In the ever-evolving world of influencer marketing, it can be hard to stay up to date with the latest trends and technologies. One of the most crucial things to do at the beginning of each year is to understand what kind of changes are on the horizon and adjust your influencer marketing strategies accordingly.
In this article, we’ll explore some influencer marketing predictions and provide insight into what marketers should focus on in order to remain successful.
7 predictions for influencer marketing trends in 2023
Let’s see some of the most important influencer marketing predictions for trends in 2023:
The promotion of Livestream in influencer marketing has become an increasingly popular trend in the past few years. It has become among the primary ways people consume content. By 2023, this technology will be more widely used than ever before.
Livestreaming provides a platform for influencers to interact with their followers in real-time, allowing them to build relationships and trust between themselves and their audience. This creates a unique opportunity for brands to leverage the popularity of these influencers and promote their products or services through Livestreamed content. This type of direct connection with the viewers can be beneficial to brands who are looking to increase their reach and get an insight into how audiences engage with specific content or topics.
2. Video content
Over the past few years, video content has become the major source of information and entertainment for billions of users and overtook regular images with descriptions. As many businesses are now seeing the potential of using influencers to promote their products through short engaging videos, influencer marketing predictions suggest that the use of video content will continue to rise in 2023.
Bloggers make engaging videos with the help of Movavi products, Clipchamp, or similar apps and take viewers along on trips, family events, and parties unobtrusively advertising clothes, care products, delivery services, and other items.
Brands are spending millions of dollars on Tiktok, YouTube, and Instagram influencer marketing, and this trend will continue to bloom for the next few years.
3. Cross-channel marketing
Each millennial around the world, on average, has 8.5 social media accounts. This shows that cross-channel marketing is on the rise and will become even more important in 2023.
This new approach to influencer marketing allows brands to use influencers on various channels, including social media, e-mail, and webpages, to reach their target audiences and maximize impact. Cross-channel marketing also results in higher ROI for influencer marketing campaigns due to its ability to create a personalized experience for customers.
4. Long-term cooperation
Influencer marketing predictions for 2023 show that long-term cooperation between companies and influencers will be more popular than ever. Influencers are an invaluable asset to many businesses, allowing them to reach potential customers that can’t be reached through traditional advertising methods.
Companies are more and more looking to invest in long-term partnerships with influencers who have significant influence and loyal followers, as these partnerships have the potential to create a lasting benefit for both parties.
Brands can use influencer marketplaces, such as Ainfluencer, to find their targeted influencers through its AI search engine. Ainfluencer also provides them with a built-in chat box and lets them connect and collaborate to build trust.
Building trust and adding personalization to your communication with the influencers reflects the quality of the content they post for you. The audience will notice this, and your brand recognition will boost in no time.
Who would have thought in 2016 that this platform would surpass Instagram and other popular social media channels in a matter of several years? Nowadays, TikTok has over 1 billion active monthly users; most of them open the app every day.
It is already the most popular platform among Generation Z, and countries such as the UK and the US have the so-called Creator Fund to pay TikTokers for their work. That caused the increased use of TikTok influencer marketing, which is sure to evolve even further in 2023.
If you target a younger audience or simply want to expand it, TikTok influencers are definitely the right choice. Getting viral on TikTok can be achieved through such collaborations to boost your views exponentially.
6. Nano and micro influencers
Marketing experts say that influencers with millions of followers are no longer the best type of influencers for promoting your products and services. As an influencer marketing prediction, nano and micro influencers will be playing a more prominent role in influencing consumers’ decisions day by day.
Nano influencers are people with 1K to 10K followers, while micro influencers typically have between 10K to 100K followers. They are often overlooked when compared to those with large followings; however, they should not be underestimated!
They tend to be more genuine than other influencers due to their smaller follower numbers as well as their higher engagement rates, which makes them more appealing to brands looking for authenticity. Furthermore, they usually have a stronger connection with their audiences since interactions tend to feel more personalized.
And another advantage of this trend is that businesses can save marketing costs or collaborate with more influencers.
7. Influencer marketplaces
Influencer marketing platforms and marketplaces are like a middleman between bloggers and businesses who want to connect and collaborate.
They take over all the processes and allow brands to focus on other tasks. These marketplaces, such as Ainfluencer, have databases of influencers and companies and offer different pricing plans to help brands run influencer campaigns.
That’s why the rise of influencer marketplaces is so vivid in influencer marketing predictions.
Twitch is one of the other fastest-growing platforms for influencers, allowing content creators to reach millions of viewers worldwide. As we are considering 2023 predictions of influencer marketing, Twitch and similar platforms will likely continue to play an important role in this landscape.
Twitch users stream games, hold tournaments, and create communities of same-minded people. Twitch also allows users to stream other engaging activities, such as cooking, playing musical instruments, and painting.
A unique feature of this platform is that sponsored links are prohibited, but you can fund gaming sessions and tournaments.
In conclusion, influencer marketing predictions show that this marketing strategy will continue to be a powerful tool for businesses in the next years. Companies will need to focus on developing relationships with their influencers and creating content that resonates with their target audience. As technology advances, companies should also consider utilizing products for creating presentations, like VSDC, and AI-driven tools to make the most of their campaigns.
Ultimately, businesses need to stay informed of the latest influencer marketing trends to capitalize on opportunities and remain competitive within the industry.
Influencer marketing has become a popular tool for companies and brands to reach new audiences, boost sales, and increase brand awareness. It provides brands and businesses with other benefits as well, but the three mentioned ones are among its main goals.
KPIs, or Key Performance Indicators, are an important part of any influencer marketing strategy. They help organizations measure and optimize the effectiveness of their campaigns and determine how well they’re achieving their goals. KPIs provide insight into the performance of your campaigns and can be used to inform future strategies.
3. What are the 4 types of influencers?
Nano influencers: 1K to 10K followers
Micro influencers: 10K to 100K followers
Macro influencers: 100K to 1M followers
Mega influencers: +1M followers