Top 24 Beauty YouTubers You Need to Follow in 2023

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Once upon a time, beauty was rare and people would fall for beautiful girls. But today, in order to have a breathtaking look, all you need to do is learn some tricks. Beauty YouTubers are famous because they teach these tricks and guide people to use better products. With millions of subscribers and a global reach, these content creators have the power to shape trends, influence purchasing decisions, and even launch their own makeup lines. They have grown as giants in this market.

I know it seems too far to be a star in the beauty industry when you stand before the first step, but we made it easy for you, all you need to do is to know how to become a YouTuber and then buy a ton of beauty products! you ready to start!

We’ve talked about beauty influencers on Instagram before. Now it’s time to know more about YouTube beauty gurus. Stay with me to take a closer look at the world of beauty YouTubers in different nations, and explore how much money makeup artists make on YouTube, ready?

Most Subscribed Beauty YouTuber

First, let’s see who grasped the universal attention on YouTube. The og beauty influencers’ voice plays a significant role in the beauty market. 

1. James Charles

Among the top beauty YouTubers, this guy is the topmost! James Charles is a self-made millionaire. His breakout moment came in 2016 when he was named the first-ever male ambassador for CoverGirl. 

Being known as the first male face of Covergirl with more than 23.9M YouTube subscribers. His channel features makeup tutorials, product reviews, and behind-the-scenes looks at his life. He’s active on multiple platforms, including Instagram, Twitter, and TikTok, and uses each one to promote his content and engage with his fans.

2. Jackie Aina

Jackie Aina is a highly qualified makeup artist of black beauty YouTubers, known for her expertise in creating makeup looks for women with darker skin tones. She started her YouTube channel in 2009, but it wasn’t until 2013 that she began to focus on beauty-related content. Jackie has 3.54M subscribers right now. Although she has her own kind of humor, she has been a vocal critic of brands that do not offer diverse shade ranges.

3. Jeffree Star

This guy is the phenomenon of popular beauty YouTubers. Why do I call him a phenomenon? I would draw your attention to his bold makeup looks and his unfiltered approach to beauty and life, in my defense. 

He’s also famous for his willingness to take risks and push boundaries, that’s what makes him an unconventional face among the most subscribed beauty YouTubers with more than 15.9M subscribers.

This is a video of him with James Charles on YouTube:

4. Nyma Tang

With 1.36M subscribers, Nyma is a well-known figure of black beauty YouTubers. The most popular videos of her are ‘The Darkest Shade Series!’ in which she tests the darkest shades of foundation from various makeup brands to see if they are genuinely inclusive of all skin tones. Here is one of this series’ videos with 1.9M viewers:

She has been featured in various publications, including Allure and Teen Vogue, and has collaborated with major beauty brands, for instance, MAC Cosmetics in 2019 & Dior in 2020, to promote their inclusive products. 

5. Nikkie Tutorials (Nikkie de Jager)

With 14.2 million followers, she is the powerhouse in the beauty empire, collaborating with major brands like Too Faced, Maybelline, and OFRA Cosmetics. She has also been featured in numerous publications and TV shows, including Vogue, The Ellen Show, and The Today Show. my favorite video series is ‘the power of Makeup’.

In one of her videos, she did an unbelievable job turning herself into a demon, here is the video:

6. Zoella

Zoë Elizabeth Sugg, also known by her online name Zoella transitioned from a beauty YouTuber to a multifaceted lifestyle influencer. She has two YouTube channels right now, the first channel named ‘Zoella’ has got 10.7M subscribers, and the second one called ‘Zoe Sugg’ has nearly 5 million followers! 

On her second channel, you could see her baby’s videos as well. Zoe is a fantastic all-rounder makeup YouTuber.

7. Rclbeauty101

Rachel Levin gained popularity through her YouTube channel, ‘Rclbeauty101,’ which she started in 2010. She initially posted videos about makeup and beauty but later diversified her content to include comedy sketches, challenges, and DIY videos. This girl never fails to put a smile on her audience’s faces. 

In addition to her YouTube career, Rachel has also pursued acting. She has appeared in several TV shows and movies, including ‘How to Survive High School’, ‘The Thinning’, and ‘Work It’. I guess having over 14M subscribers was not enough!

