How to start an eCommerce business in 2024?

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Shopping online used to be a luxury, but now it is a necessity. ECommerce has been growing rapidly, and the level of interest in online shopping is currently unprecedented.

Many people dream of starting an eCommerce business and boosting profits. But they don’t know how to start. For starting an eCommerce business, you first need to know what eCommerce marketing is.

What is eCommerce marketing?

Ecommerce marketing is the process of buying and selling products or services over the internet. It has become so popular because of its convenience and efficiency.

ECommerce marketing can be a very effective way to boost brand awareness, reach customers, and increase sales. It has also made it easier for customers to find what they are looking for, compare prices, and make purchases with the click of a button.

There are many different types of eCommerce businesses, including online stores, auctions, and marketplaces, and you need to choose your ideal type for starting an eCommerce business.

How to start an eCommerce business?

Starting an eCommerce business can be a challenging task. But with careful planning and execution, it can be a lucrative and successful venture. Our eCommerce guide gives you a few tips to help you get started:

How to start an eCommerce business

 1. Choose a product for your eCommerce business

When starting an eCommerce business, there are many factors to consider. But the most important question that needs to be answered for any e-commerce project is what you want to sell.

  • Find a product to sell

When starting an eCommerce business, it is important to choose the right product. There are a few factors to consider when making this decision. The first is what you are passionate about. You need to be excited about the product you are selling, or you will not be able to sell it effectively.

  • Evaluate your idea

Once you have a product idea in your mind, you should evaluate the size of that market and its conditions. You have to see if you can sell that product. If there are some active entrepreneurs in that market, there is a higher chance of success.

You also need to think about building your inventory. If you do not produce the products yourself, you will have to find a source or find a way to redistribute them.

  • Research your competition

Another factor in choosing a product for your eCommerce business is researching your competitors. By doing so, you can learn what strategies they are using, how they are marketing their products, and what pricing they are using. This information can help you develop a plan to differentiate your business and be more successful.

2. Write a business plan for your eCommerce business

Creating a clear business plan is a crucial step in starting an eCommerce business. You need a business plan that outlines your business goals, strategies, and how you plan to achieve them.

It should also include a detailed description of your products and services, as well as your target market.

The most important result of this step is to create a long-term plan for what you want your business to do. In addition, As a business owner, you should be familiar with all types of business structures, including sole proprietorships, partnerships, LLCs (Limited Liability Company), and corporations. LLCs provide businesses with limited liability protection, pass-through taxation, management flexibility, and potential tax advantages. It is also crucial to carefully consider these structures, as well as insights into the best state for an LLC, in order for your business to succeed and thrive financially.

3. Set up your business for your eCommerce business

When starting an online business, it is essential to set it up in the correct way from the beginning. And for doing it right, you need to consider the following factors:

  • Choose a business name

One of the first decisions you’ll need to make for your eCommerce company or business is what to name it.

Think about what you want your business to represent. Do you want it to be fun and whimsical, or more severe and professional?

The name will be the foundation of your business and should be something you are proud of.

You also need to make sure the domain name is available for your online eCommerce website.

  •  Create a logo

Logos are an important part of any business. When it comes to eCommerce businesses, it is especially important to have a well-designed logo that represents the company well. They help customers identify a company and its products quickly and easily.

If you’re starting an eCommerce business, you’ll need a logo to help set you apart from the competition.

Do not forget to keep it simple and unique. It would also help if you used the colors that represent your brand. For example, if you’re selling eco-friendly products, use green and blue in your logo.

  • Pay attention to SEO

SEO, or search engine optimization, is a process by which you can improve your website’s visibility and rank on search engines. For an online eCommerce business, understanding SEO is critical to success. By optimizing your website for search engines, you can drive more traffic to your site, leading to more sales and revenue.

There are many different factors that go into SEO, so it’s essential to understand the basics and how to apply them to your business.

4. Create your online store for your eCommerce business

Creating an online store is the next step you need to take for starting an eCommerce business. There are a few things you need to do to get started:

  • Choose the right platform
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As there are so many platforms to choose from, it can be hard to determine which one is the best fit for starting an eCommerce business. You need to choose an eCommerce selling platform such as Shopify and Instagram to create your products’ posts and market them to customers.

