With the steadily growing interest in influencer marketing, marketers feel the need to increase their budget and jump on the bandwagon. For this reason, people are now trying to understand influencer marketing campaigns more than ever before.
It should be noted that there are several tools and platforms that can help you with influencer marketing. One of the best ways to run successful influencer marketing campaigns is by joining influencer marketing platforms, like Ainfluencer. Furthermore, having a marketing strategy is essential for this success.
Let’s delve deeper to find out how you should try this strategy and see some of the top influencer marketing campaign examples to get inspired.
We start with a simple question:
What is an influencer marketing campaign?
Influencers on social media are great options for marketers to promote their brands and products. To create a partnership with these well-known social media figures, brands should create an influencer marketing campaign in which they mention the type of campaign, the duration, and other scenarios required for this subject. The result of influencer marketing campaigns can be more sales, traffic to the website, and an increase in brand awareness.
One influencer marketing example is Murad and Nataly Osmann. The style of their photos (Nataly leading her boyfriend by the hand) gives them the chance to work with top marketers like Macy’s and Napa Valley Beringer Vineyards to create compelling ads.
How to create an influencer marketing strategy?
To run successful influencer marketing campaigns, you need to be strategic. To do so, you can either use manual tips and strategies to your advantage, or use a top-quality influencer marketplace like Ainfluencer to get organized, execute the campaign, and track results.
Let’s see how this marketplace can help brands create a better influence campaign.
Ainfluencer- The Top Free Influencer Marketplace
Looking for a free method to create influencer marketing campaigns and collaborate with influencers? You have come to the right place.
Ainfluencer is a 100% Do-It-Yourself platform that connects brands and influencers. It acts as a middleman between these two groups and helps both of them build a beneficial and successful collaboration on Instagram and TikTok.
The brands can easily sign up on this platform and create their influencer marketing campaigns for free. After creating a campaign, they can search for influencers based on category, location, gender, language, hashtags, and number of followers. Therefore, they will have a list of influencers who are proper for their campaign.
On the other hand, the influencers can also join this marketplace for free and send their offers to the campaigns they find interesting.
Ainfluencer’s advanced AI and its great workflow make the process of running and managing influencer marketing campaigns super easy.
Here’s a YouTube video to walk you through Ainfluencer Instagram marketing:
How Ainfluencer works for brands:
Now, let’s take a deeper look into how brands can create successful influencer marketing campaigns using Ainfluencer.
This influencer marketplace incorporates all the following features into its website to let brands make the most of their influencer campaigns.
- Free Campaign Creation,
- Custom Search Filters to Find Influencers,
- Sending Invitation to Influencers,
- Built-in Chatbox for Brands and Influencers’ Negotiations,
- Campaign Monitoring,
- Real-Time Analytics.
Check out the following video to learn how to create an effective campaign on Ainfluencer. You will see how easy and straightforward it is:
How Ainfluencer works for influencers:
One side of an influencer marketing campaign are influencers. The great news is that Ainfluencer has useful features for influencers to help them find brands for collaboration and make money on social media, too.
Influencers need to download the Ainfluencer app, which is available for both Android and iOS users. They can explore the most recent campaigns, and make offers to brands from the app.
Here are some benefits that Ainfluencer has for influencers:
- You don’t need to have millions of followers to be able to join this marketplace. From nano influencers to mega influencers, all are welcomed without having to pay any charges.
- Influencers are capable of reaching out to an extensive database of campaigns to collaborate and earn money.
- There is no limit on sending offers. So, send as many offers as you like.
- No social media password policy keeps your accounts safeguarded.
- The Ainfluencer app keeps you updated on your negotiations and deals being reachable at your hands.
- AI-driven analytics assists you with categorizing campaigns based on your custom set preferences.
- Regular Payouts.
As an influencer, Ainfluencer is worth trying. So, join this platform right now.
To make the most out of joining Ainfluencer, we recommend you to follow some rules:
Top 15 influencer marketing examples
As the size of influencer marketing market grew from $1.7 billion in 2016 to $13.8 billion in 2021, and you can see so many great examples of influencer marketing everywhere, there would be no more need to talk about the privileges of influencer marketing campaigns.
Here are ten influencer marketing examples to show how some brands made the most of this strategy.
1. Fittport #Health And Wellness Campaign
One of the best influencers campaign examples is for Fittport, a one-stop shop for all your exercise equipment and specialized fitness needs. With the help of Ainfluencer, Fittport could create an influencer campaign to promote its popular hand massage gun and lead more customers to its shopping pages.
Campaign’s result:
Ainfluencer matched Fittport with 10 wellness, stress management, and overall wellness influencers with 20K-150K followers in the US and Canada, and could get thousands of qualified visitors, several key content assets, and sales of the product.
As an example, @lisettejyoga could generate over 500 engagements.
2. Dunkin’ Donuts on National Donut Day
One of the best influencer marketing campaigns is for Dunkin’ Donuts, which decided to launch a special offer for National Donut Day. This campaign was created with the help of Trilla media, an agency for building marketing strategies. By collaborating with the digital talent network and entertainment studio-collab, they could to create a Snapchat campaign and visually enticing creative content.
They chose 8 popular influencers to make and distribute teaser content. All these influencers took control of the official Snapchat account of Dunkin’ Donut to run the campaign across three time zones and three cities across the USA.
The influencers used their content to encourage their supporters from all social media platforms to follow Dunkin’ Donuts on Snapchat and visit the stores for the special offer.
Campaign’s result:
The campaign reached 3 million people and gained 10 times more followers to their Snapchat channel, resulting in 40,000 cases of engagement in a month.
3. Tiary #Mother’s Day Campaign
Tiary is an online platform that lets people become designers and craft their own pieces of jewelry to their personal tastes. The brand wanted to celebrate mother’s day, so it used the Ainfluencer marketplace to offer influencers an excellent shopping discount plus a promotional fee, and Ainfluencer matched the brand with micro influencers who loved #gifting, #momlife, #dadlife, and more.
Campaign’s result:
The collaboration between Tiary and micro influencers could bring thousands of clicks to their website and followers to their Instagram account. As an example, @moveswithmaggie, with about 20K followers at that time, could gain a 6.2% engagement rate and more than 100 comments.
4. Absolut #Planet Earth’s Favorite Vodka
One of the other top influencer marketing campaign examples is for the Absolut company. This company could collaborate with sustainability influencers and showcase Absolut’s commitment to sustainability at its Swedish production facility.
This influencers campaign lasted for about nine months and was the Gold Winner for the Best Food and Drink Campaign at the Influencer Marketing Awards in 2020.
Campaign’s result:
The marketing campaign by Absolut gained 8.6M engagements from 612 posts shared by 95 influencers.
5. BCSC #Million Steps to Mother’s Day Campaign
BSCS, Canada’s only registered Breast Cancer Society, wanted to raise money to fund patient-focused research for diagnosis, treatment, and prevention. So, they joined Ainfluencer marketplace to find Canadian Instagram influencers in their niche.
They could find three Canadian wellness and health influencers to post about the importance of breast cancer research on their stories and in-feed posts.
Campaign’s result:
Valerie, Inshia, and Rachel participated in the campaign and produced highly engaging content that shared their personal stories about the importance of breast cancer research. Just one of the influencers, with 26.5K followers, could generate 6K engagements.
6. Dior #Buttermilk/ 67 Shades of Skin
Cosmetic brands, like Dior, always come with creative ideas to promote their products. Dior ran the campaign with the help of Buttermilk Agency to launch and create awareness around its new product, Forever Foundation, with 67 unique shades.
This influencers campaign was the Gold winner of the Best Beauty Campaign at the 2020 Influencer Marketing Awards. Dior ran the campaign with the help of Buttermilk Agency to launch and create awareness around its new product, Forever Foundation, with 67 unique shades.
Campaign’s result:
Sixty-seven influencers, each matching one of Dior’s 67 Foundation shades, participated in the campaign and achieved a total reach of 2.66M.
7. Sony PlayStation Virtual Reality Headset
This is one of the other best influencers campaigns which was done right.
Sony set up an influencer marketing campaign in Canada for PlayStation VR, their virtual reality headset. The company decided to work with 5 Canadian tech and gaming influencers in order to highlight the positive feeling that gamers have while using Sony’s products.
The influencers shared 9 posts (images of themselves having fun using the Sony PlayStation VR headset and a short looping video) in total. They also used #PlayStationVR, #ITriedPSVR, and #PSVR hashtags, and the @PlayStationCA tag.
Campaign’s result:
On Instagram, low-level influencers’ posts received 13K likes and 230 comments, resulting in an average engagement rate of 3.64%. And the average interaction rate on YouTube was 3.19%, with 29K views, 2.5K likes, and about 400 comments.
8. Allen Solly – #ShootForSolly
The influencer campaign that Allen Solly, the online shopping store in India, started was a hashtag campaign called #ShootForSally.
The aim of this campaign was to promote their chinos collection, with the goal of attracting young customers and portraying chinos as an alternative to jeans.
Twenty-two influencers paired Allen Solly’s chinos with a shirt of their choice. Then, they had to get a photoshoot with remote support from the Allen Solly team.
All of the photos were put on a microsite and distributed over social media.
Campaign’s result:
#ShootForSolly generated 713K impressions and reached 74K people. Furthermore, the campaign has had great success on Facebook with 1,16,279 unique engaged users, resulting in a total reach of 2M people and 3.2M impressions.
9. GymShark #Change Your Life
One of the best influencer marketing campaign examples belong to Gymshark, one of the best gym clothing brands who decided to run a 66-day challenge on social media. The challenge was made to fill people’s lives with positive habits. To reach this goal, Gymshark collaborated with fitness influencers on Instagram and TikTok
Campaign’s result:
The influencers used #gymshark66 hashtag, which achieved 241.3M views on TikTok and more than 750K posts on Instagram.
10. Motorola
There are many tech-savvy users on social media that are ready to buy new gadgets and mobile phones. That’s the thing that tech brands like Motorola know well.
That’s why Motorola decided to run an influencer marketing campaign for launching the new smartphones of the Moto Z family and Moto Mods. Motorola and its partner agency, Weber Shandwick, worked with 13 YouTube influencers to promote their new smartphones.
Campaign’s result:
The influencers could bring about 11.6M views, 38.1M social impressions, as well as 122K clicks to Motorola’s website and social accounts.
11. Mountain Rose Herbs
Since 1987, Mountain Rose Herbs has been providing the highest quality organic herbs, spices, teas, and other products to its loyal customers.
As the brand grew, it made investments in affiliate marketing to expand its customer base and maintain its freshness and relevance over time.
The company’s highly effective affiliate strategy involves forming genuine bonds with clients, qualified herbal instructors, and real brand fans and turning them into affiliates.
Campaign’s Result:
Now, the brand’s affiliate program consists of over 1,400 brand partners, who have driven over 95,000 clicks, more than 900 conversions, and $330,000 (and counting) in revenue for the brand.
Pro Tip: If you have a brand like Mountain Rose Herbs, you can collaborate with vegan influencers or food bloggers to promote your products and increase sales.
12. Nissan #TitanAdventure
Nissan’s #TitanAdventure event is one of the excellent examples of influencer campaigns that is designed to inspire participants to create engaging content.
Nissan invited pick-up truck owners, its brand ambassadors, and social media influencers on a four-day experience filled with fun outdoor activities with the Nissan Titan pickup truck.
Campaign’s Result:
Although Nissan did not request the influencers to produce any content, they did it on their own because the events were so amazing. It, of course, led to an enormous brand reach.
13. Revolve #RevolveAroundtheWorld
Revolve introduced a brand ambassador program that enables its clients to participate in the fashion brand’s world-famous influencer experience.
The program offers commissions and incentives, including early access to new brands, participation in the company’s renowned #RevolveAroundtheWorld influencer trips, and access to exclusive events like the Revolve Festival, in addition to rewards and prizes for engaging with their favorite brands and products from the retailer.
Campaign’s Result:
As one of the best influencer marketing campaigns in 2023, it resulted in 3000 new members, 10000 applicants, and increased traffic, sales, and insights.
14. HelloFresh
Cooking is difficult and time-consuming for some people. Most of them always look for a way to make this process quicker, and healthier.
Accordingly, HelloFresh, the home delivery service, decided to run different influencer marketing campaigns to target people who are eager to use this type of service. They collaborated with 15 micro influencers, gave them different healthy recipes and asked them to join a 21-day challenge of cooking healthy meals.
