Ainfluencer Community And User Conduct Guidelines for Brands – 2024 Update

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When it comes to digital marketing and online communications, there are some ground rules that need to be adhered to in order to ensure a flawless experience. So, it’s only natural that Ainfluencer, in its commitment to fostering a vibrant and ethical online community, establishes these comprehensive guidelines for both influencers and brands alike.

In navigating this vibrant influencer marketplace, it is crucial for brands to be aware of and abide by these guidelines. Violations may result in warnings and, in severe cases, account suspension. 

So, let’s delve into the Violation Warnings tailored for brands, addressing issues such as off-platform communications, payment processes, language etiquette, and collaboration deal requirements. 

Don’ts

Here at Ainfluencer, we understand the significance of maximizing the benefits of your influencer collaborations. By following these guidelines, you can guarantee that you are heading in the right direction, ensuring the smooth progression of your efforts.

#1 Communicating Outside Ainfluencer Platform

To foster a professional and secure environment, brands should refrain from requesting influencers to communicate outside the Ainfluencer platform. All communications, including those related to campaigns and collaborations, should be conducted within the platform’s messaging system.

Brands and Influencers can use the built-in chat Inbox within the marketplace to receive offers, negotiate them, make payments, and discuss any matters around their collaborations. This feature allows brands to streamline the entire process from receiving offers to making payments and leaving reviews.

#2 Requesting Payment Outside Ainfluencer Platform

To streamline payment processes and ensure the safety of transactions, brands are prohibited from requesting influencers to receive payments outside of the Ainfluencer platform.

Payments should be facilitated through the platform’s secure payment system to protect both parties involved. Ainfluencer’s escrow system will ensure that your funds are safe and secured.

Pro Tip: Brands can use Ainfluencer for free, and no commissions will be charged. Additionally, there are no restrictions on offers, campaign creation, influencer invitations, or any other features, all of which are unlimited indefinitely.

#3 Disrespectful Communication

Brands are expected to uphold a high standard of communication by avoiding the use of offensive language, discriminatory remarks, or engaging in any form of racism when interacting with influencers on the platform. 

Respectful and professional communication is key to building positive relationships within the Ainfluencer community.

#4 Spamming and Unsolicited Advertising

Brands should refrain from spamming influencers with irrelevant messages and should not advertise or solicit other platforms beyond Ainfluencer. Maintaining focused communication ensures a more productive and respectful collaboration environment.

#5 Payment Requests and Shipping Before Closing the Deal

Brands should avoid requesting influencers’ addresses for shipping physical products before completing a payment for an offer. To enhance marketplace safety and official acknowledgment, payments should be a minimum of $10 before making such requests. 

Brands can hold influencers accountable through the platform’s resolution center and contribute to transparency by providing public reviews and ratings.

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As a brand, you can see influencers’ past collaborations, brands they have worked with, reviews they have received from them, and insights on their social media audience. You can access this information either on their profile pages or right from where you chat with them (Inside Chat Inbox).

This feature allows you to make an informed decision and optimize the outcomes of your collaborative efforts.

#6 Content Creation Requests Prior to Closing Deals

Prior to making payments for content creation, brands should avoid requesting influencers to create content by using their products, purchasing services, or downloading/signing up for their platforms. 

Payments should be a minimum of $10 before making such requests, ensuring added protection through the resolution center. Brands can share their feedback through public reviews and ratings, contributing to a positive and transparent community experience.

Dos

For a smooth and successful influencer marketing campaign, remember to include these key points:

#1 Open and Transparent Communication

Foster open and transparent communication with influencers through the platform’s messaging system. Clearly articulate campaign expectations, goals, and deliverables to ensure a mutual understanding.

#2 Collaborative Campaign Planning

Collaborate with influencers in the planning phase of campaigns to align content with your brand’s identity. Encourage influencers to share creative ideas and insights that resonate with their audience.

#3 Respectful and Inclusive Language

Use respectful and inclusive language when communicating with influencers on the platform. Promote a positive and inclusive environment by recognizing and celebrating diverse perspectives.

#4 Prompt Response and Engagement

Respond promptly to messages, inquiries, and collaboration requests from influencers. Stay engaged throughout the campaign to address any concerns or provide necessary support.

#5 Payment Clarity

Clearly outline payment terms, schedules, and any additional incentives associated with the campaign. Ensure that influencers have a clear understanding of the payment process to avoid misunderstandings.

Suggested Actions for Brands

Here are some suggestions to ensure the success of your influencer marketing campaigns and establish enduring partnerships:

#1 Targeted Offers

When making offers to influencers, ensure that they align with your campaign goals, target audience, and specific criteria.

Using Ainfluencer, brands can streamline their influencer search by employing an effective array of filters, including influencer size, platform, gender, country, and more.

#2 Active Platform Presence

Stay active on the platform by promptly responding to messages, offers, and inquiries from influencers.

Actively close deals and aim to receive positive reviews from influencers, building a strong reputation within the community.

#3 Thoughtful Offer Creation

Craft offers that are relevant, personalized, and tailored to the specific requirements of your campaign.

Demonstrate an understanding of the influencer’s content style and audience to increase the likelihood of collaboration.

#4 Proactive Collaboration

Proactively engage with influencers during campaigns by providing necessary information and support.

Encourage open communication to ensure a smooth collaboration process and address any queries or concerns promptly.

#5 Positive Reviews and Ratings

Acknowledge the efforts of influencers by providing positive reviews and ratings after a successful collaboration.

Publicly share your positive experiences to contribute to a transparent and supportive community.

#6 Payment Transparency

Clearly communicate payment terms, schedules, and expectations with influencers before finalizing collaborations.

Ensure transparency in the payment process to build trust and foster positive relationships with influencers.

#7 Utilize Platform Features

Take advantage of platform features such as the resolution center for dispute resolution and issue management.

Explore analytics and performance insights to assess the impact of your campaigns and make informed decisions.

#8 Continuous Improvement

Seek feedback from influencers on their experiences and use constructive criticism to improve future collaborations.

Stay informed about industry trends and influencer marketing best practices to refine your approach over time.

Conclusion on Ainfluencer Guidelines for Brands

By adhering to these guidelines, brands can navigate the Ainfluencer marketplace successfully, fostering positive collaborations, maintaining a reputable image, and contributing to the growth of the influencer marketing community. 

If you have any queries or concerns about the platform, contact Ainfluencer support for assistance.

Together, let’s build a vibrant and respectful community on Ainfluencer!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com