With the steadily growing interest in influencer marketing, marketers feel the need to increase their budget and jump on the bandwagon. People are now trying to understand influencer marketing campaigns more than ever before.
Bear in mind that running successful influencer marketing campaigns depends closely on your influencer marketing strategy and executing your campaign correctly. Let’s delve deeper to find out how you should try this strategy and see some top influencer marketing campaign examples to get inspired.
What is an influencer marketing campaign?
Influencer marketing campaigns are marketing efforts by which businesses promote their products, drive sales and traffic to their website, and increase brand awareness. How? By leveraging well-known figures, also known as influencers, on social media who have influence over their target market.
One influencer marketing example is Murad and Nataly Osmann. The style of their photos (Nataly leading her boyfriend by the hand) gives them the chance to work with top marketers like Macy’s and Napa Valley Beringer Vineyards to create compelling ads.
How to create an influencer marketing strategy?
To run successful influencer marketing campaigns, you need to be strategic. To do so, you can either use manual tips and strategies to your advantage, or use a top-quality influencer marketplace like Ainfluencer to get organized, execute the campaign, and track results.
Ainfluencer- The top free influencer marketplace
Ainfluencer acts as a middleman in influencer marketing campaigns. This free influencer marketplace lets you either sign up as a brand to find and invite your targeted influencers or as an influencer to make offers to brands to collaborate with and make money.
Ainfluencer’s advanced AI and its great workflow make the process of running and managing influencer marketing campaigns super easy.
Here’s a YouTube video to walk you through Ainfluencer Instagram marketing:
How Ainfluencer works for brands:
This influencer marketplace incorporates all the following features into its website to let brands make the most of their influencer campaigns.
- Post a marketplace ad
- Custom search filters for influencers
- Creating and receiving offers
- Chat with influencers using a smart workflow
- Campaign monitoring
- Real-time analytics
How Ainfluencer works for influencers:
Top 13 influencer marketing examples
As the size of influencer marketing market grew from $1.7 billion in 2016 to $13.8 billion in 2021, and you can see so many great examples of influencer marketing everywhere, there would be no more need to talk about the privileges of influencer marketing campaigns.
Here are ten influencer marketing examples to show how some brands made the most of this strategy.
1. Fittport #Health And Wellness Campaign
One of the best influencers campaign examples is for Fittport, a one-stop shop for all your exercise equipment and specialized fitness needs, that collaborated with Ainfluencer marketplace to find an authentic way to promote its popular hand massage gun and acquire new content for its shopping pages to demonstrate its products in a real-life setting.
Ainfluencer matched Fittport with 10 wellness, stress management, and overall wellness influencers with 20K-150K followers in the US and Canada, and could get thousands of qualified visitors, several key content assets, and sales of the product.
As an example, @lisettejyoga could generate over 500 engagements.
2. Dunkin’ Donuts on National Donut Day
One of the best influencer marketing campaigns is for Dunkin’ Donuts and agency Trilla, which decided to launch a special offer for National Donut Day. Trilla further collaborated with the digital talent network and entertainment studio-Collab to create a Snapchat campaign and visually enticing creative content.
They chose 8 popular influencers to make and distribute teaser content. All these influencers took control of the official Snapchat account of Dunkin’ Donut to run the campaign across three time zones and three cities across the USA.
The influencers used their content to encourage their supporters from all social media platforms to follow Dunkin’ Donuts on Snapchat and visit the stores for the special offer.
The campaign gained ten times more followers to their Snapchat channel than it usually did in a month, and it reached 3M people, with 40K cases of engagement.
3. Tiary #Mother’s Day Campaign
Tiary is an online platform that lets people become designers and craft their own pieces of jewelry to their personal tastes. The brand wanted to celebrate mother’s day, so it used the Ainfluencer marketplace to offer influencers an excellent shopping discount plus a promotional fee, and Ainfluencer matched the brand with micro influencers who loved #gifting, #momlife, #dadlife, and more.
