Top 10 American Influencers of 2023: Meet the Rising Stars to Established Icons

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America is a fascinating country with a diverse culture and a plethora of inspiring social media influencers. However, with so many influencers out there, it can be challenging for brands to identify the right ones that align with their values and goals. If you’re struggling to find American influencers that fit your brand, don’t worry! We’ve got you covered.

Needless to say, influencer marketing has become a powerful tool for brands to boost their brand awareness and reach a wider audience. With social media platforms like Instagram, TikTok, and YouTube dominating our daily lives, it’s no surprise that influencers have become the go-to source for consumers when it comes to discovering new products and services. 

Therefore, we’ll be introducing you to the top 10 American influencers of 2023, who have not only established themselves as rising stars but also have a proven track record of driving brand awareness and conversions through their content. So, without further ado, let’s dive into the world of influencer marketing and discover the faces behind the screens.

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The Biggest American Influencers on Instagram

Here, we’re going to introduce the top 10 most followed influencers on Instagram.

1. Charlie D’Amelio(@charlidamelio) – 47.7 Million Followers

Charlie D’Amelio is a popular American TikTok influencer and social media personality. Born on May 1, 2004, in Norwalk, Connecticut, she rose to fame on the social media platform TikTok, where she began posting dance videos in 2019. Her natural talent and engaging personality quickly gained her a large following, and she became one of the most popular users on the platform.

She has over 47 million followers on Instagram, making her the most-followed user on the platform. She has also amassed a large following on other social media platforms such as TikTok, YouTube, and Twitter.

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Aside from her social media presence, D’Amelio has also made appearances on television shows, such as The Tonight Show Starring Jimmy Fallon, and has collaborated with other popular influencers and brands.

D’Amelio’s success can be attributed to her authentic and relatable personality, as well as her dedication to consistently creating engaging content for her followers. She has become a role model for many young people and has inspired a new generation of content creators on social media.

2. Addison Rae (@addisonraee) – 38.4 Million Followers

Addison Rae is a popular American influencer and social media personality. Born on October 6, 2000, in Lafayette, Louisiana, she became popular on the video-sharing app TikTok, where she gained a massive following for her engaging personality and dance videos. 

Rae’s popularity on TikTok has led to numerous brand partnerships and collaborations with other popular influencers and celebrities. She has partnered with brands such as American Eagle, L’Oréal, and Fashion Nova, among others.

Aside from her social media presence, Rae has also ventured into other areas of entertainment. In 2021, she made her acting debut in the Netflix film “He’s All That,” which was a modern adaptation of the 1999 teen comedy “She’s All That.”

3. MrBeast (@mrbeast) – 26 Million Followers

MrBeast, whose real name is Jimmy Donaldson, is a popular American YouTuber, philanthropist, and entrepreneur. He was born on May 7, 1998, in Kansas, and he gained popularity on YouTube for his attention-grabbing stunts and philanthropic videos.

MrBeast’s content on YouTube often revolves around stunts, challenges, and giving away large sums of money to strangers, friends, and other YouTubers. He is known for his generosity and has given away millions of dollars to charity, as well as to his fans and followers.

MrBeast’s YouTube channel has grown rapidly in popularity over the years, and he has 149 million subscribers and has amassed billions of views on his videos. He has also expanded his online presence to other social media platforms, such as Twitter and Instagram, where he has millions of followers as well.

Aside from his YouTube career, MrBeast has also ventured into entrepreneurship and has launched several businesses, including a merchandise line and a burger chain called “MrBeast Burger.”

4. Dixie D’Amelio (@dixiedamelio) – 23.1 Million Followers

Dixie D’Amelio is an American celebrity known for her social media presence, particularly on the app TikTok. She was born on August 12, 2001, in Connecticut, USA, and began posting videos on TikTok in 2019.

