20 Top Kid Influencers On Instagram To Grow Your Brand In 2023

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Thanks to social media’s power, kids today are far more significant than ever. Because of the medium, they can connect with millions in a matter of seconds. However, it’s not just for talking to friends.

While other children waste time on social media aimlessly, some are developing artistic expressions on different platforms. Kids influencers use these platforms to create fantastic content and start powerful movements. 

If you are a brand looking for kids influencers to collaborate with them and increase your brand awareness, you are at the right place!

These 20 kid influencers have built large followings and engaging content from unboxing videos, tutorials, and family vlogs.

How to find kid influencers on Instagram?

If you’re looking for the best kid influencers on Instagram, you should try Google search, Instagram hashtag search, or using influencer marketing platforms and marketplaces.

Google can be a great help in finding influencers on Instagram. You can type “kid influencers on Instagram” into the Google search bar and check the results to see if they are a good fit for your brand or not. 

You can also search for kid influencers by hashtags on Instagram. By typing “#kidinfluencers,” you can check top kid influencers’ profiles and go through their profiles.

Finding kid influencers on Instagram can be daunting if you go through the search process yourself. You can easily find influencers most relevant to your brand by using influencer marketplaces.

Ainfluencer is among the easiest and most significant influencer marketplaces that connects brands and influencers to ease collaboration.

You can find Instagram influencers in your niche, and explore and invite influencers based on category, hashtag, engagement rate, number of followers, etc.

Check out this video to see how Ainfluencer works.

20 top kid influencers you need to follow

1. Ryan Kaji (@ryansworld)

With millions of YouTube subscribers and almost 160K followers on Instagram, Ryan is one of the highest-paid YouTube kid influencers. 

He started his journey of getting famous by sharing his videos of unboxing toys. Now he has his own branded line of toys, “Ryan’s World” toys which can be found on the website and at Walmart.

Connect with Ryan


2. Ethan Gamer (@ethangamer)

Ethan is a famous gaming influencer with a sleek shine that has made him a reputable gamer, primarily because of his YouTube channel on which he coaches his subscribers and other gamers with his gaming lessons.

He is one of the top kid influencers who has developed his own mobile game, “Ethan Gamer Land,” which is available for iOS and Android. 

Invite Ethan to Collab

3. Leticia Perez (@littleleticiaperez)

The Canadian fashionista Leticia is a child influencer with 242K followers on Instagram, where she posts stylish outfits, daily mini vlogs, and family pictures. Although she is just a kid, her fashion style can easily rival the older generation.

Invite Leticia to collaborate

4. Hawkeye Huey (@hawkeyehuey)

The 12-year-old photographer and youngest ever for NatGeo, Hawkeye, is among our list’s most famous youth influencers.

His Instagram feed, with nearly 170K followers, features eye-catching photos taken with his father, Aaron Huey, who is a National Geographic photographer and one of the best Instagram photographers.

Talk to Hawkeye

5. TolliverBoyz (@tolliverboyz)

The Tolliver Boyz are 3 Superstar Gen Z brothers with an evident flair for fashion and style. These kid influencers have 116K followers on Instagram, where they post various stylish outfits, travel stories, and pictures as fashion models.

Work with Tolliver Boyz

6. Henley Alexa (@henley.alexa)

Henley is a model, actor, ice skater, and one of the greatest kid influencers with 123K engaged followers. She posts her daily experiences, colorful styles, skating exercises, and many related Instagram branded content. She has partnered with brands like Kidfocus and Justplayproducts.

Collaborate with Henley

7. Jillian and Addie (@babyteeth4)

Jillian and Addie are the sisters who created an enormous Instagram account with 68K followers and their very own YouTube channel called BabyTeeth4. Their sweet but humorous candy reviews are so unforgettable that they garnered over 1.6M  subscribers. These micro influencers post pretty pictures and videos of their adventures as siblings.

Contact Jillian and Addie

8. Devynn Simone Lewis (@devynnsimone)

Devynn is one of the top kid influencers who loves sharing posts of herself playing golf, doing yoga, and spending time with her family. She can be the best choice for brands that are looking for nano influencers under 12 to work with. 

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Connect with Devynn

9. Anastasia (@amcprincessana)

Anastasia is an Arthrogryposis Multiplex Congenital (AMC) patient famous for her cheerful and lively character. Anastasia cooperates with many brands, including Beautifully Hued, to spread the word about children living with physical disabilities.