Finally, they could generate over 5K actions.
As an example, @moveswithmaggie, with about 20K followers, could gain a 6.2% engagement rate and more than 100 comments.
4. Absolut #Planet Earth’s Favorite Vodka
One of the other top influencer marketing campaign examples is for Absolut company, which cooperated with influencer agency Collectively to work with planet-conscience influencers and showcase Absolut’s commitment to sustainability at its Swedish production facility.
This influencers campaign lasted for about nine months and was the Gold Winner for the Best Food and Drink Campaign at the Influencer Marketing Awards in 2020.
Absolut marketing campaign gained more than 8.6M engagements by working with 95 influencers and sharing 612 posts.
5. BCSC #Million Steps to Mother’s Day Campaign
BSCS, Canada’s only registered Breast Cancer Society, wanted to raise money to fund patient-focused research for diagnosis, treatment, and prevention, so they got help from the Ainfluencer marketplace to do that.
Ainfluencer matched them with three Canadian wellness and health influencers to post on their stories and in-feed posts about the importance of breast cancer research.
Valerie, Inshia, and Rachel participated in the campaign and produced highly engaging content that shared their personal stories about the importance of breast cancer research. Just one of the influencers, with 26.5K followers, could generate 6K engagements.
6. Dior #Buttermilk/ 67 Shades of Skin
This influencers campaign was the Gold winner of the Best Beauty Campaign at the 2020 Influencer Marketing Awards. Dior ran the campaign with the help of Buttermilk Agency to launch and create awareness around its new product, Forever Foundation, with 67 unique shades.
Sixty-seven influencers participated in this campaign, each influencer matching one of Dior’s Foundation’s 67 shades, and could gain a 2.66M reach overall.
7. Sony PlayStation Virtual Reality Headset
This is one of the other best influencers campaigns which was done right.
Sony set up an influencer marketing campaign in Canada for PlayStation VR, their virtual reality headset. The company decided to work with 5 Canadian tech and gaming influencers in order to highlight the positive feeling that gamers have while using Sony’s products.
The influencers shared 9 posts (images of themselves having fun using the Sony PlayStation VR headset and a short looping video) in total. They also used #PlayStationVR, #ITriedPSVR, and #PSVR hashtags, and the @PlayStationCA tag.
Overall, the relatively low-level influencers’ Instagram posts earned 13K likes and 230 comments, for a 3.64 percent average engagement rate. The average interaction rate on YouTube was 3.19%, with 29K views, 2.5K likes, and about 400 comments.
8. Allen Solly – #ShootForSolly
Allen Solley started #ShootForSolly, an influencer campaign to promote their chinos collection, with the goal of attracting young customers and portraying chinos as an alternative to jeans.
Twenty-two influencers paired chinos by Allen Solly with a shirt of their choice; then, they had to get a photoshoot with remote support from the Allo Solly team.
All of the photos were put on a microsite and distributed over social media.
#ShootForSolly generated 713K impressions and reached 74K people. The campaign reached 1,16,279 unique engaged users on Facebook, resulting in a total reach of 2M people and 3.2M impressions.
9. GymShark #Change Your Life
Gymshark’s 66-day challenge is among the great using influencers examples in marketing campaigns. The challenge was made to fill people’s lives with positive habits and was a successful one by partnering with TikTok influencers.
Hashtag #gymshark66 achieved 241.3M views on TikTok and about 750K posts on Instagram.
One of the other marketing campaigns with influencer examples is Motorola’s campaign for launching the new smartphones of the Moto Z family and Moto Mods. Motorola and its partner agency, Weber Shandwick, worked with 13 YouTube influencers to increase awareness of the new smartphones.
These influencers campaign could get about 11.6M views, 38.1M social impressions, as well as 122K clicks to motomods.com.
11. Mountain Rose Herbs
Mountain Rose Herbs has been providing the highest-quality organic herbs, spices, teas, and other products to its devoted customers since 1987. As the brand grew, it made investments in affiliate marketing to expand its customer base and maintain its freshness and relevance over time.
The company’s highly effective affiliate strategy involves forming genuine bonds with clients, qualified herbal instructors, and real brand fans and turning them into affiliates.
Now, the brand’s affiliate program consists of over 1,400 brand partners, who have driven over 95,000 clicks, more than 900 conversions, and $330,000 (and counting) in revenue for the brand.
12. Nissan #TitanAdventure
Nissan’s #TitanAdventure is a great illustration of how to design an event that encourages participants to produce a ton of engaging and intriguing content.
Nissan invited pick-up truck owners, ambassadors, and influencers on a four-day experience filled with fun outdoor activities with the Nissan Titan pickup truck.
Although Nissan did not request the influencers to produce any content, they did it on their own because the events were so amazing. It, of course, led to an enormous brand reach.
13. Revolve #RevolveAroundtheWorld
Revolve introduced a brand ambassador program that enables its clients to participate in the fashion brand’s world-famous influencer experience.
The program offers commissions and incentives, including early access to new brands, participation in the company’s renowned #RevolveAroundtheWorld influencer trips, and access to exclusive events like the Revolve Festival, in addition to rewards and prizes for engaging with their favorite brands and products from the retailer.
As one of the best influencer marketing campaigns in 2023, it resulted in 3000 new members, 10000 applicants, and increased traffic, sales, and insights.
A step-by-step guide to running an influencer marketing campaign
To create and launch the best influencers campaigns, go through the following steps that guide you through the process.
1# Outline the goals
Your goals inform every decision you make. That’s why you need to determine the goals of your influencer campaigns before doing anything else.
It helps you shape a consistent strategy throughout your campaign, and more importantly, it lets you see what metrics you should track to measure your success at the end.
Here are some goals you may want to consider:
- Brand awareness
- Building brand identity
- Sales and lead generation
- Social media followers and engagement
- Customer loyalty
- Link building
2# Choose from types of marketing campaigns
All types of influencer marketing campaigns usually involve three types of relationship triggers: inspire (inspire an influencer to share your content on their own), hire (pay them to promote your brand, content, messaging, etc.), or a mix of both.
What kinds of influencer campaigns are there?
When a company decides to go with influencer advertising, they have to choose from numerous types of influencer campaigns.
Here, we will dive into 8 different kinds of them that you can use to bring brand awareness:
Sending free products to an influencer hoping for free publicity, review, mention, etc.
- Contests and giveaways:
Running a giveaway campaign and asking an influencer to share your giveaway event with their followers.
- Social media takeover:
Allowing an influencer to take over your social media channels for a set amount of time to navigate your brand promotion on social media.
- Affiliate marketing:
Giving influencers a commission on all sales they drive as a result of their content and influence.
- Sponsored content:
Paying an influencer to feature your brand on their blog or social channel.
- Guest blogging:
Collaborating with influencers in your niche who write blogs and accept blogs to either accept the blog entries or post your content to websites and blogs.
- Brand ambassador program:
Being tagged or mentioned by people who use your product and adore it. Some brand ambassadors even share images, posts, articles, etc., related to your product and promote them on social media.
- Discount codes:
Providing an influencer with a discount code for your products/services that they can offer to their audience.
3# Define target audience
Who do you want to connect with through your influencer marketing campaigns? Before you begin looking for social media influencers to collaborate with, you need to find an answer to that question.
Outline your target audience by focusing on locations, demographics, and interest areas to get a clear understanding of them. In other words, the more you know your audience, the easier it will be to identify the top people they follow and the websites they use. This will lead to finding the right influencer.
4# Select the right social media platform
The next step of your influencer marketing strategy is to decide where you want to run your influencer marketing campaigns.