This challenge targeted busy moms and young women who usually don’t have much time for cooking, especially healthy meals. Therefore, the brand collaborated with lifestyle bloggers and mom influencers to show their audience how cooking became easier and quicker with HelloFresh.
Furthermore, each influencer had a discount code that spread among their followers, encouraging them to try HelloFresh products.
Campaign’s Result:
HelloFresh’s influencer campaign was so successful that it could win the 2020 Influencer Marketing Awards for Best Food and Drink Campaign. Furthermore, it could generate 5.5 million impressions on social media, and its hashtag #HelloFreshPics generated over 260K Instagram posts, showing how well people could connect with this brand.
15. Daniel Wellington
The well-known watch brand, Daniel Wellington, has a large experience in running successful influencer marketing campaigns. From gifting watches to influencers to running user-generated content campaigns, it was successful in all types of influencer marketing.
In their latest influencer campaign, they trended a hashtag called #DWPickOfTheDay. In this campaign, influencers bought DW watches and shared a photo with this hashtag. In return, the brand also re-shared their posts and stories on its Instagram and dedicated a webpage to them.
This made other people want to join the trend and get featured on the brand’s official profile.
Campaign’s Result:
More than 61K posts were made on Instagram using #DWPickOfTheDay. Furthermore, Daniel Wellington’s branded hashtag (#DanielWellington) was also used more than 2M times.
Pro Tip: Do you know who are the perfect influencers to promote luxury products like watches? Commonly, such brands collaborate with male fashion influencers and female models influencers separately because their products are gender-related.
How to Run a Successful Influencer Marketing Campaign?
To create and launch the best influencers campaigns, go through the following steps that guide you through the process.
#1. Outline the goals
Your goals inform every decision you make. That’s why you need to determine the goals of your influencer campaigns before doing anything else.
It helps you shape a consistent strategy throughout your campaign, and more importantly, it lets you see what metrics you should track to measure your success at the end.
Here are some goals you may want to consider:
- Brand awareness
- Building brand identity
- Sales and lead generation
- Social media followers and engagement
- Customer loyalty
- Link building
#2. Choose from types of marketing campaigns
All types of influencer marketing campaigns usually involve three types of relationship triggers: inspire (inspire an influencer to share your content on their own), hire (pay them to promote your brand, content, messaging, etc.), or a mix of both.
What Types of influencer campaigns are there?
When a company decides to go with influencer marketing, they have to choose from numerous types of influencer campaigns.
Here, we will dive into 8 different kinds of them that you can use to bring brand awareness:
- Gifts:
Sending free products to an influencer hoping for free publicity, review, mention, etc.
- Contests and giveaways:
Running a giveaway campaign and asking an influencer to share your giveaway event with their followers.
- Social media takeover:
Allowing an influencer to take over your social media channels for a set amount of time to navigate your brand promotion on social media.
- Affiliate marketing:
Giving influencers a commission on all sales they drive as a result of their content and influence.
- Sponsored content:
Paying an influencer to feature your brand on their blog or social channel.
- Guest blogging:
Collaborating with influencers in your niche who write blogs and accept blogs to either accept the blog entries or post your content to websites and blogs.
- Brand ambassador program:
Being tagged or mentioned by people who use your product and adore it. Some brand ambassadors even share images, posts, articles, etc., related to your product and promote them on social media.
- Discount codes:
Providing an influencer with a discount code for your products/services that they can offer to their audience. Make sure you pay attention to the choice of gifts to be in line with your brand value proposition. For example, this gift manufacturer can build high-quality custom hard enamel pins that could be in line with your jewelry brand.
#3. Define target audience
Who do you want to connect with through your influencer marketing campaigns? Before you begin looking for social media influencers to collaborate with, you need to find an answer to that question.
Outline your target audience by focusing on locations, demographics, and interest areas to get a clear understanding of them. In other words, the more you know your audience, the easier it will be to identify the top people they follow and the websites they use. This will lead to finding the right influencer.
#4. Select the right social media platform
The next step of your influencer marketing strategy is to decide where you want to run your influencer marketing campaigns.
Each platform has its own style, strength, marketing results, and audience. Note that not every platform works well for different objectives. What really matters is that the content you create with influencers needs to suit the social media platform you are working with.
For example, if your business is related to fashion and art, you definitely want the influencer to post photos most of the time, rather than text, long videos, etc. So, your content is tailored to suit Instagram or Pinterest.