British Beauty Gurus

The advantage of following British Beauty YouTubers is to learn their hard accent meanwhile! Ok let’s be elegant and go for British YouTuber makeup artists:

8. Nadine Baggott

It takes a lot of courage to be a ‘Nadine’. She is the most popular woman among beauty YouTubers over 50. She is focused on self-care and embracing natural beauty.

How To Banish Brassy Tones From Blondes

Nadine offers in-depth product reviews and expert tips for maintaining a healthy complexion. She is also a hair influencer on this list. She offers healthy beauty, take a look at her Hair care and cosmetic treatments videos, Her trusted recommendations have made her a go-to resource for beauty enthusiasts worldwide.

9. Lily Pebbles

Although she started as a British beauty YouTuber, she is into lifestyle content now. Do you know what’s amazing about this girl? In addition to her online presence, Pebbles has also written a book called “The F Word,” which is a guide to surviving your twenties. The book was published in 2018 and was well-received by readers. In her YouTube channel, ‘Get Ready with Me’ is her beauty video collection.

10. Samantha Chapman

Sam Chapman, one-half of the famous Pixiwoo sisters, has become an influential figure in the British beauty scene. In 2020, Sam announced her retirement from the beauty community and created content on any platform as a job. The Pixiwoo YouTube channel no longer exists. But surprisingly, Three months ago, she made a comeback with a brand new channel called Samantha Chapman Andrews and already achieved a remarkable feat by garnering over 23K subscribers in a relatively short period of time.

Australian Beauty YouTubers

These beauty gurus look at the concept upside down! It’s a new perspective! Let’s see what will Australian influencers offer us!

See also  What Is YouTube Ambient Mode & How to Use It in 2024?

11. Tina Yong

Tina Yong is a cute Australian beauty YouTuber whose channel is a celebration of all things beauty, life, and food! Her last videos are about her pregnancy (we have a lot of pregnant influencers as well! Check them out!) and what she has gone through, the changes in her body shape, and the mystic moment of giving birth!

12. Lauren Curtis

This channel is all about beauty and lifestyle. Lauren has collaborated with various beauty brands to create her own makeup products, including a liquid lipstick collection and an eyeshadow palette. This girl has gorgeous eye color, see:

13. Nikkia Joy

The best beauty YouTubers are those who take over people’s major problems. Nikkia Joy is a skincare influencer that has a video collection ‘Oily Skin Videos’ that covered hacks and tricks of facial makeup. Nikkia is one step behind reaching 1 million subscribers. 

Top Asian Makeup influencers on youTube

Korean and Bengali beauty YouTubers gained the attention of people all over the globe. That’s why we will fill in only these two parts of Asia in this part.

14. Anaysa

Anaysa was launched in 2015 by two sisters, Shruti and Anku, who wanted to share their love of beauty with the world. It now has over 13 million subscribers and is one of the most popular beauty channels on YouTube.

7 LIFE Saving BEAUTY HACKS You Must Try

In addition, Anaysa covers a wide range of beauty topics, from makeup and skincare to haircare and DIY beauty tricks. This makes it a one-stop shop for beauty enthusiasts who are looking for comprehensive and informative content.

15. Nilanjana Dhar

With 2.54M subscribers, Nilanjana is one of the most popular Bengali beauty YouTubers. Nilanjana Dhar’s rise to fame as a beauty YouTuber began in 2014 when she posted her first makeup tutorial on YouTube. Her tutorials quickly gained a following because of her expertise in makeup, skincare, and hair care. 

She’s collaborated with major beauty brands like Maybelline and L’Oreal and has even launched her own makeup line, Nila Cosmetics.

16. Indian Girl Trisha

When you live in India you have problems with sunlight ruining your skin becoming darker in some parts and being whitened in other parts of your body. Imagine wearing a sandal in summer just to go to the grocery and your feet will have 2 shades when you get home! Trisha is here to teach you hacks to lighten your skin again.

She is also an active Indian Instagram influencer with 129k followers. Indian girl Trisha shares videos about beauty, health, and fashion on her Instagram page as well.

Now it’s time to get into The Ultimate Destination for Beauty Enthusiasts: K-beauty!

17. PONY Syndrome

The Korean beauty guru taking the world by storm! PONY Syndrome is a highly popular beauty YouTube channel with over 5.96M subscribers. This channel was launched in 2015 by Park Hye Min, better known as Pony. Born in South Korea, Pony started her career as a makeup artist. 

