12 Best Influencer marketing tools in 2022

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Influencer marketing tools can help many businesses to perform a high-quality influencer marketing campaign and grow more robust relationships with their audience. It has been proven to increase brand awareness and achieve marketers’ goals.

I know that you might have faced barriers and fallen into the trap of significant issues to run your Influencer marketing strategy. Yet, there might be different ways of Influencer marketing for businesses, no matter what size, to deploy your influencer marketing strategy.

Have you ever tested out any influencer finder tool for your business?

The good news is that you can make a clear marketing road towards your business using such tools.

Grow your business with influencer marketing

Using influencer marketing for your business can be a great way to build connections and grow your business. It is the time period when the people on social media sites such as Instagram, Twitter, Facebook, or YouTube are paid to promote products or services through their profile page.

The basic idea of influencer marketing is that you will pay an individual with a large following in one area to promote your product or service through his/her social media account. With the help of influencer marketing tools, you can find influencers in different categories.

let’s see what influencer marketing tools exactly are!

What are influencer marketing tools?

Influencer marketing tools are online platforms that help marketers ease the process of influencer marketing. They also come in handy to save money and energy. Since most of these tools are paid, there are also free influencer marketing platforms you can count on, especially if you are in the early stages of your business. 

Nowadays, influencer search is not the only thing influencer marketing tools can do. They automate your influencer marketing campaign from A to Z

Benefits of using influencer marketing tools?

Influencer marketing tools provide you with many advantages. These platforms can make the whole process of influencer marketing campaigns and influencer discovery much more effortless.

  • Influencer research can be done more efficiently.
  • You can search for influencers based on your niche and campaign requirements.
  •  Influencer search engines make the search process more manageable.
  • They have rich databases of pre-vetted influencers willing to work with brands.
  • Influencer profiles can be sorted into different categories, making it easier to find the right influencer of your niche.
  • You can filter the results based on location, engagement rates, hashtags, price, etc.
  • You can track the performance of your campaign and see real-time results.

However, finding the right tools could be challenging since there are many options.

Here, I have selected 12 influencer marketing tools that you can use based on your needs to get the best result for your influencer marketing campaign.

Let’s dive in to figure out these tools:

12 best influencer marketing tools:

1. Ainfluencer

Ainfluencer is one of the best influencer marketing tools to grow your business with. This all-in-one-package Instagram influencer tool is a DIY (DO it yourself) platform for influencer marketing 100% FREE with no hidden fees.

Ainfluencer-influencer marketing tools

Doing everything is free of cost when you create your first ad, discover influencers, invite, and collaborate. Moreover, to Ainfluencer’s free registration, businesses can pay the charge to influencers when the deal is locked down, and the post has been published.

Ainfluencer offers secure payment that will hold funds until the post has been published according to the agreement with the influencer.

Ainfluencer dashboard
  •  You can browse through thousands of different Instagram influencers to find your right influencer.

Also, You can scale your marketing efforts to reach the best influencers, especially micro and nano influencers.

Ainfluencer Features

  • Includes page audit

It shows the influencers’ insight into real-time metrics, including engagement rate, avg likes per post,avg comments per post, like/follow ratio, and comment/followers ratio.

  • Custom search filters

You can explore and pick up your niche target influencer with multiple factors like keywords, hashtags, location, number of followers.

  • Include a built-in chat system for an intelligent workflow

Once a connection is made with an influencer, you can use the chat system and approval workflow to lock the deal down.

  • Review engagement statistics in an easy-to-understand chart format

2. Buzzsumo

Buzzsumo is another influencer research tool that helps you find influencers and build relationships. It provides content research, discovering new ideas, and finding top influencers.

It is also a great choice for content creators to find related content. Indeed you can also use it to find the most popular posts and ideas in your particular content niche.

buzzsumo-influencer marketing tool

Using Buzzsumo content insights will serve you to generate ideas, create high-performing content, monitor your performance, and identify influencers. In other words: Buzzsumo allows you to find out what pieces of content had been shared most on the internet. 

3. Awario 

Awario is a social listening tool that includes conversations about their brands, products, or services and influencer research. It can deliver instant mentions from all around the web and social media.

This software collects and analyzes data to drive highly actionable insights that will help you improve your results, to attract more customers and potential clients.

