Using an influencer to promote your business makes sense, right?
What isn’t there to love about outsourcing your marketing to somebody with an engaged audience that is excited to hear what they have to say.
But, admittedly, looking for Instagram influencers can be difficult.
Or at least, it used to be.
In this article, we’ll teach you how to easily find the right influencer. And if your right influencer happens to be Russian, then you’re in for another treat.
Because in this edition, we’ll also be discussing the top 20 Russian Instagram influencers to work with.
Let’s get started!
How to Find Instagram Influencers?
You’ll have access to thousands of qualified influencers and can make your choice using Ainfluencer’s advanced AI search engine that finds influencers based on your ideal location, language, gender, key hashtags, and more. If you are looking for influencers in Russia, you can select that under the location field.
Suitable influencers will show up to the left of the search engine after you set your filters. Choose who you’d like to work with based on metrics like engagement rate, number of followers, or their quality score.
Top 20 Russian Instagram Influencers
1. Vasilisa Volodina
Vasilisa Volodina is a Russian Instagram influencer and a TV personality on the show “Let’s Get Married”. The majority of her photos are personal and let her fans get a glimpse into her life.
2. Angelica Andreeva
Angelica Andreeva is a Russian Instagram model born on March 27th, 1994. She usually posts content about Fitness and Health and has a following of over 100 thousand people.
3. Viktoria Raidos
The “Russian Witch”, Viktoria Raidos, is also known as “The Elf” among her followers. Viktoria is a well-known Russian magician and writer. If you know anybody that needs to promote magical products, she’s your woman.
4. Vlad Berenich
Vlad is a Russian Instagram influencer and model known for his style and fashion. He’s the perfect accompaniment to any clothing brand.
5. Alina Zagitova
You may have seen Alina in action during the 2018 Winter Olympics. A famous figure skater and Russian Instagram influencer, she’s won numerous awards in her sport and is beloved in Russia.
6. Tatiana Korsakova
Tatiana is a Russian Instagram model, influencer, and actress. She owns a luxury brand called vaara which can be found on her Instagram page. She also likes to create Lifestyle content that gives an insight into how she lives.
7. Alla Bruletova
Alla Bruletova is a Lifestyle influencer that promotes travel content and fashion. Alla has a following of over a million people.
8. DARIYAA MIR
Dariyaa is a Russian influencer, singer, entrepreneur and among the most followed Russian models on this list with over 2 million followers.
Aleksa frequently posts wholesome content about her family and her experiences as a mother. However, she also likes to tie in fashion every now and then.
10. Elena Kukoyaka
Elena enjoys using her humor and family to create funny content. It is less serious and more for entertainment but has still led to her following of over half a million people.
11. Rustam Kungurov
Rustam and his sister own a bakery called “Tortik Annushka”. His 128 thousand followers stay tuned for his uniquely designed cakes and Lifestyle content.
12. Tanya Alkhimova
She has one of the fewest followings on this list but also a great engagement rate. On her profile, you’ll find a Lifestyle theme and an abundance of cat photos.
13. Khabib Nurmagomedov
Khabib is a former professional mixed martial artist known for being the longest-reigning champion of the UFC lightweight division. His workout and MMA content have attracted over 32 million followers.
14. Olga Buzova
Olga is one of Russia’s most famous singers and entertainers. She’s also the second most-followed Russian on Instagram after Khabib Nurmagomedov.
15. Timur Ildarovich Yunusov
Timur, better known by his stage name Timati, is a Russian hip-hop recording artist, record producer, actor, and entrepreneur. His content is based mainly around his own brand and lifestyle.
16. Pavel Volya
Pavel is one of Russia’s most famous comedians known for his time on “The Comedy Club”. Check out snippets of his comedy skits on his Instagram profile.
17. Valeriya Chekalina
Under the handle ler_chek, Valeriya has over 10 million followers. Her Instagram page shows her luxurious lifestyle and family life.
18. Nastya Ivleeva
If you’re interested in meme-culture and goofy humor, then consider becoming one of Russian Instagram influencer Nastya Ivleeva’s roughly 19 million followers. She is also well-known on other social channels like youtube and TikTok.
19. Irina Shayk
Irina Shayk is a world renowned model that became the first Russian to be featured on the cover of Sports Illustrated. She is well-known in both Russian and American cinema.
20. Goar Avetisyan
The only makeup artist on this list, check out her Instagram for some amazing tips and tricks
How Can I Connect with Influencers?
There are a ton of things that get in the way of finding the right influencer – time, complexity and the options available to you. Plus, you might not even know where to start.
Here are 3 ways to easily connect with influencers:
1. Use Influencer Marketing Tools
You can create ads, discover influencers, and collaborate with them for free.
Discover detailed information about your potential influencers like their demographics, their niche, how much they cost, and so on.
Check out how Ainfluencer platform can help you:
2. Engage With Influencers on Social Channels
Follow influencers, comment on their posts and DM them if you feel confident enough.
If Instagram influencers comment on your posts, don’t forget to comment back! Try to get a conversation going between the two of you.
3. Mention Influencers on your Instagram Stories
The oldest trick in the book – flattery.
A genuine compliment can potentially kickstart an awesome relationship between you and an influencer. Share their posts on your Stories or mention influencers in your posts, and hopefully, they’ll do the same for you.
Influencers have a lot to gain from a sponsored post, brands too. The influencer’s audience is often the perfect group to promote a product to, especially if the audience is engaged and likely to enjoy it.
That said, make sure your target audiences align. A promotion is no good if it falls on deaf ears.
If you are looking for Russian influencers, you can easily connect with them on Ainfluencer.
Cristiano Ronaldo is the most followed and highly paid Instagram influencer. With over 383M followers, he makes $1.6 million per sponsored post.
НАСТЯ ИВЛЕЕВА (@_agentgirl_), Ольга Бузова (@buzova86), Black Star (@timatiofficial),
Khabib Nurmagomedov( @khabib_nurmagomedov) and Pavel Volya(@pavelvolyaofficial) are among the biggest influencers in Russia.