key metrics include:
- Likes, shares, and comments on posts: Indicates how well your content resonates with the audience.
- Follower growth: Measures the increase in your social media audience.
- Click-through rates (CTR): Tracks the percentage of people who click on links in your posts or ads.
- Mentions and brand hashtags: Measures the frequency of your brand being mentioned or used in hashtags.
2- Website Analytics
Analyzing website data can provide insights into brand engagement. Key metrics include:
- Time on siteIndicates how long visitors spend on your website.
- Pageviews: Measures how many pages a visitor views during a session.
- Bounce rate: The percentage of visitors who leave the website after viewing only one page.
- Conversion rate: Tracks the percentage of visitors who complete desired actions, such as signing up for a newsletter or making a purchase.
3- Email Engagement
For email marketing efforts, key metrics include:
- Open rate: Measures the percentage of people who open your emails.
- Click-through rate (CTR): Tracks the percentage of email recipients who click on links within the email.
- Unsubscribe rate: Measures the number of subscribers opting out of your email list.
4- Surveys and Feedback
Conducting surveys or gathering feedback from customers can provide qualitative insights into brand engagement. Ask questions about brand perception, satisfaction, and loyalty.
5- Net Promoter Score (NPS)
This is a metric that measures customer loyalty and their willingness to recommend your brand to others.
6- Customer Reviews and Testimonials
Monitoring and analyzing customer reviews and testimonials can also provide insights into brand satisfaction and engagement.
Brand engagement is a major marketing objective for both small and big companies. So hopefully these brand engagement examples gave you insights into how you can increase your own business’ engagement to retain and attract customers.
An example of brand engagement on social media is the sportswear brand “FitGear” running the #FitGearChallenge campaign. They invite followers to post workout videos in FitGear apparel, tag the brand, and use the hashtag. FitGear responds, reposts some content, and hosts live workout sessions, creating a positive brand association and community engagement.
Even though this idea is imaginary, it can be a perfect example of a brand engagement campaign on social media.
To boost brand engagement, create valuable content, be active on social media, run contests, encourage user-generated content, partner with influencers, personalize interactions, respond to feedback, host live events, use gamification, maintain consistency, utilize visuals effectively, and monitor analytics for continuous improvement.