Awario-influencer marketing tools

4. Heepsy

Heepsy is one of the best influencer marketing tools that connect agencies and brands with influencers to find Instagram and Youtube influencers in their industry based on location.

It is a nice tool designed to ease companies’ influencer research to reach the influencers that best fit their needs.

Heepsy-influencer marketing tools

5. HypeAuditor 

HypeAuditor is an influencer finder tool known as an analytical platform for transparent and influencer fraud-free detection.

It lets you discover perfectly relevant Instagram, YouTube, and TikTok influencers across 18M profiles

HypeAuditor-influencer marketing tools

6. Tagger

As one of the most efficient influencer marketing tools, Tagger takes care of all the main aspects of influencer marketing campaigns. First of all, it’s a marketplace that offers a database of a few million content creators. 

Tagger-influencer marketing tools

And if you want in-depth analytics, Tagger will deliver as well. The service works better for more prominent brands.

7. Grin

Grin is an influencer finder tool. Its services include getting companies to find, recruit, and get advertised by prominent influencers. Its services expand over a variety of multi-purpose applications such as Shopify, Gmail, WooCommerce, Office365, Slack, PayPal, and Google Drive.

Grin-influencer marketing tools

8. Upfluence

Upfluence is an Instagram influencer tool, offering a well-rounded set of features. A pivotal part of influence, however, is its influencer search tool and discovery engine. 

It features a massive database of over 3 million influencer profiles. Upfluence’s AI indexes and updates these profiles in real-time. The algorithm analyzes each piece of content for reach and engagement. 

Upfluence-influencer marketing tools

9. Aspire

Aspire is one of the influencer marketing tools with its ROI-focused platform that aids in discovering industry experts and influencers. From there, it helps provide the tools to effectively manage influencer campaigns, affiliate programs, product seeding, and more.

Aspire-influencer marketing tools

Aspire’s standout feature is customizable campaign workflows. Some brands want to control every aspect of their strategy, while others are only focused on getting their name out to their target audience. Aspire has step-by-step campaign workflows and the flexibility to customize every aspect of the program journey and the CRM.

10. Influencity

Influencity has access to over 70 million influencers, and users can save and organize user profiles in one place. Each profile provides basic info and extensive reports of their reach and performance. They also offer an easy export feature for their comprehensive reports so you can dive deep into data in your preferred format.

Influencity-influencer marketing tools

11. NeoReach

Neoreach allows you to filter through millions of influencers’ insights and analyze the fans of influencers with comprehensive audience demographics to find your perfect match. Within the NeoReach dashboard, manage your influencer communication, contracts, deals, and reports on how your campaign is performing. Instantly unlock historical performance and pricing insights on social influencers.

NeoReach-influencer marketing tools

12. Fourstarzz Media

Fourstarzz Media is a great influencer marketing tool for smaller brands. It offers a marketplace with nearly a million content creators to choose from and a powerful influencer search engine with detailed filters. You can also compare various creator profiles based on metrics like ER and reach. Apart from that, they are ready to help you with campaign management.

Fourstarzz-influencer marketing tools

Fourstarzz Media has an inventory of more than 750,000 influencers. This influencer marketing tool allows you to filter the influencers based on location, channel, gender, influencer type, and audience type.

Further, narrow down your results by comparing influencer profiles by reach and engagement rates. Additionally, you can compare audience demographics, interests, estimated post values, and content types.


I know that it might be a difficult choice at a glance which influencer marketing tool resonates with your small business approach. However, there is no fixed recommendation to come up with the most appropriate influencer marketing tool.

Every tool has its own efficiency and advantages, but if you leverage your local or small business rapidly, Ainfluencer can be a great tool. In that case, you can experience your social business life with a free ad that can bring you the best marketing results.

Where can I find influencers for free?

Another way to find influencers is through influencer marketing platforms. Some of these great influencer databases are free and simple. For example, Ainfluencer is an easy to use platform with an AI engine that helps you find influencers fast and 100% FREE

What platform is best for influencer marketing?

Facebook as the world’s largest social media network, perhaps is the best influencer marketing platform with its large audience and successful advertising campaigns.
Along with that, Instagram, Youtube, and Twitter are among the most popular influencer marketing platforms.