While choosing a platform, consider the features and functionality you need, as well as the cost and complexity of setting up and running your store on that platform.

Once you choose your ideal platform, create an account and optimize it for starting your online eCommerce store.

  •  Launch your products

For starting an eCommerce business, after choosing your product and having your business plan and online store, it is time to launch your product.

Launching your products on your online eCommerce store is a great way to put them in front of many potential customers.

In this way, not only will your products be available to people who visit your store, but they’ll also be searchable through online search engines by using the related keywords and hashtags.

5. Market your eCommerce store for your eCommerce business

Now that you have your eCommerce store set up, you need to market it to increase your chances of success. There are various ways to market your eCommerce store, but the best way to find out what works for you is to experience it.

Traditional marketing methods such as print advertising, TV commercials, and radio spots are some of the possible options. But they can be expensive, and you may not reach your target audience.

Influencer marketing is also another option for marketing your online eCommerce store, which has been a trend these days.

Instagram influencer marketing platform
  • Influencer marketing

In recent years, the field of marketing has shifted drastically. The days of relying solely on television commercials and billboards are long gone. With the advent of smartphones, advertising through social media platforms has grown vastly.

Influencer marketing is a great way to tap into the power of social media, reach a larger audience, and build trust. By partnering with influencers, you can get your products in front of more people who are likely to buy them.

As there are different types of influencers, you can use influencer marketing for any business. For example, you can collaborate with nano influencers and use Instagram for small businesses.

But how can you find the right influencer for your eCommerce business?

Influencer marketing hubs such as Ainfluencer are a great option.


Ainfluencer is an influencer marketplace that helps you find influencers in a safe, secure, and easy-to-use platform. It lets you search influencers through filters such as gender, location, hashtags, number of followers, etc.

Ainfluencer is a free platform that helps brands make their own ad, and easily explore and discover leading Instagram influencers in their area of interest, and invite them for collaboration. Or, if your ads are open, influencers can simply access the ads and make offers.

Tips for starting an eCommerce business

We covered almost all the steps needed for starting an eCommerce business.

There are some more tips to help get you started with your eCommerce selling:

1. Get to know your target audience:

When running an online store, it’s essential to know your target audience. This means understanding what motivates them, what they are interested in, and what kinds of products or services they are likely to purchase.

You can get this information by conducting market research, which can involve surveys, focus groups, interviews, and other forms of data collection.

2. Pay attention to in-demand products:

In order to be successful in your eCommerce business, it is important to pay attention to in-demand products. Knowing what products are popular and in-demand can help business owners decide what to stock and sell on their online eCommerce store. You can look at the best-selling items on major eCommerce platforms and the trending products on social media platforms.

3. Forget about your first-year profitability:

A recent study shows that it can take up to two years for an eCommerce business to achieve profitability.

While this may seem discouraging, it is important to keep in mind that it’s more important to focus on building a strong foundation for your business. This includes creating a detailed business plan, building a great team, and investing in marketing and advertising.

4. Be patient; success takes time:

Starting an eCommerce business can seem like a complex and time-consuming task. You have to find and create the perfect product, build a website, and then drive traffic to it. 

Even if you do all of that, it can still take time to see any real success. Many people give up before they ever see any return on their investment. If you’re willing to be patient and put in the hard work, though, you can be successful in eCommerce.


All in all, for starting an eCommerce business, do not rush in taking the required steps, which include choosing a product, writing a business plan, setting up your business, creating your online store, and marketing your eCommerce store.

Do not forget to follow the recommended tips in our eCommerce guide in order to succeed. But as always, everything depends on your business. A perfect method for an eCommerce company may not be that profitable and cost-effective for yours. So, spend your time testing and experiencing different products and strategies to see which one is the best fit for your business.

How do I start an eCommerce business?

For starting your eCommerce business, you need to take the following five steps:
1. Choose a product for your eCommerce business
2. Write a business plan for your eCommerce business
3. Set up your business for your eCommerce business
4. Create your online store for your eCommerce business
5. Market your eCommerce store for your eCommerce business

What are the four types of e-commerce?

There are four types of e-commerce:
1. Business to business: Websites such as Shopify.
2. Business to consumer: Websites such as Amazon.
3. Consumer to consumer: Websites such as eBay.
4. Consumer to business: Websites such as Google AdSense.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: