Ainfluencer is an awesome network for both brands and influencers to connect and benefit from each other’s work.
Influencers can earn money doing what they are great at and brands can expand their outreach with very little effort involved.
Ainfluencer simplifies the process of looking for your ideal brand or influencer and allows you to reach out with terms and a price suggestion in just a matter of clicks.
As an influencer, the price suggestion is up to you, and brands can negotiate about the price until both of you agree and finalize the order.
But what is the right price? How do brands value your price? And how should you suggest a price for a campaign?
Well, that’s exactly what we’ll try to answer for you in this article.
Price Suggestions for offers on Ainfluencer: How do they work?
Generally, brands create campaigns and invite influencers to collaborate. They search influencers based on different factors to find the perfect match for their campaign. Then the negotiation on the price will begin between two parties.
You should note that they will see a list of influencers that match their preferences, and will negotiate with several influencers. This is where the competition between influencers starts.
The brands can check the list, one by one, to see the performance of each influencer. Therefore, you should consider that brands have other chances and will choose the influencer who matches their preferences, especially their budget. And that’s when the estimated price can help them decide.
The estimated price is not a fixed price, but can give the brands an idea about the average price each influencer may charge. But where does this estimated price come from?
The Estimated Price on an Influencer’s Account
As mentioned, brands can see insights, like influencers followers and engagement rate, that can help them decide which influencer matches their campaign. They also see an estimated price for each influencer, which has a great impact on their decision making.
So, the estimated price is just an average price for the content creation of an influencer.
Tips on Price Suggestion for influencers
It should also be noted that all the content don’t have the same price. For example:
- Stories are worth 4x the estimated price of a normal post on one’s feed.
- Videos are worth 1.5x the post.
- If you have a high engagement rate, great content, and the right follower size, you can always offer more than the estimated price.
- Price suggestion can increase or decrease based on each project. It gives brands and influencers some indication of how to negotiate when an offer is made.
- Focus on your growth on social media and increase the quality of the content you create, so that you can increase your price suggestion.
Influencer Payments and Formal Contracts on Ainfluencer
Once a custom offer is negotiated and accepted, it will be moved to the “Deals Closed” tab. This will be considered your formal contract as soon as the brands make the payment.
The influencer should publish the post and fulfill the criteria according to their contract. After the post is successfully published, Ainfluencer will release the payment.
This helps to keep your money secure until both your terms are met.
When negotiating your price and deal, consider these points:
- Publishing dates or publishing schedule
- Publishing duration
- Placing the brand’s link in the influencer’s bio
- The type of content and mode of delivery (ex. Stories, videos)
So, when you make your offers, use the estimated price as a benchmark to guide how much an influencer should be paid. But also, consider other factors.
Furthermore, you can always increase this price by improving your activity on social media and have several collaborations with top brands.