Dixie quickly gained popularity on the app due to her entertaining dance videos and engaging personality. She has since amassed over 55 million followers on TikTok, making her one of the platform’s most prominent creators.

Apart from her success on social media, Dixie has also pursued a career in music. She released her debut single, “Be Happy,” in 2020, which became a hit and amassed millions of streams on music platforms. Dixie has also appeared on television shows such as “The Tonight Show Starring Jimmy Fallon” and “The Ellen DeGeneres Show.”

5. Logan Paul (@loganpaul) – 25.5 Million Followers

Logan Paul is a prominent American influencer who has gained significant popularity among teenagers.

He is widely recognized as an internet personality, YouTuber, boxer, and actor. Logan initially gained fame on the now-defunct app Vine, where his comedic videos amassed millions of followers.

Later on, Logan transitioned to YouTube, where he currently boasts over 20 million subscribers and is renowned for his vlogs and stunts.

In addition to his online career, Logan Paul has also acted in films and television shows, including the YouTube Red series “Foursome” and the movie “The Thinning.” He also gained attention for his controversial behavior, such as filming a dead body in Japan’s “suicide forest,” which resulted in widespread criticism and consequences for his career.

Logan Paul has also pursued a career in boxing, with his first professional fight against fellow YouTuber KSI in 2018. The two fought to a draw, and a rematch took place in 2019, which Logan lost by split decision. Despite the controversy surrounding his personal life, Logan Paul remains a popular figure in the world of social media and entertainment.

6. James Charles (@jamescharles) – 21.7 Million Followers

James Charles is an American makeup artist and beauty YouTuber who has gained a massive following on social media.

This young American influencer was born on May 23, 1999, in New York and started his career on Instagram, where he posted his makeup looks and quickly gained popularity. James then transitioned to YouTube, where he has over 25 million subscribers and is known for his makeup tutorials, reviews, and vlogs.

James Charles has collaborated with major brands in the beauty industry, such as Morphe and CoverGirl. He also became the first male ambassador for CoverGirl in 2016, breaking barriers and paving the way for more diversity in the beauty industry.

Despite his success, James Charles has also faced controversy, including accusations of inappropriate behavior and a public feud with fellow beauty YouTuber Tati Westbrook in 2019.

The feud resulted in a significant loss of subscribers for James, but he has since bounced back and continues to create content and maintain a loyal fan base.

James Charles is known for his bold and unique makeup looks, as well as his outgoing personality and sense of humor. He has used his platform to advocate for the LGBTQ+ community and mental health awareness, making him a positive influence on many of his followers.

7. Caitlyn Jenner (@caitlynjenner) – 14.4 Million Followers

Caitlyn Jenner is an American television personality, retired Olympic gold medal-winning decathlete, and transgender rights activist. She was born on October 28, 1949, in New York and became an Olympic champion in 1976, setting a world record in the decathlon.

This American influencer first gained fame in the 1970s for her athletic achievements but became a household name in the early 2000s for her appearances on the reality television series “Keeping Up with the Kardashians.” In 2015, Caitlyn publicly came out as a transgender woman, making her one of the most prominent transgender public figures.

Since coming out, Caitlyn has been a vocal advocate for transgender rights and has used her platform to raise awareness about the issues faced by the transgender community. She has also written a memoir, “The Secrets of My Life,” detailing her experiences and transition.

Caitlyn Jenner has also been involved in politics, running for governor of California in the 2021 recall election. She campaigned on a platform of addressing issues such as homelessness and crime and promoting small businesses.

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Despite controversy and criticism over her political views and past actions, Caitlyn Jenner remains a prominent public figure and advocate for transgender rights.

8. Shane Dawson (@shanedawson) – 7.6 Million Followers

Shane Dawson is an American YouTuber, actor, writer, director, and musician. He was born on July 19, 1988, in California and started his career on YouTube in 2008, where he gained popularity for his comedic videos and sketches.

