Top 10 YouTube Influencers in 2024

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Do you need to know YouTube influencers to promote your business or personal use? It may be challenging to find the best ones. That’s why we gathered a list of top YouTube influencers with the most significant reach and highest earnings currently. 

YouTubers are more popular than ever before. They make engaging videos about lots of things like games, makeup, and lifestyle. People love watching them, and they have a large number of subscribers. So, YouTube influencer marketing is a great way to boost your reach, increase your brand awareness, and generate sales because it can help spread the word about your products and make them more popular.

But how do you find the reliable creators? How do you know who’s making content for your audience? If you want a solid plan to find top YouTube influencers, you’re in luck! This article lists the top influencers on YouTube from various categories and shares proven ways to find and collaborate with them!

Let’s get started!

How to Find YouTube Influencers For Your Brand?

Influencer marketing is a good way to reach more people and make your brand trustworthy. But before finding influencers in your industry, consider the following tips:

First, define your goal. Do you want more followers, more sales, or just enhancing your brand awareness? Knowing your goals will help you find the right influencers. Next, consider who your audience is. What kind of content do they like, and which influencers do they follow? Knowing your audience will help you find influencers who will connect with them.

Well, if your audience is on YouTube, you should focus on YouTube marketing. Working with YouTube creators is a quick way to reach your audience. 

Here are effective ways to find YouTube influencers for your brand!

1. Influencer Marketing Platforms

Let’s start with the most reliable and accurate way to find YouTube influencers. Use influencer marketing platforms like Ainfluencer to find influencers. You can search based on their audience, engagement, and what they discuss.

Ainfluencer: The Best Platform to Find YouTube Influencers

Ainfluencer is like a big meeting place for brands and social media influencers. It helps them connect and work together. Unlike other similar platforms that ask for money upfront, Ainfluencer lets you do everything for free. You can search for influencers, create campaigns, and manage them without paying anything. Sounds good, right?

Once you create a campaign, you can search for influencers you like or wait for them to come to you. You can also negotiate prices with them using Ainfluencer’s chat feature. Watch the following video to learn how to create a campaign on Ainfluencer:

Ainfluencer Secret Weapons:

  • It’s free to use with no hidden fees.
  • Here’s the kicker! Your money is safe because they freeze it until the work is done.
  • They use AI to help you find the right influencers.
  • You can check an influencer’s stats before working with them.
  • You can manage your campaigns easily, like scheduling posts and checking performance.

Still not convinced? There are more features to explore, but they want you to have fun discovering them yourself. Here’s a demo video of Ainfluencer:

Interested? Join Ainfluencer now and grow your business without spending a dime.

Create a Free Account

2. Keyword Search

Go to YouTube and search for topics related to your industry or interests. Find channels with many subscribers, comments, and content matching your brand.

3. Social Media Monitoring

Check Twitter and Instagram for hashtags or keywords related to your industry. Many YouTubers share their videos on these platforms, too.

4. YouTube Analytics

Look at YouTube’s analytics to see which videos and creators are popular in your niche. Pay attention to things like how many people watch, who they are, and how they engage.

5. Google Search and Trends

Use Google to find out what topics are popular in your industry. You’ll often find the biggest YouTube influencers talking about these topics.

List of Top 10 YouTube Influencers

These popular YouTubers are like kings and queens of the platform. They make really good videos that lots of people enjoy. So, let’s check out the best YouTube influencers in different categories.

1. PewDiePie: Best Gaming YouTube Influencers 

PewDiePie, whose real name is Felix Kjellberg, is a Swedish YouTuber known for his funny videos and gaming content. He’s a super popular gaming YouTuber worldwide, getting many awards for his work. Time Magazine even called him one of the most influential people in the world in 2016. He’s won prizes at big events like the Golden Joystick Awards and the Teen Choice Awards.

Many companies want to work with PewDiePie because he’s a big YouTube influencer. He’s worked with big names like Razer and Origin PC to promote their products to gamers everywhere. If you want to team up with PewDiePie or learn more about how influencers can boost your marketing, join Ainfluencer for free.

2. MrBeast: The Most Subscribed YouTube Influencer

Jimmy Donaldson is a popular American influencer on YouTube. He’s famous for his fast-paced videos filled with big challenges and giveaways. He regularly posts videos where he does stunts and donates money to charities. Jimmy also likes to give away money and gifts to his friends, family, and people in his local area.

In some of his recent videos, he organized fundraisers to plant 20 million trees, which he and his friends planted. He’s done other crazy things, like spending 24 hours on a desert island and opening a store where everything is free. His videos are always exciting, whether he’s doing wild challenges like going without food for 30 days or daring stunts like swimming with sharks for $100,000. You can always expect to be entertained by his content.

See also  10 Best Chinese YouTubers With The Highest Subscribers

3. James Charles: Beauty YouTube Influencer

James Charles Dickinson is a beauty YouTuber and makeup artist from Bethlehem, New York. He started his YouTube channel while working locally as a makeup artist. In 2016, he made history by becoming the first male spokesperson for CoverGirl. He’s famous for his makeup tutorials and collaborating with other YouTubers like Emma Chamberlain and the Dolan twins in fun videos.

This old YouTuber’s success stems from his makeup tutorials and collaborations with internet personalities like Emma Chamberlain and the Dolan twins. Together, they formed The Sister Squad, creating funny videos and challenges.