Send Anastasia invitation

10. Adley May McBride (@adleymcbride)

Adley, daughter of internet sweethearts Shaun and Jenny McBride, is a famous YouTuber and child influencer. She has 2.4M subscribers on her YouTube channel, known as A for Adley, and an IG profile with 77K followers.

Work with Adley

11.  Lyla Grey (@lifewithlyla)

Lyla grey is a high-energy pint-sized actress who doubles as an energetic dancer. She is one of the top kid influencers who enjoys physical play, so she may not dance, but you can find her trying out new toys. She has cooperated with other toy brands, including Blumedolls and Justplayproducts.

Talk to Lyla

12. Scarlet Snow Belo (@scarletsnowbelo)

Based in the Philippines, the 6-year-old daughter of celebrity doctors, Scarlet, has 5M followers on Instagram, which makes her one of the best kid influencers on our list. 

She mostly shares content about her family adventures and her love for people and pets on her profile. 

13. Lorenzo Greer (@tekkerzkid)

The BCFC Academy Footballer, Lorenzo, is known as Tekkerz kid, is among the top youth influencers in the football category. On his IG page and Youtube channel, he shares all types of entertaining videos, from shooting tutorials to unboxing videos. He is mainly sponsored by big brands like Cartoon Network and Nike.

14. Ava Marie Foley (@avafoley)

Ava enjoys sharing videos about the latest trends in fashion, dance, and girl charm. She is among the top child influencers with 740K followers on Instagram and also has a YouTube channel with over 2M subscribers. 

She was a guest on talk shows such as Jimmy Kimmel Live, Ellen DeGeneres Show, and The Late Late Show.

15. Greta Thunberg (@gretathunberg)

Although many kid influencers achieve fame simply by having fun, Greta took a different way. She is a climate change and environmental activist known worldwide for her global protests to get governments to reduce their greenhouse gas emissions.

With 14.5M followers, Greta is one of the greatest kid influencers on Instagram.

16. Taytum and Oakley Fisher (@taytumandoakley)

Taytum and Oakley are the 6-year-old twins of the celebrity couple, Kyler Fisher and Madison Bontempo. With over 3M Instagram followers, these top kid influencers are pretty famous on social media.

They also made their on-screen debut when they starred in the popular TV series Pretty Little Liars. 

17. Elle Lively McBroom (@elle)

The 6-year-old youth influencer, Elle, is the daughter of a professional basketball player and black fitness influencer. “The ACE Family” is a YouTube channel with nearly 19M subscribers run by her family. Elle’s Instagram account has 4.4M followers, making her one of the best kid influencers on Instagram.

18. Everleigh Rose Soutas (@everleighrose)

Based in California, Everleigh is one of the best youth influencers in the dance category. 

Her mother runs an Instagram account that boasts 5M followers. She also posts daily vlogs and many toy videos on her Youtube channel.

Social media runs in the family. Oakley Fisher and Taytum Fisher, her younger cousins, are also top kid influencers.

19. Niana Guerrero (@nianaguerrero)

Niana is a 15-year-old YouTube and dance content creator. This Filipino youth influencer has 14.2M Instagram followers, 14.5M YouTube subscribers, and 30.6M followers on TikTok. Together with her brother, Ranz Kyle, she won the Kids Choice Entertainment Champion award in 2019 for their work on YouTube. Aside from dance videos, she’s also known for prank videos and daily life posts.

20. Ava and Leah Clements (@clementstwins)

American fashion models and twins have been named the most beautiful twins in the world. With over 1.8M followers, they are among the most popular kid influencers. They have worked with brands like Skechers, Hurley, Nike, Disney, and Old Navy. 


In conclusion, kid influencers are becoming increasingly popular on social media. Brands are starting to see the potential in working with these young stars, and parents appreciate the positive messages that their children are receiving.

With the right approach, kid influencers can be a powerful marketing tool for your business. So, be sure to do your research and find the right people to work with!

1- Who is the most famous kid influencer?

Ryan Kaji is one of the highest-paid kid influencers, thanks to having millions of YouTube subscribers. It began in 2015 when his parents started sharing videos of him unboxing toys.

2- Is it okay for kids to make money as influencers?

Kid influencers can be extremely valuable on Instagram. The reasoning behind this is just personal opinions since the law does not prescribe detective behavior to attain Instagram fame. Nevertheless, posts reveal that the incentive for celebrities at such a young age can be challenging to control, so moms and dads have to monitor their actions carefully.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com