#5. Find effective influencers
Arguably, the success of killer influencer marketing campaigns depends on choosing the right influencer.
There are three main ways to find influencers:
1. Manual research:
You may not find this method very effective for finding influencers since it is extremely time-consuming. It requires conducting individual searches.
Luckily, all major social media platforms allow users to search for profiles and use filters to narrow down the search result. For instance, you can enter the keyword of your campaign, such as “food,” in the Instagram search bar to search for “Accounts,” “Tags,” or “Places” accordingly.
However, it is still not an efficient and easy way to find influencers on different social media platforms.
2. Databases
Do you find the process of manually searching for the influencer time-consuming? Then, databases can do the heavy lifting by letting you access an organized collection of structured information or data.
Although these tools do the web-scraping for you and provide you with all publicly available data, vetting each influencer, which is an entirely time-consuming process, is still on you.
3. Use an influencer marketplace
If you want to run the best influencer campaigns while saving some time and making the most of influencer targeting, the best approach would be using a marketplace.
As we mentioned earlier, influencer marketplaces, like Ainfluencer, are matchmaking platforms for influencer targeting. They make it easier and faster for brands and content creators to discover each other.
The ‘Find Influencer’ tool on Ainfluencers is where brands can search for influencers in their niche. It has different filters to narrow down the list to the most proper one. Factors include category, gender, location, language, hashtags, and number of followers.
As you can see, it’s quick and easy, you can define who you are looking for and find the right influencer for your marketing campaign. Furthermore, to use this tool, the brands don’t need to pay any price. It’s all free!
Haven’t you joined Ainfluencer yet?
#6. Qualify your influencers
Basically, this influencer marketing strategy is of great importance since you need to make sure whether your influencers are the best fit for your brand and goals; otherwise, your influencer campaigns may not produce the results you’re looking for.
Don’t qualify influencers based solely on the size of their audience! Qualify their audience instead.
You can make use of some tools out there to uncover details about the audience’s interests, habits, and needs.
Plus, the level of the influencer’s reach and authority is key to accomplishing your goals. For social media accounts, target those influencers who have an engaged audience (frequently likes and comments on their posts.) For blogs and websites, look at their on-site metrics.
#7. Coordinate the influencer marketing campaign
The next step is to partner with influencers who align with your brand’s/business’ core values or mission.
Once you’ve found the right influencer and qualified him or her, It’s time to run your influencer marketing campaigns. Don’t sit back and let the campaign happen. Instead, communicate with the influencer and let them know your goals, the kind of content that you want them to produce, your guidelines, compensation, and every other detail.
Pro Tip: If you use Ainfluencer, you can easily negotiate with influencers about all these subjects with the built-in chatbox. Therefore, you can ensure the influencer is getting your message right and don’t miss your messages in their social media inbox.
#8. Track and analyze your success
When you create influencer marketing campaigns. You should be able to measure the result. Here, the initial marketing objectives you set for the campaign come into play. The more objectives you have accomplished, the more successful your influencer’s campaign is.
Track all the metrics, such as engagement, lead generation, sales, brand awareness, and, more importantly, ROI to tweak your overall influencer targeting strategies.
Conclusion
People trust people more than they trust brands. Influencer marketing lets you make the most of that trust to level up your brand. Here in this blog post, we shared some of the best examples of influencer marketing campaigns as well as some tips on how to lay out a good influencer marketing strategy. Besides, we introduced you to a perfect free influencer marketplace to implement your marketing campaigns with ease.
FAQs
There are many different channels that can be used for influencer marketing. The most popular channel for influencer marketing is Instagram. This is because Instagram has a large user base and is very visual, making it ideal for product placement.
Twitter is also a popular channel for influencer marketing because Twitter allows for quick, concise messages that can reach a large audience. Facebook and YouTube are also other popular channels due to their large user base and ability to target specific demographics.
Cristiano Ronaldo is the most successful influencer. He has over 481M followers on Instagram, and his influence extends far beyond just soccer. Ronaldo has endorsement deals with some of the biggest brands in the world, including Nike, Coca-Cola, and Samsung, making him one of the highest-paid Instagram influencers.
He also has his own line of clothing, perfume, and other products, and his popularity and success have made him one of the richest athletes in the world.