Taylor swift transformation makeup (With subs) 테일러 스위프트 커버 메이크업

In one of her videos, she transformed herself into Tylor Swift, I cannot believe it, but it happened to be so accurate! 

18. Risabae

Lee Sa Bae who is known as Risabae, is a popular South Korean makeup artist and beauty YouTuber. She first gained recognition for her makeup tutorials on Instagram and later on YouTube, where she has amassed millions of subscribers. Risabae is known for her ability to transform herself into different celebrities and characters using makeup, and her videos often feature intricate makeup looks and tutorials.

19. Jella

OMG! This girl is one of a kind! With 840K subscribers, Jella is a beauty guru that teaches you how to be special. Jella has a vlog channel called ‘bubujella’ which is a lifestyle channel with her husband and kid.

20. Edward Avila

At last, a Korean beauty guy on YT! Edward Avila is a popular American YouTuber and content creator who is based in South Korea. He is well-known for creating beauty and makeup tutorials, product reviews, and vlogs about his life in Korea. Edward’s content often focuses on Korean beauty trends and products, and he has gained a large following in both Korea and internationally.

Famous American makeup YouTubers

when it comes to America, we can introduce thousands of makeup influencers, but let us confine the list to the top 5 American beauty YouTubers:

21. Tati

Tati Westbrook, also known as GlamLifeGuru, is a popular makeup influencer at the age of 41. 

launched her own cosmetics line, Tati Beauty, in October 2019. The brand’s first product was a highly-anticipated textured neutrals eye shadow palette. However, in November 2021, Tati shocked her followers by announcing the closure of Tati Beauty in a video titled ‘Why I’m Closing Tati Beauty’; she cited the COVID-19 pandemic and legal troubles as reasons for the brand’s closure. 

She has also collaborated with several beauty brands, including Tarte, Birchbox, and Halo Beauty, a line of nutritional supplements for hair, skin, and nails.

22. Carli Bybel

With more than 6.1 million subscribers, Carli Bybel is a highly successful beauty YouTuber and influencer, known for her expertise in makeup, fashion, and lifestyle content. She’s also known for her ability to create makeup looks that are both trendy and wearable, which appeals to a wide range of viewers. 

Carli collaborated with major beauty brands like BH Cosmetics and Missguided, and has even launched her own makeup line, Carli Bybel x Anastasia Beverly Hills.

23. Manny Mua

This guy took a piece of advice seriously, he is good at collaborating with other influencers. Manny recorded a video about the most viral TikTok makeup hacks ft. Laura Lee in his YouTube channel, helps the audience to see what would happen if they try such things in real life. This kind of content would make him special. 

If you want to know how much money beauty YouTubers make, according to, Manny Mua earns around $300,000 annually from his YouTube channel alone.

24. PatrickStarrr

This guy is a perfect combination of a talented makeup artist and a witty comedian! PatrickStarrr’s real name is Patrick Simondac, and he was born on November 11, 1989, in Orlando, Florida.

Go Off Official Music Video | PatrickStarrr

ONE/SIZE by Patrick Starrr is cruelty-free and also free from parabens, sulfates, and phthalates. The brand never tests products or ingredients on animals, it’s a relief. Some of the most popular ONE/SIZE products include the Go Off Makeup Dissolving Mist, the Ultimate Blurring Setting Powder, and the Turn Up the Base Butter Silk Concealer.


In the realm of beauty materials and makeup trends, magicians are beauty influencers. So, it’s vital to collaborate with a suitable influencer with a reasonable budget. One of the best methods to find the right influencer for collaboration on YouTube is using the best influencer marketing agencies.

Ainfluencer is free and easy to use. The process is simple and quick; you should sign up on Ainfluencer, which is free, and start searching for the influencer based on different factors such as their quality score, location, number of followers, etc.

Join Ainfluencer for Free!


1. Who is the highest-paid beauty YouTuber?

Safiya Nygaard makes over $196,877 per combined post

Who is the biggest female YouTuber in the world?

1. SSSniperWolf (33.2M subs)
2. Yuya (24.9M subs)
3. Jenna Marbles (19.8M Subs) 

3. How to find YouTubers to review beauty products?

There are many applications that listed the beauty Youtubers such as Ainfluencer. Using these platforms will make the work simple to collaborate with makeup artists.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: