What is Instagram video Reels?

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Last year, Instagram tested the Reels feature in different countries. This feature is released to compete with TikTok. India and the United States claim that TikTok developer has close ties to the Chinese government, and the data that TikTok collects may be used for espionage purposes.

India blocked Tikotak and dozens of other applications. The United States tried to do the same until a new report said TikTok officials had agreed to sell their business in the United States. Microsoft has also officially confirmed that it has entered into negotiations with TikTok.

These days, when Tikotak is losing users due to China’s strained political relations with India and the United States, and other countries, it was the best opportunity for Instagram to release Reels. This is Facebook’s attempt to compete with TikTok.

What is Reels definition?

Instagram Reels is a completely new way to create fun and engaging video content from Instagram stories. After the first test in Brazil, the latest feature of the Instagram video has been released in Germany and France. Provides you with fun and engaging short videos on Instagram.

Record 15-second videos and edit with sound, text, special effects, and tags. Then share them with your “follow” users can choose from a huge archive of music, audio from other videos, or record the soundtrack to their reels. There’s also a video countdown timer to adjust the speed of your video – just like TikTok.

Instagram Reels can be shared in Instagram stories, sent directly to specific users, or added to the new Reels tab in the user profile. And there’s a new section in Instagram Explorer: Top Reels, where the best Reels have a great opportunity to get viral.

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Why is Instagram launching Reels?

If you think that most of Reels features seem very familiar you are right. Reels can be seen as a direct response to the growing popularity of TikTok – which has grown in popularity over the past 12 months. According to Adweek, TikTok generated the most downloads app in the first quarter of 2020.

According to recent data from Comscore, the percentage of US-based TikTok users aged between 25-34 increased from 22.4% in January to 27.4% in April, while the 18-24-year-old bracket fell from 41.1% to 35.3%.

Reels vs TikTok

There are similarities between Reels and TikTok. Reels can be considered TikTok that has been integrated with Instagram. Keep in mind that TikTok has some additional features For example, in TikTok you can upload duplex videos or audio directly.

Reels vs TikTok

What is the difference between Instagram Stories and Reels?

The biggest difference between Story and Reels is how they are sharing. When you upload a Reel, the video is automatically shared in the new Reels section of the Explorer tab. Also, you can share it on your page similar to IGTV. All the Reels you make will be visible in a specific part of your profile (like IGTV).

Reel feature has a variety of content editing tools than the story, including (AR) effects and a special tool for speeding up or slowing down video and audio content. The user can also put several clips together.

difference between Instagram Stories and Reels

How to create Instagram Reels?

Instagram Reels is a new mode in the Instagram Story camera menu that sits between the default mode and the Create mode in the bottom menu next to “Story”.

Add music to Reels:

  • To access it, just open the story camera and find the Reels icon. From this page, you can select your song by tapping the music icon.
  • Select the speed of your movie by pressing the play icon:
  • Select the duration of your clips by selecting the “stopwatch” icon. When you set a timer, a countdown starts.
  • You can choose to use previously saved filters, or you can scroll to the end and tap “Browse Effects”.
add music to reels

Make different Reels to attract more followers:

  1. Try to see and emulate other users’ Reels, sometimes these imitations are inspiring and give you different and specific ideas.
  2. When you try to create a Reels, you are presented with various features such as music, timer, speed setting, and various visual effects.
  3. You can use Instagram stickers and polls for your Reels for more interaction with your audience.
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How to use Instagram Reels for Business؟

Reels is one of the latest features of Instagram to make videos more visible and viral by users, this feature will help business accounts to increase the number of their followers. Reels provides a variety of features to users and is more attractive to content creators and business accounts.

If you use a business Instagram account, it is better to try Reels to improve and increase your followers. Reels is designed to be so fun and engaging so you can create engaging content to grow your business.

  1. Share tutorials by using Reels
    Due to Corona, people have more time to learn new things, Reels allows you to produce educational content on Instagram and record and share short videos.
    For example, a cooking plate can share its recipes on Reels.
  2. Use Reels to introduce store shop
    Instagram has become a big showcase for business owners in which the variety of products is increasing day by day and users are aware of this variety on the other hand can easily compare products with each other.
    By Reels, you can make your showcase bigger than before and show your products to other contacts for free.


At present, details about Reels algorithms and how it works has not been published and we do not know what kind of hashtags or ideas are better and more popular, but by previous experience can guess that using hashtags, respond Comments and producing high-quality content can be the key to success on Instagram.

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In 2016, after the launch of stories by Instagram, only 150 million users were members of this social network, now more than 500 million users use the story feature every day. Perhaps the future of Reels is brighter.

Influencers are currently using this new feature in the right way, and soon we will see the usage of this feature for all Instagram users, at the moment users cannot use all the gifs and stickers in Use their reels and it looks like Instagram is testing this feature. Influencers are also trying to find a new way for brand awareness and get closer to their audience by using Reels.