Everything about Micro-Influencers
When Instagram is rapidly becoming the most widely-used channel in the influencer marketing industry, and 7% of companies plan to invest over a million dollars in influencer marketing in 2020. It means that the influencer marketplace is going to take the social media world by storm.
What about different types of influencers that include mega, macro, micro, and nano influencers? This diversity of social media influencers helps online marketers better interact with influencer marketing to generate traffic, leads, and sales.
Mico influencers, like other kinds of social media influencers, can have a great deal of influence over a large audience that dedicates a big part of influencers community
This article will outline some essential tips about micro-influencers who effectively promote brands with a small budget.
What are micro-influencers, and why are they so effective?
Micro-influencers are social media users with relatively 1000 to 100 K followers. They are well-known in a specific niche or industry that can impact and change their target audience’s tastes and behaviors due to the strong and trusted relationship established. Micro-influencers in compression to other influencers’ types are more effective and can make very high engagement rates from their audiences.
Micro-influencers are generally cost-effective influencers that can generate better marketing results and be more affordable for marketing campaigns.
Therefore, new brands can grow their marketing performance by extending new reach that micro-influencers are responsible for. These individuals work as a topic specialist that frequently share social media content about their interests to change their followers’ behavior and lifestyle.
What makes you a micro influencer?
Although influencer marketing is the right expensive strategy for brands to promote their brand awareness on Instagram, micro-influencers best fit with small business marketing to better share a huge opportunity for brands to extend their reach in the niche area.
The thing that makes you a micro-influencer is that you are not typical celebrities or public figures to be famous enough to increase your followers at a glance; you are a topic expert that helps the audience to be engaged around a particular passion or niche. That is the accomplishment of a micro-influencer.
For instance, a makeup micro-influencer with only several thousand followers can generate more social media engagement by building engaging content types based on their followers’ interests also take brands’ product promotion to the next level.
How to find micro-influencers?
Finding the best micro-influencers is such a popular and powerful way of Instagram marketing for big and small brands, agencies as well as influencers and freelancers that it includes multiple ways that brands can use to connect with them
- Search hashtags
The first way to find micro-influencers is to expand your search for relevant hashtags that best match your brand activities and products, better to say, industry hashtags. If you are a makeup brand, search for #makeuptutorial or #makeuplover.
Moreover, separate from google keyword planner, it would be more useful for brands to take advantage of the keyword tool to come up with great hashtags in their industries
- Influencer marketing tools
Influencer marketing tools are much more effective than searching hashtags to find your mico- influencer outside of your audience. They are software platforms that come intending to help brands with their Influencer marketing campaigns
And provide influencer discovery tools for companies and agencies; some also offer massive searchable databases of potential influencers, using Ai algorithms
They are the DIY platforms of choice for brands and influencers to meet and make deals. Ainfluencer is the easiest, fastest, and most cost-effective way to run an Instagram influencer marketing campaigns.
- Monitor branded hashtags
Branded hashtags belong to large brands or well-known brands such as Nike, NYX cosmetics, or other brands. Try to keep an eye on those micro-influencers who use your branded hashtags to promote their Instagram posts.
It really works to monitor Instagram users tagging your brand or using a branded hashtag to collaborate them as the future brand ambassadors by considering their influencer marketing talent or Instagram content promotion.
Tip: Before launching any influencer marketing campaign, brands should discuss their influencers’ goals to increase their brand awareness, engagement, and sales.
The benefits of working with micro-influencers
Working with micro-influencers is not only about success; it is something valuable that brands can receive the outcome in the long run that delivers the best combination of reach and engagement. If brands have reached out to the right micro-influencers promoting their products, their followers should match your target market.
Three factors play a crucial role in achieving brands marketing goals on the network:
- Authentic relationships
Micro-influencers are real people that can create a genuine following and a trusted, loyal community in recommendations from new or strange brands’ product advantages when using them. So, authentic relationships and trust are among the best benefits of working with micro-influencers because no micro-influencer will agree to work with a product they do not believe in.
Passion is the major thing that motivates a micro-influencer to advertise a particular brand or product. When micro-influencers are not as famous as macro-influencers, they definitely work for their interests and niche to promote their business account. This passion makes their social media content more amazing, authentic, and awesome, attracting more followers and gaining trust.
The use of ad-blocking technologies is growing, but the recent stat shows ad-blocking online advertising is annoying people as they act as a constant interruption with too many ads on web pages. Influencers seem highly effective and necessary for online advertising rather than ad-blocking because influencers are people that interact with their audience, and every user chooses to follow an influencer profile or not, and there is no obligation.
Micro-influencers are more appropriate ones to tell stories to their followers daily. Then They are more successful a lot about some particular topics or to share what they know and help others learn with them.
As a result, they receive more complement and respect from their audience when facing their content or view their videos that keep creating highly engaging marketing campaigns.