Each platform has its own style, strength, marketing results, and audience. Note that not every platform works well for different objectives. What really matters is that the content you create with influencers needs to suit the social media platform you are working with.
For example, if your business is related to fashion and art, you definitely want the influencer to post photos most of the time, rather than text, long videos, etc. So, your content is tailored to suit Instagram or Pinterest.
5# Find effective influencers
Arguably, the success of killer influencer marketing campaigns depends on choosing the right influencer.
There are three main ways to find influencers:
1. Manual research:
You may not find this method very effective in the process of influencer advertising since it is extremely time-consuming. It requires conducting individual searches.
Luckily, all major social media platforms allow users to search for profiles and use filters to narrow down the search result. For instance, you can enter the keyword of your campaign, such as “food,” in the Instagram search bar to search for “Accounts,” “Tags,” or “Places” accordingly.
Do you consider the process of manually searching for the influencer time-consuming? Then, databases can do the heavy lifting by letting you access an organized collection of structured information or data.
Although these tools do the web-scraping for you and provide you with all publicly available data, vetting each influencer, which is an entirely time-consuming process, is still on you.
3. Use an influencer marketplace
If you want to run the best influencer campaigns while saving some time and making the most of influencer targeting, the best approach would be using a marketplace.
As we mentioned earlier, influencer marketplaces, like Ainfluencer, are matchmaking platforms for influencer targeting. They make it easier and faster for brands and content creators to discover each other.
6# Qualify your influencers
Basically, this influencer marketing strategy is of great importance since you need to make sure whether your influencers are the best fit for your brand and goals; otherwise, your influencer campaigns may not produce the results you’re looking to.
Don’t qualify influencers based solely on the size of their audience! Qualify their audience instead.
You can make use of some tools out there to uncover details about the audience’s interests, habits, and needs.
Plus, the level of the influencer’s reach and authority is key to accomplishing your goals. For social media accounts, target those influencers who have an engaged audience (frequently likes and comments on their posts.) For blogs and websites, look at their on-site metrics.
7# Coordinate the influencer marketing campaign
The next step is to partner with influencers who align with your brand’s/business’ core values or mission.
Once you’ve found the right influencer and qualified him or her, It’s time to run your influencer marketing campaigns. Don’t sit back and let the campaign happen. Instead, communicate with the influencer and let them know your goals, the kind of content that you want them to produce, your guidelines, compensation, and every other detail.
8# Track and analyze your success
When you do influencer marketing campaigns, you would want to measure success. Here, the initial marketing objectives you set for the campaign come into play. The more objectives you have accomplished, the more successful your influencer’s campaign is.
Track all the metrics, such as engagement, lead generation, sales, brand awareness, and, more importantly, ROI to tweak your overall influencer targeting strategies.
People trust people more than they trust brands. Influencer marketing lets you make the most of that trust to level up your brand. Here in this blog post, we shared some of the best examples of influencer marketing campaigns as well as some tips on how to lay out a good influencer marketing strategy. Besides, we introduced you to a perfect free influencer marketplace to implement your marketing campaigns with ease.
Influencer marketing is a form of the social media marketing that uses endorsements and product placements from influencers to promote a brand or product.
There are many different channels that can be used for influencer marketing, but some are more popular than others. The most popular channel for influencer marketing is Instagram. This is because Instagram has a large user base and is very visual, making it ideal for product placement.
Twitter is also a popular channel for influencer marketing because Twitter allows for quick, concise messages that can reach a large audience. Facebook and YouTube are also other popular channels for influencer marketing due to their large user base and ability to target specific demographics.
Cristiano Ronaldo is the most successful influencer. He has over 481M followers on Instagram, and his influence extends far beyond just soccer. Ronaldo has endorsement deals with some of the biggest brands in the world, including Nike, Coca-Cola, and Samsung. He also has his own line of clothing, perfume, and other products, and his popularity and success have made him one of the richest athletes in the world.