If you want to collaborate with James Charles, sign up on Ainfluencer!

4. Rachel Leary: Makeup YouTube Influencer

Rachel Leary is one of the popular makeup influencers on YouTube. She’s super popular online, with over 81,300 followers on TikTok and 679K subscribers on YouTube. People love her videos, which have over 47 million views so far.

She’s not just about makeup though; Rachel also does fun challenges and vlogs about her daily routines. Plus, she shares tasty recipes on Instagram. Rachel’s success has led to her own eyeshadow palette collection with Revolution Beauty, and she’s worked with big makeup brands like L’Oreal and NARS Cosmetics.

With this makeup influencer‘s popularity and business savvy, Rachel is the biggest YouTube influencer to team up with for campaigns or sponsored posts.

5. Sophia and Cinzia: Fashion YouTube Influencers

The pair has gained a big following online by sharing fun and fresh videos on platforms like Instagram, Snapchat, YouTube, and their blog. Their videos have amassed over 20 million views and have a huge fan base. They cover various topics like challenges, vlogs, tutorials, beauty, and fashion tips. They’re known for their constant humor and close bond. Brands like Topshop and Zara have worked with them for marketing. 

Now, they’re recognized as a top YouTube influencer in fashion influencer marketing, available for bookings through Ainfluencer.

6. Lydia Millen: Fashion & Lifestyle YouTube Influencer

Lydia Millen is a famous internet personality who discusses fancy clothes, stylish homes, and living well. She uses Instagram and YouTube to share her favorite outfits, fashion tips, and what’s in style. She also shows off new clothes she buys and takes her followers shopping with her.

She’s also into the beauty industry and works with big brands, trying out makeup and skincare products and telling her followers about them. Lydia shares many pictures of her home on Instagram, and it’s super glamorous, giving her followers ideas. She also talks about staying healthy and fit and shows her followers her workout routines. If you want to work with Lydia or learn more about how fashion and lifestyle influencers can help your brand, you can sign up on Ainfluencer.

7. Logan Paul: Comedy YouTube Influencer

Logan Paul, an American YouTuber, first became famous on Vine, which no longer exists. His YouTube channel has become very popular, and he’s appeared on TV shows and started boxing. 

Logan, an actor, has been on many popular TV shows and movies like Weird Loners, Law & Order: Special Victims Unit, The Space Between Us, and The Thinning. The funny YouTube influencer also worked on ads and influencer campaigns with big companies like PepsiCo, HBO, and Hanes. Want to be the next brand that collaborates with Logan? Well, click on the following button!

Collaborate with Logan Paul

8. Shaaanxo: Fashion, Beauty & Lifestyle YouTube Influencer

Shannon has a popular YouTube channel called Shaaanxo, where she shares lots of things about makeup. She talks about different makeup products she likes and shows photos and videos of them. She also talks about her thoughts on them and shows off her makeup skills by making different looks. Moreover, she shares her travels on social media, like Instagram. 

She posts pictures and videos of her trips to places like England and America. Sometimes, beauty brands sponsor her trips. Shannon’s online presence helps her work with different brands. She does partnerships with them, goes on sponsored trips, and even gives away products to her fans. This makes her not just a makeup guru but also a popular on social media and a marketing partner for brands.

9. Jeffree Star: Makeup influencer & Vloger on YouTube

Jeffree is a super-talented YouTube influencer in the makeup and music niches. He’s got over 20 million fans online! Wow! In the early 2000s, he was a big deal on MySpace and kept growing his fame on other social media sites. He even did music with famous artists like Nicki Minaj and Kesha.

But his biggest success came when he started his own makeup brand, Jeffree Star Cosmetics. He got much attention on YouTube, sharing makeup tips, product reviews, and more.

Now, his brand is huge, selling all sorts of beauty products and even clothes. He’s also worked as a makeup artist on some movies.

10. Molly-Mae Hague: YouTube Travel Influencer

Molly-Mae Hague is a well-known influencer from Manchester. She became famous after appearing on the TV show Love Island in 2019. She and her boyfriend, Tommy Fury, came in second place. People love her for being kind and friendly. She’s really popular on social media, especially Instagram, where she shares photos of her outfits and her home in Cheshire.

Molly-Mae also has a YouTube channel that shares videos about her life and interests, like fashion and beauty. Her fans love keeping up with her. She’s getting more popular daily, and companies might want to work with this YouTube traveler to promote their products, especially travel-related ones.

To Wrap Things Up

Using YouTube influencers to promote your brand is a good idea. But there are so many YouTubers out there that it takes time to find the right ones. You can search on YouTube, Google, or social media, but filtering out the best ones is tough. So, check out influencer marketing platforms like Ainfluencer. You can make a free account and see if it works for you.


1. Who Is the Most Popular YouTube Influencer?

PewDiePie, a YouTuber from Sweden, tops the charts with the most subscribers and the biggest influence. He mostly shares videos about video games but also throws in some funny stuff or talks about what’s happening in the world.

2. How Much Should I Pay to a YouTube Influencer?

It can be anywhere from $10 to $100,000 for a YouTuber to make sponsored content. Micro-influencers with a few thousand followers might charge less. Some might even accept freebies instead of cash. On the other hand, the big names can ask for thousands for just one post or even more for longer deals.


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