Shane Dawson has since become one of the most successful and influential YouTubers, with 19.3 million subscribers on his channel.

He has also released books and music albums, acted in films and television shows, and directed and produced his own films.

In addition to his success, Shane Dawson has also faced controversy throughout his career, including accusations of racism, misogyny, and pedophilia jokes. In 2020, he faced backlash over past videos containing racist and offensive content, resulting in many of his business partnerships and collaborations being terminated.

Shane Dawson has since apologized for his past behavior and stated his commitment to doing better and being a positive influence. Despite the controversy, he remains a popular figure in the world of social media and entertainment.

9. Casey Neistat (@casyneistat) – 3 Million Followers

The ninth position in our list of American influencers belongs to Casey Neistat. He is an American filmmaker, YouTuber, and entrepreneur.

Casey was born on March 25, 1981, in Connecticut and started his career in the early 2000s as a filmmaker, creating commercials and music videos for various companies.

He gained popularity on YouTube in 2010 with his short film series “The Neistat Brothers,” which he created with his brother Van.

He then went on to create his own YouTube channel, where he documented his daily life, travels, and adventures. His unique style of storytelling and cinematography, combined with his engaging personality, quickly gained him a massive following.

In addition to his success on YouTube, Casey Neistat has also founded multiple companies, including a tech startup called Beme, which he sold to CNN in 2016. He has also directed commercials for major brands such as Nike and Samsung and has won numerous awards for his films and videos.

Casey Neistat is known for his adventurous and creative spirit, which he shares with his audience through his videos. He has also been vocal about social and political issues and has used his platform to raise awareness about topics such as climate change and gun violence.

10. Olivia Jade (@oliviajade) – 1.2 Million Followers

Olivia Jade Giannulli, known professionally as Olivia Jade, is an American social media influencer and YouTuber. She was born on September 28, 1999, in Los Angeles, California, and is the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli.

Olivia Jade gained popularity on YouTube and Instagram for her lifestyle and beauty content, with her YouTube channel having over 1.5 million subscribers. She has also collaborated with major brands and appeared on various television shows, including “Dancing with the Stars” and “The Red Table Talk.”

In 2019, Olivia Jade became embroiled in a college admissions scandal, in which her parents were accused of paying bribes to secure her admission to the University of Southern California.

The scandal resulted in her losing brand deals and partnerships and being dropped from her university. Her parents were later sentenced to prison time for their involvement in the scandal.

Since the scandal, Olivia Jade has taken a hiatus from social media and returned in 2021 to address the situation and apologize for her involvement. She has stated her commitment to learning from her mistakes and using her platform to promote education access for all.


From rising stars to established icons, the American influencers landscape is constantly evolving. But one thing remains the same – the power and influence these individuals wield on social media. These top 10 American influencers have proven themselves to be true trendsetters, shaping the cultural landscape with every post, video, and photo they share.

Whether you follow them for fashion inspiration, lifestyle tips, or just a glimpse into their glamorous lives, there’s no denying the impact these influencers have on our daily lives. They inspire us, challenge us, and sometimes even push us out of our comfort zones. But most importantly, they remind us that in today’s digital age, anything is possible.

So here’s to the American influencers of 2023 – may you continue to innovate, inspire, and lead the way on social media for years to come. Your voices matter, your stories resonate, and your impact is undeniable. Keep shining bright and pushing boundaries, because we’re all watching – and learning – from you.

Q1. How Did These Influencers Become So Popular?

Many of these influencers gained their following through their work in music, film, or television. Others became famous through social media platforms like Instagram and TikTok.

Q2. What Type of Content Do These Influencers Create?

These influencers’ content varies widely, from music and movies to makeup tutorials and cooking shows.

Q3. What is the Future of Influencer Marketing?

The future of influencer marketing is bright, as more and more companies turn to influencers to reach their target audiences. As social media platforms continue to evolve, so too will the ways in which influencers are able to reach and engage with their followers.