What to Post on Instagram? [10 Best Instagram Post Ideas in 2024]

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Are you struggling with Instagram post ideas or creating content for multiple social accounts? Frustrated with figuring out what to post on Instagram while staring at a blank screen? You’re not alone!

To refresh your Instagram marketing, keep everything active. This article will give you creative Instagram post ideas to beat the IG algorithm, engage your followers, and make your posts stand out. 

Now, let’s delve into the post ideas for Instagram.

Top 10 Instagram Post Ideas

Managing an Instagram brand account can be challenging, involving the best time to post on Instagram and new post-Instagram story ideas to increase your audiences. 

Here are some Instagram post ideas for your business, encompassing various content types such as Instagram Reels, Stories, Live, and IGTV. 

Instagram Post Ideas
Instagram Post Ideas

#1 Create an Interesting Challenge

You have two options: start a challenge or join one. It’s easy to get involved no matter what you’re good at. If you have a food business, ask your customers to share their favorite dishes and give them a go using your product! Or, join Instagram challenges that big businesses in your industry have already started.

For businesses, consider using a fun challenge on Instagram to get people involved. Encourage your audience to join by sharing their photos related to the challenge, and create a special hashtag to make it more interactive. 

Being creative on Instagram helps boost engagement, encourages sharing, and increases your reach, which are all important for growing your brand visibility on social media and increasing brand awareness on the platform.

#2 Share User-Generated Contents

Let your followers know you’d love to see them using your product. Make an Instagram hashtag and ask users to tag you in their posts so you can see how they use your product.

Just inform users that you’ll share their pictures and give them credit. You don’t have to do everything on your own. Share your top customer content with their permission. So, try user-generated content!

Read Also: How To Repost On Instagram

#3 Start with Catchy Caption

If your brand has a unique style, challenge yourself to create captions before choosing or making a photo. 

Discovering your brand voice takes time. Look at how other brands write their Instagram captions, or read our complete guide on Instagram short captions for inspiration. Moreover, there are many Instagram caption generators to help you make a unique caption.

#4 Run Instagram Contests and Giveaways

Everyone enjoys getting free stuff, right? You can host a special giveaway exclusively on Instagram. A cool idea for your Instagram posts is to create a series about the giveaway. Build excitement by introducing a giveaway in one post, then reveal the giveaway dates in a separate post. Share all the details in the following post, and conclude the series by announcing the prize in the last post!

If you’re launching a new product, contests are a fantastic way to reach more people and involve your community on Instagram. Capturing leads and information from your Instagram followers is a challenge, but an Instagram giveaway idea or contest can make it happen.

#5 Ask to Tag Someone 

Encourage your followers to tag a friend in the comments who might like your product or relate to your post, either on its own or as part of a contest. Consider offering a prize.

This strategy helps you get social proof and attract new users to your brand. However, use it wisely to avoid seeming like you’re just spamming for followers. Come up with creative ways to encourage users to tag their friends.

#6 Use Behind-the-Scenes Content

Connect with your Instagram followers by sharing behind-the-scenes content, making them feel special, and showing the real you behind the brand. This approach adds transparency, builds trust, and offers a refreshing change from product photos. 

See also  +100 Photography Hashtags for Instagram Posts in 2024

#7 Save the Date Post

Planning to announce something or participate in an event? Take advantage of this opportunity to create a “save the date” post. It’s a simple Instagram post idea, and you can easily make a banner using Canva templates!

Unlike Stories that disappear quickly, posts stay on your profile for followers to revisit if they forget about the event. Followers can also save the post for later, giving you a boost in the algorithm.

#8 Interview on Stories

Interview Stories are a creative way to engage with your audience without giving control of your account to someone else. Instead of a traditional takeover, use Stories to host Q&A sessions with guests. Encourage your followers to submit questions and answer them in a series of Stories.

#9 Host Flash Sale on Stories

When you share posts on Stories, keep in mind that they disappear in 24 hours. You can make the most of this by using Stories for short-term sales, known as flash sales. In the retail world, flash sales can be planned or unexpected, but they are brief and encourage customers to make a purchase before the opportunity is gone.

For example, you can use Stories to announce an additional gift for the next ten orders. If your audiences were already considering a purchase, the added offer might motivate them to complete the order promptly. 😉Amazing, right?

Last but not least, up our list of Instagram post ideas is an influencer marketing strategy!

#10 Collaborate with Influencers

If you want to make your brand more credible and get noticed quickly, try influencer marketing. It’s a way to show off how great your products are through social proof. Partnering with influencers can bring lots of content and new followers to your Instagram. You don’t need big-name influencers with tons of followers. It’s often better for small businesses to connect with smaller influencers, like micro-influencers and nano-influencers.

Now, the important questions are: How do you find these influencers? How can you trust them and pay them? The answer is using an influencer marketing platform.

Ainfluencer: The Best Solution for Influencer Collaboration

Ainfluencer is like a cool matchmaker for brands and Instagram influencers. It’s like a super easy DIY marketplace, and the best part is It’s free for both brands and influencers! Who wouldn’t want a free platform that lets them manage multiple campaigns without costing anything? 

Ainfluencer is this awesome free marketplace that provides over 2 million influencers in your niche. It’s a safe and budget-friendly way for your business to team up with influencers who get your brand. With Ainfluencer, you can:

  • Create cool content for your products
  • Get your brand out there
  • Boost your sales
  • Become a big deal on Instagram, TikTok, and YouTube.

And guess what? Ainfluencer has features like holding onto the influencer’s fees in Trust/Escrow to keep your money safe. It makes sure influencers stick to their promises and lets you share your thoughts with reviews and ratings after working together.

Check out this YouTube video to see how it all works:

So, why wait? Sign up now and make your first influencer marketing campaign for free!

Create a Free Account

To Wrap Things Up

If you’re stuck and not sure what to post on Instagram, check out some creative Instagram post ideas on our list. Think about the types of content you haven’t tried yet and why. The best Instagram profiles mix things up to avoid being too one-dimensional or overly promotional. In this article, we’ve provided some tips to get your creativity flowing, and it’s time to create a post of your own. 


1. How Can I Make My Instagram Posts More Attractive?

Make your Instagram posts appealing with interesting designs, captivating videos, and colorful GIFs!

2. What Should I Avoid in My Business Posts on Instagram?

Avoid using too many hashtags.
Don’t post images found through Google searches.
Stay away from boring or repetitive content.
Don’t share multiple images one after another.
Avoid using engagement bait with irreversible content.
Refrain from stealing content from other Instagram users.
Always include a caption with your posts.

3. What Can I Share on Instagram Stories?

Instagram Stories are great for various content, including:
Promotions for products or events.
Engagement content like polls, Q&As, and question boxes.
Behind-the-scenes content showing the good and the bad.
It’s okay to be unpolished here.

4. What to Post on Instagram to Gain Followers?

Post a variety of content, such as:
Product photos,
Behind-the-scenes shots,
Instagram Reels,
User-generated content,
Instagram contests,
Video tutorials,
Influencer content,
Product announcements,
Motivational quotes.


For Guest Posts and Links Contact: Cyrus@ainfluencer.com